Well, well, well, whether you’re a bigwig in the biz world or just starting out, you can’t ignore the great digital wave that’s been sweeping everything in its path.
Remember when digital marketing was just a blip on the radar? Ha! It’s grown into a giant, taking over every nook and cranny of the business world.
It’s no longer a matter of choice – digitization is essential to survive in today’s business climate. The good ol’ days of relying solely on traditional advertising are gone with the wind.
If you haven’t caught up with the times, you’ll be left in the dust before you know it.
But don’t fret, my friend. You can always learn from your peers and see how they’re crushing it online. It’s all about adapting and staying ahead of the game.
And guess what? We’ve got a treasure trove of digital marketing stats to help you navigate this brave new world. So buckle up and let’s dive into this data-packed post, shall we?
Key Digital Marketing Statistics 2023 – MY Choice
- A website is the second most utilized marketing channel after paid search ads
- The average open rate of welcome emails is 82%
- Facebook is the most popular social media platform
- The main objectives of content marketers were to increase brand awareness (45%) and attract more website traffic (37%)
- Almost 90% of consumers stated they would like to see more videos from the brands they follow
- 67% of clicks go to the top 5 websites displayed in SERPs
Digital Marketing Industry Statistics
| Metric | Value |
|---|---|
| Digital advertising spending forecast for 2023 | $605.25 billion |
| Search Advertising segment volume in 2023 | $205.40 billion |
| United States ad spending forecast for 2023 | $236.70 billion |
| Average spending per user on Social Media ads in 2023 | $46.11 |
| Expected smartphone-generated ad spending in 2026 | 65% |
| Programmatic advertising revenue share of Digital Advertising in 2026 | 89% |
| Compound Annual Growth Rate of Digital Marketing (2021-2026) | 18.6% |
| Social Media advertising spending forecast for 2023 | $280 billion |
| ROI rate of Facebook and Google Ads in paid advertising | Highest |
| Digital advertising spending in 2021 | $456 billion |
| Traditional advertising spending in 2021 | $199 billion |
How big is the digital marketing industry?
Table 1: Global Digital Advertising and Marketing Market
| Year | Market Size (USD Billion) |
|---|---|
| 2020 | 350 |
| 2026 (Projected) | 786.2 |
Table 2: U.S. Digital Advertising and Marketing Market
| Year | Market Size (USD Billion) |
|---|---|
| Current Estimation | 460 |
- Digital advertising and content creation are the most sought-after digital marketing skills.
- A website is the second most utilized marketing channel after paid search ads.
- Digital marketing and advertising are expected to reach a market value of approximately $786.2 billion by 2026.
- 63% of businesses increased their marketing budgets in the past year.
- 75% of all businesses currently use some form of marketing automation tool.
What is the growth rate of digital marketing?
Table 1: Compound Annual Growth Rate of Digital Marketing
| Year Range | CAGR Projection |
|---|---|
| 2020-2026 | 9% |
Table 2: Compound Annual Growth Rate by Digital Marketing Segment
| Segment | CAGR Projection |
|---|---|
| Digital Display | 15.5% |
| Search | 12.2% |
Table 3: Market Share of Search in Global Digital Advertising and Marketing
| Search Market Share |
|---|
| 40.9% |
Table 4: Businesses’ Digital Marketing Budget Changes
| Budget Changes | Percentage |
|---|---|
| 2020-2021 | 14% |
| Past Year | 63% |
What is the success rate of digital marketing?
Table 1: ROI of Various Digital Marketing Channels
| Marketing Channel | ROI |
|---|---|
| PPC | 200% |
| Facebook Ads | Highest reported ROI rate |
| Google Ads | Highest reported ROI rate |
| Organic Search | 49% of businesses |
| Email Marketing | $36 for every $1 spent |
| Content Marketing | Best ROI according to marketers |
| SEO | Best ROI according to marketers |
Table 2: Factors Used to Determine Marketing Channel Success
| Factor | Percentage of Businesses |
|---|---|
| Number of leads generated | Over 20% |
Digital Marketing Challenges Stats
Table 1: Top Challenges in Digital Marketing
| Challenge | Percentage |
|---|---|
| Attracting quality leads with our content | 41% |
| Generating enough traffic and promoting our content | 39% |
| Creating content that resonates with our audience | 31% |
| Proving the ROI of our content | 30% |
(Source: Semrush’s State of Content Marketing 2022)
Table 2: Top Concerns for B2C Marketers
| Concern | Percentage |
|---|---|
| Changes to SEO/search algorithms | 64% |
| Changes to social media algorithms | 53% |
| Data management/analytics | 48% |
(Source: CMI)
Table 3: Digital Fatigue Statistics
| Statistic | Percentage |
|---|---|
| People seeking downtime | 47% |
(Source: EY Survey)
What percent of marketing is digital?
| Metric | Percentage |
|---|---|
| Percentage of overall marketing budget spent on digital channels | 72% |
| Percentage of marketing that is digital | 55% |
| Digital advertising spend in 2021 | $436 billion |
| Offline advertising spend in 2021 | $196 billion |
| Percentage of advertising that is digital | 55% |
Marketing Technology Statistics
Messaging App Statistics
| Statistic | Value |
|---|---|
| Monthly active users of WhatsApp as of April 2020 | 2 billion |
| Percentage of customers who resolve issues via messaging | 28% |
| Expected number of messaging app users worldwide by 2021 | 2.48 billion |
| Top messaging app in terms of monthly active users globally | WhatsApp (as of April 2020) |
| Second most popular messaging app globally | Facebook Messenger (as of April 2020) |
| Third most popular messaging app globally | WeChat (as of April 2020) |
Augmented Reality Statistics
| Statistic | Value |
|---|---|
| Percentage of marketers leveraging AR or VR in their strategies | 35% (in 2021) |
| Percentage of those marketers who plan to increase investment in AR | 42% (in 2022) |
| Percentage of marketers who currently leverage experiential marketing as an effective strategy | 58% |
Table 3: Mobile Statistics
| Statistic | Value |
|---|---|
| Percentage of global marketers who invest in mobile web design | 33% (in 2021) |
| Percentage of the US population over 11 years of age who owns a smartphone | 88% (as of 2021) |
| Total number of smartphone users in the US (globally) | 50% (Apple); 47% (overall) |
| Percentage of consumers who only download apps from companies they know and trust | 80% (as of 2020) |
| Percentage of consumers concerned about apps tracking their movements | 72% (as of 2020) |
| Consumer likelihood of opening mobile messages compared to emails | 35x higher (as of 2020) |
| Percentage of consumers who would like to confirm service appointments via messaging | 62% (as of 2020) |
Digital Marketing Job Statistics
Table 1: Digital Marketing Team Size
| Company Size | Average Team Size |
|---|---|
| <100 employees | 2-5 members |
| 100-1000 employees | 2-5 members |
| >1000 employees | 2-5 members |
Table 2: Outsourcing of Content Marketing Activities
| B2B Marketing Teams | Percentage |
|---|---|
| Outsource at least one content marketing activity | 50% |
Table 3: Experience Level of Digital Marketers
| Years of Experience | Percentage of Digital Marketing Roles Filled |
|---|---|
| Less than 4 years | 0% |
| 4-10 years | 40% |
| More than 10 years | 60% |
Note: The data is based on surveys and research conducted in 2019 and may have changed since then.
Digital Marketing Statistics: Personalization
Personalization is a crucial element of successful online marketing, as it allows businesses to provide tailored experiences to their target audience. Here are some statistics that highlight the importance of personalization in digital marketing:
Table 1: Personalization and Business Profitability
| Personalization Statistic | Percentage |
|---|---|
| Leading marketers who say personalization contributes to business profitability | 90% |
Table 2: Consumer Expectations and Personalization
| Personalization Statistic | Percentage |
|---|---|
| People who expect brands to tailor experiences based on their preferences | 61% |
| Customers who are frustrated by impersonal shopping experiences | 71% |
| Customers who say they only engage with personalized messaging | 72% |
Table 3: ROI and Personalization
| Personalization Statistic | Percentage |
|---|---|
| Marketers who see a positive ROI when using personalization in their campaigns | 89% |
| Marketers who spend 50% or more of their marketing budgets on personalization | 30% |
Table 4: Ecommerce and Personalization
| Personalization Statistic | Percentage |
|---|---|
| Ecommerce companies that have a website personalization program | 74% |
These statistics show that personalization is a critical component of digital marketing. Implementing personalization strategies can lead to increased sales, brand loyalty, and customer engagement.
Furthermore, businesses that invest in personalization are more likely to see a positive ROI, making it a worthwhile investment.
Digital marketing statistics: Social Selling
| Social Selling Statistics | Percentage/Number | Source |
|---|---|---|
| Salespeople using social media outperform their peers | 78% | Screwpile Communications |
| Sales reps with 5000+ LinkedIn connections meet sales quotas | 98% | The Sales Benchmark Index |
| Cold calling success rate | 2.5% | Keller Research Center |
| IBM’s sales increased due to social selling program | 400% | IBM |
| Number of social media users globally | 1.5 billion | McKinsey and Company |
| B2B purchasers won’t speak to a salesperson before research | 77% | Corporate Executive Board |
| Buyers research via social media | 55% | IBM |
| Social selling is a priority for only 7% of sales organizations | 7% | HubSpot |
| Social selling can complete up to 90% of the sales process | Up to 90% | Forrester |
| B2B buyers favorably impressed by salesperson in their network | 87% | |
| Executives use social networks for purchase process | 84% | IDC |
| Social selling helps build deeper relationships with clients | 31% | SuperOffice |
Digital marketing statistics: Email Marketing
Here are some email marketing statistics for 2023 presented in a professional format:
Table 1: Email Marketing Statistics (2023)
| Statistic | Value |
|---|---|
| Total number of people using emails daily | 4.14 billion |
| ROI of Email Marketing | $36 for every $1 spent |
| Total number of Emails exchanged daily | 319.6 billion |
| Percentage of Emails opened on smartphones | 36.6% |
| Percentage of mobile-friendly email users | Second most popular strategy |
| Percentage of marketing emails not optimized for mobile phones | 20% |
| Revenue from Email Marketing | $8.49 billion |
| Highest opening rate day | Monday (22%) |
| Lowest opening rate day | Sunday (20.3%) |
| Highest click-through rate day | Tuesday (2.4%) |
| Lowest click-through rate day | Saturday/Sunday (2.1%) |
| Percentage of digital marketers using Email Marketing | 82% |
| Percentage of digital marketers using automated emails | 65% |
| Percentage of brands using videos in email marketing campaigns | 48% |
| Percentage of email recipients able to identify spam | 70% |
| Increase in conversion rate with an emoji in subject line | 56% |
| Global email marketing opening rate | 18% |
| Global email marketing click-through rate | 2.6% |
| Global email marketing CTOR | 14.1% |
| Global email marketing unsubscription rate | 0.1% |
| Average time spent reading brand emails | 10 seconds |
| Percentage of customers preferring email | 46% |
Note: All statistics are for the year 2023.
Email Marketing Industry Worth
| Year | Value (in billions) |
|---|---|
| 2023 | $9.62 |
| 2027 | $17.9 |
Email Marketing Users
| Year | Number of Users (in billions) |
|---|---|
| 2024 | 48 |
- More than 306 billion emails are sent and received each day.
Email Marketing Success Rate
| Metric | Average |
|---|---|
| Open Rate (%) | 80 |
| Click-Through (%) | 2.78 |
| ROI ($:$) | 36:1 |
- 70% of marketers stated that their best-performing email campaigns came from a person rather than a company.
Marketing Emails
| Metric | Value |
|---|---|
| Emails Sent Per Day | 2 B |
| Marketing Emails Per Day | 120 |
| Percentage of Emails Sent | – |
Email Marketing Growth
| Metric | Value |
|---|---|
| Businesses Using Email | 87% |
| Emails Sent Per Day | 2 B |
| Email Marketing Market | $7.5B |
| Marketers Using Email | 78% |
- 33% of marketers send weekly emails, and 26% send emails multiple times per month.
Mobile and Subject Line
| Metric | Value |
|---|---|
| Mobile-Unfriendly Emails | 20% |
| Marketers Preferring Email | 80% |
| Small Businesses Using Email | 64% |
| Email Open Based on Catchy | 33% |
| Email Open Based on Subject | 47% |
Email marketing continues to be a growing industry with increasing usage and effectiveness.
Businesses can leverage the power of email marketing to reach their ideal customers, and small businesses are already taking advantage of this low-cost marketing channel.
With an impressive ROI of $36 for every $1, email marketing is a smart investment for businesses looking to promote their brand.
- Email marketing campaigns have a potential ROI of 4400%.
- The average open rate of welcome emails is 82%.
- 91% of users unsubscribed from emails they have previously subscribed to.
- More than 100 trillion emails are sent and received each year.
- 66% of all emails sent get opened on mobile devices
- 60% of consumers subscribe to email newsletters in order to receive promotional deals and messages.
Digital Marketing ROI Statistics
Digital marketing has become an essential part of every business, and its return on investment (ROI) is what matters the most. These statistics provide insight into how impactful digital marketing can be on achieving big-picture goals.
Table 1: Increase in Brand Awareness and Credibility
| Statistics | Percentage of Marketers |
|---|---|
| Increased brand awareness using one or more digital marketing channels | 86% |
| Increased their company’s credibility and trust through digital marketing tactics | 75% |
Table 2: Effectiveness of Social Media Advertising and Blogging
| Statistics | Percentage of Marketers |
|---|---|
| Online consumers who purchased something via a social media ad | Roughly 80% |
| Marketers that consider blogging an effective tactic | 56% |
| Marketers that believe their blog generates the biggest ROI compared to their overall strategy | 10% |
Digital marketing statistics: FOMO
Please see the table below, which summarizes the FOMO statistics you provided:
| Age Group | FOMO Experience |
|---|---|
| Millennials | 69% |
| Gen X | TBD |
| Baby Boomers | TBD |
| FOMO Behavior | Percentage |
|---|---|
| Millennials who overspend or go into debt to keep up with their friends | 40% |
| People who head to social media right when they wake up | 27% |
| Millennials who make reactive purchases because of FOMO | 60% |
| Social Media Platform | FOMO Contribution |
|---|---|
| 72% | |
| 14% | |
| 11% | |
| 8% |
| Top FOMO Triggers among Millennials | Percentage |
|---|---|
| Travel | 59% |
| Parties and events | 56% |
| Food | 29% |
| FOMO and Social Media | Percentage |
|---|---|
| People who are afraid they’ll miss out if they don’t stay on top of what’s happening on social media | 56% |
2023 online advertising statistics
Table 1: Worldwide Digital Advertising Spend (in billions of US dollars)
| Year | Total Worldwide Digital Ad Spend |
|---|---|
| 2021 | 521 |
| 2022 | 600 |
| 2026 | 876.1 |
Table 2: Breakdown of Digital Ad Spend by Type (as a percentage)
| Type | 2022 |
|---|---|
| Display ads | 55.2% |
| Search-related ads | 40.2% |
| Other (including video ads) | 4.6% |
Table 3: Breakdown of Mobile Ad Spend (as a percentage)
| Type | 2020 | 2021 |
|---|---|---|
| Mobile video | 72% | 72% |
| Other mobile | 28% | 28% |
Table 4: Retargeting Statistics
| Metric | Percentage increase |
|---|---|
| Lift in ad engagement | 400% |
| CTR for retargeted users vs. cold audiences | 180.6% higher |
Table 5: Impact of COVID-19 on Digital Advertising Spend
| Metric | 2020 | 2021 |
|---|---|---|
| Increase in digital ad spend | 12.7% | 20.4% |
| Missed ad spend projections | $20 billion | N/A |
| Cost to Meta due to iOS 11 | $10 billion | N/A |
Note: All percentages are based on estimates and may vary based on different sources and methodologies.
How effective is online advertising?
| Metrics | Effectiveness |
|---|---|
| Brand Awareness | Digital ads can increase brand awareness by 80%. |
| Brand-Specific Searches | Consumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads. |
| Purchase Intent | Customers are 70% more likely to make a purchase from a retargeting ad. |
| Return on Investment | PPC returns $2 for every $1 spent—a 200% ROI. |
| Conversion Rate | Likelihood of converting after initially seeing a related display ad is 59%. |
| Search Activity | A user’s search activity rises 155% after being served a display ad. |
| Business Search | 27% of consumers conduct a search for a business after seeing their display ad. |
| Website Visitors | PPC generates double the number of website visitors that SEO brings in. |
| Reported ROI | Paid ad channels with the highest reported ROI rate are Facebook ads and Google Ads. |
How big is the online advertising industry?
The following table presents the estimated size and growth of the global online advertising industry:
| Year | Total Digital Ad Spend (in billions of USD) |
|---|---|
| 2021 | 144.8 |
| 2022 | 441 |
| 2023 | 485 |
As per the above data, the total search ad spend in 2021 was $144.8 billion. Additionally, the digital ad spend worldwide is estimated to be $441 billion in 2022 and is projected to reach $485 billion in 2023. These figures demonstrate the continuous growth of the
What percentage of advertising is online?
| Year | Online Advertising Expenditures | Offline Advertising Expenditures | Total Advertising Expenditures |
|---|---|---|---|
| 2020 | $378 billion (50%) | $196 billion (50%) | $574 billion |
| 2021 | $23 billion (4%) | $551 billion (96%) | $574 billion |
The above table presents the percentage of online advertising in comparison to offline advertising expenditures. In 2020, digital advertising accounted for 50% of total advertising spend, with offline advertising totaling $196 billion and digital advertising reaching $378 billion.
However, in 2021, digital advertising accounted for only 4% of total advertising expenditures, with offline advertising expenditures totaling $551 billion, and the total advertising expenditure being $574 billion.
The table also highlights the fact that the annual growth rate for digital media is higher than that of offline media, indicating a shift towards digital advertising.
What percentage of online advertising is on social media?
| Online Advertising Channel | Percentage of Digital Ad Spending |
|---|---|
| Social Media | 33% |
| Paid Search | 15% |
The above table shows the percentage of digital ad spending on social media and paid search. In 2022, social media advertising accounted for 33% of all digital ad spending, while paid search made up 15% of the total spend.
| Social Media Advertising |
|---|
| Annual Spend |
| 2022 |
| $134 Billion |
| YoY Increase |
| 17% |
This table presents the annual spend and YoY increase of social media advertising. In 2022, businesses spent $134 billion on social media advertising, marking a 17% YoY increase.
| Website Traffic Source | Percentage of Overall Website Traffic |
|---|---|
| Paid Search | 15% |
| Paid Social | 5% |
This table illustrates the percentage of website traffic generated from paid search and paid social. On average, businesses receive 15% of their website traffic from paid search and only 5% from paid social.
| Digital Marketers’ Plan for Paid Social Spend |
|---|
| Planning to Increase |
| 4% |
This final table shows the percentage of digital marketers planning to increase their paid social spend in 2022, which is 4%.
How popular is digital advertising?
Table 1: Small to mid-sized businesses and their use of digital advertising
| Type of digital advertising | Percentage of small to mid-sized businesses using it |
|---|---|
| PPC campaign | 65% |
| Paid search strategy | 45% |
| Display ads | 55% |
Table 2: Google’s revenue from Google Ads
| Google’s revenue source | Percentage of revenue |
|---|---|
| Google Ads | 96% |
Digital marketing statistics: Conversion Rate Optimization
| Conversion Rate Optimization Statistics | Percentage / Average |
|---|---|
| Average number of fields on lead generation forms | 11 |
| Improvement in conversions with visual content like videos on landing pages | 86% |
| Ratio of customer acquisition cost to conversion cost | $92 : $1 |
| Increase in sales from conversion rate optimization programs | 74% |
| Small businesses with structured or documented CRO strategy | 32% |
| Businesses satisfied with their conversion rates | 22% |
| Increase in conversions with personalized Call to Actions (CTAs) | 42% |
| Most used method of CRO | A/B testing |
| Reduction in conversions due to a 1-second delay in site speed | Up to 7% |
| Increase in conversions with multi-step forms in WordPress | 300% |
| Negative impact of asking for a phone number on conversion rates | Worst |
Digital marketing statistics: Mobile vs Desktop
Table 1: Global Market Share of Online Access (2019-2021)
| Device Type | Percentage of Global Market Share |
|---|---|
| Mobile | 55% |
| Desktop | 43% |
| Others | 2% |
Table 2: Internet Usage by Device (2021)
| Device Type | Percentage of Internet Users |
|---|---|
| Mobile | 25% |
| Desktop | 75% |
Table 3: Mobile App Download Statistics (2019-2023)
| Year | Number of Mobile Apps Downloaded (in millions) |
|---|---|
| 2019 | 2046 |
| 2020 | 2652 |
| 2021 | 3296 |
| 2022 | 3771 |
| 2023 | 4134 |
Table 4: Importance of Mobile in Online Shopping (2021)
| Statement | Percentage of Online Shoppers |
|---|---|
| Being able to buy on a mobile device is very important to me | 59% |
| Being able to buy on a mobile device is somewhat important to me | 31% |
| Being able to buy on a mobile device is not important to me | 10% |
Table 5: Website Traffic by Device (2021)
| Device Type | Percentage of Website Traffic |
|---|---|
| Mobile | 50% |
| Desktop | 50% |
Table 6: Digital Marketing Budget Allocation (2021)
| Marketing Channel | Percentage of Digital Marketing Budget |
|---|---|
| Desktop | 81.5% |
| Mobile | 18.5% |
Table 7: Mobile Device Usage (2021)
| Type of Usage | Average Hours Per Day |
|---|---|
| Overall Mobile Device Usage | 4.2 |
| Mobile Device Usage Increase YoY | 20% |
Table 8: Mobile Ecommerce Growth (2020)
| Region | Growth Rate |
|---|---|
| Worldwide | 30% |
Table 9: Growth of Business Communication Apps (2020)
| Type of App | Growth Rate |
|---|---|
| Business communication apps (e.g., Zoom) | 275% |
Table 10: Attitudes Towards Mobile Ads (2021)
| Statement | Percentage of Mobile Internet Users |
|---|---|
| Targeted mobile ads are annoying | 77% |
| Targeted mobile ads are somewhat useful | 20% |
| Targeted mobile ads are very useful | 3% |
Lead Nurturing Statistics
The following table presents various statistics related to lead nurturing, highlighting the importance of focusing on leads both before and after they are acquired to transform them into paying customers.
| Statistic | Source |
|---|---|
| Businesses that send one email per week to leads | 45% (Databox) |
| B2B marketers with established lead nurturing strategy | >35% (Invesp) |
| Marketers’ biggest content challenge | Driving traffic and generating leads (63%) (Omnicore) |
| Businesses with qualified leads not ready to buy | 40-70%+ (Databox) |
| Webinar attendees who become leads | 20-40% (OptinMonster) |
| New leads that don’t translate into sales | 80% (Invesp) |
| Companies excelling at lead nurturing generate | 50% more sales-ready leads at a 33% lower cost (Invesp) |
| People who consider email nurturing the best way to re-engage leads | 66% (Databox) |
These statistics demonstrate the need for a well-planned lead nurturing strategy, as it can significantly impact the success of a business in terms of generating sales-ready leads and reducing costs.
Table 1: Demand Generation
| Statistics | Percentage |
|---|---|
| Marketers prioritizing measuring the ROI of demand generation initiatives | 44% |
| Marketers identifying webinars as the most effective top-of-the-funnel format | 53% |
| Marketers citing email as the most effective channel for early-stage lead gen | 53% |
| Marketers expecting growth or same demand-gen budget in 2021 | 78% |
| Marketers using additional account-level fields to improve lead scoring | 28% |
| Ad placement and audience targeting as top ways to drive more demand | – |
| Companies reporting increasing customer acquisition as their primary objective | 49% |
| Marketers citing generating leads as their top priority | – |
| Marketers reporting an increase in CAC over the past three years | >60% |
Table 2: Marketing Automation
| Statistics | Percentage |
|---|---|
| Companies using automation in 2021 | 76% |
| Marketers using bots | 47% |
| B2B marketers with an ABM program | 92% |
| B2B marketers with an ABM program using automation | 68% |
Table 3: Marketing Analytics
| Statistics | Percentage |
|---|---|
| Marketers reporting how campaigns directly influence revenue | >75% |
| Marketers using attribution reporting | 52% |
| Marketers confident in investing in programs that influence revenue | 91% |
| Marketers measuring content program success by leads generated | 15% |
| Companies using lead generation as the sole metric to determine content success | 67% |
| Marketers using reports to show how campaigns are directly impacting revenue | 75% |
| Marketers not reporting how campaigns impact revenue | <25% |
| Marketers considering understanding the ROI of campaigns as “Very” or “Extremely” Important | 35% |
Digital marketing statistics: Customer Experience CX
Table 1: Customer Experience and Marketing
| Customer Experience Statistics | Percentage |
|---|---|
| Consumers willing to pay more for a better customer experience | 86% |
| Marketers who compete on the basis of customer experience | 66% |
| Marketers who expect to compete on the basis of customer experience in the next two years | 81% |
| CX programs that fell below customer expectations in 2017 | 20% |
| Organizations that met or exceeded consumer expectations in 2019 | 96% |
| CX leaders who noted positive correlation between customer satisfaction and business objectives | 75% |
| Survey respondents who expected budget increase for customer experience in 2017 | 47% |
| Survey respondents who expected budget increase for customer experience in 2019 | 74% |
- More consumers report finding the perfect product by seeing a targeted ad (49%) over an organic post by a brand (40%).
Table 2: Consumer Behavior
| Consumer Behavior Statistics | Percentage |
|---|---|
| Consumers who would switch brands if not getting custom messages and offerings | 52% |
| Consumers who are more loyal now than they were two years ago | 38% |
| Consumers who would switch to a competitor if they provided a better experience | 57% |
| Visits to Google Account pages to adjust ad personalization preferences in the past year | 2.5 billion |
Table 3: Optimization Strategies
| Optimization Strategies | Statistics |
|---|---|
| Best ways to optimize automation initiatives | Customer experience mapping and personalized content |
Social Media Marketing Statistics
2023 Social Media Marketing Statistics in Table Format:
| Statistics | Figures |
|---|---|
| Social media market size | $72.2 billion |
| Percentage of marketing budget allocated to social media | 14.9% |
| Businesses using social media for marketing | Over 91% |
| Businesses active on Facebook | 93% |
| Businesses using Facebook advertising | 86% |
| Companies on LinkedIn | 55 million |
| Business accounts on Instagram | Over 200 million |
| Businesses viewable on Snapchat | Over 30 million |
| Fastest-growing social media platform in 2022 | TikTok |
| Percentage of businesses planning to incorporate TikTok into their 2022 social media strategy | 40% |
| Active TikTok users (worldwide) | 1 billion |
| US-based TikTok users | 100 million |
| Most popular social media channel in 2022 | |
| Average time spent by US adults on social media | Over 2 hours per day |
| Consumers accessing social media sites from a mobile device | 91% |
| Social media users relying on brand recommendations from influencers | Nearly half (50%) |
| Businesses using Facebook video ads | Less than 5% |
| Instagram users following at least one business on the platform | 90% |
| B2B businesses using Twitter for organic social media marketing and Twitter ads | Over 80% |
| Daily active Snapchat users | 265 million |
| Snapchat users making purchases from their mobile device | 60% more likely to make impulse purchases |
| Swipe-up rate for Snapchat ads | 50% |
| Average cost per swipe for Snapchat ads | $0.30-$1.00 |
| Most trusted social media platform by US consumers | |
| B2B businesses using LinkedIn Advertising | 80% |
| B2B content marketers using LinkedIn for organic social media marketing | 96% |
| Business engagement on LinkedIn coming from employees | 30% |
| Targeting characteristics available on LinkedIn Ads | Over 200 |
| TikTok having the highest engagement rate per post | Yes |
| TikTok users finding TikTok ads “inspiring” | 72% |
| TikTok users finding TikTok ads “enjoyable” | 70% |
| People researching or purchasing a product after seeing a TikTok about it | 25% |
| Pinterest users having the app to plan or make a purchase | 95% |
| Pinterest users seeing something on the app and making the purchase online later | 52% |
| Consumers watching branded videos on social media and making a purchase after | 64% |
- Facebook is the most popular social media platform.
- There were 4.26 billion total social media users across all platforms in 2021.
- TikTok is the fastest growing social media network with a user growth rate of 105% in the United States over the past two years.
- Social media stories are considered “very effective” by 57% of marketers, while 35% think they are “somewhat effective.” (Buffer, 2019)
- Facebook activity and usage are down to 33 minutes per day as of 2022, compared to 39 minutes per day in 2017.
- The average adult uses social media for approximately 95 minutes every day.
Table: Social Media Marketing latest Stats
| Statistics | Figures |
|---|---|
| Total worth of social media sector | $160 billion |
| Projected worth by 2023 | $223 billion |
| Total number of social media users | 4.26 billion |
| Percentage of marketing budget | 15% |
| Percentage of brands doing SMM | Over 90% |
| Most popular ad program globally | Facebook advertising |
| Businesses on Facebook using ads | Nearly 86% |
| Fastest-growing social media | Tik Tok |
| Top Social Media Platforms | Monthly Active Users (in millions) |
| 2,910 | |
| Youtube | 2,562 |
| 2,000 | |
| 1,478 | |
| 1,263 | |
| Tik Tok | 1,000 |
| FB Messenger | 988 |
| Douyin | 600 |
| Tencent QQ | 574 |
| Sina Weibo | 573 |
- 49% of Consumers Ages 18-29 Said They’ve Made a Purchase After Viewing a Social Media Ad
Data-Driven Marketing Statistics
Table 1: Importance of Data-Driven Marketing
| Statistics | Percentage |
|---|---|
| Organizations aiming to increase data-driven budgets | 40% |
| Marketing leaders who consider data-driven strategies vital | 64% |
| Marketing leaders who base decisions on data analytics | 76% |
| Marketers who state data-based decisions to be more effective than gut instincts | 67% |
Table 2: Effectiveness of Data-Driven Marketing
| Statistics | ROI |
|---|---|
| Campaigns leveraging data-driven personalization | 5-8x ROI |
| Marketing analytics as top investment for marketers | 16% of annual budgets |
Table 3: Challenges in Data-Driven Marketing
| Statistics | Percentage |
|---|---|
| Marketers who struggle to prove the value of marketing analytics | 37% |
| Marketers who consider marketing analytics and competitive insights the most important factor in supporting their marketing strategies | 32% |
More online advertising statistics
Industry benchmarks for search ads:
| Metric | Average Value |
|---|---|
| Click-through rate for Google Ads | 18% |
| Cost per click across all industries | $3.53 |
| Cost per acquisition across all industries | $41.40 |
| Conversion rate across all industries | 82% |
Other notable statistics:
| Metric | Value |
|---|---|
| Digital ad fraud cost in the US | $15.9 billion in the past year |
| Percentage of marketers using landing page A/B tests to improve conversion rates | Less than 20% |
| Percentage of people who ignore paid digital ads | 70% to 80% |
As these statistics show, it’s important to carefully consider your online advertising strategy before spending money on ads.
While the industry benchmarks can provide a general idea of what to expect, it’s also important to constantly test and optimize your ads to ensure the best possible results.
Content Marketing Statistics
Table 1: Content Marketing Budgets
| Metric | Percentage |
|---|---|
| Marketers planning to increase budgets | 62% |
| B2C marketers increased budgets in 2020 | 59% |
| B2B companies using blog content for leads | 80% |
Table 2: Blogging
| Metric | Percentage |
|---|---|
| Online users who regularly read blog posts | 77% |
| B2C content marketers using blog posts | 83% |
| B2B company blogs publishing content to educate | 38% |
| Successful content marketers prioritizing value | 88% |
Table 3: Video Marketing
| Metric | Percentage |
|---|---|
| Increase in video marketing since 2016 | 41% |
| Online consumers who watched product videos | 96% |
| Consumers who purchased due to marketing videos | 84% |
| Video marketers using YouTube for advertising | 87% |
| Marketers who used video for the first time in 2020 | 24% |
| Marketers more likely to use video due to COVID-19 | 74% |
| Online video marketers whose sales increased due to video | 78% |
- According to 81% of marketers, video content has a direct and favorable impact on sales.
Table 4: Email Marketing
| Metric | Percentage |
|---|---|
| Average conversion rate for email marketing | 3.71% |
| Marketing professionals who find email highly effective | 48% |
| B2C marketers using email newsletters for content marketing | 74% |
| B2B companies using email marketing software | 85% |
| Automated email campaigns with higher open rates | 70.5% |
| Automated email campaigns with higher click-through rates | 152% |
| Emails opened on mobile devices | 63% |
- 66% of marketers are expecting a content marketing budget increase in 2022.
- More than 60% of marketers measure their content marketing strategy success through sales.
- The main objectives of content marketers were to increase brand awareness (45%) and attract more website traffic (37%).
- As of 2021, there are more than 600 million blogs on the Internet
- 79% of organizations use content marketing for high-quality lead generation purposes
Online Shopping Statistics
Table 1: Online Shopping Statistics
| Description | Value |
|---|---|
| Number of people who shop online annually | 1.66 billion |
| Percentage of men who spend more money online than women | 68% (KPMG) |
| Percentage of shoppers who abandon carts due to unexpected costs | 56% (Shopify) |
| Percentage of US consumers who would shop online if free shipping is offered | 79% (Walker Sands) |
| Percentage of small businesses in the US without a website | Nearly 50% (CNBC) |
| Generation group that shops online the most | Generation X (KPMG) |
| Percentage of consumers who prefer online live chat to reach a business | 50% |
| Industries with the highest cart abandonment rates | Finance, nonprofit, travel (1st to 3rd) and retail (4th) (OptinMonster) |
Note: KPMG is a professional service company that provides audit, tax, and advisory services. Statista is an online statistics, market research, and business intelligence portal.
Shopify is a Canadian e-commerce company that provides online stores and retail point-of-sale systems.
Walker Sands is a marketing agency. CNBC is an American business news channel. OptinMonster is a marketing software company.
- The conversion rate of online shoppers was roughly 2.3% in mid 2022, down from 2.8% at the end of 2021.
Video Marketing Statistics
Table 1: Short-Form Video Statistics
| Statistic | Value |
|---|---|
| Number of videos that were less than a minute long in 2020 | 4,816,548 |
| Percentage increase in videos less than a minute long from 2019 to 2020 | 62% |
| Marketers who consider short-form video effective | 46% |
| Global marketers who invest in short-form video | 31% |
| Average engagement rate for short-form video content | 53.9% |
Table 2: Product Video Statistics
| Statistic | Value |
|---|---|
| Businesses that gained new clients through Facebook videos | 64% |
| Video marketers who say video helped them generate leads | 83% |
| Percentage of people convinced to buy a product or service by a brand’s video | 84% |
| Video marketers who increased understanding of their product or service using video | 95% |
| Brands that gained a new customer because of a video on social media | 93% |
| Marketers who have placed ad spend on video | 96% |
Table 3: Social Video Statistics
| Statistic | Value |
|---|---|
| Social engagement videos among the top four types of video marketers invest in today | Yes |
| Video as the second most-used content type on social media to increase audience engagement | Yes |
| Live video as the third most-used social media marketing tactic | Yes |
| Toymaker LEGO ranked first in most popular YouTube brand channels in February 2020 | 10.04 billion views |
| Video marketers using YouTube and Facebook | 85% and 79%, respectively |
| Video marketers who used Snapchat as a video channel in 2020 | 11% |
Table 4: Video Analytics Statistics
| Statistic | Value |
|---|---|
| Number of video files uploaded to Wistia in 2020 | Over 17 million |
| Percentage of video engagement rate for videos up to 30 minutes | 40-53% |
| Percentage of video engagement rate for videos between 30-60 minutes | 26% |
| Percentage of video engagement rate for videos over an hour | 13% |
| Video marketers who feel the levels of noise and competition have increased in the last year | 92% |
| Video marketers who will continue to use video for marketing | 99% |
| Video marketers who reported that video gives them a positive ROI | 88% |
| People more likely to watch video daily on a smartphone than on a computer | 1.5x |
| Most common types of videos made by marketers | Presentations (65%), ads (57%), and explainers (47%) |
| Video marketers who say video has reduced the number of support calls they’ve received | 43% |
Table 5: YouTube Statistics
| Statistic | Value |
|---|---|
| Platform where social media marketers build communities | YouTube |
| Rank of YouTube among most visited websites in the world | Second |
| Video marketers who plan to use YouTube in 2020 | 88% |
| Number of users navigating the YouTube platform | Over 2 billion |
| YouTube reaches more people in the 18-34 U.S. audience demographic on mobile than any TV network | Yes |
| Percentage of U.S. YouTube users over the age of 65 | 49% |
- Around 92% of marketers who use video stated it was a crucial part of their marketing strategy
- 87% of video marketers stated that they had a positive ROI.
- Almost 90% of consumers stated they would like to see more videos from the brands they follow.
- Nearly half of all businesses reported growing revenue faster when using video content.
Email Subject Line Statistics
| Email Subject Line Statistics | Percentage/Number |
|---|---|
| Marketers who test alternate subject lines to optimize email performance | 47% |
| Personalized subject lines are more likely to be opened | 22% |
| Highest-performing emails were sent from a person, not a brand | 70% |
| Emails opened or discarded based solely on their subject line | 47% |
| Brands using an emoji in their email subject line had a higher open rate | 56% |
| Subject lines with a sense of urgency and exclusivity get a higher open rate | 22% |
| People over the age of 45 susceptible to humor in a subject line | 70% |
| Email subject lines with 6-10 words have the highest open rate | N/A |
Sales Statistics
Table 1: CRM Statistics
| Statistic | Data |
|---|---|
| Percentage of marketers using built-in marketing or CRM software for reporting | 62% (HubSpot State of Marketing Report, 2021) |
| Importance of “Active customer retention” for CRM team | 82% of respondents (Tinyclues, 2021) |
| Projected global CRM market value by end of 2027 | $113.46 billion (Globe Newswire, 2021) |
| Percentage of sales professionals using a CRM | 65% (Salesforce, 2020) |
| Importance of sales technology according to sales professionals | 97% consider it “very important” or “important” (LinkedIn, 2020) |
| Confidence level in CRM data among top-performing salespeople | 53% have higher confidence than their counterparts (LinkedIn, 2020) |
| Percentage of sales organizations using a CRM in 2020 compared to 2018 | 65% compared to 59% (Salesforce, 2020) |
Table 2: Selling Statistics
| Statistic | Data |
|---|---|
| Projected global retail sales by 2022 | $26 trillion U.S. dollars (Statista, 2021) |
| Satisfaction with marketing leads among top-performing salespeople | 94% rate leads as “excellent” or “good” (LinkedIn, 2020) |
| Percentage of marketers using paid advertising to impact direct sales | 24% (HubSpot, 2020) |
| Percentage of organizations shifting to a hybrid sales model in 2021 | 57% (HubSpot, 2020) |
| Biggest challenge for salespeople | 34% say prospecting and lead qualification (Pipedrive, 2020) |
| Key factors influencing sales success | 35% credit seasonality, while 26% credit understanding industry trends (Pipedrive, 2020) |
Table 3: Service Level Agreement (SLA) Statistics
| Statistic | Data |
|---|---|
| Percentage of marketers sharing goals and metrics with sales colleagues | 81% (Salesforce, 2020) |
| Percentage of marketers working with sales teams on ABM programs | 81% (Salesforce, 2020) |
| Percentage of marketers with an SLA who think their marketing strategy is effective | 85% (HubSpot, 2020) |
| Percentage of sales and marketing leaders who say collaboration enables critical business growth | 87% (LinkedIn, 2020) |
| Higher win rates and quota attainment achieved by organizations with a content strategy | 27.1% and 18.1%, respectively (CSO Insights, 2020) |
Table 4: Social Selling Statistics
| Statistic | Data |
|---|---|
| Paid channels with highest ROI | Facebook and Google Search advertising (HubSpot, 2020) |
| Percentage of social selling salespeople outselling their non-social selling peers | 78% (LinkedIn, 2020) |
| Importance of informative LinkedIn profile for buyers | 36% “strongly agree” (LinkedIn, 2020) |
| Likelihood of social selling leaders reaching quota compared to non-leaders | 51% more likely (LinkedIn, 2020) |
| Increased sales opportunities reported by salespeople active on social media | 45% (LinkedIn, 2020) |
SEO Statistics
Table 1: SEO Industry Statistics
| Statistic | Value |
|---|---|
| Size of SEO industry (2023) | $50 billion |
| Percentage of traffic to all websites from organic traffic | 53% |
| Percentage of businesses that consider SEO their best ROI generator | 50% |
| Percentage of internet traffic that comes from smartphones | 55% |
| Percentage of keywords with less than 10 monthly searches | 92% |
| Most popular SEO tools globally | Semrush and Ahrefs |
Table 1: Conversion Rate Optimization (CRO)
| Metric | Result |
|---|---|
| Email collection forms conversion rate in 2020 | 15% |
| Conversion rate of events at the beginning of videos | 12.7% |
| Marketers using landing page A/B tests for improving conversion rates | 17% |
| Mobile ecommerce website visits converted into purchases | 3.5% |
| Desktop ecommerce website visits converted into purchases | 3.9% |
| Industries with the highest form-fill conversions | Media & Entertainment |
| Industries with the highest click-through conversions | Catering & Restaurants |
| Visitors most likely to convert on forms | |
| Visitors least likely to convert on forms | People coming from search advertisements |
| Highest bounce rates | Social (45%), Direct (44%) |
- Only 0.78% of Google searches went to the second page and clicked on something.
Table 2: Mobile Search
| Metric | Result |
|---|---|
| SEO marketers considering mobile optimization an effective investment | 64% |
| Average American household access to connected devices | >10 |
| Mobile devices generated website traffic globally | 50% |
| Mobile web traffic share of global web traffic since 2017 | 50% |
| Companies investing in mobile optimization as a top SEO tactic | 25% |
Table 3: Organic Search
| Metric | Result |
|---|---|
| Marketers measuring success of SEO strategies with keyword rankings and organic traffic | >50% |
| Strategic keywords considered the number one strategy for SEO | 71% |
| Number of unique SERP features used by Google | 810 |
| Image results CTR on Google (average) | 0.21% |
| Website channel usage in marketing | #2, behind social media |
| Marketers who invested in SEO in 2021 | 69% |
- Using strategic keywords is the number one SEO marketing strategy, according to 71% of marketers.
Table 4: Voice Search
| Metric | Result |
|---|---|
| Voice-assistant users using voice tech daily | 52% |
| Americans 18+ owning a Smart Speaker | 24% |
| Americans using some kind of voice assistance technology | 62% |
| Americans age 12+ using voice-operated assistants | 62% |
| Americans age 18+ owning a car with an in-dash information and entertainment system | 18% |
Table 5: Ecommerce
| Metric | Result |
|---|---|
| Customer loyalty to eco-friendly businesses | 4x higher |
| Consumer frustration with inconsistent brand messaging | Highest level of frustration |
| B2B buyers wanting self-serve options | 39% |
- After social media, website is the second most popular marketing channel.
Table 2: SEO Importance Statistics
| Statistic | Value |
|---|---|
| Traffic rate of brands with a dedicated blog | 55% higher |
| Closing rate of leads generated via SEO | 15% |
| Click rate of the #1 page on Google’s search results | 32% |
| Average number of words on the #1 page on Google’s search results | 1500 |
| Percentage of people that don’t go beyond the first result page on Google | 75% |
| Percentage of small business websites without an H1 tag | 25% |
| Percentage of people that ignore paid advertisements | 86% |
Table 1: SEO Industry Worth
| Year | Worth (in billions USD) |
|---|---|
| 2019 | 43 |
| 2023 (Projected) | 86 |
- In 2021, 69% of marketers spent money on SEO.
Table 2: SEO Traffic Statistics
| Traffic Source | Percentage |
|---|---|
| Organic Searches | 53% |
| Businesses with Blog | 55% |
Table 3: SEO Relevance in 2022
| Statistic | Percentage |
|---|---|
| Marketers who say generating traffic and leads is their #1 challenge | 61% |
Table 4: SEO and ROI
| Statistic | Percentage |
|---|---|
| Close rate for SEO leads | Nearly 15% |
| Businesses who say organic search brings them the best marketing ROI | 49% |
- CTR increases by 2.8% on average when you move up one slot in the search results.
Table 5: SEO Expenditure
| Company Size | Monthly Expenditure (in USD) |
|---|---|
| Big Companies | 10,000 – 20,000 |
| Small to Medium-sized Companies | 5,000 – 10,000 |
| Small and Local Businesses | 1,000 – 5,000 |
Table 6: Google Search Behavior
| Statistic | Percentage |
|---|---|
| People who go to page two on Google | 25% |
| Average CTR for top-ranking site in Google organic search results | 31% |
| Good average organic CTR | 3-5% |
- On-page elements seem to be the most crucial factor for SEO worldwide.
Table 7: Additional SEO Trends and Stats
| Statistic | Percentage |
|---|---|
| Google searches for local products or services | 46% |
| Keywords with ten or fewer monthly searches | 92% |
| Local searches resulting in a purchase within 24 hours | 28% |
| Small business websites without an H1 tag | 25% |
| Brands that blog have more indexed pages than those that don’t | 434% |
| Browser-based searches on Google that end with no clicks | 50% |
| Google Analytics usage as the most popular SEO tool | Highest |
- 72% of marketing professionals believe that content creation is the most effective SEO strategy.
- 67% of clicks go to the top 5 websites displayed in SERPs.
- 50% of all search queries are four words or more
- Around 90% of websites do not get any traffic from organic search.
- Around 12% of search queries have a featured snipped box on Google SERPs.
Is digital marketing in demand in 2023?
Table 1: Marketing Job Demand Forecast by 2026
| Job Category | Demand Forecast 2026 |
|---|---|
| Marketing | 10% Above Average |
Note: Data based on the Bureau of Labor Statistics report.
Table 2: Fastest-Growing Marketing Jobs in the US, 2022
| Job Category | Ranking on CNBC’s List |
|---|---|
| Customer Marketing Managers | 4th |
| Search Marketing Managers | 7th |
Note: Data based on CNBC’s list of the 10 fastest-growing jobs in the US, 2022.
Social Proof Statistics:
Here are the Social Proof statistics presented in a table format:
| Social Proof Statistics | Percentage |
|---|---|
| Consumers trust the advice of family and friends over businesses | 81% |
| People who recalled reading online reviews are influenced to buy | 90% |
| Customer testimonials and case studies are effective content tactics | – |
| Product reviews are more trusted than product descriptions | 12x more |
| Online consumers look at product reviews prior to purchase | Nearly 70% |
| People trust online reviews as much as recommendations from friends | 85% (up from 84% 2016) |
These statistics demonstrate the importance of social proof for businesses, particularly in the context of online reviews and customer recommendations.
They highlight the need for businesses to actively seek and use customer testimonials and reviews to improve brand presence and conversion rates.
By utilizing social proof tactics, businesses can build trust with consumers and improve their overall reputation in the marketplace.
More digital marketing statistics
| Digital Marketing Statistics | Percentage/Number |
|---|---|
| Average digital marketing budget for local businesses | 5-10% of revenue |
| Average digital marketing budget for larger businesses | 14% of revenue |
| People spend more with businesses that regularly respond to reviews | 50% increase |
| Percentage of people who read online reviews before making a purchase | 93% |
| Time spent by consumers on a site after interacting with bad reviews | Up to 5 times longer |
| Search Engine Statistics | Percentage/Number |
|---|---|
| Google’s share of the worldwide search engine market | 92% |
| Online Shopping Statistics | Percentage/Number |
|---|---|
| Shoppers who buy online and pick up in-store | 45% |
| Businesses reporting on how marketing campaigns influence overall revenue | 75% |
| Businesses using marketing attribution reporting | 52% |
| Marketers using a CRM software for reporting | 62% |
Digital marketing statistics: Local SEO
Table 1: Local SEO Statistics
| Statistic | Percentage/Number |
|---|---|
| Google Business Profile listings with 100 images or more | 1065% more clicks |
| All searches on Google are local | 46% |
| Searches for “near me” have increased in the past few years | 500% |
| Users who search for a local business on mobile | 76% |
| Users who searched online for a local business | 97% |
| Searches with local intent | 46% |
| Local searches taking place monthly | 97 billion |
| Locations visited each month as a result of local search | 1.5 billion |
| People globally who shop both online and locally offline | 56% |
| Local searches resulting in a purchase | 28% |
| Users on mobile more likely to contact a local business | 61% |
Mobile commerce Statistics
Here is a table format of the Mobile commerce statistics:
| Statistics | Percentage/Value |
|---|---|
| Share of mobile e-commerce in retail e-commerce sales | $3.4 trillion |
| Share of eCommerce visits from smartphones | 70% |
| Percentage of millennials using smartphones for deals | 93% |
| Share of smartphone users preferring business apps | 53% |
| Share of customers browsing similar products in-store | 65% |
| Bounce rate increase in Mcommerce sites from slow load | 32% |
| Share of customers deciding in-store after mobile search | 32% |
| Mobile app conversion rate vs. mobile website | 3x higher |
| Share of buyers preferring well-optimized websites | 70% |
| Share of customers not likely to revisit after bad exp. | 62% |
| Increase in clicks with Call to Action buttons | 45% |
| Share of shoppers preferring mobile search filters | 61% |
These statistics emphasize the importance of optimizing marketing campaigns for mobile phones to tap into the huge potential of mobile e-commerce.
- Each US customer is expected to spend an average of $1,800 annually on eCommerce.
The majority of eCommerce visits come from smartphones, and customers tend to prefer shopping through mobile apps.
Mobile optimization can significantly impact user experience, with well-optimized websites having a higher preference and Call to Action buttons leading to increased clicks.
Additionally, mobile search filters play a crucial role in driving sales. Hence, businesses must focus on mobile optimization to stay competitive and meet customer demands.
| Metric | Percentage |
|---|---|
| Mobile phone ownership | 95% |
| Time spent on mobile devices per day | 3.5 hours |
| Shoppers who completed online purchase | 51% |
| Millennials who compared online deals | 93% |
| Increase in app purchases during holidays | 108% |
| Unique mobile users worldwide | 5.11 billion |
| Average order value for iPhone users | Higher than Android or Windows users |
Note: The data in Table 1 is sourced from various research centers and marketing agencies, including Pew Research Center, eMarketer, Statista, Button, We Are Social, and Invesp.
- Amazon accounted for 50% of all US eCommerce sales as of 2021.
- Free delivery is the most effective inducement for 53% of online buyers in persuading them to buy something from an online retailer.
website statistics
Table 1: Website Statistics
| Metric | Percentage/Figure |
|---|---|
| Visitors’ first impression | Formed in half a second |
| Visitors leaving due to unattractive content or layout | 38% |
| Consumers judging a company’s credibility based on website design | 75% |
| Conversion rate for websites with superior user experience | 400% higher |
| Maximum loading time expected by consumers | 2 seconds |
| Small businesses with a website | 72% |
| People not recommending a business with a poorly designed mobile website | Nearly 60% |
| People leaving a website due to slow image loading | 40% |
| Small business websites missing a call to action on their homepage | 70% |
| Consumers shopping with a competitor after a poor website experience | Nearly 90% |
| Return on investment for user experience optimization | $100 for every $1 spent |
| Businesses investing in web design for brand differentiation | 73% |
| Consumers sharing negative website experiences | 44% |
| Average text on a website page read by users | 28% |
| Website pages generating organic traffic | 10% |
| Worldwide website traffic from mobile phones | Over 50% |
| Increase in bounce rates with load times longer than 2 seconds | 50% |
| High ranking websites on SERP that are HTTPS | About 50% |
| People abandoning unsecured websites with purchases in process | 85% |
| Small businesses planning to improve website performance in 2023 | 43% |
Table 2: Digital Marketing Statistics
| Metric | Percentage/Figure |
|---|---|
| US ecommerce revenue increase from 2021 to 2022 | 7% |
| Projected US ecommerce sales in 2023 | $1,001.5 billion |
| Marketers who don’t know or understand their Core Web Vitals | 60% |
| Most popular media tactic for content marketers | Video marketing |
| Businesses growing revenue faster with video content | 49% |
| Consumers wanting to see more video content from brands they love | 86% |
| Customers willing to spend more with a brand with complete online transparency | 73% |
| Brands using marketing automation in the past year | 76% |
| Brands leveraging AR or VR in their strategies in 2021 | 35% |
| Brands planning to increase investment in AR or VR in 2022 | 42% |
| Consumers more likely to open mobile messages than emails | 35x |
| Projected global retail sales by the end of 2022 | $26 trillion |
Table: Digital Marketing Statistics: Web Design
| Statistic | Percentage/Number | Source |
|---|---|---|
| Top reason visitors leave a website | 88.5% of web designers | Source: Unbounce |
| Users leaving a website due to non-responsive design | 73% | Source: Google |
| Consumers who believe web design should be a priority for brands | 50% | Source: Orbit Media |
| Websites using WordPress as a CMS | 43.2% | Source: W3Techs |
| Time taken by users to form an opinion about a website | 0.05 seconds | Source: Sweor |
| Internet users who won’t recommend a business with a poorly designed website | 57% | Source: Stanford |
| Web users drawn to color more than any other visual element | 39% | Source: Kissmetrics |
Note: The above table presents key statistics related to web design’s impact on digital marketing efforts.
These statistics highlight the importance of responsive design, fast loading time, attractive visual design, and the use of CMSs like WordPress in creating a compelling user experience.
These figures can help businesses understand and improve their website’s design to achieve their marketing goals effectively.
Ecommerce Statistics
| Ecommerce Statistics | Values |
|---|---|
| Total worth of Ecommerce | $4.9 billion |
| Number of online shoppers | 2.14 billion |
| Percentage of global population shopping online | 27% |
| Organic eCommerce traffic from Google | 69% |
| Percentage of Millennials visiting Amazon.com before making a purchase online | 60% |
| Product reviews trusted from friends and family | 80% |
| Ecommerce conversion rate | 2.90% |
| Number of e-commerce websites globally | 24 million |
| Number of e-commerce websites on Shopify | 5.6 million |
| Preference for mother tongue content by online shoppers | 64.7% |
| Presence of CRO strategy in small-scale businesses | 32% |
Note: CRO (Conversion Rate Optimization) strategy is absent in 68% of small-scale businesses.
- 43% of eCommerce traffic comes from organic Google searches.
Future – Trends of Digital Marketing
| Statistics | Year\ Value |
|---|---|
| Overall advertisement spending via smartphones | 2023 |
| Predicted percentage of spending via smartphones | 69% |
| Mobile users looking for purchase information online | 2023 |
| Percentage of mobile users not aware of what to buy | 90% |
| Digital marketers increasing content marketing budget | 2023 |
| Percentage of digital marketers increasing budget | 50% |
| Predicted size of worldwide augmented reality market | 2030 |
| Estimated value of augmented reality market | $461.25B |
| Augmented reality shoppers’ preference | 61% |
| Baby boomers using voice assistants for information | 50% |
| Digital Marketing Trends for 2023 |
|---|
| Mobile First Approach |
| Augmented Reality |
| Voice Search |
| Use of A.I. |
| Micro-Influencer Marketing |
| Video Content |
UK Digital Marketing Statistics
| Statistics | Value |
|---|---|
| Overall digital marketing spending in the UK in 2022 | £25.84 billion |
| Growth rate of digital marketing spending in the UK in 2022 compared to 2021 | slower growth rate than 36.1% in 2021 |
| Percentage of surveyed UK marketers planning to increase spending on paid social media marketing in 2021 | 19.35% |
| Percentage of surveyed UK marketers planning to increase spending on paid Google marketing in 2021 | 18.75% |
| Percentage of UK video marketers who use live video in their digital marketing strategy | 57% |
| Amount spent on paid search ads in the UK in 2019 | £7.1 billion |
| Comparison of spending on paid search ads in the UK in 2019 with spending on television and print | Higher than spending on television and print |
Social Media Platform-Specific Statistics
Instagram Statistics
Table 1: Instagram User Statistics
| Metric | Number |
|---|---|
| Monthly Active Users | 2 billion |
| Daily Active Users | 500 million |
| Male Users | 50.7% |
| Female Users | 49.3% |
| Users in India | 230.25 million |
| Estimated Bot Accounts | 95 million (9.5%) |
| Average Time Spent on Instagram | 30 minutes |
Table 2: Instagram Marketing Trends
| Metric | Number |
|---|---|
| Social Media Platform Ranking | 4th most used |
| Users Interacting with Story Feature Monthly | 2 billion |
| Most Followed Person | Cristiano Ronaldo with 457 million followers |
Facebook Statistics
Facebook Statistics:
| Statistic | Value |
|---|---|
| Monthly active users (MAUs) | 2.9 billion |
| Daily active users (DAUs) | 1.9 billion |
| Percentage of world’s population on Facebook | 37% |
| Country with most Facebook users | India (330+ million) |
| Region with most Facebook users | South Asia (456.8+ million) |
| Male users | 56.8% |
| Female users | 43.2% |
| Advertisement reach | 2.14 billion |
| Percentage of world’s population seeing ads | 27% |
| Average age of Facebook’s ad audience | 31 years |
| Age group with most Facebook users (25-34) | 643 million |
| Percentage of audience accessing via mobile | Over 98% |
Note: All statistics are current as of September 2021.
As of July 2021, there were over 48.5 million Facebook users in the UK with the 25-34 age group being the most popular.
Youtube Statistics
| Youtube Statistics (2023) | |
|---|---|
| Monthly Active Users | 2.5 billion |
| Internet users who access Youtube monthly | 52% globally |
| Daily Visitors to Youtube via Website/Apps | 122 million |
| Country with most Youtube users | India – 467 million |
| Male audience percentage | 53.9% |
| Female audience percentage | 46.1% |
| Daily video consumption on Youtube | 1 billion hours |
| Most common age group on Youtube | 25 to 34 years old |
| Youtube ranking among Influencers | 2nd after Instagram |
Tik Tok Statistics
| Metric | Value |
|---|---|
| Tik Tok’s global ranking in Social Networks | Sixth |
| Monthly Active Users (MAUs) | 1 billion |
| Gender Demographics | Females: 57%<br> Males: 43% |
| Predicted MAUs by the start of 2023 | 1.5 billion |
| Percentage of global internet users accessing Tik Tok | 20.83% |
| Daily video views on Tik Tok | Over 1 billion |
| Tik Tok’s advertising reach | 885 million |
The table summarizes Tik Tok’s key statistics, including its global ranking, the number of monthly active users (MAUs), gender demographics, projected MAUs by the start of 2023, percentage of global internet users accessing the platform, daily video views, and advertising reach.
These metrics provide insights into Tik Tok’s popularity and potential as a marketing platform.
Influencer Marketing Statistics
Table: Influencer Marketing Statistics (2023)
| Statistic | Value |
|---|---|
| Total Worth of Influencer Marketing Industry | $14 billion |
| ROI of Influencer Marketing | 650% |
| Effectiveness of Influencer Marketing compared to print advertising | Surpassed |
| Percentage of US and UK marketers using Instagram for influencer collaboration | 56% |
| Preferred type of influencers among marketers | Micro-influencers |
| Predicted worth of Influencer Marketing Industry by 2028 | $85 billion |
- Generating more engagement, reaching new audiences and strengthening community are the top three marketing goals for working with creators.
Advanced Marketing Analytics Statistics
Table 1: Adoption of Marketing Analytics Tools and Capabilities
| Category | Adoption Rate |
|---|---|
| Overall adoption rate of analytics in marketing (2020) | 52.7% |
| Leaders who agree adoption of machine learning and automation improves targeting, spend optimization, and personalization | 1.7x more likely |
| Leaders who leverage automation to manage campaign budgets and bids across multiple media channels in real time | 2.3x more likely |
| Leaders who think machine learning assists marketing teams in evaluating data to understand consumer intent | 53% more likely |
| Leaders who apply digital measurement learnings to digital campaigns and investments in real time | 1.5x more likely |
Table 2: Challenges in Marketing Analytics
| Challenge | Percentage of Marketers |
|---|---|
| Marketers who state they do not have quantitative tools to demonstrate the impact of spend on company performance | 35% |
How Can These Digital Marketing Statistics Help You or Your Business Thrive?
All of these statistics combined are there to help anyone or any business create and execute a stellar digital market strategy that will ultimately help them increase brand awareness, generate more quality leads, and finally grow more revenue.
The digital marketing field is ever-expanding. That’s precisely why it’s important to keep up with the latest digital marketing trends and statistics that will help you improve your marketing efforts and take things to the next level.
While certain concepts remain the same, such as creating meaningful and engaging content for your target audience, it’s still necessary to keep up with the constant changes and adjustments in terms of both social media and search engine algorithms.
While each form of digital marketing has its benefits and downsides, it’s up to your to choose whether you should invest more in social media marketing, SEO, paid media, content marketing, or even email marketing to get the most bang for your buck.
