Have you ever heard of a pizza restaurant chain named “Pepperoni Hug Spot”? Well, you probably haven’t, and that’s because it’s a fictional chain created solely for an AI-generated commercial.
That’s right! The commercial, titled “Pepperoni Hug Spot,” was created entirely with AI tools, including the script, music, and video content.
The commercial is a unique blend of conventional pizza advertising clichés and the bizarre style of modern AI art.
The AI artist, “Pizza Later,” used GPT-4 to generate the script, Midjourney to create the images used in the spot, Runway Gen-2 for the video clips, Eleven Labs for the distinctive voice-over, and Soundraw AI for the music.
The whole production process took only three hours, as reported by Pizza Later.
The Process Behind the First AI-Generated Commercial
Pizza Later, who refers to himself as an AI artist on Twitter, created “Pepperoni Hug Spot” using only AI tools. He used GPT-4 to generate the script, which includes the restaurant’s name and tagline, “Like family, but with more cheese.”
Pizza Later specifically asked for a trashy script, and GPT-4 delivered a script that embodied all the clichés expected from a conventional pizza ad. The script was assembled using Adobe After Effects.
For the images, Pizza Later used Midjourney to create the pizza pattern and the exterior of the restaurant. For the short video clips, he used Runway Gen-2, a recently released text-to-video model.
Finally, Pizza Later used Eleven Labs to voice-over the commercial, and Soundraw AI was used to create the music.
The Unique Aesthetic of the AI-Generated Commercial
The “Pepperoni Hug Spot” commercial is a perfect example of the distinctive style of modern AI art.
It has all the clichés you would expect from a conventional pizza ad, but with a bizarre twist that makes it look like a Tarantino-style drug horror trip. The ad features edible plates, far too many fingers, wide-open mouths, and “secret ingredient” toppings that you would rather not know about.
It’s a strange but entertaining mix that perfectly showcases the creative potential of AI tools.
The Power of AI Tools in Video and Advertising Industries
In all its whimsy, the “Pepperoni Hug Spot” commercial demonstrates the power of today’s AI tools to quickly generate ideas and turn them into prototypes.
As text-to-video models continue to improve, generative AI could become a valuable tool in the video and advertising industries.
Although a commercial like “Pepperoni Hug Spot” could be produced using stock video from video databases, AI tools offer more creative freedom, allowing producers to experiment with new ideas and create unique visuals that capture the audience’s attention.
“Pepperoni Hug Spot” is the first AI-generated commercial created exclusively with AI tools. It was created by an AI artist named “Pizza Later” for a fictional pizza restaurant chain.
Pizza Later used a variety of AI tools to create the commercial, including GPT-4 for generating the script, Midjourney for generating the pizza pattern and exterior of the restaurant, Runway Gen-2 for generating short video clips, and Eleven Labs for the voice-over.
Pizza Later says the entire production process took about three hours.
The commercial demonstrates the power of today’s AI tools to quickly generate ideas and turn them into prototypes. It also shows how generative AI can offer more creative freedom than choosing from stock clips or other pre-existing media.
It’s hard to say for sure, but as the visual quality and accuracy of text-to-video models continues to improve, generative AI could become a valuable tool in the video and advertising industries. However, there will always be a need for human creativity and input in these fields.
The “Pepperoni Hug Spot” commercial is a groundbreaking achievement in the world of advertising and AI art.
The AI-generated commercial is a unique blend of conventional advertising clichés and the bizarre style of modern AI art.
The commercial showcases the potential of AI tools to quickly generate ideas and turn them into prototypes, and it demonstrates the creative freedom that AI tools offer to video and advertising industries.
The “Pepperoni Hug Spot” commercial may be like family, but with more cheese, and it’s also proof that AI is slowly but surely taking over the world of advertising.