| Key Midjourney Statistics | |
|---|---|
| Founded | July 12, 2022 (by David Holz founded Midjourney, Inc. in San Francisco, California) |
| Total Users | 15 million |
| New Daily Users | 90,000 |
| Monthly Visits | 41.4 million |
| Number of Tasks | ~20-40 per second |
| Total Jobs Completed | 300 million (estimated) |
| Revenue | $250 million (estimated) |
If you’re part of the AI image generation community, you’ve probably heard of Midjourney.
It’s a platform that uses AI algorithms to generate realistic images from user input, and it has been growing at an incredible rate in recent years.
In this post, we’ll dive deep into the Midjourney statistics that shed light on its size, growth, and user behavior. So sit tight and enjoy the ride!
Midjourney Statistics For User Base
| Metric | Jan 2023 | Feb 2023 | Mar 2023 |
| Midjourney Website Traffic (Million) | 29.1 | 31.6 | 41.4 |
| Month Over Month Growth (%) | 9% | 31% |
Midjourney has experienced explosive growth, and its user base is rapidly expanding. As of May 2023, Midjourney’s Discord server has 14.5 million registered members, with about 1.1 million (7.5%) of those members active online at any given time. This level of engagement on Discord, the primary platform for Midjourney users, is a testament to the platform’s ability to foster an active community.
Midjourney’s website has also seen dramatic traffic growth in 2023. According to Similarweb, a website analytics tool, Midjourney’s website traffic was 29.1 million in January 2023 and had grown to 41.4 million by March 2023, representing a month-over-month growth of 9% in January, 31% in February, and 35% in March. These impressive numbers are proof that Midjourney is gaining popularity and momentum within the AI image generation industry.
Midjourney’s Popularity
When it comes to search popularity, Midjourney currently leads both Stable Diffusion and DALL·E. According to Google Trends, Midjourney’s Popularity Index, with 100 representing the peak popularity, is higher than Stable Diffusion and DALL·E. This metric indicates that Midjourney has surpassed its competitors in terms of public interest and awareness.
Midjourney Reddit Community Statistics
The Midjourney subreddit has over 275k members and is a big part of Midjourney’s growth. Midjourney’s users are active on Reddit, with a high number of visual image-sharing activities. According to Subreddit Stats, the users are among the most active on Reddit, with a significant number of comments per day.
Midjourney User Behavior
| Midjourney Usage | Count | Percentage |
| Fun | 3,549 | 68% |
| Utility | 1,687 | 32% |
According to an official Midjourney Discord poll, a majority of users (68%) reported using the platform for fun rather than pure utility (32%). This suggests that users are drawn to Midjourney as a form of entertainment or leisure activity, rather than a tool for work or productivity.
It is worth noting, however, that this data should be interpreted with some caution. The poll was conducted through the official Midjourney Discord server, meaning that respondents were likely to be more active and engaged users of the platform. This could skew the results towards more fun-focused usage patterns.
Nonetheless, the data does provide some insight into user motivations and preferences on the Midjourney platform. It suggests that users are primarily interested in the creative and playful aspects of AI-generated imagery, rather than its practical applications.
Image Sharing on Midjourney
| Midjourney Images Posted on Internet | Count | Percentage |
| I never post my images | 1,235 | 72% |
| Maybe half | 269 | 16% |
| Maybe 1 in 10 | 158 | 9% |
Another interesting aspect of user behavior on the Midjourney platform is image sharing. While the creation of AI-generated images is the primary function of Midjourney, it is not necessarily the case that users will share those images online.
In fact, the poll revealed that a majority of Midjourney members (72%) have never shared any of their images online. This could be due to a variety of factors, including privacy concerns, a lack of interest in sharing, or a desire to keep the images for personal use only.
Of those who do share their AI-generated images online, the most popular platform for sharing is Instagram (45%). This is followed by Facebook (21%), Twitter (15%), and Reddit (6%), among others. This suggests that Midjourney users are active on a variety of social media platforms, but that Instagram is the most popular choice for sharing images.
It is worth noting that the data only provides information on the platforms where users have shared their Midjourney-generated images, and not necessarily the platforms they use most frequently overall. It is possible that some users primarily use other social media platforms, but have chosen to share their Midjourney images on Instagram due to its visual nature and focus on imagery.
Implications of the Data
| Sharing Images on Social Media Platforms | Count | Percentage |
| 1,331 | 45% | |
| 616 | 21% | |
| 462 | 15% | |
| 172 | 6% | |
| Youtube | 163 | 6% |
| Tiktok | 139 | 5% |
| 102 | 3% |
The data on Midjourney user behavior has several implications for the platform and its users. First, the fact that a majority of users report using the platform for fun suggests that Midjourney may need to focus on providing engaging and entertaining experiences to retain its user base. This could include features such as gamification, social sharing, or user-generated content.
Second, the fact that many users do not share their Midjourney-generated images online could be seen as a missed opportunity for the platform. If Midjourney were able to encourage more users to share their images on social media, it could potentially attract more users and increase its visibility. This could be achieved through targeted marketing campaigns, social sharing tools, or incentives for sharing.
Finally, the popularity of Instagram as a platform for sharing Midjourney-generated images suggests that visual content is highly valued among users. This could be an important consideration for brands or marketers looking to engage with Midjourney users, as they may need to focus on creating visually compelling content in order to capture users’ attention.
Midjourney Technical User Statistics
According to the official Midjourney Discord poll, out of all Midjourney users, 43% reported having some level of coding or programming knowledge. The remaining 57% of users indicated that they have zero technical coding knowledge.
It is noteworthy that the majority of Midjourney users do not have any technical coding knowledge. This fact speaks to the accessibility of the platform, which may be due to the variety of technical support services and resources that Midjourney provides.
Knowledge of Coding and Programming
The table below shows the number and percentage of Midjourney users who reported having coding or programming knowledge:
| Knowledge of Coding / Programmer | Count | Percentage |
|---|---|---|
| No | 2,009 | 57% |
| Yes | 1,521 | 43% |
Source: Official Midjourney Discord Poll
As shown in the table, out of the 3,530 respondents, 43% (1,521) of Midjourney users reported having some level of coding or programming knowledge. On the other hand, 57% (2,009) of the respondents indicated that they have no technical coding knowledge.
Proficiency Levels in Coding and Programming
For the Midjourney users who reported having coding or programming knowledge, the poll also asked them to self-report their proficiency levels in coding. The table below shows the number and percentage of Midjourney users who reported their proficiency levels:
| Proficiency Level in Programming / Coding | Count | Percentage |
|---|---|---|
| Medium | 1,052 | 46% |
| Low | 653 | 28% |
| High | 590 | 26% |
Source: Official Midjourney Discord Poll
As shown in the table, out of the 1,521 Midjourney users who reported having coding or programming knowledge, 46% (1,052) self-reported a medium level of proficiency, 28% (653) self-reported a low level of proficiency, and 26% (590) self-reported a high level of proficiency.
Analysis
The results of the Midjourney user statistics indicate that while the platform attracts a user base that is more technically proficient than the average person, the majority of users still do not have any coding knowledge. This speaks to the accessibility of Midjourney, which offers a wide range of services to users at all levels of technical proficiency.
Furthermore, of the Midjourney users who reported having coding or programming knowledge, a significant proportion (46%) self-reported a medium level of proficiency. This suggests that Midjourney is successful in catering to a diverse range of users, including those who may have some technical knowledge but require additional resources and support to improve their proficiency.
On the other hand, a smaller proportion of Midjourney users reported a high level of proficiency in coding or programming (26%). This may indicate that Midjourney is not solely attracting expert programmers, but rather a wider range of users who are interested in learning technical skills.
Midjourney Device Usage Stats
Before diving into the data, let’s take a look at Midjourney’s availability. Midjourney is widely available through the Discord platform. Discord is a communication app designed for gamers, but it has expanded to include various communities and interests. It can be accessed via most web browsers like Chrome and Safari, as well as Apple and Android apps. Discord’s availability across multiple platforms has contributed to its widespread usage.
Mobile OS Usage
Now, let’s take a closer look at the device preferences of Midjourney users. According to an official Midjourney Discord Poll, a majority of Midjourney users (54%) report using Android as their mobile OS. This is in contrast to iOS/Apple, which is used by 46% of Midjourney users. The table below shows the count and percentage of mobile OS usage among Midjourney users.
| Mobile OS | Count | Percentage |
|---|---|---|
| Android | 2,758 | 54% |
| iOS/Apple | 2,340 | 46% |
Source: Official Midjourney Discord Poll
For American readers, this may come as a surprise. In the US, Apple has a significant market share, with iOS holding 60% of the mobile OS market share, compared to Android’s 40%. However, globally, Android holds over 70% of the market share, making it the most widely used mobile OS. Therefore, for Midjourney users, Apple is overrepresented due to the higher share of North American users.
Desktop OS Usage
Moving on to desktop usage, the majority of Midjourney users (72%) are using Windows. Mac OS comes in second with 29% of users, while Linux is used by only 4% of users. The table below shows the count and percentage of desktop OS usage among Midjourney users.
| Computer OS | Count | Percentage |
|---|---|---|
| Windows | 3,690 | 72% |
| Mac | 1,505 | 29% |
| Linux | 195 | 4% |
Source: Official Midjourney Discord Poll
Comparing the desktop OS usage of Midjourney users to the global OS market share, we can see that Mac OS is roughly 2x overrepresented among Midjourney users. Mac OS holds a 17% market share globally, while Midjourney users have a 29% usage rate. This suggests that Midjourney users may have a preference for Mac OS.
Operating System Market Share
The table below shows the global OS market share for desktop and mobile devices, according to Wikipedia.
| Operating System | Desktop | Mobile |
|---|---|---|
| Windows | 77.2% | – |
| Mac OS | 17.1% | – |
| Linux | 1.84% | – |
| iOS/Apple | – | 27.87% |
| Android | – | 72.83% |
| Other | 3.88% | – |
Source: Wikipedia
Mobile vs. Desktop Usage
The data on Midjourney’s device usage suggests that users have a preference for different devices depending on the platform they are accessing. Mobile users prefer Android, while desktop users prefer Windows. Additionally, Midjourney’s desktop users have a higher rate of Mac OS usage than the global average.
Midjourney Professional Usage Stats
| Midjourney for Job or Professional Use | Count | Percentage |
| Yes | 1,159 | 23% |
| No | 3,907 | 77% |
| Employment in Art or Design Industry | Count | Percentage |
| Yes | 1,118 | 32% |
| No | 2,421 | 69% |
| I have been in the past | 229 | 7% |
The poll results further revealed that the majority of Midjourney users do not have a professional background in the art or design industry. This suggests that Midjourney is democratizing access to creativity for people who lack specific training. This finding is particularly significant because the art and design industry is known for its barriers to entry, with many job postings requiring a degree or professional experience. Midjourney may be breaking down some of these barriers by providing a platform for users to explore their creative side without needing formal training or experience.
While the poll results do not provide insights into the specific types of recreational activities that users engage in on Midjourney, they do suggest that the platform is providing a space for people to explore their creative interests. This is an important finding, as creative expression has been linked to improved mental health and well-being. By providing a low-barrier platform for creative expression, Midjourney may be improving the well-being of its users.
The poll results also suggest that Midjourney’s generous license is one reason many creative professionals might opt to use the platform for work. While only 23% of respondents indicated that they use Midjourney for job or professional purposes, the platform’s ability to generate AI images quickly and efficiently may be a draw for professionals looking to save time and resources. Midjourney’s license allows for commercial use of generated images, which may be particularly appealing to small businesses or individuals looking for affordable design solutions.
It is worth noting that the poll results come from a sample of users who are active on Midjourney’s Discord server. While this group may not be representative of all Midjourney users, the poll results still provide valuable insights into the platform’s user base. Future research could explore the demographics and motivations of Midjourney users more broadly to gain a more complete understanding of the platform’s impact.
Midjourney Social Media Sharing Statistics
Of the Midjourney users who have shared their AI-generated images on social media, most (45%) have posted these images to Instagram. Facebook (21%), Twitter (15%), Reddit (6%), and YouTube (6%) are also platforms where users share their images. This data suggests that Instagram is the most popular platform for sharing AI-generated images, with other social media platforms lagging behind.
Midjourney’s Impact on Mental Health Stats
| Midjourney’s Impact on Mental Health | Count | Percentage |
| Very strong positive impact | 1,399 | 28% |
| Positive | 43 | 1% |
| Neutral | 2,805 | 55% |
| Negative | 45 | 1% |
| Very negative | 180 | 4% |
| I’m not sure | 543 | 11% |
According to the data provided by Midjourney, over 25% of its users self-report improvements to their mental health from using the platform. To get a more detailed understanding of the impact of Midjourney on mental health, we can analyze the data on the strength and direction of the impact.
The data shows that 28% of users reported a very strong positive impact on their mental health, indicating a significant improvement in their well-being. Additionally, 1% of users reported a positive impact, indicating a moderate improvement in their mental health. However, it is important to note that 55% of users reported a neutral impact, meaning that they did not experience any significant changes in their mental health.
On the other hand, a small percentage of users reported negative impacts on their mental health. Only 1% of users reported a negative impact, indicating a slight decline in their well-being. Furthermore, 4% of users reported a very negative impact, indicating a significant decline in their mental health.
Lastly, 11% of users were unsure about the impact of Midjourney on their mental health. It is possible that these users did not have a clear understanding of the impact or did not have enough data to make an informed decision.
Overall, the data suggests that Midjourney has a positive impact on mental health and well-being for a significant portion of its users. The majority of users reported a neutral impact, indicating that the platform did not cause any harm or significant improvements. However, it is important to note that a small percentage of users reported negative impacts on their mental health, and more research is needed to understand the factors that contribute to these outcomes.
Strengths and Limitations of the Data:
One of the strengths of the data provided by Midjourney is its large sample size. With over 5,000 users providing feedback, the data provides a robust representation of the platform’s impact on mental health. Additionally, the data provides detailed information on the strength and direction of the impact, allowing for a more nuanced understanding of the outcomes.
However, the data also has some limitations. Firstly, the data is self-reported, meaning that it is subject to biases and inaccuracies. Users may have different interpretations of the impact of Midjourney on their mental health, and their responses may be influenced by various factors, such as their mood or external events.
Secondly, the data does not provide information on the specific features or services of Midjourney that contributed to the reported outcomes. It is possible that certain features or services were more effective than others in improving mental health, and more research is needed to understand these factors.
Lastly, the data does not provide information on the demographics or characteristics of the users. It is possible that certain groups of users are more likely to report positive or negative impacts on their mental health, and more research is needed to understand these factors.
Midjourney Art Therapy Stats
| Midjourney as a Form of Art Therapy | Count | Percentage |
| Yes | 4,053 | 83% |
| No | 360 | 7% |
| I don’t understand | 514 | 11% |
Art therapy has become an increasingly popular form of therapy in recent years, and Midjourney users seem to be taking advantage of this form of self-expression to improve their mental health. Midjourney, a mental health app that offers users tools and resources for managing anxiety and stress, has become a go-to for individuals looking to engage in art therapy.
According to a recent poll conducted on Midjourney’s official Discord channel, a vast majority of Midjourney’s users (83%) reported using the app as a form of art therapy. This is a significant finding, as it highlights the growing trend of using creative methods of expression as a means of therapy and self-discovery.
Art therapy is a form of therapy that involves using creative methods, such as drawing, painting, and sculpting, to help individuals express themselves and explore their emotions. This form of therapy has been found to be particularly effective for individuals who have difficulty expressing themselves verbally, such as those who have experienced trauma or have a history of emotional suppression.
Midjourney offers a variety of tools and resources that make it an ideal platform for engaging in art therapy. The app features a “Creative Journal” that allows users to express themselves through art and writing, as well as a “Mood Tracker” that allows users to monitor their emotions and identify patterns over time. Additionally, the app features a “Community” section where users can connect with others and share their experiences and artwork.
The fact that such a large percentage of Midjourney users reported using the app as a form of art therapy is a testament to the effectiveness of this form of therapy and the value that individuals place on self-expression and creative exploration. The benefits of art therapy are numerous, and include improved communication skills, increased self-awareness, reduced stress and anxiety, and the ability to process past traumas.
Furthermore, the fact that only a small percentage of users (7%) reported not using Midjourney as a form of art therapy suggests that this feature is a significant draw for users. It also highlights the potential for mental health apps to incorporate creative methods of expression into their platforms as a means of promoting mental wellness.
Midjourney Geography Stats
| Continent | Count | Percentage |
| North America | 2,801 | 51% |
| Europe | 2,329 | 42% |
| Asia | 306 | 6% |
| Australia / Oceania | 253 | 5% |
| South America | 133 | 2% |
| Africa | 75 | 1% |
The data presented above is regarding the geographical location of most Midjourney users. As per the analysis, the majority of Midjourney users reside in the West, which includes the Americas and Europe. North America and Europe account for a significant proportion of Midjourney users, with 51% and 42% respectively.
It is interesting to note that the percentage of users from Asia, Australia/Oceania, South America, and Africa are relatively lower, with only 6%, 5%, 2%, and 1% respectively. This could be due to several reasons such as language barriers, cultural differences, and access to technology.
The high number of users from North America and Europe could be attributed to various factors. Firstly, these two continents are highly developed and have a high standard of living. Therefore, people from these regions are more likely to have access to technology and the internet. This is particularly true for the younger generation, who are more likely to use social media and other online platforms for communication and entertainment.
Additionally, the Western world has a high degree of interconnectedness, with people frequently traveling between countries for business or leisure. This could have contributed to the popularity of Midjourney, as it offers a platform for users to connect with people from all over the world and share their experiences.
Another factor that could have contributed to the popularity of Midjourney among Western users is the emphasis on travel and exploration. Western societies place a high value on personal growth and development, and travel is often seen as an important way to achieve this. Midjourney, with its focus on sharing travel experiences, could be seen as an ideal platform for people in these regions.
On the other hand, the relatively low number of users from other continents could be due to various reasons. For example, in Asia, language barriers and cultural differences may make it difficult for people to connect with others from different regions. Similarly, in Africa and South America, there may be limited access to technology and the internet, which could make it difficult for people to use online platforms like Midjourney.
It is worth noting that the data presented above is based on self-reported information from Midjourney users. Therefore, it may not be entirely representative of the actual geographical distribution of Midjourney users. Nevertheless, the data does provide some insights into the user base of Midjourney and the factors that could be contributing to its popularity.
In conclusion, the data presented above highlights the geographical distribution of Midjourney users, with the majority of users residing in the West. The popularity of Midjourney among Western users could be attributed to various factors such as access to technology, a high degree of interconnectedness, and the emphasis on travel and exploration in Western societies. However, the relatively low number of users from other continents could be due to various barriers such as language, culture, and access to technology. Overall, the data provides some interesting insights into the user base of Midjourney and the factors that could be contributing to its success.
