ChatGPT For SEO | Best and Worst Use Cases

You’ve probably seen a ton of chat GPT use cases floating around on the internet. It’s like chat GPT is everywhere these days!

And who could blame us? Chat GPT is seriously awesome. But, let’s be real here, most of the use cases you’ve seen on Twitter, LinkedIn, or in YouTube videos are just hyped up for engagement bait. So, in this article, we’re going to dive into some of the best and worst use cases for Chat GPT. Let’s get to it!

The Best Use Cases for ChatGPT in SEO

#1: Constructing Regex

And guess what? Chat GPT is a real pro at constructing regex.

For example, let’s say you want to find keywords phrased as questions in the search console. You can simply ask your chat GPT buddy:

“What is the regular expression to show matches that contain any of the following words: how, what, who, when, where, why, or do?”By the way, these words should be the first word in the match.

With this answer, you can go to the search console, paste in the custom regex:

Set the position filter to greater than 10, sort the list in ascending order, and boom! You now have a list of informational keywords that you can work on ranking on page one of Google. It’s that easy!

#2: Link Building Automations

As an SEO professional, you’re always on the lookout for ways to make your workflow more efficient. That’s where Chat GPT comes in. With its ability to write code for you, Chat GPT can automate a variety of tasks that would otherwise be time-consuming and repetitive. we’ll explore one of my favorite Chat GPT use cases: automating email outreach as part of a link building campaign.

Finding Emails with Chat GPT

Imagine having to manually find the email addresses of all the authors you want to contact for a link building campaign. Talk about a tedious task!

Let’s say you’re working on a link building campaign and you’ve collected a list of authors you want to contact. You have their first and last names, as well as the URLs and domains of their websites.

The traditional way to find these authors’ email addresses would be to manually search for them one by one in a web app or with a Chrome extension. But this can be time-consuming and inefficient.

The efficient way to do this would be to write a script in Apps Script that connects to an email finding API.

But what if you don’t know how to code?

That’s where Chat GPT comes in. Simply tell Chat GPT what you want it to do, and it will write the code for you!

Here’s how it works:

1. Start by telling Chat GPT that you want to use hunter.io’s email finder API.

write this in ChatGpt:

Write a function called “find_email” in Google Apps Scripts that takes the first name, last name, and domain name as inputs and returns the email address of the person you’re looking for. If no email exists, return a message indicating that they don’t want to be contacted. B the way my api key is *****

Don’t forget to Provide your API key to Chat GPT.

And ChatGpt with give you the script to write:

2. Open Google Apps Scripts from the extensions menu, paste in the code that Chat GPT wrote for you, save the file, and give the necessary permissions.

Go back to your sheet and in the email column, type “find_email(first_name, last_name, domain)”.

For the rest of your list, just drag the formula down, and you’ll be finding emails at a much faster pace.

#3: Crafting Click-Worthy Titles

Have you ever struggled to come up with a catchy and attention-grabbing title for your blog post or article? Well, say hello to your new best friend, ChatGPT! This AI language model is not only a master of language, but also a pro at crafting titles that will have readers clicking on your content faster than you can say “ChatGPT rocks!”

Here’s how to make the most of ChatGPT’s title-crafting abilities:

1. Give ChatGPT a Working Title

Before you start generating titles with ChatGPT, it’s essential to have a working title in mind. This title should reflect the overall theme of your blog post and help guide ChatGPT in the right direction. The working title should also match the search intent of your target audience.

2. Front-Load Keywords

If there are specific keywords you want to include in your title, you can ask ChatGPT to front-load them. This will ensure that your title is optimized for search engines and catches the eye of potential readers.

3. Ask for 10 Titles

ChatGPT can generate a wide range of titles, so it’s always a good idea to ask for several options. This way, you can choose the one that best suits your blog post and your audience.

4. Add Personality

If you want your title to have a bit more personality, ask ChatGPT to make it sound like a video from Mr Beast. This is a fun way to inject some humor into your title and make it stand out even more.

Examples of ChatGPT-Generated Titles:

Let’s say you’re writing a blog post about “10 ways to save money on groceries.” Your worthy title could be “Saving Money on Groceries: 10 Proven Tips.“

Ask ChatGPT to front-load the keywords “10 ways” and “save money,” and to make the title sound like a Mr Beast video. The resulting title might be something like:

“10 WAYS TO SAVE YOUR CASH AT THE GROCERY STORE! 💰🛍️”

#4: Quick Outlines

As you can see, ChatGPT can take your average working title and turn it into a title that’s not only optimized for search engines but also sure to grab the attention of potential readers. So go ahead, give it a try and see how it can transform your titles into click-worthy masterpieces!

Let’s say you’re creating a blog post about “the best and worst use cases for ChatGPT and SEO”. You start by typing in a few ideas and questions to ChatGPT. It generates a quick outline based on your inputs, which you can then use as a starting point for your blog post.

Here’s what the process might look like:

1. Ask ChatGPT to generate an outline: “Can you give me a quick outline for a blog post on the best and worst use cases for ChatGPT and SEO?“
2. ChatGPT generates an outline based on your inputs, which might look something like this:

With this outline, you now have a clear starting point for your blog post. You can add to it, remove parts that don’t work, and rearrange it as needed. But having a solid outline will save you time and help you stay on track as you write your post.

#5: Write Meta Descriptions

ChatGpt is especially useful when it comes to generating short form content, such as meta descriptions.

For example, let’s say you have a website with hundreds of pages that need meta descriptions. Going through each page manually and writing a unique, optimized description can be a time-consuming task.

This is where ChatGpt comes in handy. By leveraging AI, you can quickly generate meta descriptions for your pages, freeing up your time for more important tasks.

You could ask ChatGPT to :
write a meta description for a page titled “ChatGPT For Content and SEO | Best and Worst Use Cases”. The AI-generated description would be unique, optimized, and within the character limit of 156 characters.

#6: Automated Proofreading

It’s time to dive into another fantastic use case for Chat Gpt – the ultimate proofreader extraordinaire!

Remember that time last year when we tried to test the quality of those freelancing writers? You know, the ones who promised us the moon and stars for just two cents a word?

Well, we took one of their two-cent masterpieces and handed it over to ChatGpt, and let me tell you – it was like a magical makeover! In mere seconds, ChatGpt worked its magic and transformed that so-so content into something worthy of a Pulitzer Prize!

#6: Optimize Your Pages for Featured Snippets

Are you tired of seeing your competitors ranking higher in Google’s Featured Snippets while you’re left in the dust? Well, have no fear because ChatGPT is here! With a little help from this AI language model, you can boost your chances of taking over those snippets and getting your content seen by more people.

Let’s say you’re checking your blog’s keyword rankings and you notice that you’re not ranking for a featured snippet on: 301 versus 302 redirects.

This is where ChatGPT comes in. You can ask it questions like “What’s the main difference between a 301 and 302 redirect?” and it will give you a decent response. However, it’s not optimized for a featured snippet.

After analyzing the actual featured snippet, you make some mental notes and bring them back to ChatGPT. You ask it to be more concise and to start the sentence with the main difference, directly addressing the query.

Voila! The response is now more concise and directly addresses the query, but here’s the catch, the information may not be 100% correct as there is some nuance to how 301s and 302s pass link equity.

So, while ChatGPT can certainly help you optimize your pages for featured snippets, it’s important to note that you shouldn’t rely on it for writing full content or content that requires expertise. It’s always best to consult with a professional to ensure the accuracy of your content.

The Worst Use Cases for ChatGPT in SEO

#1: AI-driven Keyword Research

Now, I know what you’re thinking – “Oh boy, this is going to be a game-changer!” But hold your horses, because this one’s a real doozy.

People have been raving about using Chat Gpt to find long-tail and easy-to-rank keywords. And at first, the results might seem pretty good. I mean, a list of golf-related keywords? Sign me up!

But then you throw those keywords into a keyword research tool and BOOM – you quickly realize that there’s no search demand for any of them.

Google Trends shows the same trend (or lack thereof). And as for the “easy to rank” part – let’s just say that Chat Gpt is about as helpful as a screen door on a submarine.

Keyword difficulty is mostly determined by backlinks, competition, and the actual content – and ChatGpt isn’t even able to browse the web!

#2: Create Long Form Content

Long-form content creation is one of the use cases that Chat GPT is marketed for. The idea is simple – you give it a topic and it generates a 1500-word article in seconds.

Sounds cool, right? Well, not exactly.

The problem is that when you ask Chat GPT to write a full article, the content generated is almost always boilerplate content. It’s readable, but the fact is, quadrillions of people are using Chat GPT and creating the exact same content.

So, what are we impressed by?

The fact that AI can stay topically relevant, complete well-structured sentences and in some cases, write better than us. But the actual content itself is lacking in expertise, which makes it just a bunch of rambling about nothing.

Let’s be honest, if you think that writing content paragraph by paragraph will be better, you would be right. But it doesn’t change the fact that expertise is lacking and the content is just a bunch of rambling about nothing.

Chat GPT is an impressive language model, but it’s important to remember that AI still has its limitations.

#3: Search Intent Classification

Firstly, let’s define what search intent classification means.

It’s the process of determining what a user is looking for when they type a particular keyword into the search engine.

For example, if someone types “how to tie a tie”, we can immediately assume that they’re looking for informational results.

However, things get a little complicated when we’re talking about large-scale classification, especially for keywords with less context.

To identify search intent, you need to look at the SERP (search engine result page), the top ranking pages, the content of those pages, and the SERP features.

This will give you a reasonable conclusion on the intent of the keyword.

But, here’s the catch, ChatGPT doesn’t have access to SERP data. So, what happens when we put ChatGPT to the test?

I put ChatGPT to the test and it scored a decent 3 out of 5 for the same keywords. However, it couldn’t take into account the SERP data, which is crucial in determining the intent of the keyword.

For instance, ChatGPT struggled to identify navigational queries. It couldn’t understand that an acronym like AMA (Ask Me Anything) could have multiple meanings, and it’s a navigational query. The same goes for the keyword “crock pot.” Moreover, ChatGPT is horrible at identifying local intent keywords.

In conclusion, if you can’t trust the suggestions of ChatGPT, you’re going to end up checking the SERP anyway, making the use of ChatGPT for search intent classification somewhat trivial and pointless.

So, there you have it folks, the search intent classification conundrum. Don’t believe the hype and always double-check your SERP data. Happy keyword hunting!

Conclusion: ChatGPT For SEO

ChatGPT is being touted as a revolutionary thing by many digital marketers, and undoubtedly it is. However, as we said above, it’s a double-edged sword that can cut your own hands if not used carefully. There’s a limit to what you should and should not do with ChatGPT for SEO, and we hope that we articulated them in enough detail for you. Now it’s your turn to start using this tool wisely for your SEO needs before it’s put behind a paywall. All the best!