Admissions and enrollment management is a crucial aspect of higher education, and it plays a significant role in determining the success of an institution. From the recruitment of students to the management of enrollment processes, admissions and enrollment management systems ensure that the process is efficient, organized, and cost-effective.

In this blog post, we will explore admissions and enrollment management statistics that will give you an insight into the state of higher education.

Key Admissions and Enrollment Management Statistics – MY Choice


  • Average acceptance rate for colleges and universities in the US: 65.5%
  • Percentage of colleges and universities using holistic admissions: 80%
  • Average enrollment growth rate for colleges and universities in the US: 2.2%
  • Percentage of prospective students using virtual college tours: 50%
  • Average time spent on college websites by prospective students: 8 minutes
  • Percentage of prospective students who visit college campuses: 70%
  • Average number of colleges applied to by prospective students: 7
  • Average SAT score for admitted students at top universities: 1300
  • Percentage of admitted students who enroll in college: 55%
  • Average percentage of high school graduates enrolled in college: 60%
  • Average tuition and fees for public colleges and universities in the US: $9,970
  • Average tuition and fees for private colleges and universities in the US: $34,740
  • Average financial aid award for college students: $9,970
  • Percentage of college students receiving financial aid: 70%
  • Average student loan debt for college graduates: $29,000
  • Percentage of college graduates with student loan debt: 70%
  • Average percentage increase in enrollment for online colleges and universities: 5%
  • Percentage of college students enrolled in online courses: 30%
  • Average number of online courses taken by college students: 2
  • Average time spent on online learning by college students: 10 hours per week.

Admissions and Enrollment Management Statistics

  1. In the United States, college enrollment has been steadily increasing since the 1990s.
  2. Over 20 million students are currently enrolled in colleges and universities in the United States.
  3. The number of international students enrolling in colleges and universities in the United States has been increasing in recent years.
  4. Community colleges have seen a significant increase in enrollment in recent years.
  5. Online education has seen a significant increase in popularity, with millions of students enrolling in online courses and programs.

II. The Importance of Admissions and Enrollment Management

  1. Admissions and enrollment management plays a crucial role in the success of an institution.
  2. Effective admissions and enrollment management can lead to higher enrollment rates and increased revenue for an institution.
  3. Admissions and enrollment management can help to improve the quality of the student body by attracting top-performing students.
  4. Effective admissions and enrollment management can help to improve student retention rates.
  5. Admissions and enrollment management can help to streamline the recruitment and admission process, making it more efficient and cost-effective.

III. Admissions and Enrollment Management Technology

  1. Admissions and enrollment management technology has been in use for over a decade.
  2. More than 90% of colleges and universities in the United States use admissions and enrollment management software.
  3. In 2021, the global admissions and enrollment management software market was valued at over $3 billion.
  4. The majority of institutions that use admissions and enrollment management software have reported a significant improvement in productivity.
  5. Admissions and enrollment management software can increase productivity by up to 60%.

IV. The Benefits of Admissions and Enrollment Management Technology

  1. Admissions and enrollment management software provides a centralized database for all admissions-related information.
  2. The use of admissions and enrollment management software can improve communication between members of the admissions team.
  3. Admissions and enrollment management software can help to reduce the risk of data breaches, protecting sensitive student information.
  4. The use of admissions and enrollment management software can help to ensure compliance with regulations and guidelines.
  5. Admissions and enrollment management software can provide real-time access to admissions-related information, improving decision-making processes.

V. Improving the Admissions Process

  1. The use of admissions and enrollment management software can improve the accuracy of applicant tracking.
  2. The use of admissions and enrollment management software can help to streamline the application review process.
  3. Admissions and enrollment management software can help to reduce the time spent on application review and management.
  4. The use of admissions and enrollment management software can help to improve the accuracy of decision-making processes.
  5. Admissions and enrollment management software can help to reduce the risk of application misfiling and loss.

VI. Improving Enrollment Management

  1. The use of admissions and enrollment management software can improve the accuracy of student tracking.
  2. The use of admissions and enrollment management software can help to streamline the enrollment process.
  3. Admissions and enrollment management software can help to reduce the time spent on enrollment management.
  4. The use of admissions and enrollment management software can improve the accuracy of student registration and enrollment data.
  5. Admissions and enrollment management software can help to reduce the risk of enrollment errors and omissions.
  6. The use of admissions and enrollment management software can improve the accuracy and completeness of student files.
  7. Admissions and enrollment management software can help to reduce the risk of student file misfiling and loss.
Employment Projection of Postsecondary Education Administrators
OccupationProjected Growth
Postsecondary Education Administrators8%
Special Population Information
InformationDescription
Top 10% StudentsData for Top 10% students
First Time in College StudentsData for First Time in College students
Blinn TEAMData for Blinn TEAM
Housing InformationHousing Information
Freshman Class at Iowa State University
InformationDescription
Freshman Class DiversityMost diverse class in ISU’s history, record 980 U.S. multicultural students
Percentage of Freshman Class18.2% of the new freshman class
Enrollment Statistics at Iowa State University
InformationDescription
Total Enrollment31,179
Enrollment by Major59% STEM
Enrollment by State56.1% Iowans
International Students8.2% (2,532 students)
Gender Breakdown45% women (13,761 students), 55% men (16,947 students)
Ethnicity Breakdown69.7% White, 12.5% Hispanic or Latino, 11.7% Black or African American, 3.6% Asian, 1.9% Unknown, 0.6% American Indian and Alaska Native

VII. Improving Student Retention

  1. Admissions and enrollment management software can provide real-time access to student information, improving retention efforts.
  2. The use of admissions and enrollment management software can help to identify students at risk of dropping out, allowing institutions to intervene early.
  3. Admissions and enrollment management software can provide early warning signs of student disengagement, allowing institutions to take proactive measures.
  4. The use of admissions and enrollment management software can help to track student engagement and performance, providing valuable insights for retention efforts.
  5. Admissions and enrollment management software can help to improve student satisfaction and engagement, leading to higher retention rates.

VIII. Improving Marketing and Recruitment Efforts

  1. Admissions and enrollment management software can provide valuable insights into the demographics and interests of prospective students.
  2. The use of admissions and enrollment management software can help to improve the targeting and personalization of marketing and recruitment efforts.
  3. Admissions and enrollment management software can help to track the success of marketing and recruitment campaigns.
  4. The use of admissions and enrollment management software can help to streamline the lead nurturing process.
  5. Admissions and enrollment management software can help to improve the speed and efficiency of lead generation and qualification.

IX. Improving Data Analytics and Reporting

  1. Admissions and enrollment management software provides access to valuable data analytics and reporting tools.
  2. The use of admissions and enrollment management software can help to improve the accuracy of data analysis and reporting.
  3. Admissions and enrollment management software can provide real-time access to key performance indicators, improving decision-making processes.
  4. The use of admissions and enrollment management software can help to improve the speed and efficiency of data analysis and reporting.
  5. Admissions and enrollment management software can provide valuable insights into the enrollment trends and patterns of an institution.
Undergraduate Student Demographics at Iowa State University
InformationDescription
Gender Breakdown44% women
Professional Students82% women
Graduate Students44% women
Ethnicity of Enrollment Management Vice Presidents
EthnicityPercentage
White69.7%
Hispanic or Latino12.5%
Black or African American11.7%
Asian3.6%
Unknown1.9%
American Indian and Alaska Native0.6%
Age and Education of Enrollment Management Vice Presidents
InformationDescription
Average Age40+ years (74% of population)
Most Common DegreeBachelor’s Degree (55%)
Master’s Degree32%
Doctorate8%
Associate3%
Other Degrees2%

X. Cost-effective Solutions

  1. Admissions and enrollment management software is cost-effective compared to traditional recruitment and enrollment management processes.
  2. The use of admissions and enrollment management software can help to reduce the cost of recruitment and enrollment management.
  3. Admissions and enrollment management software can provide a return on investment within a few years of implementation.
  4. The use of admissions and enrollment management software can help to reduce the cost of student file management and storage.
  5. Admissions and enrollment management software can help to reduce the cost of data breaches and security incidents.
Employment of Enrollment Management Vice Presidents
InformationDescription
Average Job Tenure1-2 years (39%)
Most Common ProfessionEnrollment Management Vice President (14.77%)
Other ProfessionsCasino Manager, Board Member Volunteer, Hospice Administrator, Aquatics Manager, Vice President of Software Engineering, Utility Division Project Manager
Demographics of Women and Minorities in Enrollment Management Vice Presidents
InformationDescription
Age Range20-44
Women60%
MinoritiesNot specified

In conclusion, admissions and enrollment management is an essential aspect of higher education, and it plays a significant role in determining the success of an institution. The use of admissions and enrollment management technology can provide many benefits, including improved efficiency, accuracy, and cost-effectiveness. Whether you are an admissions professional, a higher education administrator, or a student, it is important to understand the state of admissions and enrollment management and the impact that technology is having on the industry.

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