300 Million Subscribers make Netflix one of the most popular huge database of Movies and Series as of 2023.
Today, we’re going to explore some of the most valuable Netflix statistics for 2023.
Let’s get started.
Key Netflix Statistics 2023 – MY Choice
- 54% of users watch Netflix videos without spending any subscription fees.
- 70% of Netflix users binge-watch, according to Netflix watching statistics.
- 11,300 full-time employees work for Netflix as of 2022.
- Around 65% of Netflix consumers are from outside of the United States of America & Canada
- Average Netflix users age is between 35 and 44.
- Based on users’ viewing habits, Netflix has created 1,300 recommendation clusters.
- In 2022, the Netflix mobile app for Android and iOS was downloaded by more than 21.3 million. Times.
- Netflix streams more than 140 million hours of video each day.
- In the United States, Netflix has around 6,000 titles in its catalog.
- Netflix accounts for 15% of all downstream traffic globally.
- Netflix customers spend 3.2 hours each day on average consuming content.
- Netflix generated a $7.87 billion dollar revenue as of the first quarter of 2022.
- Netflix has 300 million subscribers worldwide.
- Netflix is partnering with Microsoft to introduce a cheaper, ad-supported subscription plan.
- Netflix is preferred by 47% of Americans over other streaming platforms.
- Netflix is responsible for 8% of all video viewing time globally.
- Netflix is the sixth-largest internet company.
- Netflix lost 200,000 subscribers in Q1 of 2022, marking its first net-loss in 10 years.
- Netflix offers its services to people in 190 countries around the world.
- Netflix owned 80% of the most popular original shows in the United States in 2020.
- The average compound annual growth of Netflix has been 35.3% since 2001.
Netflix Overview
Here is a brief overview of Netflix:
| Date of launch | 29 August 1997 |
|---|---|
| Headquarters in | California |
| Minds behind Netflix | Reed Hastings (co-CEO, founder), Ted Sarandos (co-CEO, chief content officer) |
| Industry | Video streaming |
Nflx Shows Statistics 2023
- Netflix has approximately 3,500 movie titles and 2,000 TV shows.
- In 2019, Netflix launched an estimated 2,769 hours of original movies, TV shows and other productions, spending more than $15 billion dollars.
- Netflix Received 160 Emmy Nominees in 2020
Netflix most popular TV shows and movies
Netflix US library size
US streaming services library size 2022 :
| App | Movies | TV Shows |
|---|---|---|
| Netflix | 3,600 | 1,800 |
| Prime Video | 26,300 | 2,700 |
| HBO Max | 2,000 | 580 |
| Hulu | 1,230 | 1,300 |
| Disney+ | 740 | 280 |
| Peacock | 860 | 270 |
In 2019, Netflix produced 2,769 hours of original content. This is 80.15% more original content compared to the previous year. At the end of 2020, Netflix had over 2,000 Netflix originals.
- Netflix Received 36 Oscar Nominations in 2021
- Netflix invested $12 billion in producing original content throughout 2018
- Netflix offers 1,177 original movies and TV series with an average IMDb rating of 6.8 and an average Rotten Tomatoes score of 73%.
- Netflix paid Disney $300 million to stream its content on the platform before the release of Disney+.
- Netflix was incorporating more technology than its competitors much earlier on.
- Ozark Was the Most Streamed Netflix Original Series in 2020.
- Squid Game Is Netflix’s New #1 in 2021
Streaming Nflx Statistics 2023
- During the Quarantine, Users Streamed Over 3 Hours Per Day.
- Netflix was the first true international streaming service of its kind.
- Nflx Saved the Average User Almost 60 Hours of Commercials in 2020.
Demand Share for Original Streaming Content: Global
Top 10 most watched acquired video series on Netflix among US audiences in 2020
| Program Name | Number of streamed minutes (in millions) |
|---|---|
| The Office | 57,127 |
| Grey’s Anatomy | 39,405 |
| Criminal Minds | 35,414 |
| NCIS | 28,134 |
| Schitt’s Creek | 23,785 |
| Supernatural | 20,336 |
| Shameless | 18,218 |
| New Girl | 14,545 |
| The Blacklist | 14,480 |
| Vampire Diaries | 14,091 |
- 70% of content on Netflix is streamed on a TV.
Top streaming movies of 2020 from subscription services
| Program name (Provider) | Number of streamed minutes (in millions) |
|---|---|
| Frozen II (Disney+) | 57,127 |
| Moana (Disney+) | 39,405 |
| Secret Life of Pets 2 (Netflix) | 35,414 |
| Onward (Disney+) | 28,134 |
| Dr Seuss’ The Grinch (Netflix) | 23,785 |
| Hamilton (Disney+) | 20,336 |
| Spenser Confidential (Netflix) | 18,218 |
| Aladdin (Disney+) | 14,545 |
| Toy Story 4 (Disney+) | 14,480 |
| Zootopia (Disney+) | 14,091 |
- in US, Netflix leads with 82% followed by Amazon Prime Video at 68%. Disney-owned Hulu comes in at 54% with Disney+ earning 46%.
Top 10 most popular movies hosted on various streaming services
| Program name (Provider) | Number of streamed minutes (in millions) |
|---|---|
| Cruella (Disney+) | 757 |
| Cinderella (2021) (Amazon) | 445 |
| Afterlife of the Party (Netflix) | 290 |
| He’s All That (Netflix) | 287 |
| SAS: Rise of the Black Swan (Netflix) | 286 |
| Vacation Friends (Hulu) | 243 |
| Wind River (Netflix) | 223 |
| Vivo (Netflix) | 219 |
| Luca (Disney+) | 213 |
| Welcome Home Roscoe Jenkins (Netflix) | 211 |
The growth of original content hours on Netflix
| Year | Hours of original content |
|---|---|
| 2012 | 8 |
| 2013 | 73 |
| 2014 | 115 |
| 2015 | 304 |
| 2016 | 666 |
| 2017 | 1,257 |
| 2018 | 1,537 |
| 2019 | 2,769 |
2023 Nflx Finance Stats
- In 2021, the platform’s revenue reached approximately $30 billion.
Netflix annual revenue 2011 to 2021 ($bn)
| Year | Revenue |
|---|---|
| 2001 | $75.91 million |
| 2002 | $152.80 million |
| 2003 | $272.24 million |
| 2004 | $506.22 million |
| 2005 | $682 million |
| 2006 | $997 million |
| 2007 | $1.2 billion |
| 2008 | $1.36 billion |
| 2009 | $1.67 billion |
| 2010 | $2.16 billion |
| 2011 | $3.2 billion |
| 2012 | $3.6 billion |
| 2013 | $4.37 billion |
| 2014 | $5.5 billion |
| 2015 | $6.78 billion |
| 2016 | $8.83 billion |
| 2017 | $11.69 billion |
| 2018 | $15.79 billion |
| 2019 | $20.15 billion |
| 2020 | $24.99 billion |
| 2021 | $29.698 billion |
| 2022 (Q1) | $7.87 billion |
- Netflix is Projected to Reach a 62% Penetration Rate in North America by 2025
- Netflix spends more than $150 million on improving their recommendation system every year,
- Netflix Total ARPU Grew 5% in Q1 of 2022
- Netflix was originally called Kibble.
- Over 66% of Netflix users share an account.
Average Netflix Salary
Netflix pays an average salary of $63,867 per year, which is $30.71 an hour.
Netflix pays those in the bottom 10 percent $28,000 a year, and the top 10 percent over $140,000.
Geographic location can impact the pay for employees at Netflix as well. Based on our data, Netflix employees in Los Gatos, CA and New York get paid the most.
Netflix’s average monthly revenue per paying customer
Here’s a table with Netflix’s average monthly revenue per paying customer:
| Year | Average revenue per user |
|---|---|
| 2016 | 8.61 |
| 2017 | 9.43 |
| 2018 | 10.31 |
| 2019 | 10.82 |
| 2020 | 10.91 |
| 2021 (Q1 & Q2) | 10.86 |
Netflix’s spending on content production
- In 2020, Netflix spent $17.3 billion on video content production. An increase of 18.41% compared to 2019. Netflix has reported that it estimates to spend another $17 billion in 2021.
Here’s an overview of Netflix’s spending on content production since 2013:
| Year | Spending on video content |
|---|---|
| 2013 | $2.4 billion |
| 2014 | $3.18 billion |
| 2015 | $4.61 billion |
| 2016 | $6.88 billion |
| 2017 | $8.91 billion |
| 2018 | $12.04 billion |
| 2019 | $14.61 billion |
| 2020 | $17.3 billion |
| 2021 (estimated) | $17 billion |
- Netflix consumes 12.6% of the world’s internet bandwidth.
- In 2020, Netflix spent more than $2.23 billion on marketing.
- Nearly two-thirds of Americans have a Netflix account.
- Netflix comes second for most viewers in the US, right after YouTube.
- Netflix continues to outspend its competitors in terms of original content.
- In the first quarter of 2022, Netflix’s monthly ARPU in the US and Canada was $14.91.
- Switzerland and Denmark Are the Least Cost-effective Countries
- The company’s Academy Awards (Oscars) showing is also top-level.
- The number of non-subscribers is higher among GenZ users – as many as 72% of GenZ Netflix users are not paying subscribers.
Netflix annual ARPU by region 2018 to 2021 ($bn)
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | 11.28 | 10.2 | 7.53 | 9.19 |
| 2019 | 13.22 | 10.51 | 8.18 | 9.07 |
| 2020 | 13.51 | 11.05 | 7.12 | 9.32 |
| 2021 | 14.78 | 11.64 | 8.14 | 9.26 |
Netflix annual revenue by region 2018 to 2021 ($bn)
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | 8.28 | 3.95 | 2.22 | 0.94 |
| 2019 | 10.05 | 5.54 | 2.78 | 1.46 |
| 2020 | 11.45 | 7.77 | 3.13 | 2.37 |
| 2021 | 12.97 | 9.69 | 3.57 | 3.26 |
- Netflix users spent 164 million hours per day watching content in 2019.
- Netflix’s Net Income was $1.6 billion in Q1 of 2022.
Nflx subscribers 2023
How many subscribers does Nflx have?
Below is an overview of Netflix’s paid subscriber count since 2011:
| Year | Subscribers |
|---|---|
| 2011 | 21.5 million |
| 2012 | 25.7 million |
| 2013 | 35.6 million |
| 2014 | 47.9 million |
| 2015 | 62.7 million |
| 2016 | 79.9 million |
| 2017 | 99 million |
| 2018 | 124.3 million |
| 2019 | 151.5 million |
| 2020 | 192.9 million |
| 2021 | 219.7 Million |
| 2022 (July) | 221.64 million (Drop from 221.84) |
- Netflix lost over 200,000 subscribers in the Q1 of 2022.
- About 25.6% of Americans share their Netflix account with relatives.
History of Netflix Price Increases
- Netflix has added a total of 100.97 million new members to the streaming service.
| Year | New subscriber additions |
|---|---|
| 2014 | 8.34 million |
| 2015 | 16.36 million |
| 2016 | 18.25 million |
| 2017 | 21.55 million |
| 2018 | 28.62 million |
| 2019 | 27.83 million |
| 2020 | 36.57 million |
| 2021 (Q1 & Q2) | 5.5 million |
- 4 days worth of commercials were saved on average by Netflix Viewers.
- In 2022, over 66% of Netflix Users are from Outside the US
- In Q1 2022, Netflix had 74.58 Million Paying Customers in the United States and Canada
- Inflation : Netflix estimates to lose 2 Million subscribers by Q2 of 2022
- Netflix is preferred by 47% of Americans over other streaming platforms.
- Netflix’s Subscriber Base in APAC Roughly Doubled Between Early 2019 and 2021
- The interruption of service in Russia accounted for a loss of 0.7 million subscribers.
Netflix vs Amazon Prime: subscribers
- Netflix says that its competitors are offering “promotional” pricing that is temporary.
- The US and Canada currently account for over 35% of Netflix’s total paid subscriber base.
Netflix subscribers by region
Netflix annual subscribers by region 2018 to 2021 (mm):
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | 64.7 | 37.8 | 26 | 10.6 |
| 2019 | 67.6 | 51.7 | 31.4 | 16.2 |
| 2020 | 73.9 | 66.7 | 37.5 | 25.4 |
| 2021 | 75.2 | 74 | 39.9 | 32.6 |
Netflix Subscribers Watch Sport the Least Often
Netflix US market penetration by generation
Nflx Usage Statistics 2023
Time spent watching Netflix
The growth of Netflix worldwide consumption per day since 2009:
| Year | Number of hours per subscriber |
|---|---|
| 2009 | 0.1 |
| 2010 | 0.4 |
| 2011 | 0.8 |
| 2012 | 1.2 |
| 2013 | 1.4 |
| 2014 | 1.6 |
| 2015 | 1.8 |
| 2019 | 2 |
| 2020 | 3.2 |
- A Netflix user watched the Madagascar movie 352 times in 2017.
- An average Netflix subscriber views 60 films every year.
- Around 80% of Netflix subscribers follow it’s algorithm’s title suggestions.
- Netflix has over 100 secret codes to make the search for a particular category easier.
- Netflix is available in 86% of all North American homes that pay for any sort of TV service.
- On average, binge-watching a Netflix series takes 5 days.
- Some nations, including North Korea, Syria, and Crimea (which is in the headlines these days due to the ongoing Russia Ukraine war) do not support Netflix. US sanctions ban the corporation from operating in these countries.
- Two out of every five Netflix members use a VPN to view the service.
Netflix Users by the community in the USA
| ommunity | % of users |
|---|---|
| Urban | 34 |
| Suburban | 43 |
| Rural | 23 |
Nflx User Demographics and Behavior (income and gender) 2023
- 23% of the US Adults Stream Daily on Netflix
- 70% of Hispanic Americans have an Active Netflix subscription
- Approximately 37% of Teens Watch Netflix Daily
- Netflix has 5,400 employees.
- On average, employees at Netflix stay with the company for 2.8 years.
- The most common ethnicity at Netflix is White (61%), followed by Hispanic or Latino (18%) and Asian (9%).
- Amazon Prime scored the largest share of Republican viewers at 28%.
- Netflix is the most popular among younger people, as 75% of 18 to 34-year-olds have Netflix.
- Nflx Largest Share of Subscribers Are Millennial.
Nflx during COVID-19
- During the spring of 2020, Netflix accounted for 11% of global internet traffic.
- During the coronavirus lockdowns, Netflix accounted for 19.11% of all U.S.-based internet traffic, making it the most trafficked application in the country.
- During April of 2020, 50% of U.S. adults said they were using Netflix.
- Netflix saw unprecedented growth among the U.S. market in the spring of 2020. Netflix went from comprising 6% of U.S. internet traffic in 2019 to 19.11% of traffic during the coronavirus lockdowns.
- Netflix added 2.3 million subscribers from the U.S. and Canada during the first quarter of 2020, and 13.5 million subscribers internationally.
- Because Netflix doesn’t run ads and doesn’t offer sports programming, it didn’t suffer from the major revenue blows dealt by the coronavirus pandemic that traditional TV channels did.
Nflx interesting Facts, Trends and Future
- You’ll soon be able to stream Netflix in a Tesla.
- There’s a secret Netflix menu. Pressing Shift + Alt + a left mouse click brings up a troubleshooting menu that allows you to adjust the bit rate of a stream so it doesn’t buffer.
- the first “Netflix original” was an abstract test footage short.
- Netflix staffers think you decide on a movie in two minutes.
- The Netflix revenue growth rate shows the streamer is on track to generate $51.5 billion in 2025.
- In 2002, Netflix shares cost $15.
Netflix Stats FAQ
What age uses Netflix the most in 2023?
The median age of Netflix’s core subscribers is between 35 and 44. Back in 2015, Americans between 18 and 34 years old made up the largest share of the platform’s audience. Today, Generation X and Millennials form the core Netflix viewership, statistics show.
Who is Netflix’s target customer in 2023?
The target market for Netflix includes males and females between the ages of 17-60 and households with income levels of $30,000 and up. Netflix also appeals to different racial/ethnic groups with an assortment of foreign and international films.
How many subscribers did Netflix lose in 2023?
Netflix loses nearly 1 million subscribers. Netflix reports that it lost nearly 1 million subscribers in the second quarter of 2022, but that was better than the 2 million it had forecast. The media world — especially in streaming — breathed a huge sigh of relief Tuesday.
Which country watches Netflix the most in 2023?
The United States remained Netflix’s leading market in the second quarter of 2021. The streaming giant reported 67 million subscribers in the U.S. during that quarter – a more extensive user base than the five next largest markets drew collectively.
Is Netflix the biggest streaming service in 2023?
Yes, Netflix is still the largest streaming service, that goes without saying. According to Statista, there were 221.64 million paid subscribers to Netflix during the first quarter of 2022.
Why is Netflix so popular in 2023?
It has a huge selection of movies and TV shows old and new, tons of high-quality original programs, and an easy-to-navigate interface. Even though it no longer offers a free trial, it’s worth trying Netflix for a month if you want something new to watch.
Who are Netflix’s competitors in 2023?
Disney Plus – $8 a month.
Apple TV+ – $5 a month.
Hulu (No Ads) – $13 a month.
HBO Max (No Ads) – $15 a month.
Amazon Prime Video – $9 a month.
Paramount Plus (No Ads) – $10 a month.
How much does Netflix earn per month in 2023?
Netflix rakes in nearly $1 billion every single month, putting their annual total revenue above $11 billion. By comparison, Hulu made $1 billion in ad revenue in 2017.
