Sendgrid Pricing – Which Plan is Right For You in 2023?

Founded in 2009 and acquired by Twilio in 2019, SendGrid is now one of the major email marketing platforms. SendGrid has over 80,000 customers that include Uber, Spotify and Airbnb. The platform has three pricing plans intended for businesses of different types and sizes. 

If you are wondering which plan is right for your business, keep reading. In this post, we will compare the three plans, discuss the features they offer, and help you make an informed decision.

SendGrid Pricing Comparison: Which Plan Should I Pick?

The prices of these plans basically depend on the number of emails and the number of contacts. Let’s go a little bit deeper:

1. Free

Best SendGrid Plan for Marketers with up to 2,000 contacts

If you are thinking of getting started with your email marketing campaign without spending a penny, SendGrid’s Free plan is probably the best option for you.  

The Free plan allows you to store up to 2,000 contacts and send up to 6,000 emails per month. You can create only one signup form. It offers essential features needed for an entry-level campaign. Before you use other email marketing services, consider using SendGrid’s Free plan to learn the basics. 

Users of this plan do not get phone or live chat support. If you are ambitious about your email marketing campaign, the Free plan may not be enough for you. But if your goal is to try out SendGrid without any commitment, you will find this plan immensely useful.

2. Basic

Best SendGrid Plan for Small to Medium Sized Businesses

Starting at $15 per month, the Basic plan is for serious email marketers. The price depends on both the number of the contacts and the number of emails sent per month. 

The more contacts you store the more you will have to pay. For example, for marketers with 8,000 contacts, the estimated monthly cost is $25. And for those with 100,000 contacts, the cost can go up to $200. 

Here is a breakdown of the pricing: 

• 15,000 emails + 5,000 contacts: $15 per month
• 30,000 emails + 10,000 contacts: $25 per month
• 60,000 emails + 20,000 contacts : $50 per month
• 150,000 emails + 50,000 contacts: $120 per month
• 300,000 emails + 100,000 contacts: $200 per month

And if you have more than 100,000 contacts, you will have to upgrade to the Advanced plan. The Advanced plan is needed  if you have to send more than 300,000 emails per month.

3. Advanced

Best SendGrid Plan for Large-Scale Campaigns That Require Powerful Features

The Advanced plan is for ambitious email marketing campaigns. If your campaign needs highly advanced features, a dedicated IP, and prioritized customer support, you will find the Advanced plan very convenient. 

If you have already defined your target market and figured out the art of getting in touch with your audience, the Advanced plan is for you. 

In the next section we will discuss the features that come with the Advanced plan. For now, let’s take a look at the pricing breakdown: 

• 50,000 emails + 10,000 contacts: $60 per month
• 100,000 emails + 20,000 contacts: $100 per month
• 250,000 emails + 50,000 contacts: $250 per month
• 500,000 emails + 100,000 contacts: $450 per month
• 1,000,000 emails + 200,000 contacts : $900 per month

So, no matter how large your campaign is, the Advanced plan can meet the requirements. Here is another important thing to notice: the larger your campaign the more economical it gets.

What Features Do The Different Sendgrid Plans Include?

1. Features of the Free Plan

The Free plan is for entry-level marketers or those who want to get started without spending a penny. Understandably, the features that come with this plan are not that sophisticated. Here are the features at a glance: 

• Segmentation
• Design and code editors
• A/B testing
• 1 signup form
• 3 email testing credits
• 1 teammate
• Ticket support
• Automation

The Segmentation feature allows you to target your audiences based on the platform’s email engagement data or your custom field data. This feature helps you identify your potential customers and target them. 

To create emails, you can use either drag & drop editing or HTML code. That means, SendGrid is a good choice for both people who know coding and those who don’t. 

The Free plan offers 3 email testing credits that allow you to validate links, preview your email renderings, and run spam tests. 

You also have access to expert support via a web ticket. This plan does not allow multiple users to use the same account.

2. Features of the Basic Plan

The Basic Plan offers all the features of the Free plan, and some more. Instead of 3 email testing credits, you get 10 credits with the Basic plan. 

As your audience keeps growing, at a point free email marketing services will no longer be enough for your campaign. In such a situation you can start using SendGrid’s Basic plan. 

With this plan, you can send 5,000 – 300,000 emails per month, and store up to 100,000 contacts. For email marketing campaigns, some really large companies rely on SendGrid’s Basic plan. 

SendGrid is known for its high email delivery rate. And the platform achieves this rate with the help of features such as spam testing, integrated email tests, and email validation. 

If you are running an eCommerce site, you can easily set up a transactional email with the Basic plan. Your transactional emails will contain registration and account confirmation, receipts and payment confirmation, and delivery notifications. 

The Basic plan gives you access to built-in templates and editors, and allows you to manage A/B testing, intended audiences, and the content in the email.

3. Features of the Advanced Plan

The Advanced feature is for really large-scale campaigns. Besides all the features that come with the Basic plan, you get 15 signup forms and 60 email testing credits. The plan also offers automation features and a dedicated IP. 

The Advanced plan is intended for serious email marketers with a focus on real prosperity. 

You can test the emails before sending them. The feature includes inbox rendering previews and in-app spam testing. You can preview how your emails will perform across different types of devices and inboxes. 

The Validation Test allows you to make sure that the links in a message are valid. This test checks for critical metadata, domain reputation, and redirects. 

The Advanced plan allows up to 1,000 teammates to send emails from your SendGrid account. Users with different responsibilities can access specific SendGrid features. You can add or block users as you want. 

This plan offers decent automation features that allow you to create automation rules and send emails automatically. When new contacts join your list, you can welcome them with a warm message. You can also engage contacts based on their activities, and promote events. 

You also get a dedicated IP address that allows you to send transactional and marketing emails from separate IP addresses.

Sendgrid Alternatives: Pricing Compared to Its Competitors

1. Sendinblue

Best SendGrid Alternative for Companies with 10-50 Employees

Sendinblue is considered one of the best alternatives to Sendgrid, partly because of Sendinblue’s advanced automation and segmentation features. Many people who used Sendgrid are currently using Sendinblue, and there are a host of reasons for this migration.

Sendinblue has five pricing plans including a free one. The free plan allows you to send 300 emails per day. Many people are using Sendinblue’s Free plan for personal branding. 

The predetermined paid Plans, namely Lite, Essential and Premium, start respectively at $25, $39 and $66 per month. The fifth plan, Enterprise, is a custom plan intended for large-scale email marketing campaigns.

Sendinblue offers more pricing plans than Sendgrid. So, no matter what your requirements are, there is an exact Sendinblue plan for your campaign.

Sendinblue’s user interface is more intuitive than Sendgrid’s. If you are scared of technical complications, Sendinblue is probably a better option for you than Sendgrid.

The platform can be easily integrated with all common eCommerce applications. When launching target messages, you can use activities and behavioral triggers. Sendgrid also offers similar features, but inexperienced users may not find them very easy to use. Sendinblue’s menu options and navigation features are more straightforward than Sendgrid’s.

2. ConvertKit

Best SendGrid Alternative for Content Creators

ConvertKit is another popular email marketing tool with highly sophisticated automation and segmentation features.

It has three pricing plans including a free one. The Paid plans, Creator and Creator Pro, start respectively at $29 and $59 per month.

ConvertKit is easier to set up and use. So, if you are looking for an email marketing tool with an intuitive interface, ConvertKit may be a better option for you. The platform is intended for content creators, and many highly successful bloggers are using it with great satisfaction. 

ConvertKit has an edge over SendGrid in terms of the ease of creating automations. You can use the automation features even if you have never used any other email automation tool.

ConvertKit has the perfect combination of simplicity and strength. Everything is thorough, yet very easy to understand. ConvertKit offers multiple ways to get things done. On the other hand, SendGrid’s features are relatively stiff. 

And in terms of customer support, ConvertKit is definitely more careful than SendGrid. So, if you think you are technologically naïve and will need customer support frequently, ConvertKit is a better option for you.

3. Moosend

Best SendGrid Alternative for Freelancers

Founded in 2011, Moosend is another popular email marketing tool. If you are a freelancer with an entrepreneurial mindset, you are going to find this tool immensely useful. Moosend has three plans: Free, Pro and Enterprise.

The Free plan offers basic level automation, reporting and analytics, and allows you to send unlimited emails. Better yet, you do not need any credit card to enjoy the Free plan.

Pro is Moosend’s only predefined pricing plan and it starts at $8 per month. Enterprise is a custom plan intended for large-scale email marketing campaigns.

With this tool, businesses can easily manage customer segmentation, subscriber lists, landing pages, production recommendations, and subscription forms.

If your campaign needs standard automation features but you have budget constraints, you should probably choose Moosend over SendGrid.

Moosend is also more user-friendly than SendGrid. You can use this tool even if you have no experience with any other SaaS software. Apart from that, Moosend has an edge over SendGrid in terms of customer support.

4. Omnisend

Best SendGrid Alternative For Growth-Focused eCommerce Businesses

Omnisend is another email marketing tool known for its powerful automation features and ease of use. The platform has four pricing plans namely Free, Standard, Pro and Enterprise.

The Free plan offers basic automation features and allows you to send 15,000 emails per month. The predetermined paid plans, Standard and Pro, start respectively at $16 and $99 per month. Enterprise is Omnisend’s custom plan usually used for large-scale campaigns with a focus on real abundance. 

Users prefer Omnisend to SendGrid because it is easier to set up, use and administer. Most business owners find that Omnisend meets their needs better than SendGrid. In terms of ongoing product support, Omnisend has an edge over SendGrid.

This platform makes it easy to send anticipated, relevant and contextualized messages. The automation templates are designed to reduce your workload. SendGrid is designed to do the same thing, but the interface is less intuitive than that of Omnisend.

5. GetResponse

Best SendGrid Alternative for Aspiring Email Marketers with No Experience

Arguably the world’s easiest email marketing tool, GetResponse is wildly popular among email marketers. The Platform is also known for its affordable pricing plans.

GetResponse has four pricing plans: Basic, Plus, Professional, and Max. The first three plans start respectively at $15, $49 and $99 per month. Max is a custom plan with a focus on personalization and flexibility.

There is no free plan, but free trials are available. You can try any of the first three plans for 30 days, without providing your credit card details.

Most businesses notice that GetResponse meets their needs better than SendGrid. GetResponse is the better option in terms of customer support as well.

For small to medium businesses, GetResponse is definitely a better option than SendGrid. Whether you want to build landing pages, host webinars or build funnels, you will find GetResponse more convenient than most other mass email services.

6. Constant Contact

Best SendGrid Alternative for Novice Email Marketers with Basic Email Marketing Needs

Constant Contact is another wildly popular email marketing tool intended for businesses and all types and sizes. However, notice email marketers find this platform more useful, partly because of its astonishingly simple interface.

Constant Contact pricing plans are straightforward. The platform has two plans, Email and Email Plus that start respectively at $20 and $45 per month. You can try any of these two plans for free, for one month. However, there is no free plan.

If you are already running your email marketing campaign, but no free plan is enough for the campaign, Constant Contact’s Email plan is probably the best option for you. It offers everything you need to build customer relationships.

Although Constant Contact’s starting plan is a bit higher than SendGrid’s starting plan, the former provides a lot more features. If your campaign requires automation and segmentation features but not insanely advanced ones, you are going to find Constant Contact’s Email plan very convenient.

The bottom line is, Constant Contact is for marketers who are willing to pay a reasonable price for the automation and segmentation features they need.

Sendgrid Pricing FAQ

Next Step: Choose the Right Sendgrid Plan for You

SendGrid has plans for email marketing campaigns of all types and sizes. So, if you know what features you need, you will end up finding a suitable plan. The key here is to figure out your requirements.

We hope now you know more about SendGrid pricing plans and you will make an informed decision. But if you are still hesitant, don’t invest right now. SendGrid allows you to get started for free. Get the free plan and start sending emails. There is nothing to lose.