Florists are professionals who arrange and sell flowers, plants, and other decorative items. The florist industry is a highly competitive and dynamic market that has been growing steadily over the years.
According to IBIS World, the floral industry’s revenue was $34.8 billion in 2021, and it is expected to grow at a CAGR of 1.9% from 2021-2026.
Key Florist Statistics 2023 – MY Choice
- There are approximately 29,000 florist businesses in the United States.
- The floral industry generates an estimated $34.3 billion in annual revenue.
- The average cost of a floral arrangement is $50-$80.
- The most popular flower for Valentine’s Day is the rose, with approximately 250 million roses sold on this holiday alone.
- 40% of all flowers sold are roses.
- 80% of all flowers sold are imported from countries such as Ecuador, Colombia, and the Netherlands.
- Mother’s Day is the second most popular holiday for flower purchases, with approximately $2.4 billion spent on flowers each year.
- The average wedding in the United States spends $2,000 on flowers alone.
- The most popular wedding flower is the rose, followed by the peony and hydrangea.
- Approximately 35% of all flowers sold are for personal use, while 65% are sold for special events and occasions.
Table 1: Global Flower Market Statistics
|Year||Estimated Market Size (in million USD)||CAGR|
Table 2: Flower Market Share by Country
*All other international providers combined provide more than 1% of the market.
Table 3: Online Flower Shops Industry Market Size
|Year||Market Size Growth Rate|
Table 4: Florist Latest Statistics
|Number of roses produced for Valentine’s Day||250 million|
|Market share of top flower for 2019||31.3%|
|Mother’s Day gifts that were flowers (2018)||69%|
|Percentage of mothers who want flowers for Mother’s Day||32%|
|Florist gender distribution||77.2% women, 22.8% men|
|Average age of Florists||40+ years old|
|Most common education degree among Florists||Bachelors (36%)|
|Average length of time Florists stay in their job||1-2 years (32%)|
|Most common foreign language spoken among Florists||Spanish (62.0%)|
|Floral designer hourly wage in the US||$13.48|
|Top 10% highest paid Florists||$85,000 or more|
Table 5: Other Flower Industry Statistics
|US floral industry worth||$5 billion|
|US online flower shop industry growth rate (2015-2020)||8.5%|
|Colombia’s share of flowers sold in the US||70%|
|Country’s flower retailing industry growth rate (2015-2020)||0.5%|
|Number of flower retailing companies in Canada||2,822|
|Number of employees in Canadian flower retailing industry||5,054|
|Median industry growth rate of Canada’s cut flower industry (2015-2020)||5.1%|
Floral Industry Overview
- The global floral industry is worth over $100 billion.
- The United States floral industry generates over $35 billion in revenue annually.
- The average revenue for a floral shop in the United States is $325,000 per year.
Florist Business Trends
- Online sales account for 25% of florist sales in the United States.
- The top floral product sold online is the bouquet.
- Same-day delivery is the most popular delivery option for online floral purchases.
- Subscription services are becoming increasingly popular for floral purchases.
- Personalization is a growing trend in the floral industry, with customers seeking customized arrangements and experiences.
- Sustainability is becoming an important consideration for customers, with many seeking eco-friendly and locally sourced floral products.
- Mobile devices account for 60% of online floral purchases.
Florist Sales and Marketing
- Mother’s Day is the busiest day of the year for florists, accounting for 25% of annual sales.
- Valentine’s Day is the second busiest day of the year for florists, accounting for 23% of annual sales.
- The average order value for Valentine’s Day floral purchases is $86.
- The average order value for Mother’s Day floral purchases is $72.
- Social media is an important marketing channel for florists, with Instagram being the most popular platform.
- Google My Business is an important tool for florists, with 50% of local searches resulting in a visit to the store within 24 hours.
- Email marketing is an effective way for florists to drive sales and customer engagement.
- The use of chatbots and AI technology is growing in the floral industry, with many florists using these tools to improve customer service and sales.
Florist Industry Challenges
- Labor is the largest expense for florist businesses, accounting for 30% of total costs.
- The shortage of skilled florists is a growing challenge for the industry.
- The cost of goods is rising, making it difficult for florists to maintain profit margins.
- Competition from supermarkets and online retailers is a challenge for traditional florist businesses.
- Weather-related events can have a significant impact on floral sales and production.
- Shipping and transportation costs can be a significant expense for florists.
Florist Industry Opportunities
- The growing popularity of subscription services provides an opportunity for florists to increase customer loyalty and recurring revenue.
- Increasing demand for eco-friendly and locally sourced floral products presents an opportunity for florists to differentiate themselves and appeal to environmentally conscious customers.
- Offering additional services, such as event planning and design, can increase revenue for florists.
- Partnerships with wedding and event planners can provide a steady stream of business for florists.
- The use of data analytics can help florists make more informed business decisions and improve sales and profitability.
- Collaborating with other local businesses, such as gift shops and restaurants, can help florists increase visibility and drive sales.