Digital Marketing Statistics, Trends for 2023

Today, we’re going to explore some of the most valuable digital marketing statistics for 2023.

Let’s get started.

Digital Marketing Industry Statistics 2023

1. Digital advertising and content creation are the most sought-after digital marketing skills.
2. A website is the second most utilized marketing channel after paid search ads.
3. Digital marketing and advertising are expected to reach a market value of approximately $786.2 billion by 2026.
4. 63% of businesses increased their marketing budgets in the past year.
5. 75% of all businesses currently use some form of marketing automation tool.

Email Marketing Statistics 2023

6. Email marketing campaigns have a potential ROI of 4400%.

7. The average open rate of welcome emails is 82%.
8. 91% of users unsubscribed from emails they have previously subscribed to.

9. More than 100 trillion emails are sent and received each year.
10. 66% of all emails sent get opened on mobile devices

11. 60% of consumers subscribe to email newsletters in order to receive promotional deals and messages.

Social Media Marketing Statistics 2023

12. Facebook is the most popular social media platform.

13. There were 4.26 billion total social media users across all platforms in 2021.
14. TikTok is the fastest growing social media network with a user growth rate of 105% in the United States over the past two years.
15. Facebook activity and usage are down to 33 minutes per day as of 2022, compared to 39 minutes per day in 2017.
16. The average adult uses social media for approximately 95 minutes every day.

Content Marketing Statistics 2023

17. 66% of marketers are expecting a content marketing budget increase in 2022.
18. More than 60% of marketers measure their content marketing strategy success through sales.
19. The main objectives of content marketers were to increase brand awareness (45%) and attract more website traffic (37%).

20. As of 2021, there are more than 600 million blogs on the Internet

21. 79% of organizations use content marketing for high-quality lead generation purposes

Video Marketing Statistics 2023

22. Around 92% of marketers who use video stated it was a crucial part of their marketing strategy

23. 87% of video marketers stated that they had a positive ROI.
24. Almost 90% of consumers stated they would like to see more videos from the brands they follow.

25. Nearly half of all businesses reported growing revenue faster when using video content.

SEO Statistics 2023

26. 72% of marketing professionals believe that content creation is the most effective SEO strategy.
27. 67% of clicks go to the top 5 websites displayed in SERPs.

28. 50% of all search queries are four words or more

29. Around 90% of websites do not get any traffic from organic search.
30. Around 12% of search queries have a featured snipped box on Google SERPs.

How Can These Digital Marketing Statistics Help You or Your Business Thrive?

All of these statistics combined are there to help anyone or any business create and execute a stellar digital market strategy that will ultimately help them increase brand awareness, generate more quality leads, and finally grow more revenue.

The digital marketing field is ever-expanding. That’s precisely why it’s important to keep up with the latest digital marketing trends and statistics that will help you improve your marketing efforts and take things to the next level.

While certain concepts remain the same, such as creating meaningful and engaging content for your target audience, it’s still necessary to keep up with the constant changes and adjustments in terms of both social media and search engine algorithms. 

While each form of digital marketing has its benefits and downsides, it’s up to your to choose whether you should invest more in social media marketing, SEO, paid media, content marketing, or even email marketing to get the most bang for your buck.