Conversion rate, in marketing efforts, is the critical factor for determining the effectiveness of a website that sells products or offers services. The number of visits means nothing if visitors don’t interact with the website, be it making a purchase or leaving their info and creating leads that can later be used for sales. That’s why we’ve prepared some essential CRO statistics that can help you understand the importance of website conversion optimization and maybe even give you some ideas on how to improve your marketing strategy. So, let’s jump in, shall we?
CRO Statistics (My Choice)
- The average conversion rate for websites is 2.35%.
- Facebook ads have an average conversion rate of 9.21%.
- Production of videos using conversion events increased by 30%.
- Between 0-4 seconds of load time brings in the best conversion rates.
- 46.9% of optimizers run one or two tests per month.
- 56% of CRO professionals have less than three years of experience.
- Personalized CTAs have a 202% higher conversion rate.
CRO Benefits Statistics
- Top B2B tech companies that leaned on revenue ops to accelerate their growth experienced significant benefits, including 10% to 20% increases in sales productivity, according to Boston Consulting Group.
CRO Market Statistics
- Only 17% of marketers use landing page A/B tests to improve conversion rates.
- 64% of SEO marketers call mobile optimization an effective investment.
- The whole point of landing pages is that they’re super targeted, so it makes sense to build a brand new one for each of your campaigns, which is why 48% of marketers do just that.
- Studies show that using marketing automation to nurture your prospects leads to a 451% increase in qualified leads.
- Keep the following things in mind Ask a question – e.g. Do you know email marketing can add 30% more revenue to your business?,.
- And, as per statistics published by Zoominfo, 98% of marketers agree that personalization has the potential to create advanced customer relationships.
- 52%of marketers reuse landing pages for their campaigns.
- Just 17% of marketers use A/B testing toboost conversion rates.
- Their research also showed that tighter alignment between goto market teams resulted in 100% to 200% increases in digital marketing ROI.
- Only five percent survey respondents did not generate ROI while 173 marketers said they gain returns higher than 1,000 percent!.
- This dissatisfaction is partly because marketers don’t know that the average conversion rates aren’t any higher than 3%.
- This is the reason why influencer marketing is on the rise and 39% of marketers have increased their marketing budgets.
- One strategy being used by some 52% of marketers in 2020 involves establishing campaign.
- As you can see, when you increase your conversion rate by 50%, with all other costs staying the same, you’ll generate more profit to dedicate to other marketing efforts.
- Consumers spent more than $861 billion onlinewith U.S. retailers in 2020, according to Digital Commerce 360, a market research firm.
- Theglobal B2B ecommerce market reached $5.7 trillion in 2019and is expected to expand by 17.5% annually from 2020 to 2027.
- According to one survey from the Data & Marketing Association ,more marketers use email (72%)than social media (55%) or online ads (35%).
- Marketers estimate that email marketing generates a big return in the UK — around 35 pounds for every 1 pound spent, per the DMA report — and they spend 18.9% of their budgets on email marketing.
- Recipientsopened about 18% of marketing emails in 2020, on average, resulting in an average click through rate of 2.6%, per Campaign Monitor.
- Many businesses buy and sell on marketplaces such as Amazon, eBay or Alibaba, accounting for 62% of global online retail sales.
- U.S. marketplaces accounted for $773 billion in sales in 2020, charging an average 11% sales commission, Digital Commerce 360 says.
- Google continues to dominate the search engine market with a 92% market share as of January 2021.
- As people explored new ways to eat at home, market research firm eMarketerincreased its 2020 forecast by 41.3% for online food and beverage sales, to a total of $45.5 billion.
- Conversion rate optimization statistics reveal that 17% of marketers use landing page A/B tests to improve conversion rates.
- Inbound marketing doubles the average site conversion rates from 6% to 12%.
- Inbound marketing statistics suggest that 93% of buying cycles start with an online search.
- Email marketing conversion rates by industry range from 0.31% to 4%.
- Content marketing creates three times as many leads as traditional marketing and costs 64% less.
- Only 31% of B2B marketers reported their organization was extremely or very successful with content marketing in the last 12 months.
- 37% of small organizations, 54% of medium sized organizations, and 75% of large organizations report outsourcing part of their content marketing efforts.
- 47% of B2B marketers don’t measure ROI from their content marketing efforts.
- B2C marketers dedicate an average 26% of their total marketing budget towards content marketing.
- The most successful content marketers dedicate 40%.
- Generating quality leads is the main goal of 79% of marketers in 2021 46% of B2B marketers planned to increase their marketing spend in 2020 vs the previous year, 12% of those by more than 9%.
- Design and visual content is the biggest challenge for 23.7% of content marketers.
- 70% of marketers are actively investing in content marketing.
- 75% of B2C marketers think their organization is successful with content marketing.
- 87% of video marketers report a positive ROI — a number that is also trending upwards over time.
- 78% of video marketers say that video marketing has improved their company’s bottom line.
- 96% of current video marketers plan to increase or maintain their video spend, a number that is up from last year.
- 85% of marketers rank short form videos as the most effective type of social media content in 2021.
- 64% of marketers plan to invest more in short form video in 2023.
- 87% of businesses use video as a marketing tool.
- 62% of marketers stated they will increase their PPC budgets for the following year.
- 81% of businesses prefer to use video marketing on Facebook.
- 96% of B2B marketers use LinkedIn for organic content distribution and 83% for paid social ad campaigns 88% of consumers are more likely to purchase from a company after reading reviews from other customers on social media.
- 15% of marketers use social media data to measure ROI.
- In 2019, over 87% of video marketers on LinkedIn described the platform as an effective video marketing channel.
- 18% of marketers currently use Facebook Groups.
- When examining B2B advertising, social media advertising was used by 83% of marketers and ranked second in success (29%) behind search engine marketing (33%).
- In a survey conducted in February 2020, responding marketers in the United States indicated that 13.5% of their marketing budget was devoted to mobile marketing.
- The global eCommerce market is predicted to reach $4.89B in 2021.
- The B2B eCommerce market is estimated to reach $20.9 trillion by 2027.
- B2B marketers are expected to personalize their content to more than one decision maker, with almost two thirds (63%).
- During a 2019 survey conducted among B2B marketing professionals in the United States, it was found that 50% of respondents believed e mail to be the most effective channel in producing a high return on investment.
- 46% of marketers stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 12% planned to increase it by more than 9%.
- 41% of B2B businesses conduct their marketing activities in.
- 76% of marketers see a positive ROI within a year.
- The marketing automation software market was estimated at USD 6.08 billion in 2019 and is expected to be USD 16.87 billion in 2025, registering at a CAGR of 19.2% through the forecast period.
- The top three marketing automation solutions chosen by global industry professionals as of July 2020 were Hubspot, Adobe Marketing Cloud, and Oracle Marketing Cloud, accounting for slightly more than 48.5% of the market.
CRO Software Statistics
- The marketing automation software market was estimated at USD 6.08 billion in 2019 and is expected to be USD 16.87 billion in 2025, registering at a CAGR of 19.2% through the forecast period.
CRO Latest Statistics
- Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020.
- Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%.
- 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.
- Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely.
- The highest bounce rates are on social (45%) followed by direct (44%).
- Almost 25% of companies invest in mobile optimization as a top SEO tactic.
- As a result of their joint efforts, they were able to consistently raise revenues by over 10%.
- “How Holiday increased revenue from new leases by 10%”.
- It’s a well established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.
- Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention.
- Copy this codeChannels That Are Used The Most For Customer AcquisitionChannel%ageWebsites89%E mails81%Social media sites72%Direct mail66%SEO/.
- The probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is 5 20%.Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.
- display advertising85%4%11%SEO 66%6%28%Web retargeting61%22%18%Mobile web52%18%30%Mobile and web push notification34%39%27%Social media.
- The probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is 5.
- Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.
- How Marketers Are Using Online Channels For Retention Or Acquisition Most Effective Digital Marketing Tactics For Customer Retention Increasing customer retention rates by 5% increases profits by 25% to 95%.
- More than two thirds (70%).
- If you were to increase your conversion rate a single percentage point from 1% to 2%, you double your revenue.
- If you’re hitting around the 2 3% mark, you’re not doing too badly.
- The top 25% of websites have conversion rates of at least 5.31%, and the top 10% boast conversion rates of 11% or more.
- For example, retail Facebook ads convert at just 3.26%, compared to fitness ads, which convert at 14.29%.
- And it’s not just paid search either, organic search is almost as high at 2.8%.
- Surprisingly, 68% of small businesses have no documented or structured conversion rate optimization strategy.
- Companies that are the most liberal when it comes to building multiple landing pages generate 1200% the number of leads than those with just one.
- Not only that, but 44% of B2B businesses don’t even bother to use landing pages for their campaigns, choosing instead to drive traffic to their homepages.
- The average completion rate of multipage forms is 13.85%, compared to 4.53% on single.
- Believe it or not, using ‘submit’ as your CTA anchor text can reduce conversion rates by as much as 3%.
- Studies suggest that including a telephone number form fields can reduce conversion rates by 5%.
- 52% of companies with landing pages use A/B testing in order to boost conversions.
- Personalizing your callto action can help you to convert as much as 42% more visitors.
- Studies show that personalized emails increase conversions by around 10%, on average.
- Just a 1 second delay in your site loading time can hurt your conversions by up to 7%.
- For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month.
- If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.
- For example, the average conversion rate of ecommerce sites globally was 2.17% in the third quarter of 2020, which was down from 2.37% the previous year.
- The ecommerce conversion rate in the US was higher, however, at 2.57%.
- For example, the average conversion rate of ecommerce sites in the food and beverage sector is 5.5% whereas the average in the hair care sector is 3.5%.
- Conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get a percentage.
- So if you had 500 submissions and 20,000 visitors last quarter, then your conversion rate would be 2.5%.
- Since landing pages are inherently designed for people to take an action, it makes sense that they have the highest average conversion rate of all signup forms at 24%.
- As we mentioned earlier, to calculate conversion rate, you must divide your number of conversions by your number of visitors , and then multiply that number by 100 to get the percentage.
- Traffic x 100 = Conversion Rate %.
- Here’s an example of these formulas in action If your website has 10,000 visitors per month that generate 100 leads — and subsequently, 10 customers each month — the website visitorto lead conversion rate would be 1%.
- You could try to get 20,000 visitors to your website and hope that the quality of your traffic doesn’t decrease — although, that’s a risk you’ll likely want to avoid.
- For instance, if you increase your conversion rate from 1% to 2%, you’d double your leads and your customers.
- 10,000 Conversion Rate 1% 2% 3% Leads Generated.
- In HubSpot’s limited test of 10 blog posts, regular endofpost banner CTAs contributed an average of just 6% of leads that the blog posts generated, whereas up to 93% of a post’s leads came from the anchor.
- We experimented with the slide in box on the HubSpot Blog back in 2016 and it achieved a 192% higher clickthrough rate and 27% more submissions than a regular CTA at the bottom of a blog post.
- Thanks to A/B testing, China Expat Health was able to increase their lead conversion rate by 79%.
- One of the most impactful changes was swapping out the headline “Health Insurance in China” for “Save Up to 32% on Your Health Insurance in China,” which immediately conveyed a value proposition to visitors.
- They have a high open rate of 45%.
- Of the emails that are opened, 21% are clicked.
- In one instance, we at HubSpot added an inbound press release template offer to a blog post about press releases — as a result, we saw conversions for that post increase by 240%.
- In just one month, 52% of conversions attributed to YouTube were click through conversions directly from the ad.
- Quoting an example here, ADT, a Tyco International company, was able to increase its conversion rate by 60% by simply changing the primary text of its CTA button – from “Book a Free Survey” to “Get a Free Quote.”.
- According to a blog published by Semrush, if a site loads in 1.7 seconds, it’s comparatively faster than 75% of the web.
- While on the other hand, if it loads in 0.8 seconds, it’s faster than nearly 94% of the web.
- A load time delay of even one second can reduce your conversions by 7%.
- The same one second delay also means that you’re prone to losing about 11% of your potential customers as they’ll simply close your page or back out without even thinking twice.
- By running an A/B test, if it’s able to enhance its conversion rate even by 3%, it means that it’s getting 3% extra revenue day in and day out.
- Continuous testing helped POSist improve their demo requests by 52%!.
- POSist generated about 52% more leads in a single month, which further lifted their website conversion rate to 3.4%, marking an overall 25% increase.
- According to an analysis done by the Baymard Institute, nearly 69% of all eCommerce visitors abandon their shopping carts due to innumerable reasons.
- PearlsOnly increased its revenue by 12% by making its checkout page more CTA.
- The test helped PearlsOnly increase its revenue by 10%.
- BluTV increased its mobile conversion rate by 42% by simply making the homepage more service.
- Running a split URL test for a duration of 19 days, they saw the alternate variation increased their conversion rate by over 42%.
- Bizztravel Wintersport increased its conversions by 21% by simply decluttering its home page!.
- Bizztravel Wintersport is a Dutch travel company that improved its conversions by 21%, simplifying how users searched for holiday destinations on their website.
- Traffic4u helped its client Djoser increase their travel bookings by 33.1%!.
- Running the test for about 7 weeks, the variation resulted in a 33.1% increase in Djoser bookings.
- Else, you might end up improving the conversion rate on a page by 1% and sit cozily without realizing its actual potential.
- “I believe adding social proofs on product pages will result in 5% more add to carts because it instills confidence about my purchasing decision.”.
- That’s a 20% conversion rate as compared to a paltry 10% on the original page.
- But does this mean you’ll get a guaranteed 20% conversion rate, consistently?.
- Considering another example, you’ve run a test whose results showcase that your implemented variation has outperformed the control with 93% statistical significance.
- This means that there are 7% chances that your variation outperformed purely by accident.
- Concluding the example, the statistical significance of 93% states that it’s the right time to stop the test, provided you’ve run the experiment long enough to derive conclusions.
- Bayesian method not only emphasizes on statistically significant but provides actionable results almost 50% faster as compared to the older Frequentist method.
- A financial investment consultation service providing company improved their signups by 35% simply by replacing a cheesy stock photo on their homepage with a picture of their Founder.
- The website integrated a video on their sales page, which significantly increased the number of visitors who clicked to their price/guarantee page, by 46.15%.
- RIPT Apparel, a Chicago based online retail shop, increased its conversion rate by 6.3% simply by changing its CTA color from black to green.
- ADT, a Tyco International company which provides safety solutions for commercial and properties corrected its CTA copy – from ‘Book a Free Survey’ to ‘Get a Free Quote’ – and saw a 60% increase in their conversion rate.
- Businesses offering website personalization report a 14% uplift in their sales.
- While companies back in 2013, spent as low as only 5% on CRO activities, the trend has improved with organizations increasing their spend on optimization.
- The average conversion rate for landing pages is9.7%.
- 90%of visitors who read your headline willalso read your callto action Companies that increase their number of landing pages from 10 to 15see a 55% increasein leads.
- 48%of landing pages include more than one offer Companies with 31 to 40 landing pages.
- Reducing landing page form fields to just four, boosts conversions by120%Requesting agereduces conversion rates.
- Putting multiple offers on your landing page can reduce conversions by266%.
- Conversion rates drop by4.42%for every extra second of pageload time Landing page sign up forms have a23%conversion rate.
- 25%of online shoppersland on product.
- Click through landing pages perform best for most industries, but62.6%of landing pages use forms.
- A typical landing page bounce rate benchmark is60.
- A mobile page load time of over five seconds almostdoubles the likelihoodof visitors bouncing ( 80%of a mobile visitor’s attention concentrates on the top of the page (OptinMonster).
- 37%of the top landing pages include testimonials.
- a66%higher click through ratethan those of objects.
- The CTR for images without text is52%higher than for images with text.
- Close up images are24%more engaging than zoomed out images.
- a36%higher completion time than black and white videos.
- Using clickto scroll reduces bounce rate by37%.
- 82%of customers read online reviews and these help to build trust.
- Using colorboosts brand recognitionand sales by up to80%.
- Long landing pages cangenerate 220% more leadsMarketing Experiments) Images of real peopleperform betterthan stock images.
- 37%of the best landing pages include testimonials.
- Using landing page videos can boost conversions by86%.
- 58%of landing pages include clickable graphics Personalized CTAs convert202%better than generic CTAs.
- A/B testing is themost commonmethod for optimizing landing pages and improving conversions More than 20% of businesses say theydon’t havean effective testing strategy.
- Companies who sawimproved conversion ratesin the past year are doing, on average, 50% more tests Companies that use Conversion Rate.
- Optimizationtools see a223%boost in ROI.
- 44%of companies use split.
- 61%of companies run five or fewer landing page tests per month.
- In fact, according to Slaby, some companies drive as much as 95 percent of their revenues from existing customers, proving how customer success absolutely critical to their business.
- 10% increases in lead acceptance 15% to 20% increases in internal customer satisfaction 30% reductions in GTM expenses.
- Public companies with revenue ops also saw 71% higher stock performance.
- Web pages that secure first position have a 31.35% CTR.
- The same VentureBeat study revealed that the average ROI of using CRO tools is 223%.
- According to Econsultancy, top 20% of firms are 88% more likely to engage other departments for contribution and expansion of their testing effort.
- This inclusive optimization approach boost the conversion from the average of 2.6% to 4.3%.
- Here’s another promising statistic nurtured leads make 47% larger purchases than non.
- In fact, once even Google experienced a 20% drop in traffic because of an extra 0.5 second load time!.
- Testing landing pages is critical, yet it’s shocking to see that the rest 48% don’t use tools to optimize their conversion potential.
- Apparently, companies that have been able to improve their conversion rates, perform 50% more tests on an average.
- In fact, Kimberly Snyder saw conversions boost by 144% when they added a sales video before showing the CTA.
- Perhaps, take hints from this blog on how to create a video page landing page that converts at 56%.
- According to HubSpot, having more number of landing pages is especially beneficial for B2Bs.
- Here’s a case study on how Yuppiechief increased conversions by 100% (from 3% to 6%).
- LinkedIn generates the highest visitorto lead conversion rate at 2.74%, almost 3x higher than Twitter at 0.69% and Facebook at 0.77%.
- They were able to reduce their customer acquisition cost by 167% and got 75,000 new customers within two years.
- Here is another encouraging stat – referred customers bring profits as high as 25%!.
- Despite the standard rule, 48% of the landing pages contain multiple offers and callto.
- Percentage of global web pages served to mobile phones from 2009 to 2018.
- 58% of companies already use it for conversion rate optimization and another 35% want to go for it.
- If you’re still doubtful, hear this out even Barack Obama raised an additional $60 million, 2.8 million email subscribers, 288,000 volunteers and 40.6% increase in email sign ups with the help of A/B testing.
- Doing so helped ContentVerve see a 90% increase in click.
- Apparently, 3 4 of a company’s personas account for 90% of a company’s revenue.
- 92% of consumers worldwide say that they trust recommendations from individuals over brands.
- Perhaps the reason is that 74 % of people turn to social networks for guidance on purchase decisions.
- The surprising 121% conversion is a result of Hubspot adding an anchor text CTA in 80 of their high.
- In 2019, 44% of clicks to B2B link direct users to a homepage, instead of a dedicated landing page.
- only 22% of businesses are actually satisfied with their conversion rates.
- For example, if a website has regular traffic of 100,000 visits per month and 1,250 transactions per month, its conversion rate is 1.25%.
- A graph depicting an increase in conversions from 1.25% with 100.000 visitors and average order value of 150$ If all other factors remain the same, by increasing its conversion rate, a site’s revenue will go up.
- Obviously, it’s possible to increase conversions up to 100% if you offer your products for free which will soon bankrupt you.
- You could also increase your conversion rate to 100% if you had only one visitor who buys your product.
- Say you make $2 million in revenue, and you find that CRO can deliver a 10% increase on that number netting you a $200,000 increase in total revenue.
- So spending $30,000 on CRO delivers an ROI of 567%.
- If you get 100,000 monthly unique visitors or more, with at least a 1% conversion rate or 1,000 transactions then CRO research can yield meaningful results.
- An estimated 1.92 billion people worldwidepurchased goods or services online in 2019— about a quarter of the world’s total population.
- An estimated 1.92 billion people worldwide Global retail ecommercesales surged 27.6% during 2020, eMarketer estimates, due largely to the COVID 19 pandemic, reaching an estimated worldwide total of $4.28 trillion.
- By 2023, ecommerce will account for more than$6.5 trillion in sales, representing 22% of all global retail sales.
- That was a remarkable 44% spike from 2019, and almost triple the 15.1% increase the previous year.
- Ecommerce as a percentage of total U.S. retail sales retail rose from about4.5% in 2011 to 14% in the third quarter of 2020, according to U.S. Department of Commerce figures.
- Digital Commerce 360 estimates that ecommerce accounted for an even higher 21.3% share of U.S. retail sales in 2020.
- China will have an estimated 792.5 million digital buyers in 2021, a third of the global total.
- Latin America rose 36.7%, including a remarkable 79% increase in Argentina.
- Singapore also saw exceptional growth of 71%.
- In the U.S., retail sales grew 6.9% in 2020 to just over $4 trillion, according to Digital Commerce 360, but ecommerce accounted for all of that growth for the first time in history.
- Worldwide, ecommerce growth is expected to slow to a still substantial 14.3% in 2021, eMarketer predicts, partly because more sales will once again happen in brickand.
- Among consumers ages 18 to 25, 59% say they prefer to visit a store for clothing and apparel.
- In 2019,nearly 70% of U.S. consumers said they had made multiple BOPIS purchases.
- An analysis of 44 studies conducted between 2006 and 2020 by the Baymard Institute found anaverage shopping cart abandonment rate of 69.8%, with consistently high abandonment rates every year.
- The same study by Baymard revealed 58.6% of shoppers abandoned a cart within the last three months because they were just browsing or not ready to buy.
- Among those users, 49% abandoned because of high shipping costs, taxes or fees; 24% because the site wanted them to create an account; 19% because delivery was too slow; and 18% because of a lengthy or complicated checkout process.
- In fact, 39% said same day shipping would make them more likely to shop online.
- That percentage only climbs for those ages 18 to 25 (51%) and 26 to 35 (56%).
- That’s especially true for younger buyers 58.3% of millennials , 49.2% of Gen X consumers and 36.8% of baby boomers are likely to.
- Among the world’s most popular ecommerce and shopping websites, the U.S. shoppersspent an estimated $201.3 billion onlineduring the 2020 holiday season, a 45.2% increase over 2019.
- Fifty six percent said they shopped online on Cyber Monday, 57% on Black Friday, 54% on Thanksgiving weekend, 31% the day before Thanksgiving, and 24% on Thanksgiving Day.
- During the 2020 holiday season, less than a third of consumers saidevery online shopping experience went well, while 44% said they suffered a slow website experience and 23% experienced a website that was broken, at least temporarily.
- The Walker Sands survey reported that 13% of consumers were willing to spend more with a new brand or retailer if it has been promoted by a celebrity or social media influencer they follow.
- For consumers ages 26 to 35, that number was 22%.
- Only 18.7% of buyers said they went through a social app’s checkout processto pay for their most recent purchase, while 57.8% completed their transaction on the retailer’s site, according to eMarketer.
- Consumers also preferred to be contacted by email, although to a lesser extent (46%).
- According to one survey from the Data & Marketing Association , Over half of U.S. consumers said they wanted brands touse email as the primary way to reach them, compared to only 25% who said they would rather brands contact them via social media.
- Only about 0.1% of recipients unsubscribed.
- In 2020, Fridays had the highest email open rates (18.9%) and the best click through rates (2.7%).
- Saturdays had the lowest open (17.3%).
- is forecast to have a compound annual growth rate of 16.3% through 2027.
- In 2021, mobile ecommerce is expected toaccount for 72.9% of all retail ecommerce, up from 58.9% in 2017.
- In one survey, 24% of consumers saidused a mobile phone to shop at least weekly, more than the 23% who used a PC and 16% on tablets.
- The four most effective approaches to increasing conversion rates are digital analytics, A/B testing , user experience design and focusing on copywriting, according to one 2020 survey.
- Nearly100% of CRO teams use A/B tests, and 38% compare the performance of more than two variants of a webpage.
- The analysis suggested that the average site canincrease its conversion rate by 35% simply by improving checkout design, which could translate into recovering $260 billion worth of orders that might otherwise be lost.
- Online customer service interactions arepredicted to jump by 40% in 2021, partly due to the growth in online shopping and digital financial services.
- processes,75 percent of consumers will choose to interact with a human over automated options.
- In the U.S., 31% of respondents said theyexpect a response within 24 hours, and 24% expected a response within one hour.
- Globally the figures are even higher, at 37% and 28%, respectively.
- In the U.S., 31% of respondents said they Most consumers use online search to start their hunt for the products they’ll eventually buy.
- anaverage click through rate of 31.7%and is 10 times more likely to receive a click than a page in the 10th spot.
- Moving up just one spot in the search results increases CTR by nearly 31%, and just 0.78% of Google searchers visited a link on the second page of results.
- As of early 2021, The median CTR for paid Google search adsdecreased to 1.55% in the first quarter of 2020, down 44% from the first quarter of 2019.
- Nearly 86% of millennials are digital buyers,compared with 78% of Generation X and about 61% of baby boomers.
- Among millennials and Generation Z ,68% say customer reviews are very importantwhen making an online purchase, compared with 58% for consumers overall, according to Yotpo.
- In a July 2020 Yotpo survey, more people said they purchased clothes and accessories online (85%).
- The next most popular categories were food and beverage (63%), cosmetics and skincare (52%) and home and garden (44%).
- Shoppers said fit issues (65%).
- Companies were hit with anestimated $550 billion in return costs in 2020.
- An estimated30.7 million people in the U.S. used smart speakers for shopping in 2020, but only 22.7 million actually followed through with at least one purchase via voice during the year.
- That represents 11.1% of total ecommerce buyers.
- And most of those people are only dabbling — just 2% of shoppers regularly used voice shopping.
- for41.8% of online transaction volume in 2019.
- Online wallets were most popular in the Asia Pacific region, as they were used in more than 58% of ecommerce transactions.
- In the U.S.,debit and credit cards were used for 82% of online purchasesin 2019.
- Debit cards accounted for 42% of ecommerce purchases.
- The COVID19 related boost in online shopping resulted in an additional $174.9 billion in U.S. ecommerce revenue in 2020, Digital Commerce 360 says, accelerating the growth of ecommerce by an estimated two years.
- Adjusted for seasonal variation, ecommerce sales rose 31.9% during the second quarter of 2020 compared to the first quarter, according to the Department of Commerce.
- Online sales were also up 44.5% yearover year in the second quarter.
- In China and the Middle East, 60% and 58% of respondents, respectively, are doing more shopping with their phones according to a PwC survey.
- Globally, 63% of respondents to the PwC survey said they were buying more groceries online or by phone than before social distancing measures were introduced, and 86% said they would probably continue doing so after those measures are lifted.
- U.S. consumer electronics ecommerce sales soared, reaching an estimated $179.4 billion — about 20% higher than previously expected — as people spent more time at home and relied on online services for work, school or recreation, eMarketer notes.
- U.S. travel spending fell by an unprecedented 42% in 2020.
- Consumers spent more than $860 billion online with U.S. retailers in 2020, 44% more than in 2019.
- In the U.S., ecommerce accounted for 14% of all retail sales in the fourth quarter of 2020.
- That’s up from 11.3% in the fourth quarter of 2019.
- Ecommerce is forecast to account for more than $6.5 trillion in worldwide sales by 2023, representing 22% of all global retail sales.
- Global retail ecommerce sales rose 27.6% during 2020, largely because of the COVID 19 pandemic, reaching an estimated worldwide total of more than $4.2 trillion.
- The average conversion rates are between 1.84% and 5.01% for all advertisers.
- However, the goal is to go anywhere over 10%.
- According to the conversion rates by industry data, the top conversion rate of legal services is 6.46%.
- The legal sector reveals that having a conversion rate of around 4% is the industry average while a conversion rate of 1% indicates some undetected problems.
- PPC statistics , the PPC conversion rate in this industry was around 6.98% on the search network.
- An average conversion rate for online retail is approximately 3%.
- The average Shopify conversion rate was 1.6%.
- According to the data, a conversion rate of 3.6% puts a store in Shopify’s best 20% stores.
- On the other hand, a conversion rate of 5.1% would put a store in the best 10%.
- However, if the store’s conversion rate on all devices is less than 0.4%, that automatically puts the store in the worst 20%.
- The average landing page conversion rates are around 2.35%.
- Landing page statistics reveal that addressing buyers’ obvious fears and reservations on the landing page will increase the conversion rate by 80%.
- In 2020, the average B2B lead conversion rate for the media or publishing was 10%.
- Lead generation statistics in 2021 indicate that spending about 80% of the budget on cold traffic for lead generation gives better results.
- The average SEO conversion rate across all industries is 2.4%.
- The result should be multiplied by 100 to get the ROI percentage.
- Retargeting conversion rate stats reveal that 70% of website visitors who were retargeted with display Ads were more likely to convert.
- Only 2% of visitors convert on the first visit retargeting is a great way to try to bring back the other 98%.
- Marketing optimization statistics indicate that one increase in CTR is close to a 33% increase in advertising.
- The ecommerce conversion rate was 2.12% in April 2021.
- Good ecommerce conversion rates vary between 1% and 2%.
- For example, 3,000 visitors a month would bring 30 conversions per month, translating to a 1% conversion rate.
- According to ecommerce conversion rate by industry data, food & beverage had the highest rate (5.87%).
- These figures indicate a decrease of 0.91% from March 2021.
- The multi brand retail industry had the lowest conversion rate in April, standing at 0.45% a massive decrease compared to the same period in 2020.
- The average ecommerce conversion rates in April 2021 were 2.12%.
- Data from the last quarter of 2021 shows that the conversion rate for ecommerce on mobile devices in the US was lower than the global average of 1.80%.
- On the other hand, Great Britain’s consumers use their mobile phones for purchases with a conversion rate of 2.87%.
- In Q2 2020, the average ecommerce website conversion rate via tablet was 3.32% in the US.
- Desktop and mobile had very similar conversion rates for ecommerce websites (2.1%).
- During Q3 2020, 3.41% of global ecommerce website visitors via tablet devices completed a purchase.
- The average Facebook ads conversion rate is around 9.21% across all industries.
- The Facebook ad benchmarks indicate that the education industry has an easy time finding visitors who convert at exceptionally high rates (13.58%).
- In recent years the average search conversion rate for Google Ads increased by 17%.
- It’s no surprise that conversion rates on the search network (4.40%) are higher than on the display network (0.57%).
- The social media conversion rate was 0.71% on average in 2020.
- A good conversion rate is anywhere above 10% regardless of the industry and the company size.
- Companies with these good conversion rates get to be in the top 10% of advertisers worldwide.
- The average conversion rate for organic listings of this multimillion technology company is 10–15%.
- Amazon ads have an average conversion rate of 9.47%.
- The prime members have an even higher conversion rate, around 74%.
- The average conversion for landing pages across the industries is 2.35%.
- A good ecommerce conversion rate is around 2%, however, it differs across industries.
- Our data pool consists of ~23% B2C and ~77% B2B clients, all of which were actively investing in revenue growth.
- This report shares our SEO benchmarks for 5 metrics Average Session Duration, Bounce Rate, % Change in Organic Traffic.
- The Average Cart Abandonment Rate Across All Industries is 69.57 Percent 2.
- Mobile Users Have an Even Higher Abandonment Rate of 85.65 Percent 3.
- Checkout Optimization Can Increase Conversions by 35.62 Percent 5.
- 57 Percent of Shoppers Will Abandon if They Have to Wait Three Seconds for a Page to Load 8.
- 55 Percent of Shoppers Will Abandon if They Have to Re Enter Their Credit Card or Shipping Information 11.
- 46 Percent of Shoppers Abandon Because a Discount Code Doesn’t Work 12.
- 39 Percent of Mobile Users Abandoned Because of Difficulty Entering Their Personal Information 13.
- Using Retargeted Ads Can Send 26 Percent of Shoppers Back to Your Site 14.
- Personalizing Retargeted Ads Can Lead to ROIs of Over 1,300 Percent 15.
- I’ve seen rates as low as 56 percent and as high as 81 percent.
- They calculated data from 41 different studies and found that the average cart abandonment rate is just under 70 percent.
- And as content strategy writer, Meir Fox explains, With $4 trillion worth of merchandise predicted to be abandoned in digital carts next year alone, cart abandonment has become a burning issue that e commerce organizations can no longer afford to ignore.
- Experts estimate that conversions can be increased by a whopping 35.62 percent by implementing the right checkout optimization strategies.
- “The site wanted me to create an account” also factored in heavily to cart abandonment, with 34 percent of respondents saying they abandoned for this reason.
- And what’s even scarier is that 80 percent of these customers will never return.
- The Baymard Institute found that having too long or too complicated of a checkout process is the reason why over a quarter of shoppers abandon.
- Statista found that 30 percent of shoppers will leave if they have to reenter their credit card information, and 25 percent will leave if they have to re enter their shipping information.
- The overwhelming majority of consumers use coupons at 90 percent.
- And 75 percent now expect brands to offer them.
- However, when shoppers run into issues where a discount code doesn’t work, nearly half will abandon their cart.
- Of those consumers, over a quarter will click on the retargeted ad and return to your site.
- Brands that segment out different retargeting audience lists for people who behave differently have seen ROIs of more than 1,300 percent.
- Facebook reaches 51 percent of all Internet users, and the Google Display Network reaches a staggering 90 percent of all Internet users.
- In fact, according to a study by McKinsey & Co, design focused firms delivered 32% higher revenue growth on average.
- User generated content on Facebook affected up to 26.4% of purchase decisions vs 1.9% for Twitter in 2020.
- In 2020, US adults spent 7 hours 50 minutes consuming digital media per day, up 15% over the average daily time spent in 2019.
- By 2023, over 80% of all global internet traffic will come from streaming and downloading videos.
- 51% of B2B decision makers use YouTube videos to research purchases.
- The most commonly created types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%).
- 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job.
- In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
- Here’s what you should know about SEO in 2023 92.96% of global traffic comes from Google search, Google Images, and Google Maps.
- 68% of online experiences begin with a search engine.
- 39% of purchasers are influenced by a relevant search.
- The #1 result in Google’s organic search results has an average CTR of 31.7%.
- Only 5.7% of pages will rank in the top 10 search results within a year of publication.
- 75% of people never scroll past the first page of search engines.
- 90.63% of pages get no organic search traffic from Google.
- 52.2% of all website traffic worldwide comes from mobile phones.
- The average Amazon PPC conversion rate is 9.47%.
- 74% of brands say PPC is a huge driver for their business.
- 64% of brands are planning to increase their PPC budget in the next 12 months.
- PPC visitors are 50% more likely to purchase something than organic visitors.
- Google Ads’ Display Network reaches 90% of internet users via 2 million websites.
- 53% of paid clicks are made on mobile devices.
- 56% of digital media professionals think programmatic advertising will be the most vulnerable to brand risk incidents in 2021.
- Only 22 percent of businesses are happy with their current conversion rates.
- 3.32% of e.
- In March 2020, 88.05% of online shopping orders were abandoned.
- Automotive had the highest cart abandonment rates out of all measured categories with a 96.88% abandonment rate.
- 50% of shoppers will abandon carts because of high extra costs like shipping, tax, and fees.
- The highest average conversion rate by traffic source is paid search (2.9%).
- The average conversion rate in Google Ads on mobile across all industries is 4.1% on the search network and 0.6% on the display network.
- Automated welcome emails sent by e commerce players had a conversion rate of 51.9% in 2020;.
- Automated cart abandonment emails had a conversion rate of 33.89% in 2020.
- The average conversion rate for landing pages is 9.7% Conversion rates drop by 4.42% for every extra second of page.
- 55.%% of companies plan to increase their CRO budget.
- 98.3% of Facebook users access the platform on mobile devices.
- User generated content on Facebook influences purchasing decisions for up to 25.3% of people.
- Not optimizing for the mobile user is akin to neglecting around 50% of your potential customer base.
- 63% of mobile traffic is reported to come from video content.
- Nearly 50% of buyers start product searches from their mobile devices.
- 80% of the internet users own a smartphone.
- Ericsson Mobility Report predicting a 25% increase in mobile traffic by 2025.
- Mobile devices are used for over 40% of online transactions.
- More than 60% of B2B buyers report that mobile played a significant role in a recent purchase.
- 46% of people would not purchase from a brand again if they had an interruptive mobile experience.
- 50% smartphone users are more likely to expect to purchase something immediately while using their smartphone.
- Google owns 96% of mobile search traffic.
- If the mobile page takes longer than 3 seconds to load, 53% of people will leave it.
- M commerce volume is forecast to rise at a 25.5% compound annual growth rate until 2024, and account for 44% of all eCommerce transactions.
- 33.6% of consumers perform price comparison in store on their mobile device.
- Up to 70% of shoppers abandon online shopping carts.
- 28% won’t buy when they are required to create an account to checkout.
- US clickand collect eCommerce sales are expected to grow 60.4% to $58.52 billion.
- Amazon will account for 50% of all US eCommerce sales by 2021.
- In 2019, e retail sales accounted for 14.1% of all retail sales worldwide.
- This figure is expected to reach 22% in 2023.
- Over 70% of B2B decision makers prefer remote human interactions.
- Product specs (67%) and product comparisons (65%).
- 89% of B2B researchers gather information about potential purchases through the internet.
- Between February and March 2020, the number of B2B brands offering webinars grew by 36%, from 245 to 332.
- The average MQL to SQL conversion rate is 13%.
- For automated cart abandonment emails, the conversion rate stood at 33.89% in 2020.
General Conversion Rate Optimization Facts and Data
1. The average conversion rate for websites is 2.35%.
Conversion rates are a highly variable figure, depending on the industry. However, the overall average conversion rate currently sits at 2.35%. This means that roughly out of 40 visitors of a company’s website, just one performs the action they want them to, whether it’s making a purchase, filling a survey, or something else. The top 10% of organizations meanwhile have average conversion rates of 11.45% or higher.
2. Catering & Restaurant is the industry with the highest conversion rate at 18.2%.
As mentioned, conversion rate averages differ from one sector to another. Here are some of the best-performing ones, as per CRO stats:
- Media & Entertainment: 18.1%.
- Finance & Insurance: 15.6%.
- Legal: 14.5%.
- Education: 14.2%.
- Fitness & Nutrition: 13.2%.
Home improvement is dragging down the average website conversion rate by industry, with a rate of 7.2%.
3. Facebook ads have an average conversion rate of 9.21%.
Facebook ads are almost four times more successful in converting visitors to customers than regular websites. Once again, depending on the industry, social media conversion statistics vary from 2.31% (Technology) to 14.29% (Fitness), but the overall average conversion rate for Facebook ads stands at 9.21%.
4. The use of AI by marketers increased by 190% in two years.
AI-based technologies have become more of a standard tool in the areas of conversion and optimization. Between 2018 and 2020 alone, marketers’ use of AI has increased by 190%. Other areas where marketers are expected to use AI include personalization and ad targeting, content creation, and campaign management.
5. Videos using conversion events increased by 30%.
Video marketing has routinely been named among the most effective content forms for a while now. Conversion rate optimization statistics from HubSpot’s latest report reveal that events placed at the beginning of the videos have the highest conversion rate at 12.7%. Email collection forms emerged as the most successful at converting the viewers, scoring a 15% conversion rate.
6. At 69%, web analytics tools are the most widely adopted tool to increase conversions.
69% is also the highest adoption rate of tools and techniques for increasing conversions and measuring online experiences, meaning that lots of firms are still not using any. Marketers also widely use user experience testing (64%), personalization (61%), and content testing (57%) as part of their CRO processes.
7. The average ROI for those using CRO tools is 223%.
CRO trends show that investing in CRO tools can be more than worth it. Just 5% of the 3,000 companies involved in a recent survey reported no ROI, while 173 of their peers reported ROI larger than 1,000%.
8. Only 39.6% of firms have a documented CRO strategy.
That being said, 39.3% do follow a process but have yet to structure and document it, and one in five marketers reported not following a CRO process at all. As a research-oriented and data-driven approach, CRO works the best when its stages are structured rather than handled reactively and positioned within the larger marketing efforts efficiently.
9. Marketing directors/CMOs are mostly responsible for conversion and digital experience optimization.
CRO facts from a survey revealed that upper management typically takes the responsibility of improving conversion rates and digital experience through strategic planning. 28% of respondents reported chief marketing officers’ being primarily responsible for optimization, followed by chief technology officers (25%) and head of customer experiences (19%).
10. One-quarter of companies cite legacy technology as their greatest barrier to increase conversions on websites.
The speed at which tools of sorts develop changes the rules of the game rapidly and leaves many firms’ equipment and efforts obsolete. While increasing their website conversion rates, most organizations struggle to adopt novel technologies, while 20% had problems in understanding online behavior at scale, and 20% in understanding points of improvement.
Website Conversion: Best Practices
11. Between 0-4 seconds load time is best for conversion rates.
Landing page statistics show that the first five seconds of page load time have the highest impact on landing pages. And most developers pay attention to the site speed to improve their average online conversion rates: 78% of pages have five seconds or less load time. In 2014, half of the examined websites had a load time of more than five seconds.
12. Marketers using optimization software see an average conversion lift of 30%.
Stats on landing page conversion rates indicate that compared to standard A/B tests, optimizing prospects’ experience through a solid landing page strategy is more effective in improving the average lead conversion rates.
13. The Media & Entertainment industry has the highest form-fill landing page conversion rate.
Landing page conversion statistics show that by and far, form-filling type of pages works best for the media and entertainment industry at 11.3%. Catering and restaurants, finance and insurance, and education follow, with 6%, 5.8%, and 5.7%, respectively. The content type works poorly for real estate (2.1%) and agencies (1.9%).
14. Just 48% of marketers build a new landing page for every new marketing campaign.
Instead of creating new landing pages for their latest campaigns, 52% of digital marketing professionals reuse existing ones. This practice should be avoided, as it can quickly increase the bounce rate.
15. Videos on a landing page increase conversion by up to 86%.
Knowing your market is the main element of any business activity. Landing page conversion rate statistics show that implementing elements relevant to your field of business can cause a significant boost to conversions. Companies that deal with online tutoring were able to boost their conversions by 86% by implementing video to their landing pages.
16. Sales/Qualified Leads is the most popular sales conversion rate calculation.
The majority of marketers (about 35%) divide the number of sales to qualified leads as the best way to calculate their lead conversion rate. Other popular methods include dividing the number of sales into the total number of leads (32%), contacted leads (11%), and opportunities (10%), sales conversion rate statistics further reveal.
17. 57% of marketers think web development is the most impactful function in CRO.
Most organizations see benefiting from the best web development companies or their in-house IT teams as the most effective function while making decisions aimed at optimizing conversions. That being said, other marketing efforts and customer experience also have a big impact in improving one’s website conversion rate, with all three tied at 57%.
Besides these, marketers also trust analytics (53%) and executive team leadership (48%) to come up with high converting websites.
18. A personalized sales call within two days after making contact can increase conversion by over 200%.
In a conversion with 26 marketing experts, Databox questioned the greatest correlating factor between raw leads and converted sales. The resulting sales statistics revealed that personalized touch in the lead nurturing process could tremendously boost the lead to sales conversion rate.
19. 46.9% of optimizers run one or two tests a month.
Running up to a couple of tests per month is the most common test velocity among professionals, and about 9% of optimizers run more than 20 tests a month. Running client-side tests are the most popular at 55%, while 17% run server-side tests and 27% do both, conversion rate optimization stats reveal. A/B tests are the most popular types, used by almost all optimizers surveyed. A little over one-third also tests more than one variation.
20. Consumer products have the highest close rate at 55%.
According to the close rate by industry data, HubSpot revealed as per their 130,000+ consumer base, consumer goods have the highest sales close rate, followed by financial services at 18%, software/IT at 15%, and staffing and recruitment at 11%. Staffing took the worst blow in 2020, with sales conversion rates going as low as -33%, but picked up the pace by the end of the year.
More Interesting and Useful CRO Statistics
21. Emails with just one CTA increase sales by up to 1,617%.
Average email conversion rates can easily be improved with a simple trick — focusing on one thing. Staying focused on a single call-to-action might not only make the difference between making a sale or not but employing this practice can lead to a major boost in clicks (up to 371%) and sales (up to 1,617%), which can be groundbreaking for any business.
22. 76% of marketers agree that improving the digital experience impacts conversions.
Conversion rate optimization trends confirm that most marketers agree that a good digital experience is crucial for improving conversions, as it ultimately pushes more customers down the funnel. Just over two-thirds (69%) say they are strategic in their approach to optimization, and a further 70% report optimizing websites and apps for conversion is a top priority.
23. Mobile online conversions average at 3.5%.
The average mobile conversion rate was 3.5% in the Q2 of 2021. During the same period, tablet user conversions were at 2.2%, while desktop conversions averaged 3.9%. The user-friendliness of respective platforms most likely causes these percentages; interacting with some pages on mobile can be a real pain.
24. 56% of CRO professionals have less than three years of experience.
Conversion optimization facts confirm that the profession is still in its early days. In case you’re wondering about what a conversion rate optimizer’s work looks like, here are some statistics on those whose task is, among others, to increase conversion rates:
- Around 40% of optimizers are freelancers or with agencies, while 27% work in-house for ecommerce sites.
- Only 10% of in-house optimization teams have their own dedicated budget.
- Less than 5% of optimizers have 10+ years of experience, with 40% of them earning more than $150,000.
25. Personalized calls-to-action have a 202% higher conversion rate than regular ones.
CRO stats show that sending a personalized CTA can mean the difference between making and not making a sale. The average sales conversion rate is improved by the same margin even when the CTA doesn’t include specifics such as name; mentioning a referral source showed to be enough.
26. Personalized emails lead to a 10% increase in conversions.
Avoiding generic emails can be another great move in any email marketing strategy, and significantly improve your CRO statistics. With personalized emails, sales conversions jump up 10%, while click-through rates go up by an average of 14%.
27. At 9.5%, the travel industry has the highest referral conversion rate.
Referral marketing implementation might be the thing that leads your business to new heights, as this is the customer acquisition channel that can deliver a high conversion rate. The travel industry takes the lead, followed by finance (7.1%), automotive (1.3%), and real estate (1.5%).
28. Conversions can be reduced by up to 7% for 1 second of delay in website load.
Conversion rate optimization statistics confirm that one of the bases of user experience is website load speed which can also impact the average website conversion rate. Slow websites discourage potential clients, and, for just 1 second of delay, can cause:
- 11% decrease in page views.
- 16% decrease in user satisfaction.
- 7% decrease in conversions.
29. Marketing automation implementation increases the number of qualified leads by 451%.
The average lead conversion rate for those companies that implement marketing automation jumps noticeably. Even though it can be quite costly and complex, it is more than worth it, which is why businesses invest in marketing automation solutions.
Optimization of the website visitor conversion process has become a highly sought-after skill that not many possess. While large corporations have no issue with hiring those experts, small businesses might, so they rely on trial and error. CRO statistics listed in this article just scratch the surface and try to spark an interest in one of the most complex, most interesting, and, potentially, most effective website optimization practices.