In the digital age, people expect quick and easy access to information, especially when it comes to finding their way around unfamiliar places.

Digital wayfinding solutions have emerged as a popular tool for providing real-time directions and guidance to users.

This post will explore digital wayfinding statistics, including industry trends, user behavior, and the benefits of digital wayfinding.

Key Digital Wayfinding Statistics 2023 – MY Choice

  • According to a report by MarketsandMarkets, the digital signage market size is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 7.3% during the forecast period.
  • The same report also highlights that the retail sector is the largest adopter of digital signage, accounting for 45% of the market share in 2019.
  • A study by Intel found that digital signage can increase brand awareness by 47.7%.
  • The same study also found that 8 out of 10 customers have entered a store because a digital sign caught their interest.
  • A survey by Samsung found that 70% of business owners believe that digital signage is helping them to communicate better with their customers.
  • A report by Grand View Research found that the healthcare sector is expected to be the fastest-growing sector for digital signage, with a CAGR of 7.5% between 2020 and 2027.
  • A study by Acuity Brands found that 75% of customers believe that digital signage makes a company appear more modern and cutting-edge.
  • The same study also found that 68% of customers believe that digital signage would make them more likely to purchase a product or service.
  • A survey by Digital Signage Today found that 74% of customers have recalled seeing a digital sign in the past month.
  • The same survey also found that 68% of customers believe that digital signage is a good way to learn about new products and services.

Digital Wayfinding Statistics

  1. The global digital signage market is expected to reach USD 31.71 billion by 2025, growing at a CAGR of 8.18% from 2020 to 2025.
  2. The indoor location-based services market is projected to reach USD 54.5 billion by 2026, growing at a CAGR of 22.5% from 2020 to 2026.
  3. The global digital wayfinding market size is expected to reach USD 11.40 billion by 2028, growing at a CAGR of 19.2% from 2021 to 2028.
  4. In 2020, the North American digital signage market was valued at USD 6.23 billion.
  5. The global smart building market size is expected to reach USD 105.8 billion by 2025, growing at a CAGR of 11.6% from 2020 to 2025.
  6. The global market for interactive kiosks is expected to grow at a CAGR of 10.9% from 2020 to 2025.
Digital Wayfinding Benefits73% of learning institutions see the benefits of digital signage in education as crucial for the future of communication.
Digital Wayfinding MarketThe global digital signage market is predicted to exceed $20 billion by 2020.
Digital Wayfinding AdoptionThe adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.
Digital Wayfinding LatestIt should see a CAGR of 6.3% between 2023 and 2031, reaching $63.3 billion by 2031. The region also expects the highest growth in digital signage (42%). Growth is slowest in Africa and Australia/New Zealand at 2% and 1%, respectively. More than 67% of digital signage users expect digital out-of-home advertising to increase in the next two years.
Digital Wayfinding Screens33% of users have between 1 and 24 digital signage screens, while 15% use between 15 and 99 screens. Another 12% have 100 to 149 screens, while 8% have between 250 and 999 digital signage screens. Only 9% of users have above 1000 screens in their company or enterprise.
Digital Wayfinding Sales80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases.
Digital Wayfinding ReachDigital signage used in public venues has a broader reach, with up to 10% of American residents aged above 12 seeing the content as compared to 41% on Facebook or 43% on the internet.
Digital Wayfinding Wait TimesDigital signage improves queue management and reduces perceived wait times by more than 35%.
Digital Wayfinding End User Spend53% of digital signage end users expect to increase their digital signage spend in the next two years. 65% of end users plan to increase their digital signage spend on acquiring new displays, while 42% will spend more on content production. 51% of end users place their screens as entirely customer-facing, while 9% have employee facing digital signage screens.
Digital Wayfinding CostFor instance, between 2004 and 2010, the cost of deploying and maintaining a hundred node digital signage network for three years decreased by 50%.
Visual InformationIn fact, 90% of the information transmitted to the brain is visual. Visuals get 94% more views than text. After three days, people retain 65% of visually presented information. Namely, digital signage has an astounding recall rate of 83%.
Digital Wayfinding Brand AwarenessInterestingly, digital signage has a 47.7% effectiveness on brand awareness. Digital displays capture 400% more views than static displays. Indeed, 75% of travelers recall seeing a digital billboard within the past month.
Internal CommunicationIndeed, 56% of internal communication teams are considering increasing the use of digital signage within their organization. 50% of communications professionals use digital signage as a channel. Employees who feel appreciated are 60% more inspired to work harder. For example, digital signage

Digital Wayfinding Industry Trends:

  1. The global digital wayfinding market was valued at $1.3 billion in 2020 and is expected to reach $2.1 billion by 2026, growing at a CAGR of 7.6% during the forecast period (2021-2026).
  2. The healthcare industry is one of the largest adopters of digital wayfinding solutions, with hospitals and medical centers implementing these systems to improve patient experience and reduce missed appointments.
  3. The transportation industry is another significant market for digital wayfinding solutions, with airports, train stations, and bus terminals adopting these systems to help passengers navigate large and complex facilities.
  4. The retail industry is also embracing digital wayfinding to enhance the shopping experience for customers and increase sales by providing personalized recommendations and promotions based on location data.

Digital Wayfinding Facts

  1. Digital wayfinding can reduce the time spent searching for a destination by up to 50%.
  2. 80% of shoppers have entered a store because a digital sign caught their interest.
  3. 68% of consumers say that digital signage would make them more likely to make a purchase.
  4. 53% of employees report that wayfinding technology has helped them find their way around the workplace.
  5. 77% of visitors to hospitals say that digital wayfinding improves their experience.
  6. Digital wayfinding can reduce missed appointments by up to 50%.

Digital Wayfinding User Behavior:

  1. 84% of consumers have experienced difficulty finding a destination at some point, and 50% of them stated that this negatively affected their experience.
  2. 61% of smartphone users are more likely to buy from companies whose mobile sites or apps offer them customized recommendations.
  3. 86% of travelers expect real-time wayfinding guidance when they are in transit.
  4. 68% of shoppers expect retailers to have digital technology in-store, such as interactive maps or personalized product recommendations.

Benefits of Digital Wayfinding:

  1. Digital wayfinding solutions can increase visitor satisfaction by providing real-time, personalized directions to their destination.
  2. These systems can also reduce stress and anxiety for users, particularly in unfamiliar or complex environments such as hospitals or airports.
  3. Digital wayfinding can improve operational efficiency by reducing the time staff spend giving directions and answering questions from visitors.
  4. By providing real-time analytics on user behavior, digital wayfinding systems can help businesses and organizations understand user preferences and optimize their operations to meet their needs.

Digital Wayfinding Technology:

  1. Digital wayfinding solutions can be implemented through various technologies, including mobile apps, interactive kiosks, and digital signage.
  2. Mobile apps are becoming increasingly popular for digital wayfinding, with users able to receive real-time guidance based on their location data.
  3. Interactive kiosks and digital signage can provide a more engaging and interactive wayfinding experience for users, particularly in public spaces such as airports or shopping centers.
  4. Some digital wayfinding solutions also incorporate augmented reality (AR) technology, providing users with a more immersive and visually engaging experience.

Digital Wayfinding ROI:

  1. Implementing digital wayfinding solutions can result in significant ROI, particularly for businesses in the healthcare and retail industries.
  2. One study found that hospitals using digital wayfinding solutions experienced a 25% reduction in missed appointments, resulting in $150,000 in annual savings.
  3. Retailers using digital wayfinding saw an average increase in sales of 10-15% due to personalized recommendations and promotions based on user location data.

Digital Wayfinding Challenges:

  1. One of the main challenges in implementing digital wayfinding solutions is ensuring accurate and up-to-date data, particularly in large and complex facilities.
  2. Another challenge is providing a seamless and user-friendly experience across various technologies and devices.
  3. Ensuring user privacy and data security is also a significant challenge for digital wayfinding providers, particularly as they collect location data from users.


Digital wayfinding is becoming an increasingly popular tool for providing real-time guidance and directions to users in a variety of settings, including healthcare, transportation, and retail.

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