Today, we’re going to explore some of the most valuable Google Search statistics for 2023.
Let’s get started.
Key Google Search Statistics 2023 – MY Choice
Google dominates over 91% of the global search engine market share. (Statista)
12.2% of all Google searches come from the top 2000 keywords. (Backlinko)
Google processes 16-25% new keywords every year. (Google)
Mobile devices account for over 60% of Google searches. (Broadband Search)
Long-tail keywords make up 91.8% of all search queries. (Moz)
General Google Search Statistics 2023
Interesting Google Search Statistics
Statistic
Value
Size of Google index
30 to 50 billion pages
Number of daily Google searches
3.7 billion
Percentage of global searches on Google
76%
Size of Google Search Index
Over 100,000,000 GB
Percentage of new annual Google search results
16-20%
Percentage of Google searches from mobile devices
Over 60%
Search Engines Market Share Worldwide
Search Engine
Market Share
Google
Over 90%
Bing
2.78%
Yahoo
1.6%
Baidu
0.92%
Yandex
0.85%
DuckDuckGo
0.5%
Number of Global Google Search Queries
Time Period
Number of Queries
Every Second
40,000
Every Day
3.7 billion
Every Year
1.2 trillion
Top 10 Global Google Searches in 2019
Rank
Search Term
1
India vs South Africa
2
Cameron Boyce
3
Copa America
4
Bangladesh vs India
5
iPhone 11
6
Game of Thrones
7
Avengers: Endgame
8
Joker
Google is the most visited website with, around 89.3 billion monthly visitors.
Voice searches accounted for 30% of all searches in 2021.
Mobile devices accounted for 63% of Google’s organic search traffic in the United States in 2021.
17% of web pages are ranked in the same position on desktop and mobile.
Google considers more than 200 variables when giving users the best results.
Internet users worldwide are growing at an annual rate of 8.2%.
The Google search engine has about 15 exabytes of storage.
Google’s Search Market Share
Region
Market Share
Brazil
95%
China
8.04%
Google Consumers’ Searching Habits
Habits
Description
New Searches
25% of all searches in 2007 were completely new to Google
Natural Language
Increasing usage of natural language in search queries
Voice Search
Increasing usage of voice search to find answers
Impatience
Users adding words such as “nearby,” “near me,” “open,” and “now” to search queries for quick results
Length of Google Searches
Length
Percentage
2 Words
23.98%
1 Word
27.71%
3 Words
19.60%
4 Words
13.89%
5 Words
8.70%
6+ Words
12.12%
Google Searches from Mobile Devices
Mobile Use
Percentage
Mobile Devices
Over 60% (as estimated in 2019)
Ad Clicks on Mobile
Region
Percentage of Clicks from Mobile
US (Q2 of 2019)
69%
Bing
34%
Number of Users of Google’s Products
Product
Number of Users
Google Sites
250.5 million
Google’s Local Mobile Searches
Searches
Increase (2017-2019)
Local (near me)
250%
Advertising a Business with Google
Investment
Profit
$1
$8
Random Google Search Statistics
Statistic
Description
Voice Search
30% of all searches will be performed by voice in 2020
Google Images
Account for 22.6% of all internet searches and 62.6% of all searches on Google Web Search
Average Search Session
Doesn’t last longer than 1 minute
Marketing-Related Google Search Statistics 2023
In Q2 2021, organic search generated 23% of all site visits.
On average, Google search ads get 3.17% clicks.
In just a year, Google’s search and advertising technologies contributed $426 billion to the US economic activity.
With a 6.05% CTR, the dating industry has the highest-paid link performance.
Paid search has a 1% advantage over organic search in generating income.
Google Keyword Search Statistics 2023
“Facebook” was the most searched word on Google in 2021
Searchers click on autocomplete recommendations 23% of the time.
13% of Google queries are about translation.
Long-tail keywords account for 91.8% of all search terms.
25% of all search queries in 2021 were entirely original and had never been viewed by Google before.
Searches for the term “curbside pickup” increased by 3,000% in 2021.
12.2% of all Google searches come from the top 2000 keywords,.
“Near me” searches on Google have increased by over 250% on mobile devices.
Since 2003, the Bible has been searched more than any other book on Google.
Google User Behavior Stats 2023
The first click on a Google result takes, on average, 14.6 seconds.
The CTR for the top Google result is 31.7%.
90% of participants from a survey claimed they were inclined to click on results on the first page of google.
83% of searchers find what they are looking for without the need to change the original search query.
55% of teenagers in the United States regularly use Google Assistant.
More than half of Google searches end with no click.
20% of all Google searches on Google are done by voice.
A site’s CTR can increase by up to 30.8% simply by moving up one position in the Google Search results.
For local queries, 42% of people click on the Google map results.
Google Brand and Market Share Statistics 2023
Google and Bing are the Most Widely Used Search Engines in the World.
In Brazil, Google holds 95% of the search engine market.
84% of mobile devices in Africa use Google Chrome to access the internet.
The Google brand was worth around $458 billion in 2021.
Google Search Statistics for Businesses 2023
Google is used by 47% of consumers to research new brands.
Nearly 4 billion people use Google’s services and products.
In 2020, Google made $182 billion in revenue, the highest the company has ever brought in.
Grow Your Business With Google Search 2023
The Google search statistics show that Google still commands a sizable share of the search market. However, being seen on search results doesn’t mean people will click through to your site and convert into a customer.
To increase CTRs and conversion rates, you need to understand Google search patterns better. And to do that, you’ll need to use the best website analytics tools.
Google Analytics is the industry standard analytics software with robust, AI-driven features and is available in 30 languages. The basic plan is free. However, for advanced features like BigQuery Export and roll-up reporting, you’ll need to upgrade to Google Analytics 360.
Adobe Analytics is another fantastic web analytics tool with powerful features like predictive intelligence and versatile reporting. You also have the multichannel data collection feature, enabling you to collect data from campaigns, web, email, and mobile devices.
Mixpanel is best for companies looking to create better products and convert more site visitors into customers. A free version of the tool gives you access to unlimited data history and seats, 100,000 monthly tracked users, reports, data dictionaries, alerts, and monitoring.
