Charitable giving is an important aspect of our society and a significant driver of economic and social impact. It encompasses donations made to a range of organizations and causes, including education, health, social services, and more.
In this blog post, we delve into charitable giving statistics to understand the trends, adoption, and benefits of charitable giving in today’s world.
Key Charitable Giving Statistics 2023 – MY Choice
In 2020, total charitable giving in the United States was estimated to be $449.64 billion.
The average American household gave $2,579 to charity in 2020.
The majority (70%) of charitable giving in the U.S. comes from individuals, while foundations account for 15% and corporations 5%.
The top 5 causes people donate to are religion, education, human services, foundations, and health organizations.
In 2020, online giving grew by over 20% compared to the previous year, driven by the pandemic and increased reliance on digital giving channels.
The states with the highest average charitable giving per capita in 2020 were Utah, Mississippi, and Alabama.
Disaster relief and COVID-19 relief efforts received a significant increase in donations in 2020.
Over 70% of millennials make charitable donations, and they prefer to support organizations with a focus on social and environmental issues.
In 2020, charitable giving by bequests increased by 8.1%, as individuals looked for ways to give back and have a lasting impact.
Companies that have a corporate social responsibility (CSR) program in place often see an increase in employee morale, brand reputation, and customer loyalty.
Charitable Giving Statistics:
Total charitable giving in 2020
Increase in 2020 compared to previous year
Donors worldwide giving to NGOs, NPOs & charities outside of their country
Donors giving in response to natural disasters
Growth rate of education giving in 2020
Growth rate of total charitable giving in 2016
Growth rate of total charitable giving in 2017
Total foundation giving in 2016
Increase in foundation giving from 2015 to 2016
Total giving to education charities in 2016
$58.9 billion (14% of all donations)
Total giving to human services charities in 2016
$50.06 billion (12% of all donations)
Total foundation giving in 2016
$45.89 billion (11% of all donations)
Total health charity giving in 2016
$38.27 billion (9% of all donations)
Total public-society benefit charity giving in 2016
$29.59 billion (7% of all donations)
Total international charity giving in 2016
$22.97 billion (6% of all donations)
Total arts, culture and humanities charity giving in 2016
$19.51 billion (5% of all donations)
Total environment/animals charity giving in 2016
$11.83 billion (3% of all donations)
Total charitable giving to religious organizations in 2016
$127.37 billion (31% of all donations)
Source of charitable giving in 2017 (individuals)
$281.86 billion (72% of total giving)
Source of charitable giving in 2017 (foundations)
$58.28 billion (15% of total giving)
Source of charitable giving in 2017 (bequests)
$30.36 billion (8% of total giving)
Source of charitable giving in 2017 (corporations)
$18.55 billion (5% of total giving)
Majority of charitable dollars in 2016 (religion)
$127.37 billion (32%)
Majority of charitable dollars in 2016 (education)
$58.9 billion (16%)
Majority of charitable dollars in 2016 (human services)
$50.06 billion (12%)
Majority of charitable dollars in 2016 (grantmaking foundations)
$45.89 billion (11%)
Majority of charitable dollars in 2016 (health)
$38.27 billion (9%)
Largest giving increase in 2016 (environment/animals)
Charitable giving as a percentage of GDP in 2016
Historical growth rate of charitable giving compared to stock market
about one-third as fast
Percentage of high net worth households giving to charity
Average giving by high net worth households in 2015
Average giving by general population households in 2015
In 2020, total charitable giving in the United States reached $449.64 billion.
Of this, $292.09 billion was from individual donations, $56.11 billion from foundations, and $58.73 billion from corporations.
In 2020, the average charitable gift was $2,475.
In 2020, 72% of Americans made a charitable donation.
The largest recipient of charitable giving in 2020 was religious organizations, receiving $124.52 billion.
Amount (in billion)
Social service organizations
Arts, culture, and humanities organizations
Charitable Giving Benefits:
Charitable giving supports organizations and causes that make a positive impact in our communities.
Charitable giving allows individuals to align their gifts with their personal values and beliefs.
Charitable giving provides tax benefits to the donors, reducing their taxable income.
Charitable giving helps build a sense of community and fosters a culture of giving and generosity.
Corporate Giving Statistics
Corporate giving in 2021
$20.77 billion (an 8.0% increase from 2019)
Corporate Giving Trends & Developments
Companies with plans to expand workplace giving programs
Nonprofits identifying workplace giving as a growth strategy
Percentage of Russell 1000 companies with matching gift programs
11.8% growth in the last 3 years
Donors wanting flexibility in giving
Nonprofits that can grow their corporate giving revenue
Projected increase in matching gift revenue with auto-submission functionality
Corporate Giving Technology Statistics
Largest provider of matching gift tools
Double the Donation (works with 78% of the largest nonprofits)
Investment in new CSR startups
$50 million in the last 2 years
Legacy CSR vendors for corporations
YourCause, CyberGrants, Benevity (power less than 25% of corporate giving programs)
Fastest-growing CSR vendors
Millie, Point, Selflessly, Givinga (integrations with Double the Donation)
Impact of matching gift software on nonprofits
77% more donations flagged as match-eligible, potential to double or triple matching gift revenue
Impact of 360MatchPro automation tools on nonprofits
61% increase in matching gift revenue
Corporate Giving Roadblocks
Percentage of individual donations matched
Percentage of donors unaware if their company offers matching gifts
Percentage of donors unsure of eligibility or how to submit matching gifts
Percentage of donors who know their company offers matching gifts and are eligible
Percentage of companies with more than one paragraph on matching gift programs
Nonprofits facing difficulty building strong corporate partnerships
Workplace Giving Statistics
Most sought-after corporate giving program by employees
Employee matching gift programs
Fortune 500 companies with matching gift programs
67% (growing for the last 3 years)
Individuals working for companies with matching gift programs
Amount raised through workplace giving annually
Estimated amount donated through matching gift programs annually
Unclaimed amount from matching gift programs annually
54% credit/debit card, 11% direct mail, 11% cash, 10% bank/wire transfer, 9% Paypal, 4% mobile app/wallet, 1% text message
Average online donation amount
Average annual donation total for recurring donors
Charitable Giving Trends:
The trend of online giving continues to grow, with 46% of all charitable donations made online in 2020.
Donors are increasingly interested in making gifts that have a long-term impact and are sustainable.
There has been a shift towards impact investing, where donors seek to invest in organizations and causes that have a positive social and environmental impact.
Donors are increasingly interested in giving to causes that align with their personal values and beliefs.
There has been a shift towards personalized giving, where donors seek to tailor their gifts to the specific needs of organizations and causes.
Charitable Giving Adoption:
In 2020, 72% of Americans made a charitable donation.
Of those who made a charitable donation, 46% made their gift online.
In 2020, 35% of all charitable donations were made through workplace giving campaigns.
In 2020, 46% of charitable gifts were made to religious organizations.
In 2020, 19% of charitable gifts were made to educational organizations.
Charitable Giving Demographics:
In 2020, individuals aged 45-54 were the most likely to make a charitable donation, with 76% of individuals in this age group making a gift.
In 2020, individuals with a household income of $100,000 or more were the most likely to make a charitable donation, with 84% of individuals in this income group making a gift.
In 2020, individuals with a college degree were the most likely to make a charitable donation, with 78% of individuals with a college degree making a gift.
Facebook for Nonprofits
% of donors who gave through Facebook fundraising tools
% of donors likely to give through Facebook in future
% of marketers who consider Facebook critical/important
% of social marketers who use Facebook regularly
% of traffic referred to donation pages on #GivingTuesday
% of mobile donation traffic on GivingTuesday from Facebook
% of donations referred from average peer-to-peer campaign
% of Facebook users who share to show support for a cause
Daily watch time growth of Facebook Live broadcasts
Average increase in engagement on Thursdays and Fridays
Average daily updates shared by nonprofits
Twitter for Nonprofits
% of online adults 18-29 who use Twitter
% of active users who access Twitter via mobile
Time consumers expect brands to respond (in hours)
1 hour 24 minutes
Average time for brand response (in hours)
1 hour 24 minutes
% of people who take action after engaging with nonprofits on Twitter
Increase in visitors to donation pages on Giving Tuesday
% of Twitter users who feel positive about a brand after reply
Boost in customer satisfaction from companies using Twitter for customer service
Increase in click throughs for tweets with images
Increase in likes for tweets with images
Increase in retweets for tweets with images
% of pastors who use Twitter
% of churches who use Twitter
% of churches with average attendance > 250 who use Twitter
% of those actively involved in church who use Twitter
YouTube for Nonprofits
% of 18-49 year-olds who watch YouTube in a typical month
% of premium online video watched by millennials on YouTube
% of YouTube views from mobile devices
Average length of mobile viewing session (in minutes)
Length of most viewed brand videos (in seconds)
Decrease in time spent watching TV by 18-49 year-olds in 2015
Increase in time spent on YouTube by 18-49 year-olds in 2015
% of nonprofits on YouTube
Number of nonprofit videos viewed in 2016
% of people who make a donation after watching nonprofit videos
% of nonprofit video watchers who view similar videos within 30 days
Instagram for Nonprofits
% of nonprofits who use Instagram
% of online adults 18-29 who use Instagram
% of Instagram users who take action after looking at an advertising post
% of Instagram users who make > $75,000 per year
Charitable Giving Software:
Charitable giving software is designed to make the process of making a gift simple, efficient, and secure.
Charitable giving software integrates with other systems and provides valuable data and insights to organizations and causes.
Charitable Giving Opportunities:
Charitable giving provides an opportunity for individuals to make a positive impact in their communities.
Charitable giving provides an opportunity for organizations to build stronger relationships with their donors.
Charitable giving provides an opportunity for organizations to align their gifts with their personal values and beliefs.
Charitable giving provides an opportunity for organizations to benefit from tax deductions.
Charitable giving provides an opportunity for organizations to leverage technology to streamline the giving process.
Email & Direct Mail Statistics
Email results in 1/3 of online fundraising revenue
Email messaging drove 28% of all online revenue in 2017
68% of donors trust .org domain extension for websites & email addresses
Lowest share of revenue from email: Public Media (10%)
Highest share of revenue from email: Wildlife/Animal Welfare nonprofits (57%)
Email list size growth: 2015 (15%), 2016 (14%), 2017 (11%)
Public Media nonprofits saw 41% growth in list size in 2017; International was the only sector to experience a decline (-8%)
Average fundraising from 1,000 emails sent: $17
Average number of emails sent per subscriber in 2017: 66 (11% increase from 2016)
Largest category of email messages: fundraising (25 emails per subscriber per year)
Most emails sent by sector: Environmental nonprofits (89 per subscriber)
Lowest volume of emails sent by sector: Health (38 per subscriber)
Advocacy Email Results
Declined 9% in 2017 to 2.2%
Down 1% to 15%
Down 1% to 2.5%
Page completion rate
Down 4% to 76%
Fell to 0.12%, 13% lower than previous year
Fundraising Email Results
Declined 6% in 2017 to 0.06%
Down 1% to 15%
Down 6% to 0.42%
Page completion rate
Down 6% to 16%
Fell to 0.18%, 3% lower than previous year
Direct Mail & Digital
Touchpoints to reach customer for first time
Percentage visiting website before calling
Percentage leaving without making a purchase
Conversion rate with direct mail & digital ads
Response rate lift with direct mail & digital media compared to direct mail only
Conversion rate of retargeted website visitors
Percentage of customers returning through retargeting
Charitable Giving Challenges:
Charitable giving can be a time-consuming process for individuals and organizations.
Charitable giving requires a high level of trust between organizations and their donors.
Charitable giving can be complex, with many rules and regulations to follow.
Charitable giving can be competitive, with organizations vying for a limited pool of resources.
Charitable giving can be affected by economic conditions and changes in government policies.
What is charitable giving? Charitable giving is the act of making a donation to an organization or cause that is tax-deductible.
Why is charitable giving important? Charitable giving is important because it supports organizations and causes that make a positive impact in our communities. It also allows individuals to align their gifts with their personal values and beliefs.
Who can make a charitable donation? Anyone can make a charitable donation, regardless of their age, income, or education level.
What types of organizations can I donate to? You can donate to any organization that is classified as a tax-exempt charity under the Internal Revenue Code. This includes religious organizations, educational organizations, health organizations, social service organizations, and arts, culture, and humanities organizations.
Is charitable giving tax-deductible? Yes, charitable giving is tax-deductible, as long as the donation is made to an organization that is classified as a tax-exempt charity under the Internal Revenue Code.
In conclusion, charitable giving plays a vital role in our society, supporting organizations and causes that make a positive impact in our communities. By understanding charitable giving statistics, trends, adoption, benefits, and challenges, organizations and individuals can make informed decisions about how they support the causes they care about most. Whether through individual donations, workplace giving campaigns, or other methods, charitable giving is a powerful way to create lasting change in our world.