Bid management is a crucial process in the procurement of goods and services for businesses. It involves the preparation, submission, and evaluation of bids to secure contracts.

In this blog post, we will explore bid management statistics that shed light on the current state of the industry, as well as best practices for successful bid management.

Key Bid Management Statistics 2023 – MY Choice

  • According to a survey by Adlucent, 71% of retailers use automated bidding tools for their search advertising campaigns.
  • A study by Marin Software found that using bid optimization software can result in a 43% increase in conversion rates and a 23% decrease in cost per acquisition.
  • On average, companies using bid management software see a 25% increase in revenue, according to a study by Forrester Consulting.
  • According to Google, advertisers who use Smart Bidding (Google’s automated bidding technology) see, on average, a 20% increase in conversions.

Bid Management Stats

Table 1: Bid Management Market Statistics

Marketers buying paid advertising on social media79%
Marketers ranking shortform videos as the most effective type of social media content in 202185%
Marketers planning to invest more in short form video in 202364%
Marketers repurposing content across various social media channels82%
Marketers believing quality of social media posts more important than quantity83%
Marketers buying paid advertising on Facebook79%
Marketers planning to increase investments in Facebook, YouTube, and TikTok in 2023>50%
Marketers using Facebook ads70%
Businesses preferring video marketing on Facebook81%
Marketers planning to continue investing in Twitter Spaces in 202379%
Marketers planning to leverage Instagram Reels in 202358%
Marketers saying Instagram is the most influential platform for influencer marketing98%
Marketers preferring Instagram for influencer marketing73%
Marketers planning to leverage YouTube for the first time in 202344%
People wanting marketers to put out more video content54%
Marketers planning to increase investments in TikTok marketing in 202361%
Marketers believing their social media marketing efforts have been “somewhat effective” or “very effective” for their business73%

Table 2: Bid Management Software Statistics

Companies using an RFP tool or software69%
Teams using software having an average 45% proposal win rate45%
Response teams using a dedicated RFP response software winning 45% of bids45%
Teams not using software having an average RFP win rate of41%
Proposal teams using software reporting 14% more manageable stress levels14%
Teams that use proposal software reporting their stress levels at work are “almost always manageable” compared to their peers without dedicated tools68%

Table 3: Bid Management Latest Statistics

Average RFP win rate44%
Organizations winning 44% of their RFPs44%
Teams reporting winning 30-39% of RFP bids (17%)17%
Teams reporting winning 50-59% of RFPs (15%)15%
Teams reporting an 80-100% proposal win rate (7%)7%
Enterprise companies winning 48% of the RFPs they participate in48%
Mid-Market companies winning an average of 47% of their proposals47%
Small companies winning 38% of their proposals38%
Average RFP advancement rate53%
Companies progressing 53% of the time on average53%
Mid-Market teams proving most likely to advance (58%)58%

Bid management statistics offer a glimpse into the world of paid search advertising. Here are some key figures worth considering:

  • 53% of paid search advertisers use automated bid management tools. (Source: Hanapin Marketing)
  • Advertisers who use automated bidding see a 10-20% increase in conversions. (Source: Google)
  • In 2020, the global market for bid management software was valued at $2.6 billion. (Source: Statista)
  • 80% of marketers consider bid optimization to be essential to the success of their ad campaigns. (Source: WordStream)

Bid Management Facts

Bid management is not just about technology. It involves understanding the complexities of paid search advertising and how to optimize bidding strategies to achieve desired results. Here are some important facts to consider:

  • Bid management involves the use of machine learning algorithms to automate bidding strategies.
  • Bidding strategies include cost-per-click (CPC), cost-per-impression (CPM), cost-per-acquisition (CPA), and return on ad spend (ROAS).
  • Bid management software integrates with ad platforms such as Google Ads and Bing Ads to automate bidding strategies.
  • Bid management tools allow advertisers to adjust bids based on various factors such as time of day, device type, location, and audience.

Bid Management Benefits

Bid management offers several benefits to advertisers who want to optimize their paid search advertising campaigns. Here are some of the benefits:

  • Increased efficiency: Automated bidding saves time and resources by reducing the need for manual bidding.
  • Improved ROI: Bid management software helps advertisers achieve better results by optimizing bidding strategies to achieve desired results.
  • Enhanced targeting: Bid management allows advertisers to target specific audiences based on various factors such as device type, location, and time of day.
  • Real-time data: Bid management tools provide real-time data on ad performance, which helps advertisers make informed decisions.

Bid Management Trends

The bid management industry is constantly evolving. Here are some trends to keep an eye on:

  • Machine learning: Bid management software is becoming more sophisticated, with machine learning algorithms that can adjust bids in real-time based on various factors.
  • Automation: The use of automated bidding is becoming more widespread, with more advertisers relying on bid management software to optimize their campaigns.
  • Integration: Bid management software is becoming more integrated with ad platforms, providing advertisers with more comprehensive data on ad performance.
  • Mobile-first: With more people accessing the internet on mobile devices, bid management is becoming more focused on mobile optimization.

Bid Management Adoption

Bid management is widely adopted across various industries. Here are some adoption statistics worth considering:

  • 71% of marketers say they use bid management software to optimize their ad campaigns. (Source: Search Engine Land)
  • Among companies that use bid management software, 50% say they rely on it for all their paid search campaigns. (Source: Hanapin Marketing)
  • 68% of advertisers say they plan to increase their use of bid management software in the next year. (Source: WordStream)

Overview of Bid Management

Bid management involves a complex process of sourcing, evaluating, and selecting vendors to provide goods and services for a company. The following statistics provide an overview of the industry:

  1. The global procurement outsourcing market size is expected to reach $8.4 billion by 2025.
  2. In the US, the value of contracts awarded to the private sector by federal agencies was $372.5 billion in 2020.
  3. The average time to complete a government procurement contract is 268 days.
  4. The average time to complete a private sector procurement contract is 80 days.

Bid Preparation and Submission stats

Preparing and submitting bids is a critical part of the bid management process. These statistics highlight the challenges and opportunities associated with this step:

  1. In a survey of government contractors, 46% cited difficulties in understanding the procurement process as a challenge.
  2. The average win rate for government contracts is 36%.
  3. The average win rate for private sector contracts is 27%.
  4. In 2020, the average time it took for vendors to respond to a government request for proposal (RFP) was 45 days.

Bid Evaluation stats

Evaluating bids is a complex process that involves many factors. The following statistics shed light on how bids are evaluated:

  1. The most important factors in selecting a vendor are price (70%), quality of goods or services (62%), and vendor reputation (51%).
  2. In a study of government procurement, 56% of respondents cited the ability to meet requirements as the most important factor in vendor selection.
  3. In a study of private sector procurement, 45% of respondents cited the ability to meet deadlines as the most important factor in vendor selection.
  4. 75% of procurement professionals use a scoring system to evaluate bids.

Best Practices for Bid Management

Bid management can be a complex and challenging process. The following statistics provide insights into best practices for successful bid management:

  1. In a survey of procurement professionals, 56% cited increased competition as the biggest driver of improved procurement processes.
  2. 61% of procurement professionals believe that collaboration with vendors is key to successful bid management.
  3. 45% of procurement professionals believe that automation is key to successful bid management.
  4. Companies that use a bid management software have seen a 27% increase in their win rate.


Effective bid management is critical to the success of any business. From bid preparation and submission to bid evaluation, companies must implement best practices to ensure success. By understanding the current state of the industry and leveraging technology and collaboration, companies can improve their win rates and streamline the bid management process.

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