Animation Statistics, Trends And Facts 2023

Animation Statistics

Metric	Percentage
Consumers who say watching a marketing video	64%
Traffic and possible leads attracted by a marketing video	300%
Marketers who claim video content generates the best ROI	52% (Forbes)
Expected proportion of internet traffic held by video marketing	82%
Marketers who converted leads to sales through social media video posting	93%
Businesses who want to use Facebook for video marketing	81%
Marketers who say people understand product or service better with video explanation	97%
Marketers who prefer using videos	93% (Hubspot)
Marketers who are happy with video marketing ROI through social media	88%
B2B marketers who say videos have a positive impact on their ROI	73%
Marketers who rank video creation skills as important for a marketing position	84%

Popularity of Animated Content:

11. The animated film industry generates $11 billion in revenue annually.
12. Animated films make up 10% of the top-grossing films worldwide.
13. Animated television shows account for 20% of all television content.
14. The average household spends $200 on animated content each year.
15. Children between the ages of 2-11 watch an average of 3 hours of animated content per week.
16. Over 75% of families with children have at least one animated film in their home media collection.
17. Animated content is popular across all age groups, with the highest viewership among 18-24-year-olds.

Preferred Animated Content:

18. Disney is the most popular animation studio, accounting for 25% of all animated content consumed.
19. Pixar is the second-most popular animation studio, accounting for 20% of all animated content consumed.
20. DreamWorks Animation is the third-most popular animation studio, accounting for 15% of all animated content consumed.
21. Action and adventure animated content is the most popular genre, accounting for 40% of all animated content consumed.
22. Comedy animated content is the second-most popular genre, accounting for 30% of all animated content consumed.
23. Animated content targeted towards adults is growing in popularity, accounting for 10% of all animated content consumed.

Animation Techniques:

24. 2D animation is the most cost-effective form of animation, with a budget of $50,000-$100,000 per minute of animation.
25. 3D animation is the most expensive form of animation, with a budget of $100,000-$300,000 per minute of animation.
26. Motion graphics are becoming increasingly popular, with a budget of $30,000-$50,000 per minute of animation.
27. Stop-motion animation is the least popular form of animation, accounting for only 5% of the market share.
28. The use of virtual reality and augmented reality in animation is growing, with a market share of 10%.

Influence of Technology:

29. The use of computer-generated graphics has increased the quality and realism of animated content.
30. The use of artificial intelligence in animation is growing, with a market share of 5%.
31. The use of motion capture technology has revolutionized the animation industry, allowing for more realistic character movements and expressions.
32. The use of cloud computing has made animation more accessible, allowing for collaboration and sharing of files across remote locations.
33. The use of blockchain technology is being explored for the distribution and protection of animated content.

Animation Latest Stats

Projected percent change in employment from 2020 to 2030	N/A
Average growth rate for all occupations	8%
Percent change of employment for each occupation from 2020 to 2030	N/A
Ideal chart for data consisting of percentages that add up to 100%	Pie or Doughnut chart
Discount on download format (PNG, PDF, XLS)	33% (until June 30th)
Increase in conversions with videos on landing pages	86%
Consumers who mute video ads	81%
Consumers who want to see more video	54%
Users who take action after watching a video	64%
People who prefer watching video to understand product or service (with text and video available on same page)	72%
Adults who turn to YouTube	75%
Increase in organic traffic with video	157%
People who read text on a page (with video and text available)	80%
Proportion of all IP traffic represented by video in 2021	82%
Increase in brand recognition with video	54%
Proportion of internet users who use video services	95%
Percentage of male YouTube users	62%
People who plan to start using video in 2018 (among those who don’t currently use video)	65%
Consumers who search for product/service-related video before purchase	50%
Online researchers who visit a brand website after watching videos	65%
Online researchers who call a brand after watching videos	39%
Likelihood of Google discovering your website with video on front page	53 times more likely
Expected increase in organic search traffic with video on website	157%
Boost in conversions with video on landing page	80%
Percentage of viewers who understand a topic from video	95%
Percentage of viewers who understand a topic from text	10%
Proportion of internet users who use YouTube	95%
Increase in shares generated by social media videos compared to text/image-based posts	1200%
Higher consumption of Facebook video compared to image searching	173%
Viewers who share interesting videos among their circle	92%
Social media users who make a purchase after watching branded social video	64%
Increase in organic traffic attracted by a Facebook video compared to a Facebook photo	135%

Animation Education and Training:

34. The number of animation schools and programs has increased, with over 250 institutions offering animation degrees.
35. The average tuition for an animation degree program is $30,000 per year.
36. The majority of animators have a bachelor’s degree in animation or a related field.
37. Animators also receive on-the-job training and mentorship from experienced animators.
38. Professional development and continuing education opportunities are available for animators to keep up with advancements in technology and techniques.

Animation Employment and Outsourcing:

39. The animation industry employs over 200,000 people worldwide.
40. The majority of animators are freelance or self-employed, with only 30% working for a studio or production company.
41. Outsourcing animation work to countries with lower labor costs is a common practice in the industry.
42. The outsourcing of animation work has led to a rise in competition and a decrease in wages for animators.
43. The use of crowdsourcing and online platforms for animation projects is growing, providing new opportunities for animators.

Animation International Market:

44. The animation industry in Japan is worth $18 billion and is the largest market in Asia.
45. The European Union is home to over 100 animation studios, employing over 10,000 animators.
46. The animation industry in South Korea has grown rapidly in recent years, with a market size of $5 billion.
47. The animation industry in Canada is worth $1 billion and employs over 5,000 animators.
48. The Latin American animation market is growing, with a market size of $500 million.

Animation Distribution and Monetization:

49. The majority of animated content is distributed through television and streaming services.
50. Animated content is also distributed through home media releases, such as DVD and Blu-Ray.
51. The use of online platforms for the distribution and monetization of animated content is growing.
52. Animated content can also be monetized through merchandise, such as toys and clothing.
53. Animated content is also licensed for use in video games, theme parks, and other media.

Impact of Animation on Society and Culture:

54. Animated content has a significant impact on popular culture, with iconic characters and franchises influencing fashion, art, and technology.
55. Animated content has been used for educational and therapeutic purposes, helping to teach complex concepts and improve mental health.
56. Animated content has been used as a tool for social and political activism, raising awareness on important issues.
57. Animated content has been criticized for its representation of gender, race, and sexuality, leading to calls for greater diversity and representation in the industry.
58. The animation industry has been a source of economic growth and job creation, particularly in countries with developing economies.

Future of Animation:

59. The use of virtual and augmented reality in animation is expected to grow in the future.
60. The use of artificial intelligence in animation will likely become more widespread, leading to greater efficiency and cost savings.
61. The integration of animation with other forms of media, such as live-action film and video games, will continue to increase.
62. The animation industry will continue to adapt to new technology and distribution platforms, such as streaming services and virtual reality.
63. The demand for animation in the advertising and gaming industries is expected to grow, providing new opportunities for animators.
64. The use of 3D printing and other advanced manufacturing techniques will likely change the production process for animation.
65. The animation industry will continue to play a role in shaping popular culture and influencing society and politics.
66. The globalization of the animation industry will likely lead to greater competition, innovation, and collaboration between countries.

Animation Facts:

Fact	Description
Animation has been around for over 100 years	The first animated film was created in 1906
Animation is used in a variety of industries	Entertainment, education, advertising, and gaming
Animation is a growing field	The animation industry is worth $250 billion and continues to grow
Animation is a versatile form of communication	It can be used to communicate complex ideas, engage the audience, and create an immersive experience
Animation has a broad appeal	Animated content is popular across all age groups, income levels, and genders

1. The first animation film was created in 1906.
2. Walt Disney’s “Snow White and the Seven Dwarfs” was the first feature-length animated film, released in 1937.
3. The first animated TV show was “Crusader Rabbit,” which aired in 1950.
4. “The Simpsons” is the longest-running American sitcom and the longest-running American scripted primetime TV series.
5. The first animated feature film to win an Oscar was “Beauty and the Beast” in 1991.

Animation Benefits:

Benefit	Explanation
Engages the audience	Animation has the ability to capture and hold the audience’s attention
Communicates complex ideas	Animation can make complex ideas more accessible and easier to understand
Creates an immersive experience	Animation can transport the viewer to another world and create a sense of presence
Provides a unique form of storytelling	Animation allows for creative and imaginative storytelling that is not possible with live-action
Can be used across multiple platforms	Animation can be used in film, televi

1. Animation can effectively communicate complex ideas and concepts.
2. It provides an immersive experience that engages the viewer.
3. Animation can evoke emotion and create empathy.
4. It provides a low-cost alternative to live-action content.
5. Animation has a broad appeal, making it accessible to a large and diverse audience.

Animation Trends:

Trend	Description
The increasing demand for animation in advertising and marketing	Brands are using animation to grab attention and stand out in a crowded market
The growth of online animation platforms and distribution channels	Online platforms are making it easier for animators to reach a global audience
The increasing popularity of adult animated content	There is a growing demand for animated content that appeals to adults
The rise of virtual and augmented reality animation	Virtual and augmented reality are providing new opportunities for animation
The growth of the gaming industry and the use of animation in games	The gaming industry is a major consumer of animation, with many games using animation to create immersive worlds

1. The rise of online platforms for animation distribution.
2. The use of animation in education and training.
3. The growth of virtual and augmented reality animation.
4. The increasing popularity of adult animated content.
5. The rise of animated content for social media.

Animation Adoption:

Adoption	Value
The use of cloud-based animation software is increasing	20% of animators are using it regularly
The global animation software market was worth $8.5 billion in 2020	$8.5 billion
The animation software market is expected to grow to $9.5 billion by 2022	$9.5 billion

1. Over 90% of educational institutions use animation in their curriculum.
2. 65% of businesses use animation in their marketing strategies.
3. 40% of consumers prefer to watch an animated explainer video over reading text.
4. 80% of users are more likely to watch an entire video if it is animated.
5. 90% of video marketers say that video has helped increase user understanding of their product or service.

Animation Market Analysis:

Market Analysis	Value
The majority of animation viewers are male (60%)	60%
40% of viewers earn less than $50,000 per year	40%
40% of viewers earn over $75,000 per year	40%
The largest demographic for animated content is families with children	Families with children

1. The Asia-Pacific region is the fastest-growing market for animation.
2. The gaming industry is the largest adopter of animation technology.
3. The use of animation in virtual and augmented reality is expected to grow by 20% each year.
4. The healthcare industry is expected to adopt animation in a big way, with a projected growth rate of 30% per year.
5. The use of animation in education and training is expected to grow by 40% per year.

Animation Demographics:

Demographic	Percentage
Male viewers	60%
Families with children	Largest demographic
Viewers earning less than $50,000 per year	40

1. 35% of animation viewers are aged 18-24.
2. 40% of animation viewers are aged 25-34.
3. The majority of animation viewers are male (60%).
4. The largest demographic for animated content is families with children.
5. Animated content is popular across all income levels, with 40% of viewers earning less than $50,000 per year and 40% earning over $75,000 per year.

Animation Software:

1. Adobe Flash and Adobe After Effects are the most popular animation software.
2. Other popular animation software includes Toon Boom, Blender, and Maya.
3. The use of cloud-based animation software is increasing, with 20% of animators using it regularly.
4. In 2020, the global animation software market was worth $8.5 billion.
5. The animation software market is expected to grow to $9.5 billion by 2022.

Animation Opportunities:

1. The increasing demand for animation in advertising and marketing.
2. The growth of online animation platforms and distribution channels.
3. The increasing popularity of adult animated content.
4. The rise of virtual and augmented reality animation.
5. The growth of the gaming industry and the use of animation in games.

Animation Challenges:

1. The high cost of producing high-quality animation.
2. Competition from low-cost animation studios in countries with lower labor costs.
3. The need for animators to constantly update their skills and knowledge of new software and technology.
4. The pressure to create unique and innovative content that stands out in a crowded market.
5. The challenge of finding and retaining top talent in the highly competitive animation industry.

3D Animation Statistics

General 3D Animation Industry Statistics:

Statistic	Value
Market Value (2020)	$16.64 billion
CAGR (2021-2028)	11.7%
Market Value (2026)	$23.35 billion
CAGR (2026)	12.02%

VFX and 3D Animation Industry Statistics:

Statistic	Value
Contributor to 3D Animation Market Growth	VFX
Technology Driving VFX	VR, AI
Market Driver	Immersive Content
Market Driver	3D Mobile Applications and 3D Mapping

Segment with the Highest Revenues:

Segment	Revenue Share (2020)	CAGR (2021-2028)
3D Animation Software	50%	12.5%

On-Premise Segment:

Deployment	Revenue Share (2020)	CAGR (2021-2028)
On-Premise	60%	13.0%

Media and Entertainment Segment:

Segment	Revenue Share (2020)
Media and Entertainment	35.0%

Region with the Fastest CAGR

Region	CAGR
Asia Pacific	13.0%

Region with the Biggest Revenue Share

Region	Revenue Share
North America	40.0%

General Animation Stats

Statistic	Description
86%	Increase in conversions using videos on landing pages
81%	Consumers who mute video ads
54%	Consumers who want more video content from a brand
5 billion	Average number of YouTube videos viewed daily
64%	Consumers influenced by Facebook marketing video in a purchase decision
157%	Increase in organic traffic from SERPs with video
72%	People who choose to watch video over reading text
65%	Senior executives who navigate to a site after viewing a YouTube video
45%	Marketers who plan to add YouTube to their content strategy
93%	Marketers who converted a lead to a paying customer with video
87%	Industry professionals who use video as a marketing tool
80%	People who will watch a video over reading text
66%	Increase in qualified leads for video marketers
81%	Marketers optimizing social videos for mobile viewership
92%	Marketers making videos with assets they already have
75%	Millennials who watch video on social daily
82%	Percentage of IP traffic that will be video in 2021
1.9 billion	Monthly active users on YouTube
54%	Increase in brand awareness among audience members
95%	Internet users served by YouTube
62%	Percentage of YouTube users who are male
99%	Marketers who will continue to use video in 2018
$22 billion	Projected growth of video advertising industry by 2021
50%	Consumers who prefer video content over other forms
Facebook, YouTube, Instagram	Top 3 social platforms for video marketing
80%	Consumers who believe demo videos are helpful
Promotional Videos, Brand Storytelling	Most

Q: What is animation? A: Animation is the art of bringing still images or illustrations to life through a sequence of images that simulate movement.

Q: What are some common uses of animation? A: Animation is used in a variety of industries, including entertainment, education, advertising, and gaming.

Q: What are some popular animation software? A: Adobe Flash, Adobe After Effects, Toon Boom, Blender, and Maya are some of the most popular animation software.

Q: How is animation used in education and training? A: Animation is used in education and training to communicate complex ideas, engage the audience, and create a more immersive learning experience.

Q: What are some challenges facing the animation industry? A: The high cost of production, competition from low-cost animation studios, the need for constant skills updates, and the pressure to create unique content are some of the challenges facing the animation industry.

In conclusion, the animation industry is a dynamic and rapidly evolving field that has a significant impact on popular culture, education, and the economy. With advancements in technology and changes in the distribution and monetization of animated content, the future of animation is full of exciting possibilities. Whether you’re an animator, a fan of animated content, or just interested in the impact of technology on society, understanding the statistics and trends of the animation industry is crucial. Stay informed, stay inspired, and continue to enjoy the magic of animation.