Ecommerce Statistics, Trends for 2023

Today, we’re going to explore some of the most valuable Ecommerce statistics for 2023.

Let’s get started.

General Ecommerce Statistics 2023

Below is a table summarizing the ecommerce statistics for 2023:

Statistic	Value
US consumers estimated to shop online	218.8 million
Ecommerce sales as a percentage of worldwide retail sales	20.8%
American small businesses without a website	More than one-third
Top reason people shop online	Free delivery
Percentage of US shoppers using mobile phones in physical stores	28%
Percentage of consumers conducting online research before purchasing	81%
Percentage of consumers influenced by influencer recommendations	30%
Percentage of people who stop doing business with a company after two poor experiences	76%
Percentage of consumers who factor in customer service quality when purchasing	83%
Average ecommerce website visits converting into a purchase	1.62%
Percentage of abandoned shopping carts	80%
Top reason for abandoned carts	High extra costs
Open rate of abandoned cart follow-up emails	45%
Ecommerce sites with omnichannel capabilities	52%
Estimated sales generated by B2C ecommerce marketplaces by 2024	$3.5 trillion
Mobile ecommerce sales as a percentage of ecommerce sales by 2024	42.9%
Percentage of users with negative mobile website experiences who switch to a competitor	40%
Negative impact of longer mobile page load times	Increased bounces
Age group that shops online the most	Younger people

1. Ecommerce sales is forecast to account for 21% of all global retail sales in 2022 and 95% by 2040. 

2. US customers spent US$ 870.78 billion on online sales in 2021, a 14.2% increase compared to 2020. Plus, US ecommerce sales accounted for 19.2% of all retail ecommerce sales. 

Q: How much revenue is expected to be generated from eCommerce by 2022?

A: eCommerce is expected to generate $5.42 trillion in sales per year by 2022.

Q: How many online consumers in the United States make purchases based on blog recommendations?

A: 61% of online consumers in the United States make purchases based on recommendations from a blog.

Q: What percentage of Millennials go to Amazon first when online shopping?

A: 59% of Millennials go to Amazon first when online shopping.

Q: What percentage of purchases will be through eCommerce by 2040?

A: It’s estimated that 95% of all purchases will be through eCommerce by the year 2040.

Q: What percentage of US eCommerce sales did Amazon account for in 2017?

A: Amazon accounted for 44% of all US eCommerce sales in 2017.

Q: What percentage of online shoppers tell friends and family when dissatisfied with a product or company?

A: 55% of online shoppers tell friends and family when dissatisfied with a product or company.

Q: What percentage of global internet users have purchased products online?

A: 93.5% of global internet users have purchased products online.

Q: What percentage of people would purchase something from a website’s chatbot using conversational marketing?

A: Around 50% of people say they’d purchase something from a website’s chatbot using conversational marketing.

Q: What percentage of people prefer to go to a physical store for holiday shopping?

A: 76% of people prefer to go to a physical store for holiday shopping.

Q: How much more conversions can multi-step forms in WordPress lead to?

A: Multi-step forms in WordPress can lead to 300% more conversions.

Q: What percentage of American small businesses don’t have a website?

A: 46% of American small businesses still don’t have a website.

Q: What is the preferred method of payment globally?

A: Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%), and debit cards (38%).

Q: What percentage of small businesses have a structured or documented conversion rate optimization (CRO) strategy?

A: 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy.

Q: How much revenue did mobile shopping hit on Cyber Monday in 2017?

A: Mobile shopping hit $2 billion for the first time on Cyber Monday in 2017.

Q: What percentage of B2B businesses say they expect to stop printing catalogs within 5 years?

A: 69% of B2B businesses say they expect to stop printing catalogs within 5 years.

• New research suggests that ecommerce was responsible for the resiliency of Indonesian small businesses during the pandemic.

Statistic	Data	Implications	Suggestions
1. Number of online shoppers worldwide	2.14 billion	The growth of ecommerce is continuing to rise.	Ecommerce businesses that aren’t already selling online should consider doing so.
2. Global online shopping conversion rate	2.17%	There are many opportunities for ecommerce businesses to optimize their websites for higher conversions.	Businesses should optimize their product pages using lesser-known tactics to increase conversions.
3. Share of e-retail sales	18% in 2020, projected to reach 19.5% by the end of 2021 and 21.8% in 2024	Ecommerce sales are rapidly growing and are expected to continue to rise.	Ecommerce businesses should use trust badges to show reliability, ease customer’s minds and stand out amongst the competition.
4. Amazon’s market share in the US ecommerce retail space	Estimated to reach 50% by the end of 2021	Amazon is a strong competitor for ecommerce businesses in the US.	Businesses should optimize their ecommerce sites for search to avoid losing valuable traffic to Amazon.
5. Ecommerce sales revenue worldwide	$5.4 trillion projected for 2022	Etailers’ total revenue is growing worldwide.	Upselling to customers at the right time can help businesses increase online revenue.
6. Share of online retail traffic from mobile devices	61%	Mobile commerce is now the norm, but most online sales still take place on desktop.	Businesses should optimize their mobile checkout for higher conversions.
7. Percentage of online shoppers who search for a product on Google before purchasing	68%	Google shopping can be a powerful tool for promoting businesses to top-funnel prospects.	Businesses should use Google shopping to promote their store and reach potential customers.
8. Number of pages fashion shoppers view before making a purchase	32	Not all visitors convert into buyers in their first session.	Ecommerce businesses should consider remarketing to visitors who have viewed their site multiple times.

Q: What is Amazon making available to sellers who use the AWS console?

A: Amazon is making an AI-based, real-time product recommendation engine available to sellers who use the AWS console.

Q: What percentage of online shoppers own at least one connected home device?

A: 32% of online shoppers own at least one connected home device.

Q: What percentage of eCommerce website visits convert into a purchase?

A: Only 2.86% of eCommerce website visits convert into a purchase.

Q: How many packages from Amazon do US consumers receive per week?

A: 2 in 5 consumers (41%) receive 1-2 packages from Amazon per week in the US, and that number jumps to 50% for consumers ages 18-25, and 57% for consumers ages 26-35.

Mobile Ecommerce Statistics  2023

Mobile eCommerce Statistics	Statistics
Percentage of Millennials who compare deals on mobile devices	93% (Statista)
Percentage of online purchases made on smartphones	40% during holiday season (OuterBox)
Percentage of consumers who look up price comparisons on mobile	65% while in physical store (KPMG)
Percentage of shoppers who changed their mind after checking product information on mobile	32% (Invesp)
Percentage of Internet users in the United States who use mobile devices for online shopping	82% (Statista)
Conversion rates from mobile apps compared to mobile websites	3x higher (Marketing Land)
Percentage of consumers who switch from poorly designed mobile site to a better one	73% (Google)
Percentage of smartphone and tablet owners who shop on company-specific apps	53% (Invesp)
Likelihood of customers to purchase from a mobile store after a negative experience	62% less (Google)
Percentage of time spent on mobile devices within apps	90% (Flurry Analytics)
Increase in clicks by adding CTA buttons like Click-To-Call	45% boost (CopyBlogger)
Increase in bounce rates on mobile sites for every 2-second increase in loading time	32% (Google)
Sales from mCommerce on Black Friday and Cyber Monday in 2018	Over $2 billion (Practical eCommerce)
Most influential factor on mobile purchasing decisions	People’s friends (Adobe)

3. 53.9% of customers use smartphones for shopping online.

4. 4 out of 5 internet users in the US have used their mobile device to shop online. 

5.  Online shoppers spent 4.2x more time on mobile apps than mobile sites, 1.5x more than desktops. 

Why is mobile optimization important for eCommerce websites?

• Mobile optimization is important because the majority of potential customers are accessing online deals and making purchases using their mobile devices.

How many Millennials have compared online deals using a mobile device?

• 93% of Millennials have compared online deals using a mobile device.

What percentage of online purchases during the holiday season are done on smartphones?

• 40% of all online purchases made during the holiday season are done on smartphones.

How many consumers look up price comparisons on mobile while in a physical store?

• 65% of consumers look up price comparisons on mobile while in a physical store.

How many shoppers changed their minds about purchasing items after checking out product information on their mobile devices within a physical store?

• 32% of shoppers changed their minds about purchasing items after checking out product information on their mobile devices within a physical store.

How many Internet users in the United States have used a mobile device to shop online?

• 82% of Internet users in the United States have used a mobile device to shop online.

Are conversion rates higher from mobile apps or mobile websites?

• Conversion rates from mobile apps are 3x higher than mobile websites.

What percentage of consumers will switch from a poorly designed mobile site to one that makes purchasing easier?

• 73% of consumers will switch from a poorly designed mobile site to one that makes purchasing easier.

What percentage of smartphone and tablet owners will shop on company-specific apps?

• 53% of smartphone and tablet owners will shop on company-specific apps.

What is the impact of a negative experience on a mobile store?

• People who have a negative experience in your mobile store are 62% less likely to purchase from you in the future.

How much time is spent on mobile devices within apps?

• 90% of the time spent on mobile devices is spent within apps.

How much of a boost in clicks can CTA buttons (like a Click-To-Call button) create?

• Making CTA buttons (like a Click-To-Call button) can create a 45% boost in clicks.

What happens to bounce rates on mobile sites if page loading times change from 1 second to 3 seconds?

• If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%.

How much were the sales from mCommerce on both Black Friday and Cyber Monday in 2018?

• Sales from mCommerce on both Black Friday and Cyber Monday in 2018 were more than $2 billion, breaking the previous records set the year before.

6. Cart abandonment rates are higher among mobile users (85.65%) than tablet users (80.74%) and desktop users (73.07%). 

Ecommerce marketplace Stats

Table 1: Top 5 Ecommerce Marketplaces by Market Capitalization (in US dollars)

Rank	Marketplace	Market Capitalization
1	Amazon	1 trillion
2	Alibaba	211 billion
3	Pinduoduo	119 billion
4	Meituan	100 billion
5	Jingdong Mall	70 billion

Source: Companies Market Cap.

Table 2: Top Ecommerce Marketplaces by Gross Merchandise Volume (in US dollars)

Rank	Marketplace	Gross Merchandise Volume
1	Taobao (Alibaba)	711 billion
2	Tmall (Alibaba)	672 billion
3	Amazon	390 billion

Source: Statista.

Table 3: Top Ecommerce Marketplaces by Active Customers (in millions)

Rank	Marketplace	Active Customers
1	Alibaba	903
2	Amazon	310
3	eBay	135
4	Etsy	96.3

Sources: Statista, Jungle Scout, and eBay.

Table 4: Ecommerce Marketplaces’ Customer Totals (in millions)

Marketplace	Customers
Alibaba	903
Amazon	310
eBay	134
Etsy	96.3

Sources: Statista and eBay.

Table 5: Ecommerce Marketplaces’ Website Metrics

Marketplace	Unique Monthly Visitors (in billions)	Average Visit Duration (in minutes)	Average Page Views per Visit
Amazon	2.64	7.25	9.62
eBay	0.659	6.51	6.80
Etsy	–	5.42	6.91
Walmart.com	–	–	6.47

What is an ecommerce marketplace?

An ecommerce marketplace is a website that offers lots of different products from a large variety of brands and sellers. It is a platform that connects buyers and sellers to facilitate transactions.

Who are the top ecommerce marketplaces in terms of market capitalization?

Amazon is the largest ecommerce marketplace in the world with a market capitalization of 1 trillion US dollars. China’s Alibaba is ranked second with a market cap of $211 billion, followed by three other Chinese marketplaces: Pinduoduo ($119 billion), Meituan ($100 billion), and Jingdong Mall ($70 billion).

Which ecommerce marketplace has the highest Gross Merchandise Volume (GMV)?

Chinese shopping marketplace Taobao (a subsidiary of Alibaba) is the leading marketplace with a GMV of $711 billion. Another Chinese site, Tmall, ranks second with a GMV of $672 and Amazon is third with GMV of $390 billion.

Which ecommerce marketplace has the most amount of active customers?

Alibaba is the marketplace with the most amount of active customers. The Chinese ecommerce giant has a massive 903 million customers, almost three times that of Amazon’s 310 million. eBay’s active customer base is 135 million customers and Etsy has 96.3 million active buyers.

What is the total sales of Amazon in 2022?

In 2022, Amazon total sales were $514 billion.

What percentage of businesses selling through online marketplaces have a profit margin of more than 20%?

A reported 55% of businesses selling through online marketplaces have a profit margin of more than 20%.

Which ecommerce marketplace has the most unique monthly visitors?

Amazon has 2.64 billion unique monthly visitors, which is more than four times that of eBay’s total of 659 million visitors each month.

Which ecommerce marketplace has the most page views per visit?

The average number of page views per visit on Amazon is 9.62, compared to 6.8 pages per visit on eBay, 6.91 pages per visit on Etsy and 6.47 pages per visit on Walmart.com.

What is the top marketplace seller on Etsy marketplace?

The top marketplace seller on the Etsy marketplace is PlannerKate1 with over 1.9 million sales of stationery and stickers.

Ecommerce consumer statistics

Statistic
2.14 billion digital buyers worldwide
52% of shoppers look for purchase inspiration on Amazon
70% of consumers read between 1 and 6 reviews before making an online purchase
45% of e-commerce transactions were made from digital or mobile wallets in 2020
81% of buyers do online research before making purchases
Almost 60% of all online shopping carts are abandoned
49% of consumers say this is a result of high extra costs at checkout
20.2% of digital buyers are aged between 25 and 34

How many digital buyers are there worldwide?

There are over 2.14 billion digital buyers worldwide, which accounts for almost half of all internet users globally.

Where do shoppers look for purchase inspiration?

According to Statista, 52% of shoppers look for purchase inspiration on Amazon, making it a key platform for businesses to build up their online customer base.

How many reviews do consumers read before making an online purchase?

70% of consumers read between 1 and 6 reviews before making an online purchase, making it important for businesses to encourage their customers to leave positive reviews.

What percentage of e-commerce transactions were made from digital or mobile wallets in 2020?

45% of e-commerce transactions were made from digital or mobile wallets in 2020, making online payments easier than ever before.

How many buyers do online research before making purchases?

81% of buyers do online research before making purchases, making it important for businesses to have a strong online presence and provide useful information about their products.

What percentage of online shopping carts are abandoned?

Almost 60% of all online shopping carts are abandoned, which presents a major challenge for businesses to address.

What is the main reason for cart abandonment?

According to a study by Baymard, 49% of consumers say that high extra costs at checkout are the main reason for cart abandonment, making it important for businesses to be transparent about all costs associated with a purchase.

Which age group has the highest amount of digital buyers?

The age group with the highest amount of digital buyers is 25-34 year olds, with just over 20% of online shoppers falling within this age range.

COVID-19 Ecommerce Statistics

Ecommerce Statistics	Data
Grocery Stores	20%-30% of grocery stores created an online store to accept online purchases at the peak of the pandemic
Proximity Mobile Payments	The number of people worldwide using proximity mobile payments has grown by 22% year over year since 2020. 1.35 billion people are expected to use proximity mobile payments in 2022, about 17% of the world’s population.
Social Commerce	In 2020, social commerce made up a total of 3.4% of all retail ecommerce sales. It is expected to grow three times as fast as traditional ecommerce globally, from $492 billion in 2021 to $1.2 trillion by 2025.
Recreational Goods Spending	Recreational goods spending increased by over 18% due to the closure of gyms, as people spent on home gym equipment.
US Ecommerce Market	The COVID-19 related boost in online shopping resulted in an additional $218 billion in sales in the US alone.
Global Ecommerce Sales	Predictions show that global ecommerce sales are likely to grow by double digits through 2023.

Q: How did the pandemic affect online shopping?

A: The pandemic pushed many brick-and-mortar businesses to move their businesses online. At the peak of the pandemic, 20%-30% of grocery stores created an online store to accept online purchases.

Q: What is proximity mobile payments?

A: Proximity mobile payments are mobile payments made by waving or tapping a smartphone, smartwatch, or other mobile device near a point-of-sale terminal.

Q: How popular are proximity mobile payments?

A: The number of people worldwide using proximity mobile payments has grown by 22% year over year since 2020. 1.35 billion people are expected to use proximity mobile payments in 2022, which is about 17% of the world’s total population.

Q: What is social commerce?

A: Social commerce is selling products directly on social media sites such as Facebook and Instagram.

Q: How much of ecommerce sales does social commerce make up?

A: In 2020, social commerce made up a total of 3.4% of all retail ecommerce sales. It is expected to grow three times as fast as traditional ecommerce globally, reaching $1.2 trillion by 2025.

Q: How did the pandemic affect the recreational goods market?

A: Recreational goods spending increased by over 18% during the pandemic because people spent on home gym equipment since gyms were forced to shut down. As people head back to gyms now, this is expected to slow down.

Q: Which country experienced the most significant benefit from the pandemic in terms of ecommerce sales?

A: The US ecommerce market experienced the most significant benefit from the pandemic, resulting in an additional $218 billion in sales in the US alone.

Q: How will ecommerce sales grow in the future?

A: Predictions show that global ecommerce sales are likely to grow by double digits through 2023.

US ecommerce statistics

Table 1: US Ecommerce Market Value Comparison (2017 vs. 2022)

Year	Ecommerce Market Value (USD billions)
2017	435
2022	875

Table 2: Top 6 Ecommerce Categories by Revenue (April 2021 – March 2022)

Category	Revenue (USD billions)
Consumer Electronics	219.33
Apparel and Accessories	203.75
Furniture and Decor	129.45
Health, Personal Care, and Beauty	111.03
Auto and Parts	86.26
Books, Music, and Video	54.76

Table 3: Top 5 Online Stores in the US by Net Sales (2021)

Rank	Online Store	Net Sales (USD billions)
1	Amazon	125.8
2	Walmart	46.5
3	Apple	26.1
4	Target	19.8
5	Home Depot	18.4

Table 4: Most Popular Ecommerce Search Engines in the US (2022)

Rank	Search Engine	% of Online Shoppers Starting Search
1	Amazon	61
2	Google	49
3	Walmart	32

Table 5: US Ecommerce Sales and Growth Forecast

Year	Ecommerce Sales (USD billions)	% of All Retail Sales	Yearly Growth Rate
2022	1,034.1	14.6	N/A
2023	1,158.6	16.2	6.8%
2024	1,295.9	18.0	6.2%
2025	1,447.6	19.8	5.9%
2026	1,614.1	21.6	5.7%
2027	1,796.8	23.3	5.6%

How much were US ecommerce sales in 2022?

US ecommerce sales in 2022 were $875 billion, which is twice the amount of sales since 2017.

What are the most popular ecommerce retail product categories in the US?

The three most popular ecommerce retail product categories in the US are clothing, shoes, and consumer electronics.

What are the top five ecommerce categories in the US based on revenue generated?

The top five ecommerce categories in the US based on revenue generated from April to March 2021 are consumer electronics, apparel and accessories, furniture and decor, health, personal care, and beauty, and auto and parts.

Which ecommerce search engine is the most popular in the United States?

Amazon is the most popular ecommerce search engine in the United States, with 61% of US consumers starting their online shopping searches on Amazon.

What is the estimated percentage of US ecommerce sales out of all retail sales in 2022?

In 2022, US ecommerce sales were estimated at $1,034.1 billion, which represents 14.6% of all retail sales.

What is the forecasted yearly growth rate for US ecommerce sales from 2023 to 2027?

The forecasted yearly growth rate for US ecommerce sales is expected to average out at 11.5% over the four-year period from 2023 to 2027.

What are the top five online stores in the US based on net sales?

The top five online stores in the US based on net sales are Amazon, Walmart, Apple, Target, and Home Depot. Amazon leads with $125.8 billion in net sales in 2021.

Email eCommerce Statistics

Statistics	Findings
ROI	Email has the highest ROI among all marketing campaigns.
Customer Preferences	61% of consumers prefer to be contacted by brands via email.
Revenue	Email marketing yields $44 for each $1 spent for a 4400% ROI.
Welcome Emails	58% of the top 1,000 US online retailers send welcome emails.
Segmented Campaigns	Segmented campaigns to email subscribers drive a 760% increase in revenue.
Holiday Sales	Email marketing was responsible for 24% of holiday sales during the 2018 eCommerce season.
Nonprofits	Nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails.
Transactional Emails	Transactional emails get 8x more opens and clicks than any other type of email campaign and make 6x the money.
eCommerce Sales	Email marketing contributes to 20% of traffic driving eCommerce sales.
Purchase Intent	60% of consumers say they’ve made a purchase as the result of an email marketing message they received.
Abandoned Cart Emails	Abandoned cart emails have an average open rate of 45%.

Q: Why is email marketing important for eCommerce businesses?

A: Email marketing has the highest ROI out of all other marketing campaigns, making it a crucial tool for growing an eCommerce business. It generates leads and helps nurture customer relationships.

Q: What is the biggest reason for success in B2B eCommerce email campaigns?

A: B2B eCommerce email campaigns are successful because they provide compelling content for each stage of the customer journey.

Q: Do consumers prefer to be contacted by brands via email?

A: Yes, 61% of consumers prefer to be contacted by brands via email.

Q: What is the ROI of email marketing?

A: Email marketing yields $44 for each $1 spent, resulting in a 4400% ROI.

Q: Do top US online retailers send welcome emails?

A: Yes, 58% of the top 1,000 US online retailers send welcome emails.

Q: How effective are segmented campaigns to email subscribers?

A: Segmented campaigns to email subscribers drive a 760% increase in revenue.

Q: How much did email marketing contribute to holiday sales during the 2018 holiday eCommerce season?

A: Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season.

Q: How much do nonprofits lose in donations due to spam filters blocking fundraising campaign emails?

A: Nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails.

Q: What type of email campaign gets the most opens and clicks?

A: Transactional emails get 8x more opens and clicks than any other type of email campaign and make 6x the money.

Q: How much does email marketing contribute to eCommerce sales?

A: Email marketing contributes to 20% of traffic driving eCommerce sales.

Q: How effective are abandoned cart emails?

A: Abandoned cart emails have an average open rate of 45%.

Ecommerce advertising statistics

Here are the ecommerce advertising statistics presented in a professional format using tables:

Statistic	Value	Source
Digital advertising market worth in 2023	$701.2 billion	Statista
Market volume of ‘search advertising’ in 2023	$296.70 billion	Statista
Digital ad spend in the US in 2023	$297.40 billion	Statista
Mobile advertising spend in 2021	$295 billion	data.ai
Year-on-year increase in mobile advertising spend	23%	data.ai

Statistic	Percentage	Product Category	Source
Products on sale in ‘pay per click’ campaigns	26%	All	User Guiding
Products on sale in ‘pay per click’ campaigns	37%	Fashion and Health and Beauty	User Guiding
Ecommerce products advertised globally that are out of stock	16.66%	All	User Guiding
Advertised products categorised as ‘new’	99.01%	All	User Guiding
Advertised products that are used or refurbished	18%	Electronics	User Guiding
Ads for previously used video game consoles	34.68%	Video Game Consoles	User Guiding

Q: What is the estimated worth of the digital advertising market in 2023?

A: The digital advertising market is expected to be worth $701.2 billion in 2023.

Q: Which is the largest segment in the digital advertising market?

A: ‘Search advertising’ is the largest segment in the digital advertising market, with an estimated market volume of $296.70 billion this year.

Q: Which country generates the largest digital ad spend?

A: The US generates the largest digital ad spend, with an expected total of $297.40 billion in 2023.

Q: How much was spent on mobile advertising in 2021?

A: $295 billion was spent on mobile advertising in 2021, representing a year-on-year increase of 23%.

Q: What percentage of products advertised in ‘pay per click’ campaigns are on sale?

A: Over 26% of products advertised in ‘pay per click’ campaigns are on sale. For Fashion and Health and Beauty products, up to 37% of products feature discounted pricing.

Q: What percentage of ecommerce products advertised globally are out of stock?

A: Remarkably, 16.66% of ecommerce products advertised globally are actually out of stock.

Q: What percentage of advertised products in the electronics sector are used or refurbished?

A: Almost 18% of advertised products in the electronics sector, such as computers, phones, and audio equipment, are used or refurbished.

Q: What percentage of ads for video game consoles are for previously used items?

A: 34.68% of ads for video game consoles are for previously used items.

Ecommerce Statistics: The Ecommerce Platforms 2023

Table 1: Ecommerce Platform Market Share

Ecommerce Platform	Market Share
Shopify	26%
WooCommerce	12%
Salesforce	12%
BigCommerce	12%
Wix	12%
Squarespace	9%

Source: TrustRadius

Table 2: Ecommerce Platform Usage Statistics

Ecommerce Platform	Number of Stores
Shopify	1.7 million
WooCommerce	5 million

Source: Shopify (for Shopify), WordPress (for WooCommerce)

Table 3: Funding of Up-and-Coming Ecommerce Platform

Ecommerce Platform	Funding Amount
Flipkart	$3.6 billion

7. There are over 12 million – 24 million ecommerce websites on the internet. 

8. WooCommerce (33.20% market share) and Squarespace (14.45%) are the most popular ecommerce software platforms on the internet. 

What is the most popular ecommerce platform?

According to TrustRadius, Shopify is the most popular ecommerce platform with a 26% market share. It is a well-known ecommerce solution that is used by around 1.7 million stores globally.

How many ecommerce sites use Shopify?

Around 1.7 million ecommerce sites use Shopify, according to their about page. All of these stores have made at least $200 selling goods online, and Shopify is used in over 170 countries worldwide.

What is WooCommerce and how popular is it?

WooCommerce is an ecommerce plugin that can be used in conjunction with WordPress sites to create functional and high-converting online stores. According to the WordPress plugin directory, WooCommerce has been downloaded over 5 million times to date, and according to TrustRadius, it has around a 12% share of the ecommerce software market.

What are some other popular ecommerce platforms?

Salesforce Commerce Cloud, BigCommerce, and Wix each command a 12% share of the ecommerce software market, according to TrustRadius. Squarespace has a 9% share of the market and is becoming more popular with businesses looking for an easy-to-use platform with ecommerce functions.

What is Flipkart and how much funding did it secure this year?

Flipkart is an up-and-coming ecommerce platform based in India. It reportedly secured $3.6 billion in funding this year, which is a positive sign and could help it become one of the big players in the ecommerce software industry.

9. Online businesses using a CRM tool can increase their retail sales by 29%.
10. 61% of online consumers say search and navigation are the most important element of online shopping. 

11.  0.1 seconds improvement in site speed leads to an 8.4% increase in conversion, and increase in average order value by 9.2%. 

Ecommerce Statistics 2023: Habits and Characteristics of Online Shoppers

Statistic	Percentage
Small to mid-sized businesses that say offering free shipping increases profits	46.5% (MCM)
Cart abandonment rate with account creation required during checkout	23% (Baymard Institute)
Average cart abandonment rate across all industries	69.89% (Baymard Institute)
Exit-Intent popups’ effectiveness in recovering abandoning visitors	53% (OptinMonster)
Abandonment rate increase due to slow-loading sites	75% (Baymard Institute)
Product category with highest abandonment rate	Clothing: 40%, Tech: 18%, Home Products: 16% (OptinMonster)
Conversion rate increase with optimized checkout design	35% (Baymard Institute)
Estimated total loss due to cart abandonment	$3 billion per year (Disruptive Advertising)
Cart abandonment rates by device	Mobile: 78%, Tablets: 70%, Desktops/Laptops: 67% (OptinMonster)
Biggest reason for cart abandonment	Extra costs that are too high (Baymard Institute)

12. 80% of consumers are more likely to purchase a product when offered free shipping. “Free shipping” tag increases conversion rates by 50% and online sales by 10%.

13. 91% of customers are more likely to purchase from a brand that recognizes, remembers, and provides relevant recommendations and offers. 

How does offering free shipping affect eCommerce businesses?

• 46.5% of small to mid-sized businesses say that offering free shipping increases their profits. (MCM)

How does requiring account creation during checkout impact cart abandonment?

• Requiring account creation during checkout causes 23% of people to abandon their carts immediately. (Baymard Institute)

What is the average cart abandonment rate across all industries?

• The average cart abandonment rate across all industries is 69.89%. (Baymard Institute)

How effective are Exit-Intent popups in recovering abandoned carts?

• Exit-Intent popups have helped recover 53% of abandoning visitors. (OptinMonster)

How does site loading speed impact cart abandonment?

• Slow-loading sites increase the abandonment rate by 75%. (Baymard Institute)

Which products have the highest abandonment rates?

• The product with the highest abandonment rate is clothing (40%), followed by tech (18%), and home products (16%). (OptinMonster)

How much can eCommerce sites increase conversion rates with an optimized checkout design?

• eCommerce sites can gain a 35% increase in conversion rates with an optimized checkout design. (Baymard Institute)

How much revenue do eCommerce sites potentially lose due to cart abandonment?

• At the average abandonment rate of nearly 70%, eCommerce sites could be losing a total of $3 billion a year. (Disruptive Advertising)

What devices have the highest cart abandonment rates?

• Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%), and desktops/laptops (67%). (OptinMonster)

What is the biggest reason for shopping cart abandonment?

• The biggest reason for shopping cart abandonment is extra costs that are too high. (Baymard Institute)

Ecommerce stats for NFTs

Statistic	Source
Total market capitalization of NFTs	$11.3B
Projected NFT market capitalization by 2030	$231B
Percentage of recorded NFT sales for items worth less than $200	50%
Year of the first NFT minted	2014
Sale price of Quantum at Sotheby’s in May 2021	$1.47M
Sale price of ‘The Merge’ by Pak in December 2021	$91.8M
Projected rapid growth of the NFT market between 2023 and 2030	Yes
The first purely digital artwork sold by a major auction house	Everydays — The First 5000 Days” by Beeple
Percentage of affluent Asian consumers who bought an NFT	>12%
Countries with the highest number of Google searches for NFTs	China, Hong Kong, Singapore
Percentage of Americans who own an NFT	4%
Percentage of people in the UK who do not know what an NFT is	80%
Percentage of Americans who do not know what an NFT is	70%

What is the average value of NFT sales?

50% of all recorded NFT sales are for items worth less than $200.

What is the most expensive NFT ever sold?

‘The Merge’ by Pak is considered the most expensive NFT ever sold, which sold for $91.8 million in December 2021.

What is the growth forecast for the NFT market?

The NFT market is projected to have rapid growth between 2023 and 2030.

What is the history of NFTs?

The first NFT ever created is the artwork ‘Quantum’ by Kevin McCoy and Anil Dash in May 2014, which sold for $1.47 million at Sotheby’s after seven years.

What are the regions where NFTs are popular?

NFTs are particularly popular in Asia, where more than 12% of affluent consumers have bought an NFT, and people in China, Hong Kong, and Singapore make the highest number of Google searches for NFTs.

What is the percentage of Americans who own an NFT?

4% of Americans own an NFT.

How many people know what NFTs are?

80% of people in the UK and 70% of Americans do not know what an NFT is.

Ecommerce Statistics By Industry

Table 1: Ecommerce Growth Rates for Clothing and Apparel (2017-2021)

Region	Growth Rate
United States	8.1%
Europe	8.7%
China	14.1%

Table 2: Expected Ecommerce Sales Growth by Category (2022)

Category	Expected Growth Rate
Apparel and Accessories	18.9%

Table 3: Forecasted Ecommerce Fashion Sales in the US (2021-2025)

Year	Ecommerce Fashion Sales (in billions)
2021	$180
2025	$295

Table 4: Ecommerce Statistics for Beauty and Personal Care (2020-2023)

Year	Online Retail Sales (in billions)	YoY Growth Rate
2020	$332	28.5%
2023	N/A	48%

Table 5: Forecasted Ecommerce Entertainment Sales (2019-2027)

Year	Estimated Value of Ecommerce Entertainment Sales (in billions)	Growth Rate
2019	$183	N/A
2027	$652.5	356.5%

Table 6: Sales Growth Rates for Home Goods and Outdoor Equipment (2020)

Category	Growth Rate
Home repair tools and equipment	8%
Outdoor living furnishings and gardening equipment	9%

Table 7: Consumer Electronics Ecommerce Sales (2020)

Category	Revenue (in billions)
Electronics in the US	$117
Amazon Electronics Sales	$61.4

Table 8: Consumer Electronics Total Retail Sales (2020)

Category	Percentage of Total Retail Sales
Computer and Consumer Electronics	53.2%

What are the biggest ecommerce industries?

The biggest ecommerce industries include fashion, beauty and personal care, entertainment, household goods, and electronics.

How much do people spend on fashion-related items online?

It’s expected that the average online shopper will spend $921 on fashion-related items in 2022.

Is fashion a growing ecommerce sector?

Yes, fashion is one of the fastest-growing sectors. Between 2017 and 2021, ecommerce clothing and apparel growth rates were 8.1% in the United States, 8.7% in Europe, and 14.1% in China. By the end of 2022, apparel and accessories will be the fastest-growing category in ecommerce sales, increasing by an expected 18.9%.

How much are ecommerce fashion sales expected to reach in the US by 2025?

Ecommerce fashion sales in the US are expected to reach over $295 billion by 2025, up from $180 billion in 2021.

Is beauty and personal care a popular ecommerce industry?

Yes, the beauty and personal care online market is predicted to increase by 48% by 2023. Personal care online retail sales generated $332 billion in 2020, a massive increase from 2019, growing by 28.5%.

What are the fastest-growing entertainment niches in ecommerce?

The fastest-growing entertainment niches in ecommerce are books, music, and video. An estimated 95.6% of Americans aged 13 and older listen to some form of audio (music, podcast, etc.) every day, and the average American reads an average of 12 books per year. Print book sales have increased by more than 8.9% since the start of the pandemic in 2020.

Did household goods see growth during the pandemic?

Yes, DIY home projects grew in popularity during the pandemic, and so did the tools and products needed to complete those projects. Home repair tools and online equipment retailers saw an 8% growth rate in sales in 2020. The outdoor home landscape niche also saw decent growth, with outdoor living furnishings and gardening equipment sales growing by 9%.

Is electronics a popular ecommerce category?

Yes, consumer electronics is a popular category that dominates the ecommerce world. Electronics in the US generated $117 billion of revenue in 2020, which was 22% of the entire ecommerce market. Computer and consumer electronics account for 53.2% of the total retail sales in the US.

Ecommerce Statistics 2023: Role of Social Media and Marketing Channels

Statistic	Percentage/Number
US shoppers consult social media before buying gifts	25%
Online stores with social media presence have more sales	32%
Average Facebook posts published by eCommerce sites	4.55/week
Consumers relying on social networks for purchasing decisions	74%
Orders from social media sites that come from Facebook	85%
Marketers sharing video content on LinkedIn in 2021	65%
Likes on social media posts with photos compared to those without	53% higher
Comments on social media posts with photos compared to those without	104% higher
Click-through rates on social media posts with photos compared to those without	84% higher
Instagram users who have taken action after viewing an ad post	75%
Average order value of customers referred from Instagram	$65.00
Average order value of customers referred from Facebook	$55.00
Average order value of customers referred from Twitter	$46.00
Average order value of customers referred from YouTube	$38.00
Engagement on social media posts with 80 characters or less	66% higher

14. Only 54% of online stores have multichannel capabilities. As much as 95% of online businesses do not know the importance of multichannel marketing.
15. 74% of customers rely on social media for their purchasing decisions. 78% of customers are influenced by the company’s social posts.
16. 54% of US customers have discovered a small business via social media in 2021 alone.

17. Younger generations prefer searching for a product on social media platforms (52.3%) than search engines (51.3%).

What is the impact of social media on eCommerce sales?

Social media has a significant impact on eCommerce sales. In fact, online stores with a social media presence have an average of 32% more sales than those that don’t.

Do people consult social media before making gift purchases?

Yes, 25% of US shoppers consult social media before buying a gift for friends and family.

How often do eCommerce sites publish on Facebook?

The average eCommerce site publishes 4.55 posts a week on their Facebook page.

Do consumers rely on social networks to make purchasing decisions?

Yes, 74% of consumers rely on their social networks to make purchasing decisions.

Which social media platform generates the most orders?

Facebook generates the most orders, with 85% of orders from social media sites coming from Facebook.

What type of content receives the most engagement on social media?

Posts with photos receive 53% more Likes, 104% more comments, and 84% higher click-through rates than posts without photos.

Does video content have an impact on social media engagement?

Yes, the number of marketers sharing video content on LinkedIn rose to 65% in 2021.

Do social media advertising posts lead to website visits?

Yes, 75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post.

Which social media platform has the highest average order value?

Instagram has the highest average order value, with customers referred from Instagram having an average order value of $65.00, followed by Facebook ($55), Twitter ($46), and YouTube ($38).

What is the ideal character length for social media posts?

Social media posts with 80 characters or less get 66% more engagement.

Ecommerce Statistics By Country

Country	Ecommerce Market 2021
China	$2.1 Trillion
United States	$843 Billion
United Kingdom	$169 Billion
Japan	$144 Billion
South Korea	$120 Billion

What countries have the biggest adoption of ecommerce shopping?

China leads the world in ecommerce and online shopping adoption, followed by the United States, United Kingdom, Japan, and South Korea.

Why is ecommerce booming in China?

There are several reasons for the explosion of ecommerce in China, including faster internet speeds, huge smartphone adoption, consumer confidence in online shopping, more trusted ecommerce platforms, and safe ways to pay such as Alipay and WeChat pay.

What is the total ecommerce market size in China?

In 2021, the Chinese ecommerce market was worth $2.1 trillion, and it is expected to reach over $3.3 trillion by 2025.

What is the biggest ecommerce platform in China?

As of now, Alibaba has the largest market share in China, handling nearly $1.12 trillion in merchandise sales, which accounts for 51% of the market.

How much is the ecommerce market size in the United States?

The ecommerce market size in the United States was $843 billion in sales in 2021, and it is set to continue to grow for years to come.

What percentage of US citizens shop online?

About 79% of US citizens already shop online, which means that ecommerce market penetration is already high.

What is the total ecommerce market size in the United Kingdom?

In 2021, the total ecommerce market size in the UK was $169.02 billion.

What percentage of UK citizens shop online?

Approximately 74.3% of all UK citizens shop online, which is a high market penetration for ecommerce.

What is the annual growth rate for retail ecommerce sales in the UK?

Experts predict that retail ecommerce sales in the UK will only grow at an annual rate of 5.16% from 2021 to 2025.

What is the projected total ecommerce revenue from retail sales in Canada by 2025?

Ecommerce revenue from retail sales in Canada is projected to exceed $90 billion by 2025.

What are the biggest drivers for online sales for Canadians?

The cost of items and savings are the two critical factors that most Canadians consider before purchasing online versus purchasing from a physical store.

What is the biggest category for ecommerce transactions in Japan?

The biggest category for ecommerce transactions in Japan is travel.

Why is ecommerce growth relatively slow in Japan?

Japan has an ageing population, and while older people are adopting ecommerce shopping slowly, they still purchase most products from physical stores. Additionally, Japanese online shoppers are slow to take up digital payment methods, preferring to pay using credit or debit cards.

Payment methods popular with eCommerce customers

Table: Payment Methods Popular with eCommerce Customers

Payment Method	Percentage
Debit Cards	43%
Credit Cards	35%
Store Credit Cards	9%
Check	5%
PayPal (and eWallets)	3%
Charge Card	2%
Gift Cards (Pre-paid)	1%

Q: What are the most popular payment methods used by eCommerce customers?

A: According to recent data, the most popular payment methods used by eCommerce customers are debit cards, credit cards, PayPal (and other online eWallets), charge cards, checks, gift cards, and store credit cards.

Q: What percentage of eCommerce customers use debit cards?

A: Approximately 43% of eCommerce customers use debit cards as their preferred payment method.

Q: How many eCommerce customers use credit cards for payments?

A: Credit cards are the second most popular payment method, with 35% of eCommerce customers using them.

Q: What percentage of eCommerce customers use PayPal?

A: Only 3% of eCommerce customers use PayPal or other online eWallets for payments.

Q: What is the least popular payment method for eCommerce customers?

A: The least popular payment methods for eCommerce customers are gift cards (pre-paid) and charge cards, both accounting for only 1-2% of payments.

Q: Are store credit cards a popular payment method for eCommerce customers?

A: Store credit cards are used by 9% of eCommerce customers as their preferred payment method.

Q: Why is it important to offer multiple payment options on check-out pages?

A: The check-out page is critical to conversions, and not offering multiple payment options could result in losing out on potential buyers. Therefore, it is important to prioritize and add different payment options to cater to a variety of customers.

Ecommerce Trends That Are Powering Online Retail Forward in 2023

Table 1: Mobile Ecommerce Statistics

Statistics	Data
Percentage of people who regularly shop online on mobile	> 90%
Number of mobile users who purchase online in the US	232 million
Reasons why mobile ecommerce is trending	Time-saving and convenient
Major issues hindering mobile shopping	Links/buttons too small to click and security

The second table presents statistics on the popularity of digital payment methods for online purchases, highlighting the most popular digital payment services worldwide and the primary payment methods accepted by ecommerce stores.

• Amazon will corner 41% of the US retail ecommerce market in 2021.

Table 2: Digital Payment Statistics

Digital Payment Service	Users
AliPay	1.3 Billion
WeChat Pay	1.2 Billion
Apple Pay	570 Million
PayPal	392 Million
Google Pay	150 Million
Zelle	86 Million
Digital Currencies	82 Million
Venmo	52 Million
Amazon Pay	40 Million
Cash App	30 Million

The table also reveals that Visa, MasterCard, and PayPal are the primary payment methods accepted by ecommerce stores, and that 99.9% of ecommerce sites accept Visa and MasterCard, while 72% of them accept PayPal.

The third table shows consumer behavior statistics in terms of when and why people purchase online. The table presents the most common reasons why people choose to shop online and the main reason why people avoid purchasing online. The table also indicates the locations where people frequently make online purchases.

Table 3: Consumer Behavior Statistics

Reasons for online shopping	Percentage of people
Free Delivery	53%
Coupons & Discounts	41%
Reviews From Other Customers	35%
Easy Return Policies	33%
Quick & Easy Checkout Process	30%
Next Day Delivery	28%
Loyalty Points	27%
Lots Of Positive Comments On Social Media	22%
Knowing Products Are Environmentally Friendly	21%
Ability To Buy With Interest-Free Payment Options	20%
Reasons why people avoid purchasing online	Lack of free shipping
Locations where people frequently make online purchases	Bed, office, bathroom or car

18. 3D models on product pages increase conversion rates by 250%. 44% of customers are more likely to add the product to their cart, and 27% are more likely to purchase it.
19. 35% of customers will frequently shop online if they can virtually (via AR) try the product. Plus, 22% are less likely to visit a physical store.
20. chatbots for customer support, voice search, and AI are other major focus areas of the present online businesses. 
21. Amazon Saw Almost 3.68 Billion Monthly Visitors in 2020, Making it a Top Online Retailer Worldwide.

What are the current trends in ecommerce?

As technology advances, so does ecommerce. It is a constantly evolving industry. Here are some ecommerce statistics highlighting the current trends in the industry:

1. Mobile Ecommerce: Mobile ecommerce is on the rise. Over 90% of people regularly use a smartphone for online shopping. 79% of smartphone users have purchased a product or service using their mobile device in the last 6 months. Shopping apps rank 9th on Android and 5th for IOS users as the most popular apps on the app stores. The biggest issues with mobile shopping are links/buttons that are too small to click and security.
2. Digital Payment: Digital payment methods are growing in popularity with 49% of users worldwide regularly using digital payments for online purchases and shopping. Digital wallets and mobile wallets are the most popular forms of digital payments. In the United States, Visa, MasterCard, and PayPal are the primary payment methods accepted by ecommerce stores. However, services like Apple Pay and Google Pay are also becoming a big part of ecommerce payments for both customers and merchants.
3. Consumer Behaviour: Contrary to popular belief, most people do not shop online while sitting at their computer. In fact, 43% of online buyers make purchases in bed, 23% at the office, and 20% in the bathroom or car. The most common reason people avoid purchasing online is the lack of free shipping. The top reasons why people choose to shop online include free delivery, coupons and discounts, reviews from other customers, easy return policies, quick and easy checkout process, next-day delivery, loyalty points, positive comments on social media, environmentally friendly products, and ability to buy with interest-free payment options.

Ecommerce stores should focus on providing great content to improve ecommerce SEO and drive sales. Personalised content can increase revenue by over 25% and make customers 110% more likely to add more items to their basket.

• 25% of consumers still prefer to buy products in-store.

What Do These Ecommerce Statistics Mean for Your Online Business?

Clearly, the world is moving towards digital as the internet access rate is increasing every second. And while the pandemic has triggered online shopping behaviors, global internet users appreciated shopping online even before. 

However, the time for ecommerce is now, and it is critical. Moreover, given anyone can bring their business online with the help of ecommerce website builders, it is easy to open online shops. 

Nevertheless, as underlined earlier, online businesses should also embrace the technologies that allow them to connect with the customer, as customer experience matters to the users more than anything. (ACSI fell to 79). 

Moreover, social shopping is a serious thing now, accounting for 3.4% of all ecommerce transactions. So, social media presence is not an option anymore.

Additionally, post-pandemic ecommerce is preferred omnichannel, and it is a requirement for survival.