Fundraising is the process of collecting funds from individuals, corporations, and other organizations to support a cause, organization, or project. Whether through events, campaigns, online giving, or other methods, fundraising plays a crucial role in supporting non-profit organizations and the causes they care about.

In this post, we’ll take a look at fundraising statistics that provide insight into the current state of fundraising, its benefits, trends, adoption, market analysis, demographics, software, opportunities, challenges, and more.

Key Fundraising Statistics 2023 – MY Choice

  • 73% of donors prefer giving online (44% unprompted and an additional 29% after being prompted by digital campaigns)
  • At least 26% of all online giving happens on mobile devices
  • Online giving grew by over 12.1% in the last year
  • 73% of the world’s charitable donors are women
  • 31% of annual gift giving happens in December
  • 35% of all giving occurs in the last 3 months of the year
  • Donations made on branded forms are 38% larger on average than those made on generic platforms
  • Global giving is expected to increase by 5.1% by the end of this year
  • Email fundraising responses have declined by 9% over the past year
  • 69% of all donations are made by individuals

Fundraising Statistics:

  1. In 2019, total giving to charitable organizations in the US was $449.64 billion.
  2. Approximately 64% of American households donate to charity.
  3. The average individual donation amount in 2019 was $576.
  4. The top three sectors for charitable giving in 2019 were religion, education, and human services.
  5. In 2020, charitable giving was expected to decrease due to the COVID-19 pandemic, with a projected loss of $60 billion.
  6. Online giving has increased significantly in recent years, with an estimated $22 billion given through online channels in 2019.
  7. In 2020, mobile giving accounted for 33% of all online giving.
  8. In 2020, giving to international causes decreased by 17% compared to the previous year.
  9. In 2019, Millennials and Gen X donors made up 35% of total charitable donations.
  10. The Baby Boomer generation accounted for 43% of total giving in 2019.

Fundraising Facts:

  1. The act of giving to charity has been recorded for more than 2,000 years.
  2. Non-profit organizations depend on fundraising to carry out their missions.
  3. Charitable giving is often tax-deductible for individuals and corporations.
  4. There are many different methods for fundraising, including events, campaigns, online giving, and more.
  5. Many non-profit organizations partner with corporations to increase their fundraising potential.
  6. Charitable giving is highest during the holiday season, with the majority of donations made in December.
  7. More than two-thirds of all charitable donations are made to religious organizations.
  8. Giving by bequest (through a will) is one of the fastest-growing forms of charitable giving.
  9. Women are more likely to donate to charity than men, with 70% of women making a donation in 2019 compared to 59% of men.
  10. Major gifts from wealthy individuals account for a significant portion of total giving, with 1% of donors accounting for nearly 50% of all contributions.
  11. In 2019, 35% of all giving came from donors aged 65 and older.
  12. Charitable giving by young people (under the age of 35) has increased significantly in recent years, with the majority of these donations going to environmental and animal welfare causes.
  13. In 2019, the average donation amount for a person aged 65 or older was $1,112, compared to $334 for those aged 35 or younger.
  14. The highest level of charitable giving as a percentage of income occurs among those earning between $100,000 and $200,000 per year.

Fundraising Benefits:

  1. Fundraising helps non-profit organizations carry out their missions.
  2. Fundraising provides individuals and corporations with a way to support causes they care about.
  3. Fundraising allows non-profit organizations to build relationships with their supporters.
  4. Fundraising provides a way for non-profit organizations to reach new supporters and expand their impact.
  5. Fundraising provides tax benefits for individuals and corporations.

Fundraising Trends:

  1. Online giving continues to grow and evolve.
  2. The use of mobile devices for giving continues to increase.
  3. Social media and other digital platforms are being used more often for fundraising.
  4. Corporate giving and cause-related marketing are becoming more popular.
  5. Crowdfunding is growing in popularity for individuals and organizations.

Fundraising Adoption:

  1. Non-profit organizations of all sizes are using fundraising to support their missions.
  2. The use of technology for fundraising is increasing, including online giving platforms, mobile devices, and more.
  3. Many non-profit organizations are using data and analytics to improve their fundraising efforts.
  4. More individuals and corporations are using workplace giving programs to support non-profits.
  5. Non-profit organizations are increasingly partnering with corporations to increase their fundraising potential.

Fundraising Market Analysis:

YearTotal Giving (in billions)

Fundraising Demographics:

AgePercentage of Total Giving
65 and older35%

Fundraising Challenges

While fundraising has many benefits, it also comes with its own set of challenges. Here are a few of the most commonly faced challenges:

  1. Competition: There is a lot of competition in the fundraising market, making it difficult to stand out and get noticed by potential donors.
  2. Limited budget: Many organizations have limited budgets for fundraising, making it difficult to launch large-scale campaigns or events.
  3. Difficulties in reaching target audience: Reaching the right audience and making a connection with potential donors can be challenging, especially for smaller organizations.
  4. Changes in regulations: Changes in regulations and laws surrounding fundraising can be difficult to navigate and stay up-to-date on.
  5. Lack of transparency: Some organizations struggle with lack of transparency and accountability, making it difficult for donors to trust and support their cause.


Fundraising is an essential part of any organization, as it allows them to raise the funds they need to support their mission and goals. With the right approach and strategies in place, organizations can be successful in their fundraising efforts, but it’s important to understand the challenges and opportunities in the market. By staying up-to-date on the latest trends, statistics, and best practices, organizations can develop a winning strategy for their fundraising efforts.

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