Gym management is a complex and competitive industry, with various factors affecting its success and growth. To stay ahead of the game and make informed business decisions, it is crucial to understand the key trends and statistics of the gym industry.
In this blog post, we will discuss gym management statistics to provide you with a comprehensive overview of the state of the industry and what to expect moving forward.
Key Gym Management Statistics 2023 – MY Choice
- The global health club industry generates $87.2 billion in annual revenue.
- In the United States, there are over 38,000 health clubs and gyms.
- The average gym membership in the United States costs $58 per month.
- Approximately 20% of gym members use their membership regularly.
- Men are more likely to have gym memberships than women, with a ratio of 53:47.
- The most common age range for gym members is 18-34 years old.
- The average gym-goer spends 2.5 hours per week exercising.
- Cardiovascular exercise is the most popular form of exercise, followed by weight training.
- Over 60% of gym members cancel their memberships within the first six months.
- The most common reason for cancelling a gym membership is lack of motivation or interest.
Gym Management Stats
#1. The global gym and health club market size was valued at $87.7 billion in 2020.
#2. The market is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2021 to 2028.
#3. The United States is the largest gym market in the world, accounting for 25% of the total revenue in 2020.
#4. The number of gym and health club memberships in the United States reached 62.8 million in 2020.
#5. The average membership cost in the United States is $58 per month.
#6. The most popular gym amenities include cardio equipment, weightlifting equipment, group fitness classes, and personal training services.
#7. The average gym visit frequency in the United States is 2-3 times per week.
#8. The top reasons for joining a gym include weight loss, building muscle, stress relief, and improving overall health and fitness.
#9. Approximately 80% of gym members are between the ages of 18 and 44.
#10. The gym industry employs over 1 million people in the United States.
#11. The top challenges facing gym owners include competition, member retention, and generating new leads.
#12. The use of technology, such as gym management software and mobile apps, is becoming increasingly popular among gym owners and members.
#13. The global wearable fitness device market was valued at $24.9 billion in 2020 and is expected to grow at a CAGR of 10.5% from 2021 to 2028.
#14. The use of wearable fitness devices can help gym owners improve member engagement and track progress.
#15. A strong social media presence is crucial for gyms to reach and engage with potential and current members.
#16. The average gym member spends $400-$700 per year on gym-related expenses.
#17. Over 50% of gym members are likely to refer a friend or family member to their gym.
#18. The average gym member has been a member for 2-3 years.
#19. The top reasons for cancelling gym memberships include moving to a different location, financial reasons, and lack of results.
#20. Offering a diverse range of amenities and services can help gym owners attract and retain members.
#21. Providing quality customer service is crucial for gym owners to build a positive reputation and attract new members.
#22. Offering a flexible and customizable membership model, such as a pay-as-you-go option, can help gym owners attract and retain members.
#23. The use of virtual and online classes can help gym owners reach a wider audience and improve member engagement.
#24. Offering a loyalty program and regular promotions can help gym owners incentivize and retain members.
#25. The average gym size in the United States is 10,000-15,000 square feet.
#26. The cost of starting a gym business can range from $100,000 to $500,000.
Table 1: Gym Management Market Statistics
| Statistics | Data |
|---|---|
| Market size increase between 2021 and 2025 | USD 139.85 million |
| CAGR during the forecast period | 11.31% |
| M&A facilitating gym management software market growth in North America over the forecast period | 34% |
| Boutique brands’ increase from 2013 to 2017 | 121% |
| Boutique brands’ market share in 2017 | 40% |
Table 2: Gym Management Software Statistics
| Statistics | Data |
|---|---|
| Market size increase between 2021 and 2025 | USD 139.85 million |
| CAGR during the forecast period | 11.31% |
| Male gym goers quitting membership after a year | 8% |
| Increase in gym’s annual revenue with member retention | 25% to 95% |
| Percentage of businesses using analytics software | 84% |
| The 5 most important metrics to measure through gym management software | Retention rate |
| Predicted percentage of businesses investing in analytics software by 2021 | 75% |
Table 3: Gym Management Latest Statistics
| Statistics | Data |
|---|---|
| Increase in the number of members from 2018 to 2019 | 2.7% |
| Membership levels toward the end of 2020 compared to pre COVID levels | 91% |
| Percentage increase in company revenue with a 5% increase in customer retention | 25 |
| Percentage of members onboarded correctly who remained active after 6 months | 87% |
| Percentage of users who set goals and remained active after nine months | 94% |
| Percentage increase in workout duration with group workouts | 10% |
| Percentage of new members lost by health clubs and gyms within the first six months | 50% |
| Percentage of health clubs and gyms losing less than 30% of their members annually | Very small amount |
| Global home fitness app downloads growth between Q1 and Q2 of 2020 | 46% |
| Percentage of Americans who enjoyed their home workouts and didn’t plan on going back to physical gyms | 60% |
| Increase in sales of dumbbells between March and April 2019 | 1980% |
| Percentage of members who go to the gym for different numbers of activities | 48% for one activity, 32% for two activities, and 20% for three or more activities |
| Risk of canceling being higher in gym only members compared to group exercisers | 56% |
| Percentage of members who actually went to the gym consistently | 18% |
| Percentage of actively used gym memberships that get to the gym at least twice a week | 49.9% |
| Percentage of actively used gym memberships that make it to the gym at least once a week | 24.2% |
| Percentage of Americans who work out just as much online | 56% |
| Percentage of Americans who exercise more than they used to before COVID | 16% |
Table 4: Miscellaneous Gym Management Statistics
| Statistics | Data |
|---|---|
| Percentage of American adults likely to make a new year’s resolution | 44% |
| Most popular new year’s resolution in the United States | Exercising |
| Percentage of new members quitting within five months | 80% |
| Percentage reduction in churn rate with group fitness | 50% |
| Percentage of sign-ups happening in January | 12% |
Gym Management Facts
- The gym industry is highly competitive, with many gyms offering similar services and amenities.
- Many gyms offer personal training services to help their members achieve their fitness goals.
- Group fitness classes, such as yoga and spinning, are becoming increasingly popular at gyms.
- Gyms are using technology, such as mobile apps and wearable fitness devices, to enhance their customers’ experiences.
- Many gyms are starting to offer virtual reality experiences to their customers.
- Gyms are also offering healthy food and drink options, such as smoothies and protein bars, to their customers.
- The gym industry has been able to weather economic downturns, with gym membership numbers remaining relatively stable during recessions.
- The fitness industry is expected to continue growing, even with the rise of at-home fitness options.
Gym Management Benefits
- Gym membership can lead to improved physical health and fitness.
- Gyms provide a supportive environment for individuals to achieve their fitness goals.
- Gyms offer a variety of equipment and classes to cater to different fitness levels and interests.
- Joining a gym can increase motivation and accountability for reaching fitness goals.
- Gyms can be a social hub, providing opportunities to connect with others who have similar interests.
- Gyms can offer personalized support, such as personal training and nutrition advice.
- Regular exercise has been shown to improve mental health and well-being.
Gym Management Trends
- The use of technology in gyms is on the rise, with many gyms offering mobile apps and wearable fitness devices.
- Virtual reality is becoming increasingly popular in gyms, with many gyms offering virtual reality experiences to their customers.
- Group fitness classes, such as yoga and spinning, are becoming increasingly popular at gyms.
- Gyms are starting to offer healthy food and drink options, such as smoothies and protein bars.
- Many gyms are offering remote and virtual options, such as online classes and remote personal training, to accommodate customers who are unable to physically visit the gym.
