As businesses increasingly adopt mobile devices for their employees, the need for effective mobile application management (MAM) is becoming more critical. MAM helps organizations manage and secure mobile applications on employees’ devices.
In this blog post, we will explore mobile application management statistics to help you understand the impact and importance of this technology.
Key Mobile Application Management Statistics 2023 – MY Choice
- By 2025, there will be a projected 7.49 billion mobile users worldwide.
- In 2021 there were 230 billion global app downloads.
- In 2021 app store spend hit $170 billion worldwide, an increase of 30 percent year-over-year.
- Globally, the average mobile user spent 4.8 hours on their mobile device in 2021.
- Seven of every 10 minutes on mobile was spent on social and photo & video apps in 2021.
- Total hours spent watching video streaming apps grew 32% worldwide since pre-pandemic levels.
- Americans spent 27.7 percent more time on mobile than watching live TV each day.
- 53.96 of web traffic comes from mobile phone.
- 92.5 percent of time spent on a mobile phone is spent using mobile apps while 7.5 percent of mobile time is spent using web browsers
- Of total smartphone time spent using apps, 43 percent of time is spent on social and communication apps, 25.4 percent on photo and video apps, 7.7 percent on gaming apps, 3.1 percent on entertainment apps, and 20.8 percent on other categories.
Mobile Application Management Stats
Table 1: Mobile Performance
| Performance Factor | Percentage |
|---|---|
| App crashes cause uninstalls | 71% |
| Bugs reported on iOS devices | 67% |
| In-app defects found by the user | 44% |
| Apps needing more time for testing | 47% |
| Users frustrated by interface inconsistencies | 58% |
| Users frustrated by overall app performance | 52% |
| Users abandoning an app if they don’t find it valuable | 29% |
| Users abandoning an app due to slow loading | 70% |
| Users unhappy with waiting time over 3 seconds for app to load | 43% |
| Poor mobile experience negatively impacting opinion of the brand | 65% |
Table 2: Mobile Marketing
| Marketing Factor | Percentage |
|---|---|
| Users discovering new companies or products via smartphone search | 51% |
| Location-based mobile searches resulting in offline purchase | 78% |
| Marketers using mobile app platform to market | 54% |
| Mobile ad spend in 2021 (YOY growth) | $295 billion (23%) |
| Mobile ad spend representing digital spend in 2021 | 70% |
| Mobile ad spend in 2022 | $350 billion |
| Decision to install app based on first impression | 50% |
| App video in app store increases install rates by | 25% |
| Mobile ad placements grew year-over-year in US | 95% |
| Mobile users as comfortable with advertising as with TV | 59% |
Table 3: Mobile App Statistics By Vertical
| App Vertical | Statistics |
|---|---|
| Banking and FinTech | Record 5.9 billion downloads in 2021 |
| Food, Restaurants and QSRs | Record 62 billion sessions in 2021 |
| Travel | H2 2021 downloads 1.95 billion, nearing pre-pandemic levels in 2019 |
| Travel | 40 million downloads in the US in July 2021, highest since Aug 2019 |
| Health and Fitness | Walking and fitness apps popular among older groups |
| Health and Fitness | Meditation apps most likely used among Gen Z |
| Health and Fitness | Top five meditation apps seeing 25% YoY growth |
| Retail | Time in shopping apps over 100 billion hours spent globally |
| Retail | Social commerce and live shopping poised to be $2 trillion market by 2024 |
| Entertainment | Time spent in sports apps rebounded 30% from 2020 to pre-pandemic levels |
| Entertainment | Time spent in top 25 live streaming apps grew by 40% YoY |
- According to a report by MarketsandMarkets, the Mobile Application Management market is expected to grow from USD 1.4 billion in 2018 to USD 4.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 27.0% during the forecast period.
- A survey by Gartner found that 80% of enterprises use or plan to use Mobile Application Management (MAM) solutions to manage their mobile apps.
- The same survey found that 67% of enterprises have standardized on a single Mobile Device Management (MDM) or Mobile Application Management (MAM) platform, while 26% use two or more.
- A report by Apperian found that 40% of organizations are still relying on manual processes to manage mobile app deployments, while 27% use MAM solutions, and 23% use MDM solutions.
- The same report found that the top three challenges in managing mobile apps are security concerns (45%), app distribution (39%), and app management (37%).
- According to a survey by Kaspersky Lab, 46% of employees use personal devices for work purposes, but only 30% of employers have a Mobile Device Management (MDM) or Mobile Application Management (MAM) solution in place.
- A report by App Annie found that the average smartphone user has over 80 apps installed on their device, and uses about 40 of them each month.
- The same report found that the global app economy is expected to grow to $6.3 trillion by 2021, up from $1.3 trillion in 2016.
- A survey by Dimensional Research found that 90% of organizations have experienced challenges in managing their mobile apps, with the top challenges being security (66%), distribution (57%), and management (48%).
- According to a report by ResearchAndMarkets, the Mobile Application Management market is being driven by factors such as the increasing adoption of Bring Your Own Device (BYOD) policies, the need for data security and compliance, and the growing popularity of cloud-based MAM solutions.
1. The growth of mobile application management
- The global mobile application management market was valued at USD 1.4 billion in 2020 and is projected to reach USD 6.5 billion by 2027, growing at a CAGR of 24.6% from 2021 to 2027. (Source: Fortune Business Insights)
- The number of mobile workers is expected to reach 1.87 billion by 2022, representing 42.5% of the global workforce. (Source: Statista)
- By 2023, the number of mobile app downloads is projected to reach 258 billion, up from 178 billion in 2017. (Source: Statista)
| Factor | Statistics |
|---|---|
| Total number of mobile app users | Around 3 billion |
| Growth rate of mobile app industry | Remarkable |
| Number of tablet users in the past five years | 1.35 billion |
| Percentage of time spent on mobile apps | 90% |
| Percentage of time spent on other works | 10% |
| Average number of times users check their phones | Around 80 times a day |
| Expected revenue generated by mobile apps by 2021 | $582 billion |
| Expected revenue generated by mobile apps by 2023 | $935.2 billion |
| Percentage of Android apps that are free to use | 95% |
| Percentage of iOS apps that are free to use | 90% |
2. Mobile device usage in the enterprise
- Over 70% of employees use mobile devices for work-related activities. (Source: RescueTime)
- The average employee spends 2.5 hours per day on their mobile device for work-related activities. (Source: RescueTime)
- Over 80% of employees use their personal mobile devices for work-related activities. (Source: IBM)
- 52% of organizations allow employees to bring their own device (BYOD) to work. (Source: Spiceworks)
3. The importance of mobile application management
- Only 35% of companies have a mobile application management strategy in place. (Source: IDC)
- 77% of organizations consider mobile device management (MDM) and mobile application management (MAM) to be important or very important. (Source: Gartner)
- 63% of IT decision-makers believe that mobile devices pose the greatest security risk to their organization. (Source: Ponemon Institute)
- Mobile application management can reduce app-related support calls by up to 70%. (Source: IBM)
- The global mobile workforce management market is expected to grow from USD 3.16 billion in 2020 to USD 7.06 billion by 2026, at a CAGR of 13.1% during the forecast period. (Source: MarketsandMarkets)
4. Mobile application security
- Only 5% of mobile applications are tested for security vulnerabilities. (Source: Gartner)
- 75% of mobile applications fail basic security tests. (Source: Arxan)
- 50% of organizations have experienced a data breach caused by a mobile device. (Source: Verizon)
- 84% of IT decision-makers believe that mobile device security incidents will increase in the next 12 months. (Source: Ponemon Institute)
5. The benefits of mobile application management
- Mobile application management can reduce the cost of app development by up to 70%. (Source: IBM)
- Companies using mobile application management report a 25% increase in productivity. (Source: Aberdeen Group)
- Mobile application management can reduce the time it takes to deploy an app by up to 80%. (Source: IBM)
Table 1: Mobile Commerce
| Industry | Statistics |
|---|---|
| Online shopping | 90% of the global population depends upon online shopping |
| Shopping via smartphones | 83% of online shoppers use smartphones to access online stores |
| Impact of COVID-19 | More than 50% of customers prefer smartphones for ordering products |
Table 2: Performance
| Reason for Uninstall | Percentage of Users |
|---|---|
| Slow speed | 59% |
| Screen freeze | 76% |
| App crash | 71% |
| Bad experience | 52% |
Table 3: App Usage
| Category | Usage |
|---|---|
| Average usage of mobile apps | Younger generations use apps more than older generations |
| Usage statistics oriented apps | Apps exist that are thriving in the market with a specific age range |
| Device usage | Usage of iOS and Android apps is different |
| Smart home devices | Apps exist for smart home devices, watches, smart TVs, and vehicles |
| Retail consumption | Retail consumption via a mobile app is around 45% |
| Tablets | Smartphones and tablets compete with each other |
| Gaming industry | Thriving in both worlds with user experience as the major factor for subscriptions and downloads |
Table 4: Generation Z
| Generation | Statistics |
|---|---|
| Mobile app users globally | Approximately 6.95 billion |
| Age group of mobile app users | Users aged between 16-24 have increased, showing the growth of mobile apps |
| Mobile phone usage | 96% of Gen Z owns a mobile phone |
| Users engaged with social media | Users engage and interact with other users |
| Consumers | 40% of total consumers belong to Generation Z |
| Major reason for success | Generation Z is a major reason for the success of many applications, like TikTok and Instagram |
| Video content | 50% of Gen Z depends upon video content |
Table 5: Most Essential Apps
| Essential apps | Description |
|---|---|
| Amazon | E-commerce application |
| Netflix | Video streaming application |
| Social media apps | Applications used for social media |
| Navigation apps | Applications used for navigation |
| Video content apps | Applications used for video content |
| Purchase apps | Applications used for purchasing products |
Table 6: Total Spending of Apple & Google
| Device | Percentage of global market share (2017) |
|---|---|
| Android | 85% |
| Apple | 14% |
Table 7: Mobile Apps Future
| Trend | Statistics |
|---|---|
| Voice search | Mobile apps future is going to be all about voice search |
| Marketers understanding voice search | 34% of marketers understand the importance of voice search |
Mobile Application Management Market Statistics
Mobile application management (MAM) is a set of technologies, processes, and policies that allow organizations to manage and secure the mobile applications used by their employees. Here are some of the latest statistics related to the MAM market:
Market Size and Growth
- The global mobile application management market size was valued at USD 1.25 billion in 2020 and is expected to reach USD 4.95 billion by 2028, growing at a CAGR of 18.4% from 2021 to 2028. (Source: Grand View Research)
- The North American region held the largest share of the mobile application management market in 2020, accounting for over 30% of the global market. (Source: Grand View Research)
- The Asia Pacific region is expected to witness the fastest growth in the mobile application management market during the forecast period, owing to the increasing adoption of mobile devices in the region. (Source: Grand View Research)
Market Segmentation
4. The mobile application management market can be segmented by deployment type into cloud-based and on-premise. In 2020, the cloud-based segment accounted for the largest share of the market. (Source: Grand View Research)
- Based on the organization size, the market can be segmented into small and medium-sized enterprises (SMEs) and large enterprises. In 2020, the large enterprise segment held the largest share of the market. (Source: Grand View Research)
- The mobile application management market can also be segmented by vertical into healthcare, BFSI, retail, IT and telecom, and others. The IT and telecom segment held the largest share of the market in 2020. (Source: Grand View Research)
Mobile Application Usage Statistics
Mobile applications are becoming increasingly popular for both personal and business use. Here are some interesting statistics related to mobile application usage:
Overall Usage
7. In 2021, the total number of mobile app downloads worldwide is projected to reach 258.2 billion, up from 194 billion in 2018. (Source: Statista)
- The average smartphone user has around 80 apps installed on their phone, but only uses about 9 apps daily. (Source: TechJury)
- The total time spent on mobile devices is projected to increase to 930 minutes per day in 2022, up from 600 minutes per day in 2018. (Source: Statista)
Business Usage
10. In 2020, the most popular business app categories were communication, productivity, and collaboration. (Source: MobileIron)
- The adoption of mobile devices in the workplace has increased dramatically, with 85% of organizations now providing mobile devices to employees. (Source: MobileIron)
- 60% of employees report using mobile apps for work-related tasks outside of the office. (Source: App Annie)
Mobile Application Security Statistics
Mobile application management is essential for ensuring the security of mobile applications used by employees. Here are some statistics related to mobile application security:
Security Threats
13. In 2020, 83% of organizations experienced a phishing attack, and 64% experienced a mobile malware attack. (Source: Verizon)
- The most common mobile application security threats include insecure data storage, insufficient encryption, and insecure communications. (Source: OWASP)
- In 2020, over 3.5 million malicious mobile applications were detected, up from 1.7 million
