Well, well, well, whether you’re a bigwig in the biz world or just starting out, you can’t ignore the great digital wave that’s been sweeping everything in its path.

Remember when digital marketing was just a blip on the radar? Ha! It’s grown into a giant, taking over every nook and cranny of the business world.

It’s no longer a matter of choice – digitization is essential to survive in today’s business climate. The good ol’ days of relying solely on traditional advertising are gone with the wind.

If you haven’t caught up with the times, you’ll be left in the dust before you know it.

But don’t fret, my friend. You can always learn from your peers and see how they’re crushing it online. It’s all about adapting and staying ahead of the game.

And guess what? We’ve got a treasure trove of digital marketing stats to help you navigate this brave new world. So buckle up and let’s dive into this data-packed post, shall we?

Key Digital Marketing Statistics 2023 – MY Choice

  • A website is the second most utilized marketing channel after paid search ads
  • The average open rate of welcome emails is 82%
  • Facebook is the most popular social media platform
  • The main objectives of content marketers were to increase brand awareness (45%) and attract more website traffic (37%)
  • Almost 90% of consumers stated they would like to see more videos from the brands they follow
  • 67% of clicks go to the top 5 websites displayed in SERPs

Digital Marketing Industry Statistics

Digital advertising spending forecast for 2023$605.25 billion
Search Advertising segment volume in 2023$205.40 billion
United States ad spending forecast for 2023$236.70 billion
Average spending per user on Social Media ads in 2023$46.11
Expected smartphone-generated ad spending in 202665%
Programmatic advertising revenue share of Digital Advertising in 202689%
Compound Annual Growth Rate of Digital Marketing (2021-2026)18.6%
Social Media advertising spending forecast for 2023$280 billion
ROI rate of Facebook and Google Ads in paid advertisingHighest
Digital advertising spending in 2021$456 billion
Traditional advertising spending in 2021$199 billion

How big is the digital marketing industry?

Table 1: Global Digital Advertising and Marketing Market

YearMarket Size (USD Billion)
2026 (Projected)786.2

Table 2: U.S. Digital Advertising and Marketing Market

YearMarket Size (USD Billion)
Current Estimation460
  1. Digital advertising and content creation are the most sought-after digital marketing skills.
  2. A website is the second most utilized marketing channel after paid search ads.
  3. Digital marketing and advertising are expected to reach a market value of approximately $786.2 billion by 2026.
  4. 63% of businesses increased their marketing budgets in the past year.
  5. 75% of all businesses currently use some form of marketing automation tool.

What is the growth rate of digital marketing?

Table 1: Compound Annual Growth Rate of Digital Marketing

Year RangeCAGR Projection

Table 2: Compound Annual Growth Rate by Digital Marketing Segment

SegmentCAGR Projection
Digital Display15.5%

Table 3: Market Share of Search in Global Digital Advertising and Marketing

Search Market Share

Table 4: Businesses’ Digital Marketing Budget Changes

Budget ChangesPercentage
Past Year63%

What is the success rate of digital marketing?

Table 1: ROI of Various Digital Marketing Channels

Marketing ChannelROI
Facebook AdsHighest reported ROI rate
Google AdsHighest reported ROI rate
Organic Search49% of businesses
Email Marketing$36 for every $1 spent
Content MarketingBest ROI according to marketers
SEOBest ROI according to marketers

Table 2: Factors Used to Determine Marketing Channel Success

FactorPercentage of Businesses
Number of leads generatedOver 20%

Digital Marketing Challenges Stats

Table 1: Top Challenges in Digital Marketing

Attracting quality leads with our content41%
Generating enough traffic and promoting our content39%
Creating content that resonates with our audience31%
Proving the ROI of our content30%

(Source: Semrush’s State of Content Marketing 2022)

Table 2: Top Concerns for B2C Marketers

Changes to SEO/search algorithms64%
Changes to social media algorithms53%
Data management/analytics48%

(Source: CMI)

Table 3: Digital Fatigue Statistics

People seeking downtime47%

(Source: EY Survey)

What percent of marketing is digital?

Percentage of overall marketing budget spent on digital channels72%
Percentage of marketing that is digital55%
Digital advertising spend in 2021$436 billion
Offline advertising spend in 2021$196 billion
Percentage of advertising that is digital55%

Marketing Technology Statistics

Messaging App Statistics

Monthly active users of WhatsApp as of April 20202 billion
Percentage of customers who resolve issues via messaging28%
Expected number of messaging app users worldwide by 20212.48 billion
Top messaging app in terms of monthly active users globallyWhatsApp (as of April 2020)
Second most popular messaging app globallyFacebook Messenger (as of April 2020)
Third most popular messaging app globallyWeChat (as of April 2020)

Augmented Reality Statistics

Percentage of marketers leveraging AR or VR in their strategies35% (in 2021)
Percentage of those marketers who plan to increase investment in AR42% (in 2022)
Percentage of marketers who currently leverage experiential marketing as an effective strategy58%

Table 3: Mobile Statistics

Percentage of global marketers who invest in mobile web design33% (in 2021)
Percentage of the US population over 11 years of age who owns a smartphone88% (as of 2021)
Total number of smartphone users in the US (globally)50% (Apple); 47% (overall)
Percentage of consumers who only download apps from companies they know and trust80% (as of 2020)
Percentage of consumers concerned about apps tracking their movements72% (as of 2020)
Consumer likelihood of opening mobile messages compared to emails35x higher (as of 2020)
Percentage of consumers who would like to confirm service appointments via messaging62% (as of 2020)

Digital Marketing Job Statistics

Table 1: Digital Marketing Team Size

Company SizeAverage Team Size
<100 employees2-5 members
100-1000 employees2-5 members
>1000 employees2-5 members

Table 2: Outsourcing of Content Marketing Activities

B2B Marketing TeamsPercentage
Outsource at least one content marketing activity50%

Table 3: Experience Level of Digital Marketers

Years of ExperiencePercentage of Digital Marketing Roles Filled
Less than 4 years0%
4-10 years40%
More than 10 years60%

Note: The data is based on surveys and research conducted in 2019 and may have changed since then.

Digital Marketing Statistics: Personalization

Personalization is a crucial element of successful online marketing, as it allows businesses to provide tailored experiences to their target audience. Here are some statistics that highlight the importance of personalization in digital marketing:

Table 1: Personalization and Business Profitability

Personalization StatisticPercentage
Leading marketers who say personalization contributes to business profitability90%

Table 2: Consumer Expectations and Personalization

Personalization StatisticPercentage
People who expect brands to tailor experiences based on their preferences61%
Customers who are frustrated by impersonal shopping experiences71%
Customers who say they only engage with personalized messaging72%

Table 3: ROI and Personalization

Personalization StatisticPercentage
Marketers who see a positive ROI when using personalization in their campaigns89%
Marketers who spend 50% or more of their marketing budgets on personalization30%

Table 4: Ecommerce and Personalization

Personalization StatisticPercentage
Ecommerce companies that have a website personalization program74%

These statistics show that personalization is a critical component of digital marketing. Implementing personalization strategies can lead to increased sales, brand loyalty, and customer engagement.

Furthermore, businesses that invest in personalization are more likely to see a positive ROI, making it a worthwhile investment.

Digital marketing statistics: Social Selling

Social Selling StatisticsPercentage/NumberSource
Salespeople using social media outperform their peers78%Screwpile Communications
Sales reps with 5000+ LinkedIn connections meet sales quotas98%The Sales Benchmark Index
Cold calling success rate2.5%Keller Research Center
IBM’s sales increased due to social selling program400%IBM
Number of social media users globally1.5 billionMcKinsey and Company
B2B purchasers won’t speak to a salesperson before research77%Corporate Executive Board
Buyers research via social media55%IBM
Social selling is a priority for only 7% of sales organizations7%HubSpot
Social selling can complete up to 90% of the sales processUp to 90%Forrester
B2B buyers favorably impressed by salesperson in their network87%LinkedIn
Executives use social networks for purchase process84%IDC
Social selling helps build deeper relationships with clients31%SuperOffice

Digital marketing statistics: Email Marketing

Here are some email marketing statistics for 2023 presented in a professional format:

Table 1: Email Marketing Statistics (2023)

Total number of people using emails daily4.14 billion
ROI of Email Marketing$36 for every $1 spent
Total number of Emails exchanged daily319.6 billion
Percentage of Emails opened on smartphones36.6%
Percentage of mobile-friendly email usersSecond most popular strategy
Percentage of marketing emails not optimized for mobile phones20%
Revenue from Email Marketing$8.49 billion
Highest opening rate dayMonday (22%)
Lowest opening rate daySunday (20.3%)
Highest click-through rate dayTuesday (2.4%)
Lowest click-through rate daySaturday/Sunday (2.1%)
Percentage of digital marketers using Email Marketing82%
Percentage of digital marketers using automated emails65%
Percentage of brands using videos in email marketing campaigns48%
Percentage of email recipients able to identify spam70%
Increase in conversion rate with an emoji in subject line56%
Global email marketing opening rate18%
Global email marketing click-through rate2.6%
Global email marketing CTOR14.1%
Global email marketing unsubscription rate0.1%
Average time spent reading brand emails10 seconds
Percentage of customers preferring email46%

Note: All statistics are for the year 2023.

Email Marketing Industry Worth

YearValue (in billions)

Email Marketing Users

YearNumber of Users (in billions)
  • More than 306 billion emails are sent and received each day.

Email Marketing Success Rate

Open Rate (%)80
Click-Through (%)2.78
ROI ($:$)36:1
  • 70% of marketers stated that their best-performing email campaigns came from a person rather than a company. 

Marketing Emails

Emails Sent Per Day2 B
Marketing Emails Per Day120
Percentage of Emails Sent

Email Marketing Growth

Businesses Using Email87%
Emails Sent Per Day2 B
Email Marketing Market$7.5B
Marketers Using Email78%
  • 33% of marketers send weekly emails, and 26% send emails multiple times per month.

Mobile and Subject Line

Mobile-Unfriendly Emails20%
Marketers Preferring Email80%
Small Businesses Using Email64%
Email Open Based on Catchy33%
Email Open Based on Subject47%

Email marketing continues to be a growing industry with increasing usage and effectiveness.

Businesses can leverage the power of email marketing to reach their ideal customers, and small businesses are already taking advantage of this low-cost marketing channel.

With an impressive ROI of $36 for every $1, email marketing is a smart investment for businesses looking to promote their brand.

  1. Email marketing campaigns have a potential ROI of 4400%.
  1. The average open rate of welcome emails is 82%.
  2. 91% of users unsubscribed from emails they have previously subscribed to.
  1. More than 100 trillion emails are sent and received each year.
  2. 66% of all emails sent get opened on mobile devices
  1. 60% of consumers subscribe to email newsletters in order to receive promotional deals and messages.

Digital Marketing ROI Statistics

Digital marketing has become an essential part of every business, and its return on investment (ROI) is what matters the most. These statistics provide insight into how impactful digital marketing can be on achieving big-picture goals.

Table 1: Increase in Brand Awareness and Credibility

StatisticsPercentage of Marketers
Increased brand awareness using one or more digital marketing channels86%
Increased their company’s credibility and trust through digital marketing tactics75%

Table 2: Effectiveness of Social Media Advertising and Blogging

StatisticsPercentage of Marketers
Online consumers who purchased something via a social media adRoughly 80%
Marketers that consider blogging an effective tactic56%
Marketers that believe their blog generates the biggest ROI compared to their overall strategy10%

Digital marketing statistics: FOMO

Please see the table below, which summarizes the FOMO statistics you provided:

Age GroupFOMO Experience
Baby BoomersTBD
FOMO BehaviorPercentage
Millennials who overspend or go into debt to keep up with their friends40%
People who head to social media right when they wake up27%
Millennials who make reactive purchases because of FOMO60%
Social Media PlatformFOMO Contribution
Top FOMO Triggers among MillennialsPercentage
Parties and events56%
FOMO and Social MediaPercentage
People who are afraid they’ll miss out if they don’t stay on top of what’s happening on social media56%

2023 online advertising statistics

Table 1: Worldwide Digital Advertising Spend (in billions of US dollars)

YearTotal Worldwide Digital Ad Spend

Table 2: Breakdown of Digital Ad Spend by Type (as a percentage)

Display ads55.2%
Search-related ads40.2%
Other (including video ads)4.6%

Table 3: Breakdown of Mobile Ad Spend (as a percentage)

Mobile video72%72%
Other mobile28%28%

Table 4: Retargeting Statistics

MetricPercentage increase
Lift in ad engagement400%
CTR for retargeted users vs. cold audiences180.6% higher

Table 5: Impact of COVID-19 on Digital Advertising Spend

Increase in digital ad spend12.7%20.4%
Missed ad spend projections$20 billionN/A
Cost to Meta due to iOS 11$10 billionN/A

Note: All percentages are based on estimates and may vary based on different sources and methodologies.

How effective is online advertising?

Brand AwarenessDigital ads can increase brand awareness by 80%.
Brand-Specific SearchesConsumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads.
Purchase IntentCustomers are 70% more likely to make a purchase from a retargeting ad.
Return on InvestmentPPC returns $2 for every $1 spent—a 200% ROI.
Conversion RateLikelihood of converting after initially seeing a related display ad is 59%.
Search ActivityA user’s search activity rises 155% after being served a display ad.
Business Search27% of consumers conduct a search for a business after seeing their display ad.
Website VisitorsPPC generates double the number of website visitors that SEO brings in.
Reported ROIPaid ad channels with the highest reported ROI rate are Facebook ads and Google Ads.

How big is the online advertising industry?

The following table presents the estimated size and growth of the global online advertising industry:

YearTotal Digital Ad Spend (in billions of USD)

As per the above data, the total search ad spend in 2021 was $144.8 billion. Additionally, the digital ad spend worldwide is estimated to be $441 billion in 2022 and is projected to reach $485 billion in 2023. These figures demonstrate the continuous growth of the

What percentage of advertising is online?

YearOnline Advertising ExpendituresOffline Advertising ExpendituresTotal Advertising Expenditures
2020$378 billion (50%)$196 billion (50%)$574 billion
2021$23 billion (4%)$551 billion (96%)$574 billion

The above table presents the percentage of online advertising in comparison to offline advertising expenditures. In 2020, digital advertising accounted for 50% of total advertising spend, with offline advertising totaling $196 billion and digital advertising reaching $378 billion.

However, in 2021, digital advertising accounted for only 4% of total advertising expenditures, with offline advertising expenditures totaling $551 billion, and the total advertising expenditure being $574 billion.

The table also highlights the fact that the annual growth rate for digital media is higher than that of offline media, indicating a shift towards digital advertising.

What percentage of online advertising is on social media?

Online Advertising ChannelPercentage of Digital Ad Spending
Social Media33%
Paid Search15%

The above table shows the percentage of digital ad spending on social media and paid search. In 2022, social media advertising accounted for 33% of all digital ad spending, while paid search made up 15% of the total spend.

Social Media Advertising
Annual Spend
$134 Billion
YoY Increase

This table presents the annual spend and YoY increase of social media advertising. In 2022, businesses spent $134 billion on social media advertising, marking a 17% YoY increase.

Website Traffic SourcePercentage of Overall Website Traffic
Paid Search15%
Paid Social5%

This table illustrates the percentage of website traffic generated from paid search and paid social. On average, businesses receive 15% of their website traffic from paid search and only 5% from paid social.

Digital Marketers’ Plan for Paid Social Spend
Planning to Increase

This final table shows the percentage of digital marketers planning to increase their paid social spend in 2022, which is 4%.

How popular is digital advertising?

Table 1: Small to mid-sized businesses and their use of digital advertising

Type of digital advertisingPercentage of small to mid-sized businesses using it
PPC campaign65%
Paid search strategy45%
Display ads55%

Table 2: Google’s revenue from Google Ads

Google’s revenue sourcePercentage of revenue
Google Ads96%

Digital marketing statistics: Conversion Rate Optimization

Conversion Rate Optimization StatisticsPercentage / Average
Average number of fields on lead generation forms11
Improvement in conversions with visual content like videos on landing pages86%
Ratio of customer acquisition cost to conversion cost$92 : $1
Increase in sales from conversion rate optimization programs74%
Small businesses with structured or documented CRO strategy32%
Businesses satisfied with their conversion rates22%
Increase in conversions with personalized Call to Actions (CTAs)42%
Most used method of CROA/B testing
Reduction in conversions due to a 1-second delay in site speedUp to 7%
Increase in conversions with multi-step forms in WordPress300%
Negative impact of asking for a phone number on conversion ratesWorst

Digital marketing statistics: Mobile vs Desktop

Table 1: Global Market Share of Online Access (2019-2021)

Device TypePercentage of Global Market Share

Table 2: Internet Usage by Device (2021)

Device TypePercentage of Internet Users

Table 3: Mobile App Download Statistics (2019-2023)

YearNumber of Mobile Apps Downloaded (in millions)

Table 4: Importance of Mobile in Online Shopping (2021)

StatementPercentage of Online Shoppers
Being able to buy on a mobile device is very important to me59%
Being able to buy on a mobile device is somewhat important to me31%
Being able to buy on a mobile device is not important to me10%

Table 5: Website Traffic by Device (2021)

Device TypePercentage of Website Traffic

Table 6: Digital Marketing Budget Allocation (2021)

Marketing ChannelPercentage of Digital Marketing Budget

Table 7: Mobile Device Usage (2021)

Type of UsageAverage Hours Per Day
Overall Mobile Device Usage4.2
Mobile Device Usage Increase YoY20%

Table 8: Mobile Ecommerce Growth (2020)

RegionGrowth Rate

Table 9: Growth of Business Communication Apps (2020)

Type of AppGrowth Rate
Business communication apps (e.g., Zoom)275%

Table 10: Attitudes Towards Mobile Ads (2021)

StatementPercentage of Mobile Internet Users
Targeted mobile ads are annoying77%
Targeted mobile ads are somewhat useful20%
Targeted mobile ads are very useful3%

Lead Nurturing Statistics

The following table presents various statistics related to lead nurturing, highlighting the importance of focusing on leads both before and after they are acquired to transform them into paying customers.

Businesses that send one email per week to leads45% (Databox)
B2B marketers with established lead nurturing strategy>35% (Invesp)
Marketers’ biggest content challengeDriving traffic and generating leads (63%) (Omnicore)
Businesses with qualified leads not ready to buy40-70%+ (Databox)
Webinar attendees who become leads20-40% (OptinMonster)
New leads that don’t translate into sales80% (Invesp)
Companies excelling at lead nurturing generate50% more sales-ready leads at a 33% lower cost (Invesp)
People who consider email nurturing the best way to re-engage leads66% (Databox)

These statistics demonstrate the need for a well-planned lead nurturing strategy, as it can significantly impact the success of a business in terms of generating sales-ready leads and reducing costs.

Table 1: Demand Generation

Marketers prioritizing measuring the ROI of demand generation initiatives44%
Marketers identifying webinars as the most effective top-of-the-funnel format53%
Marketers citing email as the most effective channel for early-stage lead gen53%
Marketers expecting growth or same demand-gen budget in 202178%
Marketers using additional account-level fields to improve lead scoring28%
Ad placement and audience targeting as top ways to drive more demand
Companies reporting increasing customer acquisition as their primary objective49%
Marketers citing generating leads as their top priority
Marketers reporting an increase in CAC over the past three years>60%

Table 2: Marketing Automation

Companies using automation in 202176%
Marketers using bots47%
B2B marketers with an ABM program92%
B2B marketers with an ABM program using automation68%

Table 3: Marketing Analytics

Marketers reporting how campaigns directly influence revenue>75%
Marketers using attribution reporting52%
Marketers confident in investing in programs that influence revenue91%
Marketers measuring content program success by leads generated15%
Companies using lead generation as the sole metric to determine content success67%
Marketers using reports to show how campaigns are directly impacting revenue75%
Marketers not reporting how campaigns impact revenue<25%
Marketers considering understanding the ROI of campaigns as “Very” or “Extremely” Important35%

Digital marketing statistics: Customer Experience CX

Table 1: Customer Experience and Marketing

Customer Experience StatisticsPercentage
Consumers willing to pay more for a better customer experience86%
Marketers who compete on the basis of customer experience66%
Marketers who expect to compete on the basis of customer experience in the next two years81%
CX programs that fell below customer expectations in 201720%
Organizations that met or exceeded consumer expectations in 201996%
CX leaders who noted positive correlation between customer satisfaction and business objectives75%
Survey respondents who expected budget increase for customer experience in 201747%
Survey respondents who expected budget increase for customer experience in 201974%
  • More consumers report finding the perfect product by seeing a targeted ad (49%) over an organic post by a brand (40%).

Table 2: Consumer Behavior

Consumer Behavior StatisticsPercentage
Consumers who would switch brands if not getting custom messages and offerings52%
Consumers who are more loyal now than they were two years ago38%
Consumers who would switch to a competitor if they provided a better experience57%
Visits to Google Account pages to adjust ad personalization preferences in the past year2.5 billion

Table 3: Optimization Strategies

Optimization StrategiesStatistics
Best ways to optimize automation initiativesCustomer experience mapping and personalized content

Social Media Marketing Statistics

2023 Social Media Marketing Statistics in Table Format:

Social media market size$72.2 billion
Percentage of marketing budget allocated to social media14.9%
Businesses using social media for marketingOver 91%
Businesses active on Facebook93%
Businesses using Facebook advertising86%
Companies on LinkedIn55 million
Business accounts on InstagramOver 200 million
Businesses viewable on SnapchatOver 30 million
Fastest-growing social media platform in 2022TikTok
Percentage of businesses planning to incorporate TikTok into their 2022 social media strategy40%
Active TikTok users (worldwide)1 billion
US-based TikTok users100 million
Most popular social media channel in 2022Facebook
Average time spent by US adults on social mediaOver 2 hours per day
Consumers accessing social media sites from a mobile device91%
Social media users relying on brand recommendations from influencersNearly half (50%)
Businesses using Facebook video adsLess than 5%
Instagram users following at least one business on the platform90%
B2B businesses using Twitter for organic social media marketing and Twitter adsOver 80%
Daily active Snapchat users265 million
Snapchat users making purchases from their mobile device60% more likely to make impulse purchases
Swipe-up rate for Snapchat ads50%
Average cost per swipe for Snapchat ads$0.30-$1.00
Most trusted social media platform by US consumersLinkedIn
B2B businesses using LinkedIn Advertising80%
B2B content marketers using LinkedIn for organic social media marketing96%
Business engagement on LinkedIn coming from employees30%
Targeting characteristics available on LinkedIn AdsOver 200
TikTok having the highest engagement rate per postYes
TikTok users finding TikTok ads “inspiring”72%
TikTok users finding TikTok ads “enjoyable”70%
People researching or purchasing a product after seeing a TikTok about it25%
Pinterest users having the app to plan or make a purchase95%
Pinterest users seeing something on the app and making the purchase online later52%
Consumers watching branded videos on social media and making a purchase after64%
  1. Facebook is the most popular social media platform.
  1. There were 4.26 billion total social media users across all platforms in 2021.
  2. TikTok is the fastest growing social media network with a user growth rate of 105% in the United States over the past two years.
  • Social media stories are considered “very effective” by 57% of marketers, while 35% think they are “somewhat effective.” (Buffer, 2019)
  1. Facebook activity and usage are down to 33 minutes per day as of 2022, compared to 39 minutes per day in 2017.
  2. The average adult uses social media for approximately 95 minutes every day.

Table: Social Media Marketing latest Stats

Total worth of social media sector$160 billion
Projected worth by 2023$223 billion
Total number of social media users4.26 billion
Percentage of marketing budget15%
Percentage of brands doing SMMOver 90%
Most popular ad program globallyFacebook advertising
Businesses on Facebook using adsNearly 86%
Fastest-growing social mediaTik Tok
Top Social Media PlatformsMonthly Active Users (in millions)
Tik Tok1,000
FB Messenger988
Tencent QQ574
Sina Weibo573
  • 49% of Consumers Ages 18-29 Said They’ve Made a Purchase After Viewing a Social Media Ad

Data-Driven Marketing Statistics

Table 1: Importance of Data-Driven Marketing

Organizations aiming to increase data-driven budgets40%
Marketing leaders who consider data-driven strategies vital64%
Marketing leaders who base decisions on data analytics76%
Marketers who state data-based decisions to be more effective than gut instincts67%

Table 2: Effectiveness of Data-Driven Marketing

Campaigns leveraging data-driven personalization5-8x ROI
Marketing analytics as top investment for marketers16% of annual budgets

Table 3: Challenges in Data-Driven Marketing

Marketers who struggle to prove the value of marketing analytics37%
Marketers who consider marketing analytics and competitive insights the most important factor in supporting their marketing strategies32%

More online advertising statistics

Industry benchmarks for search ads:

MetricAverage Value
Click-through rate for Google Ads18%
Cost per click across all industries$3.53
Cost per acquisition across all industries$41.40
Conversion rate across all industries82%

Other notable statistics:

Digital ad fraud cost in the US$15.9 billion in the past year
Percentage of marketers using landing page A/B tests to improve conversion ratesLess than 20%
Percentage of people who ignore paid digital ads70% to 80%

As these statistics show, it’s important to carefully consider your online advertising strategy before spending money on ads.

While the industry benchmarks can provide a general idea of what to expect, it’s also important to constantly test and optimize your ads to ensure the best possible results.

Content Marketing Statistics

Table 1: Content Marketing Budgets

Marketers planning to increase budgets62%
B2C marketers increased budgets in 202059%
B2B companies using blog content for leads80%

Table 2: Blogging

Online users who regularly read blog posts77%
B2C content marketers using blog posts83%
B2B company blogs publishing content to educate38%
Successful content marketers prioritizing value88%

Table 3: Video Marketing

Increase in video marketing since 201641%
Online consumers who watched product videos96%
Consumers who purchased due to marketing videos84%
Video marketers using YouTube for advertising87%
Marketers who used video for the first time in 202024%
Marketers more likely to use video due to COVID-1974%
Online video marketers whose sales increased due to video78%
  • According to 81% of marketers, video content has a direct and favorable impact on sales.

Table 4: Email Marketing

Average conversion rate for email marketing3.71%
Marketing professionals who find email highly effective48%
B2C marketers using email newsletters for content marketing74%
B2B companies using email marketing software85%
Automated email campaigns with higher open rates70.5%
Automated email campaigns with higher click-through rates152%
Emails opened on mobile devices63%
  1. 66% of marketers are expecting a content marketing budget increase in 2022.
  2. More than 60% of marketers measure their content marketing strategy success through sales.
  3. The main objectives of content marketers were to increase brand awareness (45%) and attract more website traffic (37%).
  1. As of 2021, there are more than 600 million blogs on the Internet
  1. 79% of organizations use content marketing for high-quality lead generation purposes

Online Shopping Statistics

Table 1: Online Shopping Statistics

Number of people who shop online annually1.66 billion
Percentage of men who spend more money online than women68% (KPMG)
Percentage of shoppers who abandon carts due to unexpected costs56% (Shopify)
Percentage of US consumers who would shop online if free shipping is offered79% (Walker Sands)
Percentage of small businesses in the US without a websiteNearly 50% (CNBC)
Generation group that shops online the mostGeneration X (KPMG)
Percentage of consumers who prefer online live chat to reach a business50%
Industries with the highest cart abandonment ratesFinance, nonprofit, travel (1st to 3rd) and retail (4th) (OptinMonster)

Note: KPMG is a professional service company that provides audit, tax, and advisory services. Statista is an online statistics, market research, and business intelligence portal.

Shopify is a Canadian e-commerce company that provides online stores and retail point-of-sale systems.

Walker Sands is a marketing agency. CNBC is an American business news channel. OptinMonster is a marketing software company.

  • The conversion rate of online shoppers was roughly 2.3% in mid 2022, down from 2.8% at the end of 2021.

Video Marketing Statistics

Table 1: Short-Form Video Statistics

Number of videos that were less than a minute long in 20204,816,548
Percentage increase in videos less than a minute long from 2019 to 202062%
Marketers who consider short-form video effective46%
Global marketers who invest in short-form video31%
Average engagement rate for short-form video content53.9%

Table 2: Product Video Statistics

Businesses that gained new clients through Facebook videos64%
Video marketers who say video helped them generate leads83%
Percentage of people convinced to buy a product or service by a brand’s video84%
Video marketers who increased understanding of their product or service using video95%
Brands that gained a new customer because of a video on social media93%
Marketers who have placed ad spend on video96%

Table 3: Social Video Statistics

Social engagement videos among the top four types of video marketers invest in todayYes
Video as the second most-used content type on social media to increase audience engagementYes
Live video as the third most-used social media marketing tacticYes
Toymaker LEGO ranked first in most popular YouTube brand channels in February 202010.04 billion views
Video marketers using YouTube and Facebook85% and 79%, respectively
Video marketers who used Snapchat as a video channel in 202011%

Table 4: Video Analytics Statistics

Number of video files uploaded to Wistia in 2020Over 17 million
Percentage of video engagement rate for videos up to 30 minutes40-53%
Percentage of video engagement rate for videos between 30-60 minutes26%
Percentage of video engagement rate for videos over an hour13%
Video marketers who feel the levels of noise and competition have increased in the last year92%
Video marketers who will continue to use video for marketing99%
Video marketers who reported that video gives them a positive ROI88%
People more likely to watch video daily on a smartphone than on a computer1.5x
Most common types of videos made by marketersPresentations (65%), ads (57%), and explainers (47%)
Video marketers who say video has reduced the number of support calls they’ve received43%

Table 5: YouTube Statistics

Platform where social media marketers build communitiesYouTube
Rank of YouTube among most visited websites in the worldSecond
Video marketers who plan to use YouTube in 202088%
Number of users navigating the YouTube platformOver 2 billion
YouTube reaches more people in the 18-34 U.S. audience demographic on mobile than any TV networkYes
Percentage of U.S. YouTube users over the age of 6549%
  1. Around 92% of marketers who use video stated it was a crucial part of their marketing strategy
  1. 87% of video marketers stated that they had a positive ROI.
  2. Almost 90% of consumers stated they would like to see more videos from the brands they follow.
  1. Nearly half of all businesses reported growing revenue faster when using video content.

Email Subject Line Statistics

Email Subject Line StatisticsPercentage/Number
Marketers who test alternate subject lines to optimize email performance47%
Personalized subject lines are more likely to be opened22%
Highest-performing emails were sent from a person, not a brand70%
Emails opened or discarded based solely on their subject line47%
Brands using an emoji in their email subject line had a higher open rate56%
Subject lines with a sense of urgency and exclusivity get a higher open rate22%
People over the age of 45 susceptible to humor in a subject line70%
Email subject lines with 6-10 words have the highest open rateN/A

Sales Statistics

Table 1: CRM Statistics

Percentage of marketers using built-in marketing or CRM software for reporting62% (HubSpot State of Marketing Report, 2021)
Importance of “Active customer retention” for CRM team82% of respondents (Tinyclues, 2021)
Projected global CRM market value by end of 2027$113.46 billion (Globe Newswire, 2021)
Percentage of sales professionals using a CRM65% (Salesforce, 2020)
Importance of sales technology according to sales professionals97% consider it “very important” or “important” (LinkedIn, 2020)
Confidence level in CRM data among top-performing salespeople53% have higher confidence than their counterparts (LinkedIn, 2020)
Percentage of sales organizations using a CRM in 2020 compared to 201865% compared to 59% (Salesforce, 2020)

Table 2: Selling Statistics

Projected global retail sales by 2022$26 trillion U.S. dollars (Statista, 2021)
Satisfaction with marketing leads among top-performing salespeople94% rate leads as “excellent” or “good” (LinkedIn, 2020)
Percentage of marketers using paid advertising to impact direct sales24% (HubSpot, 2020)
Percentage of organizations shifting to a hybrid sales model in 202157% (HubSpot, 2020)
Biggest challenge for salespeople34% say prospecting and lead qualification (Pipedrive, 2020)
Key factors influencing sales success35% credit seasonality, while 26% credit understanding industry trends (Pipedrive, 2020)

Table 3: Service Level Agreement (SLA) Statistics

Percentage of marketers sharing goals and metrics with sales colleagues81% (Salesforce, 2020)
Percentage of marketers working with sales teams on ABM programs81% (Salesforce, 2020)
Percentage of marketers with an SLA who think their marketing strategy is effective85% (HubSpot, 2020)
Percentage of sales and marketing leaders who say collaboration enables critical business growth87% (LinkedIn, 2020)
Higher win rates and quota attainment achieved by organizations with a content strategy27.1% and 18.1%, respectively (CSO Insights, 2020)

Table 4: Social Selling Statistics

Paid channels with highest ROIFacebook and Google Search advertising (HubSpot, 2020)
Percentage of social selling salespeople outselling their non-social selling peers78% (LinkedIn, 2020)
Importance of informative LinkedIn profile for buyers36% “strongly agree” (LinkedIn, 2020)
Likelihood of social selling leaders reaching quota compared to non-leaders51% more likely (LinkedIn, 2020)
Increased sales opportunities reported by salespeople active on social media45% (LinkedIn, 2020)

SEO Statistics

Table 1: SEO Industry Statistics

Size of SEO industry (2023)$50 billion
Percentage of traffic to all websites from organic traffic53%
Percentage of businesses that consider SEO their best ROI generator50%
Percentage of internet traffic that comes from smartphones55%
Percentage of keywords with less than 10 monthly searches92%
Most popular SEO tools globallySemrush and Ahrefs

Table 1: Conversion Rate Optimization (CRO)

Email collection forms conversion rate in 202015%
Conversion rate of events at the beginning of videos12.7%
Marketers using landing page A/B tests for improving conversion rates17%
Mobile ecommerce website visits converted into purchases3.5%
Desktop ecommerce website visits converted into purchases3.9%
Industries with the highest form-fill conversionsMedia & Entertainment
Industries with the highest click-through conversionsCatering & Restaurants
Visitors most likely to convert on formsEmail
Visitors least likely to convert on formsPeople coming from search advertisements
Highest bounce ratesSocial (45%), Direct (44%)
  • Only 0.78% of Google searches went to the second page and clicked on something.

Table 2: Mobile Search

SEO marketers considering mobile optimization an effective investment64%
Average American household access to connected devices>10
Mobile devices generated website traffic globally50%
Mobile web traffic share of global web traffic since 201750%
Companies investing in mobile optimization as a top SEO tactic25%

Table 3: Organic Search

Marketers measuring success of SEO strategies with keyword rankings and organic traffic>50%
Strategic keywords considered the number one strategy for SEO71%
Number of unique SERP features used by Google810
Image results CTR on Google (average)0.21%
Website channel usage in marketing#2, behind social media
Marketers who invested in SEO in 202169%
  • Using strategic keywords is the number one SEO marketing strategy, according to 71% of marketers.

Table 4: Voice Search

Voice-assistant users using voice tech daily52%
Americans 18+ owning a Smart Speaker24%
Americans using some kind of voice assistance technology62%
Americans age 12+ using voice-operated assistants62%
Americans age 18+ owning a car with an in-dash information and entertainment system18%

Table 5: Ecommerce

Customer loyalty to eco-friendly businesses4x higher
Consumer frustration with inconsistent brand messagingHighest level of frustration
B2B buyers wanting self-serve options39%
  • After social media, website is the second most popular marketing channel.

Table 2: SEO Importance Statistics

Traffic rate of brands with a dedicated blog55% higher
Closing rate of leads generated via SEO15%
Click rate of the #1 page on Google’s search results32%
Average number of words on the #1 page on Google’s search results1500
Percentage of people that don’t go beyond the first result page on Google75%
Percentage of small business websites without an H1 tag25%
Percentage of people that ignore paid advertisements86%

Table 1: SEO Industry Worth

YearWorth (in billions USD)
2023 (Projected)86
  • In 2021, 69% of marketers spent money on SEO.

Table 2: SEO Traffic Statistics

Traffic SourcePercentage
Organic Searches53%
Businesses with Blog55%

Table 3: SEO Relevance in 2022

Marketers who say generating traffic and leads is their #1 challenge61%

Table 4: SEO and ROI

Close rate for SEO leadsNearly 15%
Businesses who say organic search brings them the best marketing ROI49%
  • CTR increases by 2.8% on average when you move up one slot in the search results.

Table 5: SEO Expenditure

Company SizeMonthly Expenditure (in USD)
Big Companies10,000 – 20,000
Small to Medium-sized Companies5,000 – 10,000
Small and Local Businesses1,000 – 5,000

Table 6: Google Search Behavior

People who go to page two on Google25%
Average CTR for top-ranking site in Google organic search results31%
Good average organic CTR3-5%
  • On-page elements seem to be the most crucial factor for SEO worldwide.

Table 7: Additional SEO Trends and Stats

Google searches for local products or services46%
Keywords with ten or fewer monthly searches92%
Local searches resulting in a purchase within 24 hours28%
Small business websites without an H1 tag25%
Brands that blog have more indexed pages than those that don’t434%
Browser-based searches on Google that end with no clicks50%
Google Analytics usage as the most popular SEO toolHighest
  1. 72% of marketing professionals believe that content creation is the most effective SEO strategy.
  2. 67% of clicks go to the top 5 websites displayed in SERPs.
  1. 50% of all search queries are four words or more
  1. Around 90% of websites do not get any traffic from organic search.
  2. Around 12% of search queries have a featured snipped box on Google SERPs.

Is digital marketing in demand in 2023?

Table 1: Marketing Job Demand Forecast by 2026

Job CategoryDemand Forecast 2026
Marketing10% Above Average

Note: Data based on the Bureau of Labor Statistics report.

Table 2: Fastest-Growing Marketing Jobs in the US, 2022

Job CategoryRanking on CNBC’s List
Customer Marketing Managers4th
Search Marketing Managers7th

Note: Data based on CNBC’s list of the 10 fastest-growing jobs in the US, 2022.

Social Proof Statistics:

Here are the Social Proof statistics presented in a table format:

Social Proof StatisticsPercentage
Consumers trust the advice of family and friends over businesses81%
People who recalled reading online reviews are influenced to buy90%
Customer testimonials and case studies are effective content tactics
Product reviews are more trusted than product descriptions12x more
Online consumers look at product reviews prior to purchaseNearly 70%
People trust online reviews as much as recommendations from friends85% (up from 84% 2016)

These statistics demonstrate the importance of social proof for businesses, particularly in the context of online reviews and customer recommendations.

They highlight the need for businesses to actively seek and use customer testimonials and reviews to improve brand presence and conversion rates.

By utilizing social proof tactics, businesses can build trust with consumers and improve their overall reputation in the marketplace.

More digital marketing statistics

Digital Marketing StatisticsPercentage/Number
Average digital marketing budget for local businesses5-10% of revenue
Average digital marketing budget for larger businesses14% of revenue
People spend more with businesses that regularly respond to reviews50% increase
Percentage of people who read online reviews before making a purchase93%
Time spent by consumers on a site after interacting with bad reviewsUp to 5 times longer
Search Engine StatisticsPercentage/Number
Google’s share of the worldwide search engine market92%
Online Shopping StatisticsPercentage/Number
Shoppers who buy online and pick up in-store45%
Businesses reporting on how marketing campaigns influence overall revenue75%
Businesses using marketing attribution reporting52%
Marketers using a CRM software for reporting62%

Digital marketing statistics: Local SEO

Table 1: Local SEO Statistics

Google Business Profile listings with 100 images or more1065% more clicks
All searches on Google are local46%
Searches for “near me” have increased in the past few years500%
Users who search for a local business on mobile76%
Users who searched online for a local business97%
Searches with local intent46%
Local searches taking place monthly97 billion
Locations visited each month as a result of local search1.5 billion
People globally who shop both online and locally offline56%
Local searches resulting in a purchase28%
Users on mobile more likely to contact a local business61%

Mobile commerce Statistics

Here is a table format of the Mobile commerce statistics:

Share of mobile e-commerce in retail e-commerce sales$3.4 trillion
Share of eCommerce visits from smartphones70%
Percentage of millennials using smartphones for deals93%
Share of smartphone users preferring business apps53%
Share of customers browsing similar products in-store65%
Bounce rate increase in Mcommerce sites from slow load32%
Share of customers deciding in-store after mobile search32%
Mobile app conversion rate vs. mobile website3x higher
Share of buyers preferring well-optimized websites70%
Share of customers not likely to revisit after bad exp.62%
Increase in clicks with Call to Action buttons45%
Share of shoppers preferring mobile search filters61%

These statistics emphasize the importance of optimizing marketing campaigns for mobile phones to tap into the huge potential of mobile e-commerce.

  • Each US customer is expected to spend an average of $1,800 annually on eCommerce.

The majority of eCommerce visits come from smartphones, and customers tend to prefer shopping through mobile apps.

Mobile optimization can significantly impact user experience, with well-optimized websites having a higher preference and Call to Action buttons leading to increased clicks.

Additionally, mobile search filters play a crucial role in driving sales. Hence, businesses must focus on mobile optimization to stay competitive and meet customer demands.

Mobile phone ownership95%
Time spent on mobile devices per day3.5 hours
Shoppers who completed online purchase51%
Millennials who compared online deals93%
Increase in app purchases during holidays108%
Unique mobile users worldwide5.11 billion
Average order value for iPhone usersHigher than Android or Windows users

Note: The data in Table 1 is sourced from various research centers and marketing agencies, including Pew Research Center, eMarketer, Statista, Button, We Are Social, and Invesp.

  • Amazon accounted for 50% of all US eCommerce sales as of 2021.
  • Free delivery is the most effective inducement for 53% of online buyers in persuading them to buy something from an online retailer.

website statistics

Table 1: Website Statistics

Visitors’ first impressionFormed in half a second
Visitors leaving due to unattractive content or layout38%
Consumers judging a company’s credibility based on website design75%
Conversion rate for websites with superior user experience400% higher
Maximum loading time expected by consumers2 seconds
Small businesses with a website72%
People not recommending a business with a poorly designed mobile websiteNearly 60%
People leaving a website due to slow image loading40%
Small business websites missing a call to action on their homepage70%
Consumers shopping with a competitor after a poor website experienceNearly 90%
Return on investment for user experience optimization$100 for every $1 spent
Businesses investing in web design for brand differentiation73%
Consumers sharing negative website experiences44%
Average text on a website page read by users28%
Website pages generating organic traffic10%
Worldwide website traffic from mobile phonesOver 50%
Increase in bounce rates with load times longer than 2 seconds50%
High ranking websites on SERP that are HTTPSAbout 50%
People abandoning unsecured websites with purchases in process85%
Small businesses planning to improve website performance in 202343%

Table 2: Digital Marketing Statistics

US ecommerce revenue increase from 2021 to 20227%
Projected US ecommerce sales in 2023$1,001.5 billion
Marketers who don’t know or understand their Core Web Vitals60%
Most popular media tactic for content marketersVideo marketing
Businesses growing revenue faster with video content49%
Consumers wanting to see more video content from brands they love86%
Customers willing to spend more with a brand with complete online transparency73%
Brands using marketing automation in the past year76%
Brands leveraging AR or VR in their strategies in 202135%
Brands planning to increase investment in AR or VR in 202242%
Consumers more likely to open mobile messages than emails35x
Projected global retail sales by the end of 2022$26 trillion

Table: Digital Marketing Statistics: Web Design

Top reason visitors leave a website88.5% of web designersSource: Unbounce
Users leaving a website due to non-responsive design73%Source: Google
Consumers who believe web design should be a priority for brands50%Source: Orbit Media
Websites using WordPress as a CMS43.2%Source: W3Techs
Time taken by users to form an opinion about a website0.05 secondsSource: Sweor
Internet users who won’t recommend a business with a poorly designed website57%Source: Stanford
Web users drawn to color more than any other visual element39%Source: Kissmetrics

Note: The above table presents key statistics related to web design’s impact on digital marketing efforts.

These statistics highlight the importance of responsive design, fast loading time, attractive visual design, and the use of CMSs like WordPress in creating a compelling user experience.

These figures can help businesses understand and improve their website’s design to achieve their marketing goals effectively.

Ecommerce Statistics

Ecommerce StatisticsValues
Total worth of Ecommerce$4.9 billion
Number of online shoppers2.14 billion
Percentage of global population shopping online27%
Organic eCommerce traffic from Google69%
Percentage of Millennials visiting Amazon.com before making a purchase online60%
Product reviews trusted from friends and family80%
Ecommerce conversion rate2.90%
Number of e-commerce websites globally24 million
Number of e-commerce websites on Shopify5.6 million
Preference for mother tongue content by online shoppers64.7%
Presence of CRO strategy in small-scale businesses32%

Note: CRO (Conversion Rate Optimization) strategy is absent in 68% of small-scale businesses.

  • 43% of eCommerce traffic comes from organic Google searches.

Future – Trends of Digital Marketing

StatisticsYear\ Value
Overall advertisement spending via smartphones2023
Predicted percentage of spending via smartphones69%
Mobile users looking for purchase information online2023
Percentage of mobile users not aware of what to buy90%
Digital marketers increasing content marketing budget2023
Percentage of digital marketers increasing budget50%
Predicted size of worldwide augmented reality market2030
Estimated value of augmented reality market$461.25B
Augmented reality shoppers’ preference61%
Baby boomers using voice assistants for information50%
Digital Marketing Trends for 2023
Mobile First Approach
Augmented Reality
Voice Search
Use of A.I.
Micro-Influencer Marketing
Video Content

UK Digital Marketing Statistics

Overall digital marketing spending in the UK in 2022£25.84 billion
Growth rate of digital marketing spending in the UK in 2022 compared to 2021slower growth rate than 36.1% in 2021
Percentage of surveyed UK marketers planning to increase spending on paid social media marketing in 202119.35%
Percentage of surveyed UK marketers planning to increase spending on paid Google marketing in 202118.75%
Percentage of UK video marketers who use live video in their digital marketing strategy57%
Amount spent on paid search ads in the UK in 2019£7.1 billion
Comparison of spending on paid search ads in the UK in 2019 with spending on television and printHigher than spending on television and print

Social Media Platform-Specific Statistics

Instagram Statistics

Table 1: Instagram User Statistics

Monthly Active Users2 billion
Daily Active Users500 million
Male Users50.7%
Female Users49.3%
Users in India230.25 million
Estimated Bot Accounts95 million (9.5%)
Average Time Spent on Instagram30 minutes

Table 2: Instagram Marketing Trends

Social Media Platform Ranking4th most used
Users Interacting with Story Feature Monthly2 billion
Most Followed PersonCristiano Ronaldo with 457 million followers

Facebook Statistics

Facebook Statistics:

Monthly active users (MAUs)2.9 billion
Daily active users (DAUs)1.9 billion
Percentage of world’s population on Facebook37%
Country with most Facebook usersIndia (330+ million)
Region with most Facebook usersSouth Asia (456.8+ million)
Male users56.8%
Female users43.2%
Advertisement reach2.14 billion
Percentage of world’s population seeing ads27%
Average age of Facebook’s ad audience31 years
Age group with most Facebook users (25-34)643 million
Percentage of audience accessing via mobileOver 98%

Note: All statistics are current as of September 2021.

As of July 2021, there were over 48.5 million Facebook users in the UK with the 25-34 age group being the most popular.

Youtube Statistics

Youtube Statistics (2023)
Monthly Active Users2.5 billion
Internet users who access Youtube monthly52% globally
Daily Visitors to Youtube via Website/Apps122 million
Country with most Youtube usersIndia – 467 million
Male audience percentage53.9%
Female audience percentage46.1%
Daily video consumption on Youtube1 billion hours
Most common age group on Youtube25 to 34 years old
Youtube ranking among Influencers2nd after Instagram

Tik Tok Statistics

Tik Tok’s global ranking in Social NetworksSixth
Monthly Active Users (MAUs)1 billion
Gender DemographicsFemales: 57%<br> Males: 43%
Predicted MAUs by the start of 20231.5 billion
Percentage of global internet users accessing Tik Tok20.83%
Daily video views on Tik TokOver 1 billion
Tik Tok’s advertising reach885 million

The table summarizes Tik Tok’s key statistics, including its global ranking, the number of monthly active users (MAUs), gender demographics, projected MAUs by the start of 2023, percentage of global internet users accessing the platform, daily video views, and advertising reach.

These metrics provide insights into Tik Tok’s popularity and potential as a marketing platform.

Influencer Marketing Statistics

Table: Influencer Marketing Statistics (2023)

Total Worth of Influencer Marketing Industry$14 billion
ROI of Influencer Marketing650%
Effectiveness of Influencer Marketing compared to print advertisingSurpassed
Percentage of US and UK marketers using Instagram for influencer collaboration56%
Preferred type of influencers among marketersMicro-influencers
Predicted worth of Influencer Marketing Industry by 2028$85 billion
  • Generating more engagement, reaching new audiences and strengthening community are the top three marketing goals for working with creators.

Advanced Marketing Analytics Statistics 

Table 1: Adoption of Marketing Analytics Tools and Capabilities

CategoryAdoption Rate
Overall adoption rate of analytics in marketing (2020)52.7%
Leaders who agree adoption of machine learning and automation improves targeting, spend optimization, and personalization1.7x more likely
Leaders who leverage automation to manage campaign budgets and bids across multiple media channels in real time2.3x more likely
Leaders who think machine learning assists marketing teams in evaluating data to understand consumer intent53% more likely
Leaders who apply digital measurement learnings to digital campaigns and investments in real time1.5x more likely

Table 2: Challenges in Marketing Analytics

ChallengePercentage of Marketers
Marketers who state they do not have quantitative tools to demonstrate the impact of spend on company performance35%

How Can These Digital Marketing Statistics Help You or Your Business Thrive?

All of these statistics combined are there to help anyone or any business create and execute a stellar digital market strategy that will ultimately help them increase brand awareness, generate more quality leads, and finally grow more revenue.

The digital marketing field is ever-expanding. That’s precisely why it’s important to keep up with the latest digital marketing trends and statistics that will help you improve your marketing efforts and take things to the next level.

While certain concepts remain the same, such as creating meaningful and engaging content for your target audience, it’s still necessary to keep up with the constant changes and adjustments in terms of both social media and search engine algorithms. 

While each form of digital marketing has its benefits and downsides, it’s up to your to choose whether you should invest more in social media marketing, SEO, paid media, content marketing, or even email marketing to get the most bang for your buck.

Leave a Reply

Your email address will not be published. Required fields are marked *