Best Landing Page Builders of 2023
Instapage offers a powerful drag-and-drop editor to make creating highly-converting landing pages as simple as possible. (200+ templates)
The best landing page creators for small to medium size businesses .EngageBay should definitely be one of your first considerations.
Get unlimited landing pages, automation templates, unlimited lead funnels and set your target list size.
Landingi has a drag-and-drop website builder. Offers +100 mobile-responsive templates to increase conversion and marketing support.
Create landing pages, popups, and forms. Do contests and promos while Wishpond keeps itself busy collecting leads you can nurture.
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Using landing page builder have been one of the best ways to generate revenue for businesses and move leads to the sales funnel.
If you want to create Landing Page that are high quality money-making assets, you have to figure out the software stack that makes the most sense for your business.
Choosing the right software out of all the best Landing Page Builders in 2023 can be time-consuming and involve a lot of trial and error.
In my opinion, Instapage is an excellent Landing Page Builder to use. You can call it an industry leader when it comes to marketing capabilities. Another awesome tool is EngageBay that has more than just standard features. I frequently use these two tools.
After reading the comparison below, you should be able to decide which among the featured tools is the most suitable for your business.
Let’s get started!
What Are The Best Landing Page Builders 2023?
Here’s our list of the best Landing Page Builders for 2023:
Best Landing Page Builder for marketing agencies
Instapage makes it pretty easy to work together with team members or clients on creating stunning landing pages (200+ templates are already mobile-responsive). You can set up your workflow to have real-time edits, instant feedback, and secure sharing. It allows you to conduct A/B and multivariate testing, view heatmaps, and check analytics. You can change your content for every type of audience you’re targeting.
Entrepreneurs to large agencies
14-day free trial
Ease of use
- 200+ templates
- Built-in analytics
- Thor and AMP render engine
- Real-time visual on-page collaboration
- A/B testing
Instapage is my #1 choice as the best landing page builders 2023. With more than 200 amazing templates to play with, Instapage is a great option for users who don’t mind paying a little extra for quality.
The company’s best landing page builder is a WordPress-compatible solution that comes with built-in analytics, but you can also integrate it with Google Analytics and Facebook Ads.
The heatmaps are especially useful for discovering how effective your page is across the board. Probably the only major downside is Instapage pricing, although you might decide that the company’s trademarked features are worth the extra cost.
- You get a ton of customizable templates
- You get to use a drag-and-drop builder
- You can set up an account very quickly
- Instapage pricing gets expensive quick
- It’s hard to do custom code
- The mobile responsiveness of landing pages is hit-or-miss
- At $299 per month, Instapage’s cheapest plan reflects the platform’s powerful functionality. This plan, however, doesn’t provide personalization tools or custom integrations.
- To get the most out of the system, users will have to talk to sales for the Custom plan.
Get started with Instapage today.
Best for small to medium size businesses – affordable yet comprehensive CRM software.
With over 30,000 businesses loving the platform, EngageBay’s features are designed such that all the marketing, sales, and customer support processes revolve around a single view of your customers. The drag-and-drop feature of EngageBay eliminates the need to code. A/B testing feature lets you test out multiple variants of your landing page by tweaking your elements and tracking various metrics.
Small to medium size businesses
$0/mo – $14.99
Ease of use
- 80+ templates
- Free plan
- Performance tracking options
- Drag and drop builder
- Free CRM
- A/B testing
- Responsive design
- Traffic analytics for deeper insights
- All-in-one marketing, sales, and customer support software
Engagebay is my #2 choice as the best landing page builders 2023. If you’re looking for the best landing page creators for small to medium size businesses EngageBay should definitely be one of your first considerations.
With slightly over eighty templates and excellent customization options within its easy-to-use landing page builder, the service ensures that you aren’t missing out on any potential customers.
EngageBay focuses on building responsive landing pages that help you to engage your clients.
The traffic analytics feature is one of the best features of EngageBay – you can view a multitude of metrics, including bounce rates, average session lengths, sources, and more.
What’s more, you can directly set meta titles, descriptions, and keywords from the platform and even set up double opt-in.
- Highly affordable
- All-in-one solution
- Integrated CRM for customer information access
- Advanced traffic analytics
- Limited Search marketing features
- Traffic analytics is only available in the Pro plan
EngageBay offers four plans.
The Free plan is, as the name hints, completely free. This plan offers 500 contacts, one landing page, SSL for landing pages, and limited access to the builder.
The Basic plan costs $14.99 a month, increases landing pages to 10 pages, and offers more features. You also get 1,000 contacts and 3,000 branded emails.
The Growth plan costs $49.99 a month for A/B testing, customer domain, 50 landing pages, fully-unlocked page builder, and landing page coder.
The Pro plan costs $79.99 a month and offers web analytics, custom reporting, conversational inbox, role management, and unlimited contacts.
EngageBay also offers a 20% discount on annual plans and a 40% discount on biennial plans. You can try out the plans for free for 15 days.
If you need an all-in-one solution at a highly affordable price, then EngageBay is the way to go
You can get started with Engagebay now.
Free Drag-and-drop Tool With Website Builder And Conversion Funnel ( email marketing functionalities )
GetResponse is an all-purpose marketing platform that offers several essential marketing tools for free like the landing page tool, website builder, and even email marketing can be used for free, making it a great option for small businesses that are just starting out. The wonderful thing about GetResponse is that it lets you set your target list size and factors it into its pricing.
30-day free trial
Ease of use
- Built-in CRM
- Free subdomain
- Countdown timers
- Autoresponders 2.0
- A/B testing
- Email intelligence
- Responsive email design
- Inbox preview
Getresponse is my #3 choice as the best landing page builders 2023. At an amazingly low price of just $15 per month, GetResponse is a great way to create to create cheap landing pages.
However, just because you’re paying less doesn’t mean you’re getting an inferior product. In fact, GetResponse has a built-in CRM system, an email marketing tool, and several other great builder features.
Even if you don’t have your own domain, the company will provide you with its own subdomain free of charge.
- The Campaign Builder feature makes it easier to respond to leads
- There is a list building option available
- GetResponse offers good templates
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- There are minor issues with the user interface
The basic pricing plan starts at $15 per month and ranges up to $1,199/month for the Enterprise plan. GetResponse also offers a 30-day free trial.
Get started with GetResponse Landing Pages.
Best Drag-and-drop Builder For Beginners And Growing Businesses
I love how easy Landingi is to use. With an interface that looks and operates like Canva and multiple professional templates to choose from, the platform makes it truly easy for beginners to create landing pages quickly. There’s also an AI for conversion optimization, so you don’t have to worry too much about creating high-converting landing pages.
2 Months Free
14-day free trial
Ease of use
- 200+ out of box templates
- Design-import option
- Huge library of images
- Captures leads and performs automation
- Integrations with Hubspot, MailChimp and Salesforce
Landingi is my #4 choice as the best landing page builders 2023. Have you found a landing page design that you like but there doesn’t seem to be a template that truly captures its beauty?
This is where Landingi’s design-import feature comes in handy. It allows you to create landing pages that draw inspiration from other successful pages.
If you don’t want to do that, you can choose one of more than 200 templates and embellish it with images and icons from the builder’s giant library.
And the best part? At only $11 a month, Landingi is the cheapest landing page builder on our list.
- Landingi has a simple design process
- It’s very affordable even for smaller companies
- It has over 300 landing page templates available
- There are limited customization options
- Lower-tier plans have limited features
- It needs to make its landing pages more mobile-friendly
For businesses, there are three plans available: Core ($29/month), Create ($65/month), and Automate ($89/month). Then there are two agency plans: Agency ($109/month) and Agency Pro ($245/month). Finally, you have the Enterprise pan that’s $599/month.
You can start a free 14-day trial. You don’t have to provide your credit card information.
Get started with Landingi and get a 14-day free trial.
Landing Page Builder for growing businesses With A Complete Lead Generation And Nurturing Solution
Wishpond is a full-on solution designed to help marketers generate and nurture leads down the funnel. The platform provides several essential features like a landing page tool and form builder, flexible integrations, and email marketing. The tool is good for both beginners and more advanced users. With big names like Sony, Unicef, CBS, Walmart, and Panasonic using Wishpond, you can immediately tell that this landing page builder is for businesses that plan on scaling.
34% off for annual plan
Ease of use
- 100+ publish-ready templates
- Popup tool
- Personalized reports
- Live chat support
- The team holds publishing articles and ebooks, webinars and documentation
- Easy to use for non-developers
- Access the knowledge base
- Unlimited visitors and campaigns
- Powerful suite for lead management, online forms, contests, and email automation
- A/B testing
Wishpod is my #5 choice as the best landing page builders 2023. Wishpond’s beginner-friendly landing page builder provides a quick solution with the least amount of hassle.
There are more than 100 templates on offer, which means you only need to put in minimal effort before going online and generating precious leads.
This easy landing page builder can be drastically improved with a wide selection of popups that have been carefully crafted to increase your conversion rate.
Every week, you get personalized reports showing you the effectiveness of your campaign so you can keep track of your progress.
- Wishpond makes it easy to track your leads
- The whole site is easy to navigate
- You can automate some of the email processes
- There are limitations with its reporting capability
- It could use more template selections
- The drag-and-drop features are a bit finicky
- While the lesser plans limit the number of leads you can receive, Wishpond’s most expensive plan, the Rapid Growth plan, lets you receive up to a million leads. The monthly rate increases as the number of leads increases.
- Users can pay monthly or yearly. The monthly rates of annual sums are at least 34% lower than the regular monthly rates.
Regardless of the plan you choose, you can always get started with a 14-day-free trial
Summary – Best Landing Page Builders 2023
If you’re ready to create your landing page, you can’t go wrong with any of the builders above.
However, your choice for a landing page builder will depend on your needs and requirements to truly benefit from it.
Among the landing page builders above, Instapage walks the fine line between premium features and usability at affordable prices to help you set up your landing page with relative ease.
Once you have a clear idea of what you need from your landing page builder, you will be able to find the right tool for your business.
Of all the tools we’ve discussed, Instapage is simply one of the best. If you want to learn more about what Instapage has to offer, go see all the Features available.
FAQs – Landing Page Builders 2023
Here’s our list of the best Landing Page Builders in 2023:
#1: Instapage : My First recommendation
#2: EngageBay : My Second recommendation
#3: GetResponse : My Third recommendation
#4: Landingi : My Forth recommendation
#5: Wishpond : My Fifth recommendation
If you want to hire a digital agency to create a landing page in 2023:
You will pay for landing page development services from $500 to $2,500. A quality landing page costs $9,000-1,400 in many cases. Creation a strategic landing page can cost about $1,400-3000. A dynamic landing page costs from $3,000 to $6,000.
A landing page builder in 2023 simplifies your business, and the learning curve is low. In a matter of hours, you can design and publish a high-converting landing page without hiring a development team. The drag-and-drop features and integrations make landing page builders easy to use and accessible to everyone.
Yes, Wix makes it easy to create landing pages that drive results. It’s a quick and efficient way to produce a landing page for your campaign. Wix offers numerous templates to help you get started with your landing page. They are fully customizable, so you don’t need to stick to the original design.
While you could hand-code your own landing page or use a CMS like WordPress, most people will do better with something simpler and more focused. To easily make great landing pages when you want to launch something new, you need landing page software.
Landing Page (40+ hours) It’s created for promoting or selling a product or service and should motivate visitors to take action. Therefore, the discovery, content creation, and reviews take less time than usual. The web design time estimate ranges within 10-70 hours.
Homepages and websites: are designed for exploration. But, Landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.
5 Basic Things to Look for in a Landing Page Builder in 2023 :
1. Professional, Optimized Templates.
2. Integrated A/B testing.
3. Mobile Optimization.
4. Multiple-user Accounts.
Yes. In 2023, GoDaddy offer easy-to-use landing page templates.
No, You can have a landing page without a website since landing pages are individual, standalone pages. Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.
Yes, Wix has a free plan (ranked as our #1 best free website builder in 2023), plus a two-week money-back guarantee on all seven of its paid plans. Wix also offers a high-end business solution called Wix Enterprise, which is a custom price plan designed for big businesses.
Yes, You can publish unlimited landing pages for free.
Landing pages are vital to your business. It doesn’t matter if you are a startup looking to get those first five thousand users, or a car dealership who wants visitors to ask for quotes. Without landing pages, people who come to your website will not convert into users or leads. It’s as simple as that.
In 2023, A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy.
According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%. A single landing page won’t cater to an entire target audience, and there’s no limit to how many landing pages you should have.
The average session duration for desktop users is 150 seconds. For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.
7 Best Components of a Successful Landing Page in 2023:
1. A main headline and a supporting headline.
2. A unique selling proposition.
3. A reinforcement statement.
4. Images or video showing context of use.
5. The benefits of your offering.
6. A closing argument.
7. A call to action.
There are 7 main types of landing pages you can create in 2023:
1. Unsubscribe landing pages.
2. Sales landing pages.
3. 404 landing pages.
4. Splash landing pages.
5. Thank you landing pages.
6. Squeeze landing pages.
7. Referral landing pages.
Yes, If you have a focused sign-up landing page, your business will be able to increase its customer database which will further help you to retarget your existing customers and also manage customer deals and sales funnel better.
No. In 2023, Traditional landing pages are not dead but they definitely need to evolve.
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