In this Blog post, I’m going to explore the latest animation statistics in 2023
Key Animation Statistics 2023 – MY Choice
- The global animation industry was valued at $264.5 billion in 2020.
- The animation market is expected to grow at a CAGR of 6.5% from 2021 to 2028.
- The 2D animation segment accounted for the largest market share in 2020, followed by 3D animation.
- The gaming industry is one of the largest consumers of animation services, accounting for more than 30% of the overall animation market.
- The Asia-Pacific region is the largest market for animation, driven by the growing demand for animation content in countries like China and India.
- The North American region is the second-largest market for animation, driven by the high demand for animation content in the United States.
- The global demand for animation content in the television and film industries is increasing, driven by the growing popularity of streaming platforms like Netflix and Disney+.
- The increasing use of animation in education and training programs is contributing to the growth of the animation market.
- The increasing popularity of virtual and augmented reality is creating new opportunities for the animation industry.
- The high cost of animation production and the lack of skilled animators are some of the challenges faced by the animation industry.
|Consumers who say watching a marketing video||64%|
|Traffic and possible leads attracted by a marketing video||300%|
|Marketers who claim video content generates the best ROI||52% (Forbes)|
|Expected proportion of internet traffic held by video marketing||82%|
|Marketers who converted leads to sales through social media video posting||93%|
|Businesses who want to use Facebook for video marketing||81%|
|Marketers who say people understand product or service better with video explanation||97%|
|Marketers who prefer using videos||93% (Hubspot)|
|Marketers who are happy with video marketing ROI through social media||88%|
|B2B marketers who say videos have a positive impact on their ROI||73%|
|Marketers who rank video creation skills as important for a marketing position||84%|
Popularity of Animated Content:
- The animated film industry generates $11 billion in revenue annually.
- Animated films make up 10% of the top-grossing films worldwide.
- Animated television shows account for 20% of all television content.
- The average household spends $200 on animated content each year.
- Children between the ages of 2-11 watch an average of 3 hours of animated content per week.
- Over 75% of families with children have at least one animated film in their home media collection.
- Animated content is popular across all age groups, with the highest viewership among 18-24-year-olds.
Preferred Animated Content:
- Disney is the most popular animation studio, accounting for 25% of all animated content consumed.
- Pixar is the second-most popular animation studio, accounting for 20% of all animated content consumed.
- DreamWorks Animation is the third-most popular animation studio, accounting for 15% of all animated content consumed.
- Action and adventure animated content is the most popular genre, accounting for 40% of all animated content consumed.
- Comedy animated content is the second-most popular genre, accounting for 30% of all animated content consumed.
- Animated content targeted towards adults is growing in popularity, accounting for 10% of all animated content consumed.
- 2D animation is the most cost-effective form of animation, with a budget of $50,000-$100,000 per minute of animation.
- 3D animation is the most expensive form of animation, with a budget of $100,000-$300,000 per minute of animation.
- Motion graphics are becoming increasingly popular, with a budget of $30,000-$50,000 per minute of animation.
- Stop-motion animation is the least popular form of animation, accounting for only 5% of the market share.
- The use of virtual reality and augmented reality in animation is growing, with a market share of 10%.
Influence of Technology:
- The use of computer-generated graphics has increased the quality and realism of animated content.
- The use of artificial intelligence in animation is growing, with a market share of 5%.
- The use of motion capture technology has revolutionized the animation industry, allowing for more realistic character movements and expressions.
- The use of cloud computing has made animation more accessible, allowing for collaboration and sharing of files across remote locations.
- The use of blockchain technology is being explored for the distribution and protection of animated content.
Animation Latest Stats
|Projected percent change in employment from 2020 to 2030||N/A|
|Average growth rate for all occupations||8%|
|Percent change of employment for each occupation from 2020 to 2030||N/A|
|Ideal chart for data consisting of percentages that add up to 100%||Pie or Doughnut chart|
|Discount on download format (PNG, PDF, XLS)||33% (until June 30th)|
|Increase in conversions with videos on landing pages||86%|
|Consumers who mute video ads||81%|
|Consumers who want to see more video||54%|
|Users who take action after watching a video||64%|
|People who prefer watching video to understand product or service (with text and video available on same page)||72%|
|Adults who turn to YouTube||75%|
|Increase in organic traffic with video||157%|
|People who read text on a page (with video and text available)||80%|
|Proportion of all IP traffic represented by video in 2021||82%|
|Increase in brand recognition with video||54%|
|Proportion of internet users who use video services||95%|
|Percentage of male YouTube users||62%|
|People who plan to start using video in 2018 (among those who don’t currently use video)||65%|
|Consumers who search for product/service-related video before purchase||50%|
|Online researchers who visit a brand website after watching videos||65%|
|Online researchers who call a brand after watching videos||39%|
|Likelihood of Google discovering your website with video on front page||53 times more likely|
|Expected increase in organic search traffic with video on website||157%|
|Boost in conversions with video on landing page||80%|
|Percentage of viewers who understand a topic from video||95%|
|Percentage of viewers who understand a topic from text||10%|
|Proportion of internet users who use YouTube||95%|
|Increase in shares generated by social media videos compared to text/image-based posts||1200%|
|Higher consumption of Facebook video compared to image searching||173%|
|Viewers who share interesting videos among their circle||92%|
|Social media users who make a purchase after watching branded social video||64%|
|Increase in organic traffic attracted by a Facebook video compared to a Facebook photo||135%|
Animation Education and Training:
- The number of animation schools and programs has increased, with over 250 institutions offering animation degrees.
- The average tuition for an animation degree program is $30,000 per year.
- The majority of animators have a bachelor’s degree in animation or a related field.
- Animators also receive on-the-job training and mentorship from experienced animators.
- Professional development and continuing education opportunities are available for animators to keep up with advancements in technology and techniques.
Animation Employment and Outsourcing:
- The animation industry employs over 200,000 people worldwide.
- The majority of animators are freelance or self-employed, with only 30% working for a studio or production company.
- Outsourcing animation work to countries with lower labor costs is a common practice in the industry.
- The outsourcing of animation work has led to a rise in competition and a decrease in wages for animators.
- The use of crowdsourcing and online platforms for animation projects is growing, providing new opportunities for animators.
Animation International Market:
- The animation industry in Japan is worth $18 billion and is the largest market in Asia.
- The European Union is home to over 100 animation studios, employing over 10,000 animators.
- The animation industry in South Korea has grown rapidly in recent years, with a market size of $5 billion.
- The animation industry in Canada is worth $1 billion and employs over 5,000 animators.
- The Latin American animation market is growing, with a market size of $500 million.
Animation Distribution and Monetization:
- The majority of animated content is distributed through television and streaming services.
- Animated content is also distributed through home media releases, such as DVD and Blu-Ray.
- The use of online platforms for the distribution and monetization of animated content is growing.
- Animated content can also be monetized through merchandise, such as toys and clothing.
- Animated content is also licensed for use in video games, theme parks, and other media.
Impact of Animation on Society and Culture:
- Animated content has a significant impact on popular culture, with iconic characters and franchises influencing fashion, art, and technology.
- Animated content has been used for educational and therapeutic purposes, helping to teach complex concepts and improve mental health.
- Animated content has been used as a tool for social and political activism, raising awareness on important issues.
- Animated content has been criticized for its representation of gender, race, and sexuality, leading to calls for greater diversity and representation in the industry.
- The animation industry has been a source of economic growth and job creation, particularly in countries with developing economies.
Future of Animation:
- The use of virtual and augmented reality in animation is expected to grow in the future.
- The use of artificial intelligence in animation will likely become more widespread, leading to greater efficiency and cost savings.
- The integration of animation with other forms of media, such as live-action film and video games, will continue to increase.
- The animation industry will continue to adapt to new technology and distribution platforms, such as streaming services and virtual reality.
- The demand for animation in the advertising and gaming industries is expected to grow, providing new opportunities for animators.
- The use of 3D printing and other advanced manufacturing techniques will likely change the production process for animation.
- The animation industry will continue to play a role in shaping popular culture and influencing society and politics.
- The globalization of the animation industry will likely lead to greater competition, innovation, and collaboration between countries.
|Animation has been around for over 100 years||The first animated film was created in 1906|
|Animation is used in a variety of industries||Entertainment, education, advertising, and gaming|
|Animation is a growing field||The animation industry is worth $250 billion and continues to grow|
|Animation is a versatile form of communication||It can be used to communicate complex ideas, engage the audience, and create an immersive experience|
|Animation has a broad appeal||Animated content is popular across all age groups, income levels, and genders|
- The first animation film was created in 1906.
- Walt Disney’s “Snow White and the Seven Dwarfs” was the first feature-length animated film, released in 1937.
- The first animated TV show was “Crusader Rabbit,” which aired in 1950.
- “The Simpsons” is the longest-running American sitcom and the longest-running American scripted primetime TV series.
- The first animated feature film to win an Oscar was “Beauty and the Beast” in 1991.
|Engages the audience||Animation has the ability to capture and hold the audience’s attention|
|Communicates complex ideas||Animation can make complex ideas more accessible and easier to understand|
|Creates an immersive experience||Animation can transport the viewer to another world and create a sense of presence|
|Provides a unique form of storytelling||Animation allows for creative and imaginative storytelling that is not possible with live-action|
|Can be used across multiple platforms||Animation can be used in film, televi|
- Animation can effectively communicate complex ideas and concepts.
- It provides an immersive experience that engages the viewer.
- Animation can evoke emotion and create empathy.
- It provides a low-cost alternative to live-action content.
- Animation has a broad appeal, making it accessible to a large and diverse audience.
|The increasing demand for animation in advertising and marketing||Brands are using animation to grab attention and stand out in a crowded market|
|The growth of online animation platforms and distribution channels||Online platforms are making it easier for animators to reach a global audience|
|The increasing popularity of adult animated content||There is a growing demand for animated content that appeals to adults|
|The rise of virtual and augmented reality animation||Virtual and augmented reality are providing new opportunities for animation|
|The growth of the gaming industry and the use of animation in games||The gaming industry is a major consumer of animation, with many games using animation to create immersive worlds|
- The rise of online platforms for animation distribution.
- The use of animation in education and training.
- The growth of virtual and augmented reality animation.
- The increasing popularity of adult animated content.
- The rise of animated content for social media.
|The use of cloud-based animation software is increasing||20% of animators are using it regularly|
|The global animation software market was worth $8.5 billion in 2020||$8.5 billion|
|The animation software market is expected to grow to $9.5 billion by 2022||$9.5 billion|
- Over 90% of educational institutions use animation in their curriculum.
- 65% of businesses use animation in their marketing strategies.
- 40% of consumers prefer to watch an animated explainer video over reading text.
- 80% of users are more likely to watch an entire video if it is animated.
- 90% of video marketers say that video has helped increase user understanding of their product or service.
Animation Market Analysis:
|The majority of animation viewers are male (60%)||60%|
|40% of viewers earn less than $50,000 per year||40%|
|40% of viewers earn over $75,000 per year||40%|
|The largest demographic for animated content is families with children||Families with children|
- The Asia-Pacific region is the fastest-growing market for animation.
- The gaming industry is the largest adopter of animation technology.
- The use of animation in virtual and augmented reality is expected to grow by 20% each year.
- The healthcare industry is expected to adopt animation in a big way, with a projected growth rate of 30% per year.
- The use of animation in education and training is expected to grow by 40% per year.
|Families with children||Largest demographic|
|Viewers earning less than $50,000 per year||40|
- 35% of animation viewers are aged 18-24.
- 40% of animation viewers are aged 25-34.
- The majority of animation viewers are male (60%).
- The largest demographic for animated content is families with children.
- Animated content is popular across all income levels, with 40% of viewers earning less than $50,000 per year and 40% earning over $75,000 per year.
- Adobe Flash and Adobe After Effects are the most popular animation software.
- Other popular animation software includes Toon Boom, Blender, and Maya.
- The use of cloud-based animation software is increasing, with 20% of animators using it regularly.
- In 2020, the global animation software market was worth $8.5 billion.
- The animation software market is expected to grow to $9.5 billion by 2022.
- The increasing demand for animation in advertising and marketing.
- The growth of online animation platforms and distribution channels.
- The increasing popularity of adult animated content.
- The rise of virtual and augmented reality animation.
- The growth of the gaming industry and the use of animation in games.
- The high cost of producing high-quality animation.
- Competition from low-cost animation studios in countries with lower labor costs.
- The need for animators to constantly update their skills and knowledge of new software and technology.
- The pressure to create unique and innovative content that stands out in a crowded market.
- The challenge of finding and retaining top talent in the highly competitive animation industry.
3D Animation Statistics
General 3D Animation Industry Statistics:
|Market Value (2020)||$16.64 billion|
|Market Value (2026)||$23.35 billion|
VFX and 3D Animation Industry Statistics:
|Contributor to 3D Animation Market Growth||VFX|
|Technology Driving VFX||VR, AI|
|Market Driver||Immersive Content|
|Market Driver||3D Mobile Applications and 3D Mapping|
Segment with the Highest Revenues:
|Segment||Revenue Share (2020)||CAGR (2021-2028)|
|3D Animation Software||50%||12.5%|
|Deployment||Revenue Share (2020)||CAGR (2021-2028)|
Media and Entertainment Segment:
|Segment||Revenue Share (2020)|
|Media and Entertainment||35.0%|
Region with the Fastest CAGR
Region with the Biggest Revenue Share
General Animation Stats
|86%||Increase in conversions using videos on landing pages|
|81%||Consumers who mute video ads|
|54%||Consumers who want more video content from a brand|
|5 billion||Average number of YouTube videos viewed daily|
|64%||Consumers influenced by Facebook marketing video in a purchase decision|
|157%||Increase in organic traffic from SERPs with video|
|72%||People who choose to watch video over reading text|
|65%||Senior executives who navigate to a site after viewing a YouTube video|
|45%||Marketers who plan to add YouTube to their content strategy|
|93%||Marketers who converted a lead to a paying customer with video|
|87%||Industry professionals who use video as a marketing tool|
|80%||People who will watch a video over reading text|
|66%||Increase in qualified leads for video marketers|
|81%||Marketers optimizing social videos for mobile viewership|
|92%||Marketers making videos with assets they already have|
|75%||Millennials who watch video on social daily|
|82%||Percentage of IP traffic that will be video in 2021|
|1.9 billion||Monthly active users on YouTube|
|54%||Increase in brand awareness among audience members|
|95%||Internet users served by YouTube|
|62%||Percentage of YouTube users who are male|
|99%||Marketers who will continue to use video in 2018|
|$22 billion||Projected growth of video advertising industry by 2021|
|50%||Consumers who prefer video content over other forms|
|Facebook, YouTube, Instagram||Top 3 social platforms for video marketing|
|80%||Consumers who believe demo videos are helpful|
|Promotional Videos, Brand Storytelling||Most|
Q: What are some common uses of animation? A: Animation is used in a variety of industries, including entertainment, education, advertising, and gaming.
Q: What are some popular animation software? A: Adobe Flash, Adobe After Effects, Toon Boom, Blender, and Maya are some of the most popular animation software.
Q: How is animation used in education and training? A: Animation is used in education and training to communicate complex ideas, engage the audience, and create a more immersive learning experience.
Q: What are some challenges facing the animation industry? A: The high cost of production, competition from low-cost animation studios, the need for constant skills updates, and the pressure to create unique content are some of the challenges facing the animation industry.
According to industry analysis, the animation market is expected to grow annually at a CAGR of around 5.00%. In 2022, the market was valued at approximately USD 394.6 billion.
The global animation industry experienced a 5% boost in its market size in 2021, reaching a staggering $372 billion. It is projected to grow by over 50% between 2022 and 2026.
The animation industry is thriving, spanning across multiple sectors such as film, television, gaming, and advertising. With technological advancements, the industry is constantly evolving, offering a bright future for animators.
The United States and Japan are the leading providers of animation films and TV series. However, animation studios can be found across all continents.
Animation offers numerous job opportunities, and successful animators can pursue careers as graphic designers, game developers, character designers, 3D modelers, and more. Both the private and public sectors offer employment prospects for animators.
Canada is home to many highly-ranked universities that offer animation courses, making it a favorable destination for studying animation.
Animation offers significant job prospects, with full-length animation films requiring a large number of animators. The employment opportunities in the field are substantial.
Japan, the United States, Canada, the United Kingdom, and South Korea are countries known for their significant contributions to the animation industry.
Animation plays a crucial role in storytelling and communication, allowing for easy comprehension of ideas and emotions by both children and adults. It has helped connect people worldwide in a unique and engaging way.
“The Lion King” remake holds the title of the highest-grossing animated film, earning approximately $1.66 billion worldwide.
Hayao Miyazaki is widely regarded as one of the greatest living animators and an iconic figure in Japanese popular culture due to his animated films.
The average salary for animators in the United States ranges between $52,000 and $112,000, with an average of $76,853.
In conclusion, the animation industry is a dynamic and rapidly evolving field that has a significant impact on popular culture, education, and the economy. With advancements in technology and changes in the distribution and monetization of animated content, the future of animation is full of exciting possibilities. Whether you’re an animator, a fan of animated content, or just interested in the impact of technology on society, understanding the statistics and trends of the animation industry is crucial. Stay informed, stay inspired, and continue to enjoy the magic of animation.