Best Email Marketing Software of 2023
Moosend
Moosend allows you to build smart email campaigns that drive results With Responsive Customer Support.
Getresponse
GetResponse is one of the most powerful yet simple email marketing services, that helps you create pages and build email campaigns.
Benchmark
Benchmark offers powerful tools to its customers for streamlined growth. It is one of the best email marketing services in the market.
Constant Contact
Create email marketing campaigns, easily manage your contacts, and track your results in real-time.
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Using email marketing software platforms have been one of the best ways to generate revenue for businesses and move leads to the sales funnel.
Choosing the right software out of all the email marketing software platforms in 2023 can be time-consuming and involve a lot of trial and error.
In my opinion, Getresponse is an excellent email marketing software platform to use. You can call it an industry leader when it comes to marketing capabilities. Another awesome tool is Moosend that has more than just standard features. I frequently use these two tools.
After reading the comparison below, you should be able to decide which among the featured tools is the most suitable for your business.
Let’s get started!
What Are The Best Email Marketing Software Platform 2023?
Here’s our list of the best email marketing software platforms for 2023:
1. Mailchimp
One of the Biggest Names in Email Marketing
MailChimp is one of the biggest names in email marketing in 2023 with over 1 billion emails sent every day on their platform and over 14 million customers. MailChimp allows you to keep your customers engaged and grow your business with the email marketing space.
Suitable for:
all-in-one marketing strategy
Mobile app:
Yes
Available free plan/trial:
Free Plan
Price:
starting from $11/month
Integrations:
200+
Customer Support:
Live chat and email
Ease of use
GOOD
Email Design
GOOD
Deliverability
FAIR
Integrations
EXCELLENT
- Excellent automation tools
- Integration with over 200+ apps
- Free plan
- Custom templates and branding
- Around-the-clock support
Mailchimp delivers an advanced marketing service that includes tools such as a website builder, a custom domain, landing page builder, marketing CRM and much more.
Everything about this service is straightforward, including its intuitive platform design that makes it easy to navigate.
Launched in 200, MailChimp is arguably the best email marketing service when it comes to value, as it offers a free plan with plenty of features.
Like
- Allows users to import their own templates
- Provides access to comprehensive competor metrics
- Rmeovable MailChimp logo
Dislike
- Integration with PayPal and WordPress is clunky
- Templates are very basic and limited
Mailchimp Key Features 2023:
This is just the tip of the iceberg. Mailchimp’s feature list is extremely vast.
Check out their full set of features.
Mailchimp Pricing 2023:
MailChimp offers multiple pricing plans for their different products in 2023:
Mailchimp Marketing Platform – 2023:
- Free – $0/per month
- Essentials – $11/per month
- Standard – $17/per month
- Premium – $299/per month
Mailchimp Website & Commerce – 2023:
- Free -$0/per month
- Core – $10/per month
- Plus – $29/per month
| Free | Essentials | Standard | Premium |
| Free | $11 per month | $17 per month | $299 per month |
| Contact size: 2000 | 50,000 | 100,000 | 200,000+ |
| Email volume: 10000 | 500,000 | 1.2 million | 3 million |
| Users supported: 1 | 3 | 5 | Unlimited |
| Marketing CRM | Email & Landing Page Templates | Customer Journey Builder + Branching Points | Advanced Segmentation |
| Creative Assistant | Customer Journey Builder | Send Time Optimization | Multivariate Testing |
| Website Builder | Custom Branding | Behavioral Targeting | Comparative Reporting |
| Mailchimp Domain | A/B Testing | Custom Templates | Unlimited Seats & Role-Based Access |
| Forms & Landing Pages | 24/7 Email & Chat Support | Dynamic Content | Phone & Priority Support |
Mailchimp offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.
You can get started with Mailchimp for free and upgrade to a premium plan when you’re ready.
2. Moosend
Best for Every Type of Business – Has Almost Everything You Need
From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses in 2023.
Suitable for:
Every Type of Business
Templates:
+70
Available free plan/trial:
Free Plan
Automations:
Yes
Price:
starting from $9/month
Customer Support:
Yes
Ease of use
EXCELLENT
Email Design
EXCELLENT
Deliverability
EXCELLENT
Integrations
EXCELLENT
- Intuitive email marketing interface
- Custom sign-up forms and landing pages
- Advanced personalization for segments
- Weather-based recommendations
- Product recommendations
- Intelligent email list segmentation
- Stunning range of responsive templates
- Email marketing funnels and workflows
- Analytics and reports
- Ultra-fast loading pages
- GDPR compliance
- Anti-bot protection
- Various integration options
- A/B testing
- Export reports
- SMP service
Moosend is first and foremost, an email marketing automation platform. Moosend automates repetitive tasks in your marketing campaigns, so you can focus on things like building new products or strengthening relationships with clients.
Moosend benefits from an extremely user-friendly interface, which is great for beginners who haven’t used a service like this before. It’s also worth noting that, like various email marketing providers, Moosend makes it easy to launch your first email campaigns with access to a free plan.
This is ideal if you want to try out the features before you commit.
Like
- Excellent range of support options
- Lots of handy integrations to eCommerce and CRM
- Lead generation and marketing integrations
- Flexible range of pricing plans
- Much cheaper than some alternatives
- Free plan available for beginners
- Great delivery rates
- Plenty of templates to choose from
Dislike
- Landing page builder isn’t accessible for free
- Not the most advanced service
Moosend Key Features 2023:
Email Marketing
Marketing Automation
Personalization
Integrations
Reporting & Analytics
Tracking
Check out their full set of features.
Moosend Pricing 2023:
Moosend has 3 pricing editions, from a free trial to $9 to enterprise. Look at different pricing editions below and see what edition and features meet your budget and needs.
- Free – $0/per month
- Pro – $9/per month
- Enterprise – Contact for pricing
| Free Trail | Pro | Enterprise |
| $0 | $9 | Contact for pricing |
| 1x Landing Page / 1x Form | AI-Engine Product Recommendations | Account Manager |
| AI-Engine Product Recommendations | Automation Workflows | AI-Engine Product Recommendations |
| Automation Workflows | Basic Templates | Automation Workflows |
| Basic Templates | Conditional Content | Basic Templates |
| Conditional Content | Countdown Timers | Conditional Content |
| Countdown Timers | Custom-Coded Templates | Countdown Timers |
| Custom-Coded Templates | Email Newsletter Builder | Custom-Coded Templates |
| Email Newsletter Builder | Image Manipulation (Cropping – Resizing) | Dedicated IP |
| Image Manipulation (Cropping- Resizing) | Landing Pages / Forms | Email Newsletter Builder |
| No Credit Card Required | Image Manipulation (Cropping-Resizing) | Unlimited Emails |
| Unlimited Emails | SMTP Server | Landing Pages / Forms |
| Unlimited Emails | Priority Support | |
| SMTP Server | ||
| SSO & SAML |
Moosend offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.
You can get started with Moosend for free and upgrade to a premium plan when you’re ready.
3. Getresponse
Best for individuals and small businesses.(free plan)
After using GetResponse for a few months, I can tell you that for the single entrepreneur, GetResponse really does knock it out of the park. As far as basic features and tools are concerned, GetResponse has you covered. Gathering subscribers, shooting weekly newsletters, and even automating actions, can all be easily done. And if you don’t mind the extra features, you can send emails to a maximum of 500 contacts for free!
Suitable for:
individuals and small businesses
Templates:
+100
Available free plan/trial:
Free Plan
Automations:
Yes
Price:
starting from $19/month
Customer Support:
Yes
Ease of use
EXCELLENT
Email Design
EXCELLENT
Deliverability
EXCELLENT
Integrations
EXCELLENT
- create valuable email marketing lists
- build compelling email campaigns
- perform marketing automation
- host webinars
- view reports and analytics
Using the GetResponse marketing automation feature, you can create customized workflows that allow you to deliver better customer experiences. This feature includes a drag-and-drop builder that you can use to set up automation flowcharts.
Using GetResponse, you can create email newsletters using its drag-and-drop editor or HTML source editor. The latter option is great for those who want to provide their own code, while the former lets you easily create your newsletters from scratch. You can also use one of the hundreds of professionally designed templates.
After sending out your campaigns, you would of course want to know how well they are performing. With the GetResponse app, you get a good range of reporting and analytics options.
Like
- In-app webinar hosting
- Generous free trial period
- Convenient drag and drop editors
- An extensive amount of integrations
Dislike
- No phone support
- Limit of 500 webinar attendees
- Many integration tools require Zapier
Getresponse Key Features:
This is just the tip of the iceberg. Getresponse’s feature list is extremely vast.
Check out their full set of features.
Getresponse Pricing:
Getresponse offers multiple pricing plans for their Email Marketing Service in 2023:
- Free – $0/per month
- Email Marketing – $19/per month
- Marketing Automation – $59/per month
- Ecommerce Marketing – $119/per month
| Free | Basic | Plus | Professional |
| $0 | $19 | 59$ | 119$ |
| Unlimited newsletters | Autoresponders | Marketing automation | Quick transactional emails |
| 1 landing page | Unlimited landing pages | Event-based automation | Ecommerce segmentation |
| Website Builder | Unlimited Website Builder | Webinars | Abandoned cart recovery |
| Connect your domain | Basic segmentation | Advanced segmentation | Promo codes |
| Signup forms and popups | Email scheduling | Contact scoring | Product recommendations |
| Integrations and API | Sales funnels | Web push notifications |
Getresponse offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.
You can get started with Getresponse for free and upgrade to a premium plan when you’re ready.
4. Benchmark
Best for beginners and experienced marketers.(free plan)
Are you looking for a simple email marketing program with powerful automation tools in 2023? Let me introduce you to Benchmark – a well-rounded solution that can play the part.
Suitable for:
beginners and experienced marketers
Templates:
+200
Available free plan/trial:
Free Plan
Automations:
Yes
Price:
starting from $13/month
Customer Support:
Yes
Ease of use
EXCELLENT
Email Design
EXCELLENT
Deliverability
EXCELLENT
Integrations
EXCELLENT
- designing campaigns based on consumer behavior
- increasing brand awareness
- growing your audience through lead generation
- boosting customer engagement
- streamlining the entire customer journey
Benchmark is an easy-to-use email marketing software for users who want to automate mass email sending campaigns. And it’s free!
A popular choice for beginners and pros alike, this section is where you can create emails from scratch or tweak your chosen template. The workspace lets you drag-n-drop feature blocks, images, and other editable contents.
No design expertise? No problem! Among the most convenient features of Benchmark are its email templates. The library is divided into three selections.
Like
- Free forever
- Beginner-friendly
- Good-looking templates
- Powerful campaign automation
Dislike
- Limited image storage
- Issues with email delivery
- White labeling only for Enterprise plan
Benchmark Key Features:
Check out their full set of features.
Benchmark Pricing:
Benchmark offers multiple pricing plans for their Email Marketing Service in 2023:
- Free – $0/per month
- Email Marketing – $13/per month
- Enterprise – Contact team($719)
| Free | Basic | Plus |
| $0 | $13 | 719$ |
| 250 Emails/Month | Basic Drip Campaigns | Basic Drip Campaigns |
| Basic Drip Campaigns | Email Marketing | Dedicated IP |
| Email Marketing | Landing Pages | Email Marketing |
| Polls & Surveys | Marketing Automation | Email White Labeling |
| Reporting | Polls & Surveys | Landing Pages |
Benchmark offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.
You can get started with Benchmark for free and upgrade to a premium plan when you’re ready.
5. Constant Contact
Best Email Marketing Service for Small Business
Constant Contact helps you create and send email marketing campaigns with easy-to-use features. What I love the most about this tool is how easy it is to create campaigns that drive results. It is best for beginners and small businesses. Constant Contact is uniquely designed to manage event invitations, registrations, and tickets.
Suitable for:
small to medium-size businesses
Mobile app:
Yes
Available free plan/trial:
60-day Free Trial
Price:
Starting from $10/month
Integrations:
350+
Customer Support:
live chat, learning resources, marketing advisor, live seminars, and webinars
Ease of use
EXCELLENT
Email Design
EXCELLENT
Deliverability
EXCELLENT
Integrations
EXCELLENT
- Branded email templates
- Reports and surveys
- Online donations
- Automation and segmentation
- Tracking tools
- Email editor
The next name on our list of the best emailing services is Constant Contact. Dedicated to helping small businesses grow their audience, it’s an ideal solution for beginners because of its easy-to-use dashboard and intuitive drag-and-drop email builder.
With hundreds of pre-designed templates to choose from, your next email campaign is sure to stand out.
We were equally thrilled with Constant Contact’s ability to integrate with thousands of apps to provide an all-in-one marketing experience. You can also set many tasks on autopilot with top-notch automation tools and enjoy the 97% email deliverability rate.
Like
- Lets users create your company logo, schedule social media posts, and sell digital products
- Great deliverability rates
- Also supports invitation management, registrations, and tickets
Dislike
- Service cancellation requires users to call customer support
- Limited automation options
Constant Contact Features:
Check out their full set of features.
Constant Contact Pricing:
Constant Contact offers multiple pricing plans for their Email Marketing Service in 2023:
- Core– $10/per month
- Plus – $45/per month
| Core | Plus |
| $10 | $45 |
| 300+ Email Templates | Additional List Growth Tools |
| Clicks) | All Features Included in Core Plan |
| Contact Management | Auto-Generated Segmentation |
| Customer List Growth Tools | Automated Emails |
| Email Marketing | Conversion and Sales Reporting |
You can get started with Benchmark now ( Free Trial )
6. Campaigner
Best Overall Email Marketing for Marketing
If you’re looking for one of the best email marketing software in 2023, Campaigner is an excellent option. With the ability to use multi-channel marketing to improve your sales and reach a larger audience, Campaigner allows you to increase your revenue. Using a powerful suite of tools to reach your customers through email and SMS, you ensure you’re always top of mind.
Suitable for:
Well-rounded email and SMS marketing campaign
Mobile app:
No
Available free plan/trial:
Free plan
Price:
Starting from $59 per month
Integrations:
18
Customer Support:
live chat, phone, email, webinars, and educational resources
Ease of use
EXCELLENT
Email Design
EXCELLENT
Deliverability
EXCELLENT
Integrations
GOOD
- Great workflow automation
- Beginner-friendly email creation
- Proprietary integrations for forms, landing pages, and sender reputation
- Drag-and-drop email template builder
- In-depth customer segmentation and purchase behavior
Campaigner is a good choice for companies that need well-rounded SMS and email marketing services.
This company covers everything from segmenting your customers and analyzing their purchasing behavior to completely automating your email workflows.
With an excellent drag-and-drop builder, you can create emails and newsletters that match your brand and message while always prioritizing conversions.
Not only does it offer an astonishing set of features with a reasonable price tag, but it also has many integrations you can rely on to make your email marketing campaigns a breeze.
Like
- A ton of functionality is included in Campaigner, ranging from email automation to SMS marketing.
- I also like the different customization options for email templates, which allow you to create emails that perfectly reflect your brand.
- The delivery rate is also relatively high compared to other products.
Dislike
- Getting the exact look you want when designing an email takes a bit of adjusting to.
7. Omnisend
Best for eCommerce email marketing
Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand in 2023. With Omnisend, you can create highly personalized emails, custom automation flows to meet your unique needs, and track your results with detailed reports.
Suitable for:
eCommerce retailers
Mobile app:
No
Available free plan/trial:
Free plan
Price:
Starting from $16/month
Integrations:
80
Customer Support:
Email, educational resources, blog
Ease of use
EXCELLENT
Email Design
GOOD
Deliverability
GOOD
Integrations
GOOD
- SMS/MMS and push notifications
- Omnisend Product Picker
- Premium automation capabilities
- Multichannel marketing campaigns
Omnisend started offering email marketing services in 2014 and has been making a big splash with its innovative features and user-friendly interface ever since.
Advertised as the best email marketing service for Shopify integrations and trusted by more than 70,000 eCommerce brands, Omnisend is quickly becoming one of the most popular platforms on the market.
It has grown from providing email marketing only to an omnichannel marketing automation platform. With Omnisend, you can create complex automation workflows, send personalized messages across all channels, and track your results in real-time.
Like
- Impressive ‘product picker’ feature
- Lots of automation features
- Effortless signup and streamlined UI
- Supports native integrations with top ecommerce platforms
- Great customer service
Dislike
- Email design options are limited
- Manual input of data every time users launch a social media campaign
8. Sendinblue
Best Free Email Marketing Software Platform for Scaling Your Business
Sendinblue offers a whole package to email marketers. I recommend the service for growing businesses. They provide a personalized email designing tool, split testing features, a contact management platform, and excellent reporting options. This all-in-one, email marketing service provider can take care of all your email marketing needs.
Suitable for:
beginners
Mobile app:
No
Available free plan/trial:
Free Plan
Price:
starting from $25/month
Integrations:
600+
Customer Support:
Live chat, email, educational resources
Ease of use
EXCELLENT
Email Design
GOOD
Deliverability
GOOD
Integrations
EXCELLENT
- Facebook ads
- SMS marketing
- Send time optimization
- Pay-as-you-go options
- Intuitive dashboard
- Marketing automation
Sendinblue is focused on helping you grow your business with advanced marketing and sales tools. The toolkit includes email marketing services that allows you to design your messages in no time.
During our search for the best email marketing service providers, Sendinblue’s smart and intuitive platform made an impression as it guides users through the setup and customization process.
You can also integrate Sendinblue with eCommerce platforms such as Shopify and Woocommerce. The software’s marketing automation, decent deliverability rates, landing pages, and flexible plans will be useful additions for any business.
Like
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
Dislike
- Unable to recognize additional fields such as gender and date
- Limited third party integration
9. HubSpot
Best for automated email marketing (B2B)
Hubspot is one of the leading email marketing service providers that offers businesses everything they need, from compelling marketing campaigns to conversions. I recommend Hubspot for growing B2B businesses, allowing them to personalize emails for more opens and clickthroughs. The platform provides you with the CRM data to stay ahead of your competition.
Suitable for:
advanced users
Mobile app:
Yes
Available free plan/trial:
Free Plan
Price:
starting from $45/month
Integrations:
1000+
Customer Support:
live chat, phone, community, educational resources
Ease of use
GOOD
Email Design
EXCELLENT
Deliverability
EXCELLENT
Integrations
EXCELLENT
- Native CRM integrations
- Ad Tracking and management
- Integrations with other HubSpot solutions
- Powerful email automation
- Email health score
While looking for the best email campaign service, we were impressed with HubSpot’s email hosting tools that enable you to customize emails for individual customers.
In addition to HubSpot’s email health score that tells you how your email delivery is trending, you get a free landing page builder, marketing automation, and more than a thousand custom integrations, including Salesforce, Google Ads, and Shopify.
Aside from its feature-rich free plan, HubSpot’s paid packages are affordable.
Like
- Lets users keep all their marketing data in one centralized place
- Extensive integration partners
- Access to Hubspot Academy
- Platform easily scales to your needs
Dislike
- More expensive than alternative options
- Limited customizablility and configurations
10. MailerLite
11. Sendx
12. Gist
13. Pabbly
14. Active Campaign
Summary – Best Email Marketing Software Platforms 2023
If you’re ready to create your email marketing strategy, you can’t go wrong with any of the builders above.
However, your choice for a email marketing software platform will depend on your needs and requirements to truly benefit from it.
Among the landing page builders above, Getresponse walks the fine line between premium features and usability at affordable prices to help you set up your email marketing strategy with relative ease.
Once you have a clear idea of what you need from your email marketing software, you will be able to find the right tool for your business.
Of all the tools we’ve discussed, Getresponse is simply one of the best. If you want to learn more about what Getresponse has to offer, go see all the Features available.
FAQs – Email Marketing Software 2023
Top 9 email marketing services in 2023 :
1. Mailchimp
2. Moosend
3. Getresponse
4. Benchmark
5. Constant Contact
6. Campaigner
7. Omnisend
8. Sendinblue
9. HubSpot
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