How To Find Trending Products To Sell Online 2023?
No matter what stage of the ecommerce journey you’re at, you probably know that one of the biggest tricks for success is finding the right products to sell.
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Are you thinking about starting an online business, but you’re not sure what products to sell?
Don’t worry, finding trending products to sell online can be easier than you think. With the right tools and strategies, you can identify products that are in demand and capitalize on the opportunity.
In this post, we’ll walk you through the steps to find trending products to sell online.
5 Ways to Find Trending Products to Sell Online
1. Understand Your Target Market
The first step in finding trending products to sell online is to understand your target market. Who are your customers? What are their needs and wants? What problems do they have that your products can solve? By understanding your target market, you can identify products that meet their needs and preferences.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
2. Conduct Market Research
Market research is an essential step in identifying trending products to sell online. You need to know what products are currently in demand and what products are likely to be popular in the future. Here are some ways to conduct market research:
1. Analyze Google Trends:
Google Trends is a free tool that shows you the popularity of search terms over time. By analyzing trends in your industry, you can identify products that are gaining in popularity.
how to use it to find trending products to sell online:
- Go to Google Trends: Go to the Google Trends website at https://trends.google.com/.
- Enter Your Keywords: Enter keywords related to your niche in the search bar. For example, if you sell pet products, you could enter “pet toys” or “dog food”.
- Choose Your Timeframe: Choose the timeframe you want to analyze. You can choose from the past hour, day, week, month, year, or a custom range.
- Analyze the Results: Google Trends will display a graph of the search volume and popularity of your keywords over time. You can also see related topics and queries, as well as the regions and languages where the keywords are most popular.
- Identify Trends: Use Google Trends to identify trends in your niche. Look for spikes in search volume and popularity, as well as related topics and queries that may indicate new or popular products.
- Refine Your Search: Refine your search by adding more specific keywords or using filters to narrow down the results. You can also compare different keywords to see which ones are more popular.
- Validate Your Ideas: Once you have identified potential products using Google Trends, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
By using Google Trends to identify trending products, you can stay ahead of the competition and capitalize on the latest trends in your niche.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
2. YouTube Unboxing Videos
YouTube is a popular platform for product reviews and unboxing videos. Here’s how to use YouTube to find trending products to sell online:
how to use it to find trending products to sell online:
- Search for Your Niche: Search for keywords related to your niche on YouTube. For example, if you sell beauty products, you could search for “beauty products review” or “makeup unboxing”.
- Sort by View Count: Sort the results by view count to see the most popular videos. You can also filter the results by date, relevance, and other criteria.
- Analyze the Videos: Watch the top videos and analyze the products being reviewed or unboxed. Take note of the product features, benefits, and any customer feedback mentioned in the videos.
- Look for Patterns: Look for patterns and trends in the videos. Are certain types of products more popular than others? Are there common pain points or needs that the products address?
- Check the Comments: Check the comments section of the videos to see what viewers are saying about the products. Look for common themes and feedback, and take note of any suggestions or requests for related products.
- Identify Opportunities: Use the insights you gather from YouTube to identify opportunities for new or improved products. Look for gaps in the market and areas where you can differentiate yourself from the competition.
- Validate Your Ideas: Once you have identified potential products using YouTube, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
By using YouTube to find trending products, you can tap into the power of customer feedback and stay up-to-date with the latest trends in your niche.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
3. Amazon Suggest
Amazon Suggest is a feature on Amazon that provides suggestions for search terms as you type. Here’s how to use it to find trending products to sell online:
how to use it to find trending products to sell online:
- Go to Amazon: Go to the Amazon website at https://www.amazon.com/.
- Start Typing: Start typing a keyword related to your niche in the search bar. For example, if you sell beauty products, you could type “facial”.
- Use Auto-Suggestions: As you type, Amazon will provide auto-suggestions for search terms. These suggestions are based on popular search terms used by other customers on Amazon.
- Analyze the Suggestions: Analyze the auto-suggestions to identify potential product ideas. Look for popular search terms that relate to your niche and identify trends.
- Refine Your Search: Refine your search by adding more specific keywords or using filters to narrow down the results. You can also use Amazon Best Sellers to see what products are popular in your niche.
- Validate Your Ideas: Once you have identified potential products using Amazon Suggest, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
By using Amazon Suggest to identify trending products, you can gain insights into what customers are searching for on Amazon and identify popular products in your niche.
It’s important to validate your ideas and consider dropshipping as a low-risk option before investing in inventory.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
4. Amazon Movers and Shakers
Amazon Movers and Shakers is a section of Amazon that features products that have seen a significant increase in sales over the past 24 hours. Here’s how to use it to find trending products to sell online:
how to use it to find trending products to sell online:
- Go to Amazon Movers and Shakers: Go to the Amazon Movers and Shakers page at https://www.amazon.com/gp/movers-and-shakers/.
- Choose Your Category: Choose the category you want to analyze. You can choose from a variety of categories, including electronics, beauty, toys and games, and more.
- Analyze the Results: Amazon Movers and Shakers will display a list of products that have seen a significant increase in sales over the past 24 hours. You can see the product name, image, price, and the percentage increase in sales.
- Identify Trends: Use Amazon Movers and Shakers to identify trends in your niche. Look for products that are relevant to your niche and have seen a significant increase in sales. You can also see related products that may be trending in your niche.
- Refine Your Search: Refine your search by using filters to narrow down the results. You can filter by category, price range, brand, and more.
- Validate Your Ideas: Once you have identified potential products using Amazon Movers and Shakers, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
By using Amazon Movers and Shakers to identify trending products, you can stay ahead of the competition and capitalize on the latest trends in your niche.
Keep in mind that the products listed on Amazon Movers and Shakers may not always be sustainable trends, so it’s important to validate your ideas before investing in them.
5. Facebook Ad Library
The Facebook Ad Library is a free tool that allows you to search for ads running on Facebook and Instagram. Here’s how to use it to find trending products to sell online:
how to use it to find trending products to sell online:
- Go to Facebook Ad Library: Go to the Facebook Ad Library website at https://www.facebook.com/ads/library.
- Search for Ads: Enter keywords related to your niche in the search bar. For example, if you sell skincare products, you could enter “skincare” or “beauty products”.
- Analyze the Results: Facebook Ad Library will display a list of ads related to your search, along with information about the advertiser, targeting, and ad content. You can also filter the results by country, platform, or ad type.
- Identify Trends: Use Facebook Ad Library to identify trends in your niche. Look for ads that are running frequently and have high engagement rates. Pay attention to the ad copy, images, and call-to-actions to get a sense of what products are popular.
- Refine Your Search: Refine your search by adding more specific keywords or using filters to narrow down the results. You can also sort the results by engagement rate or date to see the most popular or recent ads.
- Validate Your Ideas: Once you have identified potential products using Facebook Ad Library, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
By using Facebook Ad Library to identify trending products, you can get a sense of what products are popular in your niche and what marketing strategies are working.
Use this information to stay ahead of the competition and create effective marketing campaigns for your products.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
6. Pinterest Suggest
Pinterest is a visual search engine and social media platform that can be a valuable resource for finding trending products to sell online. Here’s how to use Pinterest Suggest to find trending products:
how to use it to find trending products to sell online:
- Go to Pinterest: Go to the Pinterest website at https://www.pinterest.com/ or open the Pinterest app on your mobile device.
- Enter Your Keywords: Enter keywords related to your niche in the search bar. For example, if you sell beauty products, you could enter “skincare” or “makeup”.
- View the Suggestions: As you type in your keywords, Pinterest will suggest related keywords and phrases. These suggestions are based on what other users are searching for on the platform and can give you insight into what products are trending.
- Analyze the Results: Click on a suggestion to see related pins and boards. Analyze the results to identify popular products, styles, and trends.
- Refine Your Search: Refine your search by adding more specific keywords or using filters to narrow down the results. You can also sort the results by relevance, popularity, or recency.
- Follow Popular Boards: Follow boards related to your niche and see what products and styles are trending among Pinterest users. You can also follow influencers and brands to stay up-to-date with the latest trends.
- Validate Your Ideas: Once you have identified potential products using Pinterest Suggest, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
By using Pinterest Suggest to find trending products, you can tap into the visual inspiration and discovery that Pinterest offers and stay up-to-date with the latest trends in your niche.
7. Twitter Trending Hashtags
Twitter is a popular social media platform where users can share short messages called tweets. It’s also a great source for finding trending products to sell online. Here’s how to use Twitter trending hashtags to find product ideas:
how to use it to find trending products to sell online:
- Go to Twitter: Go to the Twitter website at https://twitter.com/ or open the Twitter app on your mobile device.
- Search for Hashtags: Use the search bar at the top of the page to search for hashtags related to your niche. For example, if you sell beauty products, you could search for hashtags like #skincare, #makeup, or #beauty.
- Sort by Trending: Click on the “Latest” tab to see the most recent tweets using the hashtag. Then click on the “Trending” tab to see the most popular tweets using the hashtag.
- Analyze the Results: Analyze the tweets to see what products or topics are being discussed. Look for common themes, pain points, and popular products.
- Engage with Users: Engage with users who are tweeting about your niche. Respond to their tweets, ask for feedback, and build relationships with potential customers.
- Refine Your Search: Refine your search by adding more specific keywords or using filters to narrow down the results. You can also search for tweets from influencers in your niche to see what products they are promoting.
- Validate Your Ideas: Once you have identified potential products using Twitter trending hashtags, validate your ideas using the strategies outlined above. Run surveys, create landing pages, and conduct A/B testing to gauge interest and validate your product ideas.
- Check Bestseller Lists: Amazon and other e-commerce sites have bestseller lists that show the most popular products in different categories. By checking these lists, you can identify products that are selling well.
- Use Keyword Research Tools: Keyword research tools like Ahrefs and SEMrush can help you identify keywords related to your industry and the search volume for those keywords. By analyzing these keywords, you can identify products that are popular and in demand.
- Monitor Social Media: Social media platforms like Instagram, Facebook, and Twitter can give you insights into the latest trends and what products are popular among your target market.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
3. Analyze Your Competitors
Another way to find trending products to sell online is to analyze your competitors.
- Identify Your Competitors: Identify your top competitors in your niche. Look for businesses that offer similar products or services to yours and have a strong online presence.
- Visit Their Websites: Visit their websites and look at their product offerings. Take note of the products that are prominently featured on their homepage or in their product categories.
- Analyze Their Reviews: Analyze the customer reviews on your competitors’ websites and social media pages. Look for common themes and pain points that customers are experiencing. This can help you identify gaps in the market and potential product ideas.
- Check Their Social Media: Follow your competitors on social media and monitor their posts and engagement. Look for popular products and trends in your niche that they are promoting.
- Attend Trade Shows and Conferences: Attend trade shows and conferences in your niche and take note of the products that are being showcased. This can help you stay up-to-date with the latest trends and identify potential products to sell online.
- Look at Marketplaces: Look at marketplaces like Amazon, eBay, and Etsy to see what products your competitors are selling. This can give you an idea of what products are popular in your niche and what gaps in the market you can fill.
- Identify Gaps in the Market: Use the information you gather from analyzing your competitors to identify gaps in the market. Look for product categories that are underserved or products that are not meeting customers’ needs.
By analyzing your competitors, you can identify potential trending products and stay ahead of the competition in your niche. Just be sure to validate your ideas before investing too much time and money into them.
Look at what products they’re selling and how they’re marketing them. Here are some things to consider:
- Product Categories: What product categories are your competitors selling in? Are there any categories that they’re not covering that you could capitalize on?
- Pricing: What are your competitors charging for their products? Are there any products that are priced higher or lower than others? This can give you insights into what your target market is willing to pay.
- Marketing Strategies: How are your competitors marketing their products? Are they using social media, email marketing, or other strategies? This can give you ideas for your own marketing campaigns.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
4. Validate Your Product Ideas
Once you have identified potential products to sell online, it’s important to validate your product ideas before investing in them. Here are some ways to do that:
- Run a Survey: You can use online survey tools like SurveyMonkey to gather feedback from your target market about your product ideas. Ask questions about the features, benefits, and pricing of the products to see if there is interest.
- Use Landing Pages: Create landing pages for each product idea and run ads to drive traffic to them. By monitoring the click-through rates and conversion rates, you can gauge interest in the products.
- Conduct A/B Testing: A/B testing involves creating two versions of a product page and testing which one performs better. By testing different product descriptions, images, and pricing, you can identify the best version to use.
5. Utilize Social Media and Search Engines
Social media and search engines are great sources for finding trending products to sell online. Here are some strategies to use:
- Follow Trending Hashtags: Follow hashtags related to your niche on social media platforms like Instagram and Twitter. This can help you stay up-to-date with the latest trends and identify popular products. For example, if you sell fitness products, you could follow hashtags like #fitfam or #fitnessmotivation.
- Use Google Trends: Use Google Trends to research keywords related to your niche and identify trends. You can also use Google to search for popular products or topics in your niche. For example, if you sell beauty products, you could search for “popular beauty products” or “beauty trends”.
- Check Amazon Best Sellers: Check Amazon Best Sellers regularly to see what products are trending in your niche. Amazon Best Sellers is a list of the most popular products based on sales. You can also use Amazon to search for popular products or topics in your niche.
- Join Facebook Groups: Join Facebook groups related to your niche and engage with members. This can help you stay up-to-date with the latest trends and identify popular products. You can also use Facebook to search for popular products or topics in your niche.
- Use Pinterest: Use Pinterest to search for popular products or topics in your niche. Pinterest is a visual search engine that allows you to browse and discover ideas. You can also create boards to save and organize your ideas.
Shopify Free Trial — Exclusive Trial
As of now, 30 days Shopify Trial isn’t available. However, you can still signup with the 14 Days Shopify Free Trial. What’s more, Shopify is also offering 50% discounts on the yearly plans of — Basic, Shopify, and Advanced. You can choose the yearly plans once your 14 days free trial is over.
By utilizing social media and search engines, you can stay up-to-date with the latest trends in your niche and identify popular products.
Be sure to validate your ideas using the strategies outlined above to ensure that there is a market for your product ideas.
Conclusion
Finding trending products to sell online requires a combination of research, analysis, and validation.
By utilizing social media and search engines, conducting market research, and using data analysis tools, you can identify potential products to sell online. It’s important to validate your product ideas and consider dropshipping as a low-risk option.
With the right strategies and tools, you can start a successful online business and capitalize on the latest trends.
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