Florists are professionals who arrange and sell flowers, plants, and other decorative items. The florist industry is a highly competitive and dynamic market that has been growing steadily over the years.

According to IBIS World, the floral industry’s revenue was $34.8 billion in 2021, and it is expected to grow at a CAGR of 1.9% from 2021-2026.

Key Florist Statistics 2023 – MY Choice

  • There are approximately 29,000 florist businesses in the United States.
  • The floral industry generates an estimated $34.3 billion in annual revenue.
  • The average cost of a floral arrangement is $50-$80.
  • The most popular flower for Valentine’s Day is the rose, with approximately 250 million roses sold on this holiday alone.
  • 40% of all flowers sold are roses.
  • 80% of all flowers sold are imported from countries such as Ecuador, Colombia, and the Netherlands.
  • Mother’s Day is the second most popular holiday for flower purchases, with approximately $2.4 billion spent on flowers each year.
  • The average wedding in the United States spends $2,000 on flowers alone.
  • The most popular wedding flower is the rose, followed by the peony and hydrangea.
  • Approximately 35% of all flowers sold are for personal use, while 65% are sold for special events and occasions.

Florist Stats

Table 1: Global Flower Market Statistics

YearEstimated Market Size (in million USD)CAGR

Table 2: Flower Market Share by Country

CountryMarket Share
United States15%
United Kingdom10%
Washington, US6%
Other countries*37%

*All other international providers combined provide more than 1% of the market.

Table 3: Online Flower Shops Industry Market Size

YearMarket Size Growth Rate

Table 4: Florist Latest Statistics

Number of roses produced for Valentine’s Day250 million
Market share of top flower for 201931.3%
Mother’s Day gifts that were flowers (2018)69%
Percentage of mothers who want flowers for Mother’s Day32%
Florist gender distribution77.2% women, 22.8% men
Average age of Florists40+ years old
Most common education degree among FloristsBachelors (36%)
Average length of time Florists stay in their job1-2 years (32%)
Most common foreign language spoken among FloristsSpanish (62.0%)
Floral designer hourly wage in the US$13.48
Top 10% highest paid Florists$85,000 or more

Table 5: Other Flower Industry Statistics

US floral industry worth$5 billion
US online flower shop industry growth rate (2015-2020)8.5%
Colombia’s share of flowers sold in the US70%
Country’s flower retailing industry growth rate (2015-2020)0.5%
Number of flower retailing companies in Canada2,822
Number of employees in Canadian flower retailing industry5,054
Median industry growth rate of Canada’s cut flower industry (2015-2020)5.1%

Floral Industry Overview

  1. The global floral industry is worth over $100 billion.
  2. The United States floral industry generates over $35 billion in revenue annually.
  3. The average revenue for a floral shop in the United States is $325,000 per year.

Florist Business Trends

  1. Online sales account for 25% of florist sales in the United States.
  2. The top floral product sold online is the bouquet.
  3. Same-day delivery is the most popular delivery option for online floral purchases.
  4. Subscription services are becoming increasingly popular for floral purchases.
  5. Personalization is a growing trend in the floral industry, with customers seeking customized arrangements and experiences.
  6. Sustainability is becoming an important consideration for customers, with many seeking eco-friendly and locally sourced floral products.
  7. Mobile devices account for 60% of online floral purchases.

Florist Sales and Marketing

  1. Mother’s Day is the busiest day of the year for florists, accounting for 25% of annual sales.
  2. Valentine’s Day is the second busiest day of the year for florists, accounting for 23% of annual sales.
  3. The average order value for Valentine’s Day floral purchases is $86.
  4. The average order value for Mother’s Day floral purchases is $72.
  5. Social media is an important marketing channel for florists, with Instagram being the most popular platform.
  6. Google My Business is an important tool for florists, with 50% of local searches resulting in a visit to the store within 24 hours.
  7. Email marketing is an effective way for florists to drive sales and customer engagement.
  8. The use of chatbots and AI technology is growing in the floral industry, with many florists using these tools to improve customer service and sales.

Florist Industry Challenges

  1. Labor is the largest expense for florist businesses, accounting for 30% of total costs.
  2. The shortage of skilled florists is a growing challenge for the industry.
  3. The cost of goods is rising, making it difficult for florists to maintain profit margins.
  4. Competition from supermarkets and online retailers is a challenge for traditional florist businesses.
  5. Weather-related events can have a significant impact on floral sales and production.
  6. Shipping and transportation costs can be a significant expense for florists.

Florist Industry Opportunities

  1. The growing popularity of subscription services provides an opportunity for florists to increase customer loyalty and recurring revenue.
  2. Increasing demand for eco-friendly and locally sourced floral products presents an opportunity for florists to differentiate themselves and appeal to environmentally conscious customers.
  3. Offering additional services, such as event planning and design, can increase revenue for florists.
  4. Partnerships with wedding and event planners can provide a steady stream of business for florists.
  5. The use of data analytics can help florists make more informed business decisions and improve sales and profitability.
  6. Collaborating with other local businesses, such as gift shops and restaurants, can help florists increase visibility and drive sales.

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