Best Email Marketing Software of 2023

moosend

Moosend

Moosend allows you to build smart email campaigns that drive results With Responsive Customer Support.

GetResponse

Getresponse

GetResponse is one of the most powerful yet simple email marketing services, that helps you create pages and build email campaigns.

benchmark

Benchmark

Benchmark offers powerful tools to its customers for streamlined growth. It is one of the best email marketing services in the market.

constant contact

Constant Contact

Create email marketing campaigns, easily manage your contacts, and track your results in real-time.

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Best Email Marketing Software 2023

Using email marketing software platforms have been one of the best ways to generate revenue for businesses and move leads to the sales funnel.

Choosing the right software out of all the email marketing software platforms in 2023 can be time-consuming and involve a lot of trial and error.

In my opinion, Getresponse is an excellent email marketing software platform to use. You can call it an industry leader when it comes to marketing capabilities. Another awesome tool is Moosend that has more than just standard features. I frequently use these two tools.

After reading the comparison below, you should be able to decide which among the featured tools is the most suitable for your business.

Let’s get started!

What Are The Best Email Marketing Software Platform 2023?

Here’s our list of the best email marketing software platforms for 2023:


1. Mailchimp

One of the Biggest Names in Email Marketing

4.9 stars Rating

MailChimp is one of the biggest names in email marketing in 2023 with over 1 billion emails sent every day on their platform and over 14 million customers. MailChimp allows you to keep your customers engaged and grow your business with the email marketing space.

Suitable for:
all-in-one marketing strategy

Mobile app:
Yes

Available free plan/trial:
Free Plan

Price:
starting from $11/month

Integrations:
200+

Customer Support:
Live chat and email

Ease of use

GOOD

Email Design

GOOD

Deliverability

FAIR

Integrations

EXCELLENT


  • Excellent automation tools
  • Integration with over 200+ apps
  • Free plan
  • Custom templates and branding
  • Around-the-clock support

Mailchimp delivers an advanced marketing service that includes tools such as a website builder, a custom domain, landing page builder, marketing CRM and much more.

Everything about this service is straightforward, including its intuitive platform design that makes it easy to navigate.

Launched in 200, MailChimp is arguably the best email marketing service when it comes to value, as it offers a free plan with plenty of features. 

Like

  • Allows users to import their own templates
  • Provides access to comprehensive competor metrics
  • Rmeovable MailChimp logo

Dislike

  • Integration with PayPal and WordPress is clunky
  • Templates are very basic and limited
mailchimp

Mailchimp Key Features 2023:

Marketing CRM
Audience dashboard
Segmentation
Personalization
Predicted demographics
Content Studio
Campaign Templates
Dynamic Content
Subject Line Helper
Creative Assistant
Customer Journeys
Pre-built Automations
Send Time Optimization
Transactional Email
Reports & analytics
Smart Recommendations
A/B Testing
Mobile App

This is just the tip of the iceberg. Mailchimp’s feature list is extremely vast.

Check out their full set of features.

Mailchimp Pricing 2023:

Mailchimp pricing

MailChimp offers multiple pricing plans for their different products in 2023:

Mailchimp Marketing Platform – 2023:

  • Free – $0/per month
  • Essentials – $11/per month
  • Standard – $17/per month
  • Premium – $299/per month

Mailchimp Website & Commerce – 2023:

  • Free -$0/per month
  • Core – $10/per month
  • Plus – $29/per month
FreeEssentialsStandardPremium
Free$11 per month$17 per month$299 per month
Contact size: 200050,000100,000200,000+
Email volume: 10000500,0001.2 million3 million
Users supported: 135Unlimited
Marketing CRMEmail & Landing Page TemplatesCustomer Journey Builder + Branching PointsAdvanced Segmentation
Creative AssistantCustomer Journey BuilderSend Time OptimizationMultivariate Testing
Website BuilderCustom BrandingBehavioral TargetingComparative Reporting
Mailchimp DomainA/B TestingCustom TemplatesUnlimited Seats & Role-Based Access
Forms & Landing Pages24/7 Email & Chat SupportDynamic ContentPhone & Priority Support
Mailchimp Pricing

Mailchimp offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.

You can get started with Mailchimp for free and upgrade to a premium plan when you’re ready.


2. Moosend

Best for Every Type of Business – Has Almost Everything You Need

4.9 stars Rating

From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses in 2023.

Suitable for:
Every Type of Business

Templates:
+70

Available free plan/trial:
Free Plan

Automations:
Yes

Price:
starting from $9/month

Customer Support:
Yes

Ease of use

EXCELLENT

Email Design

EXCELLENT

Deliverability

EXCELLENT

Integrations

EXCELLENT


  • Intuitive email marketing interface
  • Custom sign-up forms and landing pages
  • Advanced personalization for segments
  • Weather-based recommendations
  • Product recommendations
  • Intelligent email list segmentation
  • Stunning range of responsive templates
  • Email marketing funnels and workflows
  • Analytics and reports
  • Ultra-fast loading pages
  • GDPR compliance
  • Anti-bot protection
  • Various integration options
  • A/B testing
  • Export reports
  • SMP service

Moosend is first and foremost, an email marketing automation platform. Moosend automates repetitive tasks in your marketing campaigns, so you can focus on things like building new products or strengthening relationships with clients.

Moosend benefits from an extremely user-friendly interface, which is great for beginners who haven’t used a service like this before. It’s also worth noting that, like various email marketing providers, Moosend makes it easy to launch your first email campaigns with access to a free plan.

This is ideal if you want to try out the features before you commit.

Like

  • Excellent range of support options
  • Lots of handy integrations to eCommerce and CRM
  • Lead generation and marketing integrations
  • Flexible range of pricing plans
  • Much cheaper than some alternatives
  • Free plan available for beginners
  • Great delivery rates
  • Plenty of templates to choose from

Dislike

  • Landing page builder isn’t accessible for free
  • Not the most advanced service
Moosend

Moosend Key Features 2023:

Email Marketing
Email Templates
A/B Testing
Personalised Templates
Segmentation
Reporting
Marketing Automation
Workflow Editor
Known Examples
Integrations
Reporting
Filters and Triggers
Product Recommendations
Cart Abandonment
Personalization
Essential Personalization
Product Recommendations
Weather
Ecommerce AI
Integrations
App Directory
Ecommerce Integrations
CRM Integrations
CMS Integrations
Lead Generation Integrations
List Validation Integrations
Reporting & Analytics
Campaign Overview
Recipient Analysis
Location Tracking
Device Tracking
Real-Time Reporting
Export to PDF
Tracking
Overall
Tracking Integrations
Build Unique User Profiles

Check out their full set of features.

Moosend Pricing 2023:

moosend pricing

Moosend has 3 pricing editions, from a free trial to $9 to enterprise. Look at different pricing editions below and see what edition and features meet your budget and needs.

  • Free – $0/per month
  • Pro – $9/per month
  • Enterprise – Contact for pricing
Free TrailProEnterprise
$0$9Contact for pricing
1x Landing Page / 1x FormAI-Engine Product RecommendationsAccount Manager
AI-Engine Product RecommendationsAutomation WorkflowsAI-Engine Product Recommendations
Automation WorkflowsBasic TemplatesAutomation Workflows
Basic TemplatesConditional ContentBasic Templates
Conditional ContentCountdown TimersConditional Content
Countdown TimersCustom-Coded TemplatesCountdown Timers
Custom-Coded TemplatesEmail Newsletter BuilderCustom-Coded Templates
Email Newsletter BuilderImage Manipulation (Cropping – Resizing)Dedicated IP
Image Manipulation (Cropping- Resizing)Landing Pages / FormsEmail Newsletter Builder
No Credit Card RequiredImage Manipulation (Cropping-Resizing)Unlimited Emails
Unlimited EmailsSMTP ServerLanding Pages / Forms
Unlimited EmailsPriority Support
SMTP Server
SSO & SAML
Moosend pricing

Moosend offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.

You can get started with Moosend for free and upgrade to a premium plan when you’re ready.


3. Getresponse

Best for individuals and small businesses.(free plan)

4.9 stars Rating

After using GetResponse for a few months, I can tell you that for the single entrepreneur, GetResponse really does knock it out of the park. As far as basic features and tools are concerned, GetResponse has you covered. Gathering subscribers, shooting weekly newsletters, and even automating actions, can all be easily done. And if you don’t mind the extra features, you can send emails to a maximum of 500 contacts for free!

Suitable for:
individuals and small businesses

Templates:
+100

Available free plan/trial:
Free Plan

Automations:
Yes

Price:
starting from $19/month

Customer Support:
Yes

Ease of use

EXCELLENT

Email Design

EXCELLENT

Deliverability

EXCELLENT

Integrations

EXCELLENT


  • create valuable email marketing lists 
  • build compelling email campaigns
  • perform marketing automation
  • host webinars
  • view reports and analytics

Using the GetResponse marketing automation feature, you can create customized workflows that allow you to deliver better customer experiences. This feature includes a drag-and-drop builder that you can use to set up automation flowcharts.

Using GetResponse, you can create email newsletters using its drag-and-drop editor or HTML source editor. The latter option is great for those who want to provide their own code, while the former lets you easily create your newsletters from scratch. You can also use one of the hundreds of professionally designed templates.

After sending out your campaigns, you would of course want to know how well they are performing. With the GetResponse app, you get a good range of reporting and analytics options.

Like

  • In-app webinar hosting
  • Generous free trial period
  • Convenient drag and drop editors
  • An extensive amount of integrations

Dislike

  • No phone support
  • Limit of 500 webinar attendees
  • Many integration tools require Zapier
GetResponse

Getresponse Key Features:

AB Testing
Activity Dashboard
API
Auto-Responders
Campaign Management
Campaign Segmentation
CAN SPAM Compliance
Click Tracking
Contact Database
Contact Management
Customer Segmentation
Customer Surveys
Customizable Templates
Drag & Drop
Drip Campaigns

This is just the tip of the iceberg. Getresponse’s feature list is extremely vast.

Check out their full set of features.

Getresponse Pricing:

getresponse pricing

Getresponse offers multiple pricing plans for their Email Marketing Service in 2023:

  • Free – $0/per month
  • Email Marketing – $19/per month
  • Marketing Automation – $59/per month
  • Ecommerce Marketing – $119/per month
FreeBasicPlusProfessional
$0$1959$119$
Unlimited newslettersAutorespondersMarketing automationQuick transactional emails
1 landing pageUnlimited landing pagesEvent-based automationEcommerce segmentation
Website BuilderUnlimited Website BuilderWebinarsAbandoned cart recovery
Connect your domainBasic segmentationAdvanced segmentationPromo codes
Signup forms and popupsEmail schedulingContact scoringProduct recommendations
Integrations and APISales funnelsWeb push notifications
Getresponse pricing

Getresponse offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.

You can get started with Getresponse for free and upgrade to a premium plan when you’re ready.


4. Benchmark

Best for beginners and experienced marketers.(free plan)

4.9 stars Rating

Are you looking for a simple email marketing program with powerful automation tools in 2023? Let me introduce you to Benchmark – a well-rounded solution that can play the part.

Suitable for:
beginners and experienced marketers

Templates:
+200

Available free plan/trial:
Free Plan

Automations:
Yes

Price:
starting from $13/month

Customer Support:
Yes

Ease of use

EXCELLENT

Email Design

EXCELLENT

Deliverability

EXCELLENT

Integrations

EXCELLENT


  • designing campaigns based on consumer behavior
  • increasing brand awareness 
  • growing your audience through lead generation
  • boosting customer engagement 
  • streamlining the entire customer journey

Benchmark is ​​an easy-to-use email marketing software for users who want to automate mass email sending campaigns. And it’s free!

A popular choice for beginners and pros alike, this section is where you can create emails from scratch or tweak your chosen template. The workspace lets you drag-n-drop feature blocks, images, and other editable contents.

No design expertise? No problem! Among the most convenient features of Benchmark are its email templates. The library is divided into three selections.

Like

  • Free forever
  • Beginner-friendly
  • Good-looking templates
  • Powerful campaign automation

Dislike

  • Limited image storage
  • Issues with email delivery
  • White labeling only for Enterprise plan
Benchmark

Benchmark Key Features:

AB Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Management
Event Triggered Actions
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management

Check out their full set of features.

Benchmark Pricing:

Benchmark offers multiple pricing plans for their Email Marketing Service in 2023:

  • Free – $0/per month
  • Email Marketing – $13/per month
  • Enterprise – Contact team($719)
FreeBasicPlus
$0$13719$
250 Emails/MonthBasic Drip CampaignsBasic Drip Campaigns
Basic Drip CampaignsEmail MarketingDedicated IP
Email MarketingLanding PagesEmail Marketing
Polls & SurveysMarketing AutomationEmail White Labeling
ReportingPolls & SurveysLanding Pages

Benchmark offers various customization options for their Email Marketing plans in 2023 but with their free plan you can easily give it a test drive.

You can get started with Benchmark for free and upgrade to a premium plan when you’re ready.


5. Constant Contact

Best Email Marketing Service for Small Business

4.9 stars Rating

Constant Contact helps you create and send email marketing campaigns with easy-to-use features. What I love the most about this tool is how easy it is to create campaigns that drive results. It is best for beginners and small businesses. Constant Contact is uniquely designed to manage event invitations, registrations, and tickets.

Suitable for:
small to medium-size businesses

Mobile app:
Yes

Available free plan/trial:
60-day Free Trial

Price:
Starting from $10/month

Integrations:
350+

Customer Support:
live chat, learning resources, marketing advisor, live seminars, and webinars

Ease of use

EXCELLENT

Email Design

EXCELLENT

Deliverability

EXCELLENT

Integrations

EXCELLENT


  • Branded email templates
  • Reports and surveys
  • Online donations
  • Automation and segmentation
  • Tracking tools
  • Email editor

The next name on our list of the best emailing services is Constant Contact. Dedicated to helping small businesses grow their audience, it’s an ideal solution for beginners because of its easy-to-use dashboard and intuitive drag-and-drop email builder.

With hundreds of pre-designed templates to choose from, your next email campaign is sure to stand out.

We were equally thrilled with Constant Contact’s ability to integrate with thousands of apps to provide an all-in-one marketing experience. You can also set many tasks on autopilot with top-notch automation tools and enjoy the 97% email deliverability rate.

Like

  • Lets users create your company logo, schedule social media posts, and sell digital products
  • Great deliverability rates
  • Also supports invitation management, registrations, and tickets

Dislike

  • Service cancellation requires users to call customer support
  • Limited automation options
Constant Contact

Constant Contact Features:

AB Testing
Activity Dashboard
API
Audience Targeting
Auto-Responders
Automated Publishing
Campaign Analytics
Campaign Management
Click Tracking
Contact Database
Content Management
Conversion Tracking
Reporting/Analytics
Customer Segmentation

Check out their full set of features.

Constant Contact Pricing:

Constant Contact offers multiple pricing plans for their Email Marketing Service in 2023:

  • Core– $10/per month
  • Plus – $45/per month
CorePlus
$10$45
300+ Email TemplatesAdditional List Growth Tools
Clicks)All Features Included in Core Plan
Contact ManagementAuto-Generated Segmentation
Customer List Growth ToolsAutomated Emails
Email MarketingConversion and Sales Reporting

You can get started with Benchmark now ( Free Trial )


6. Campaigner

Best Overall Email Marketing for Marketing

4.9 stars Rating

If you’re looking for one of the best email marketing software in 2023, Campaigner is an excellent option. With the ability to use multi-channel marketing to improve your sales and reach a larger audience, Campaigner allows you to increase your revenue. Using a powerful suite of tools to reach your customers through email and SMS, you ensure you’re always top of mind.

Suitable for:
Well-rounded email and SMS marketing campaign

Mobile app:
No

Available free plan/trial:
Free plan

Price:
Starting from $59 per month

Integrations:
18

Customer Support:
live chat, phone, email, webinars, and educational resources

Ease of use

EXCELLENT

Email Design

EXCELLENT

Deliverability

EXCELLENT

Integrations

GOOD


  • Great workflow automation
  • Beginner-friendly email creation
  • Proprietary integrations for forms, landing pages, and sender reputation
  • Drag-and-drop email template builder
  • In-depth customer segmentation and purchase behavior

Campaigner is a good choice for companies that need well-rounded SMS and email marketing services.

This company covers everything from segmenting your customers and analyzing their purchasing behavior to completely automating your email workflows.

With an excellent drag-and-drop builder, you can create emails and newsletters that match your brand and message while always prioritizing conversions.

Not only does it offer an astonishing set of features with a reasonable price tag, but it also has many integrations you can rely on to make your email marketing campaigns a breeze.

Like

  • A ton of functionality is included in Campaigner, ranging from email automation to SMS marketing.
  • I also like the different customization options for email templates, which allow you to create emails that perfectly reflect your brand.
  •  The delivery rate is also relatively high compared to other products.

Dislike

  • Getting the exact look you want when designing an email takes a bit of adjusting to.

7. Omnisend

Best for eCommerce email marketing

4.9 stars Rating

Omnisend is a comprehensive email marketing platform that offers a wide range of features to help you grow your eCommerce brand in 2023. With Omnisend, you can create highly personalized emails, custom automation flows to meet your unique needs, and track your results with detailed reports.

Suitable for:
eCommerce retailers

Mobile app:
No

Available free plan/trial:
Free plan

Price:
Starting from $16/month

Integrations:
80

Customer Support:
Email, educational resources, blog

Ease of use

EXCELLENT

Email Design

GOOD

Deliverability

GOOD

Integrations

GOOD


  • SMS/MMS and push notifications
  • Omnisend Product Picker
  • Premium automation capabilities
  • Multichannel marketing campaigns

Omnisend started offering email marketing services in 2014 and has been making a big splash with its innovative features and user-friendly interface ever since.

Advertised as the best email marketing service for Shopify integrations and trusted by more than 70,000 eCommerce brands, Omnisend is quickly becoming one of the most popular platforms on the market.

It has grown from providing email marketing only to an omnichannel marketing automation platform. With Omnisend, you can create complex automation workflows, send personalized messages across all channels, and track your results in real-time.

Like

  • Impressive ‘product picker’ feature
  • Lots of automation features
  • Effortless signup and streamlined UI
  • Supports native integrations with top ecommerce platforms
  • Great customer service

Dislike

  • Email design options are limited
  • Manual input of data every time users launch a social media campaign
Omnisend

8. Sendinblue

Best Free Email Marketing Software Platform for Scaling Your Business

4.9 stars Rating

Sendinblue offers a whole package to email marketers. I recommend the service for growing businesses. They provide a personalized email designing tool, split testing features, a contact management platform, and excellent reporting options. This all-in-one, email marketing service provider can take care of all your email marketing needs.

Suitable for:
beginners

Mobile app:
No

Available free plan/trial:
Free Plan

Price:
starting from $25/month

Integrations:
600+

Customer Support:
Live chat, email, educational resources

Ease of use

EXCELLENT

Email Design

GOOD

Deliverability

GOOD

Integrations

EXCELLENT


  • Facebook ads
  • SMS marketing
  • Send time optimization
  • Pay-as-you-go options
  • Intuitive dashboard
  • Marketing automation

Sendinblue is focused on helping you grow your business with advanced marketing and sales tools. The toolkit includes email marketing services that allows you to design your messages in no time.

During our search for the best email marketing service providers, Sendinblue’s smart and intuitive platform made an impression as it guides users through the setup and customization process.

You can also integrate Sendinblue with eCommerce platforms such as Shopify and Woocommerce. The software’s marketing automation, decent deliverability rates, landing pages, and flexible plans will be useful additions for any business.

Like

  • Transactional and autoresponder mail options are available
  • Offers 40,000 free emails monthly
  • Design templates are well designed and very responsive

Dislike

  • Unable to recognize additional fields such as gender and date
  • Limited third party integration
Sendinblue

9. HubSpot

Best for automated email marketing (B2B)

4.9 stars Rating

Hubspot is one of the leading email marketing service providers that offers businesses everything they need, from compelling marketing campaigns to conversions. I recommend Hubspot for growing B2B businesses, allowing them to personalize emails for more opens and clickthroughs. The platform provides you with the CRM data to stay ahead of your competition.

Suitable for:
advanced users

Mobile app:
Yes

Available free plan/trial:
Free Plan

Price:
starting from $45/month

Integrations:
1000+

Customer Support:
live chat, phone, community, educational resources

Ease of use

GOOD

Email Design

EXCELLENT

Deliverability

EXCELLENT

Integrations

EXCELLENT


  • Native CRM integrations
  • Ad Tracking and management
  • Integrations with other HubSpot solutions
  • Powerful email automation
  • Email health score

While looking for the best email campaign service, we were impressed with HubSpot’s email hosting tools that enable you to customize emails for individual customers.

In addition to HubSpot’s email health score that tells you how your email delivery is trending, you get a free landing page builder, marketing automation, and more than a thousand custom integrations, including Salesforce, Google Ads, and Shopify.

Aside from its feature-rich free plan, HubSpot’s paid packages are affordable.

Like

  • Lets users keep all their marketing data in one centralized place
  • Extensive integration partners
  • Access to Hubspot Academy
  • Platform easily scales to your needs

Dislike

  • More expensive than alternative options
  • Limited customizablility and configurations
HubSpot

10. MailerLite

mailerlite

11. Sendx

sendx

12. Gist

Gist

13. Pabbly

pabbly

14. Active Campaign

Activecampaign

Summary – Best Email Marketing Software Platforms 2023

If you’re ready to create your email marketing strategy, you can’t go wrong with any of the builders above.

However, your choice for a email marketing software platform will depend on your needs and requirements to truly benefit from it.

Among the landing page builders above, Getresponse walks the fine line between premium features and usability at affordable prices to help you set up your email marketing strategy with relative ease.

Once you have a clear idea of what you need from your email marketing software, you will be able to find the right tool for your business.

Of all the tools we’ve discussed, Getresponse is simply one of the best. If you want to learn more about what Getresponse has to offer, go see all the Features available.

FAQs – Email Marketing Software 2023

What is the best email marketing software in 2023 ?

Top 9 email marketing services in 2023 :
1. Mailchimp
2. Moosend
3. Getresponse
4. Benchmark
5. Constant Contact
6. Campaigner
7. Omnisend
8. Sendinblue
9. HubSpot

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