Nonprofit organizations rely heavily on donations from individuals and organizations to fund their activities. As a result, managing donor relationships is crucial to the success of any nonprofit organization. This is where a nonprofit CRM comes into play. A CRM, or customer relationship management software, helps nonprofit organizations manage donor data, interactions, and relationships.
In this post, we’ll discuss nonprofit CRM statistics that can help organizations improve their donor management and fundraising efforts.
Key Nonprofit CRM Statistics – MY Choice
- According to a survey conducted by Nonprofit Technology Network, 53% of nonprofits use a CRM system.
- Nonprofits that use a CRM system report that it has helped them increase their donations by an average of 29%.
- The most commonly used CRM systems among nonprofits are Salesforce (47%), Blackbaud (21%), and Microsoft Dynamics (8%).
- Nonprofits that use a CRM system are more likely to have a dedicated fundraising staff (58%) compared to those that do not use a CRM system (39%).
- Nonprofits that use a CRM system are more likely to have a documented fundraising plan (52%) compared to those that do not use a CRM system (37%).
- According to a survey by Software Advice, the top features that nonprofits look for in a CRM system are ease of use (34%), integration with other software (29%), and fundraising tools (25%).
- Nonprofits that use a CRM system are able to track their donor retention rate more easily. According to a report by Bloomerang, nonprofits that use a CRM system have an average donor retention rate of 51%, compared to 46% for those that do not use a CRM system.
- Nonprofits that use a CRM system are able to segment their donors more effectively. According to a report by Nonprofit Hub, nonprofits that use a CRM system are 3 times more likely to segment their donors by giving history, and 4 times more likely to segment by giving amount.
- The implementation of a CRM system can be costly for nonprofits, with some systems costing tens of thousands of dollars per year. However, the benefits of increased donations and improved donor retention can often outweigh the cost.
- Nonprofits that use a CRM system are better able to engage with their donors through personalized communications. According to a report by Donorbox, nonprofits that use a CRM system are 4 times more likely to personalize their emails to donors, and 3 times more likely to personalize their direct mail appeals.
Nonprofit CRM Stats
Table 1: Nonprofit CRM Usage Statistics
|Overall CRM usage increase||56% to 74%|
|Companies with more than 11 employees using CRM||91%|
|CRM users accessing information on multiple devices||81%|
|Businesses planning to increase IT budgets||44%|
|CRM improved access to customer data||74%|
|Average adoption of CRM among sales professionals||73%|
|Nonprofits using a CRM software to track donations and manage communications with supporters and donors||67%|
|Nonprofits using AI for donor prospecting||15%|
Table 2: Nonprofit CRM Market Statistics
|Global mobile CRM market growth||11%|
|Total spend on customer relationship management software going to software as a service||75%|
Table 3: Nonprofit CRM Software Statistics
|Nonprofits using an all-in-one CRM and online fundraising software||54%|
|Nonprofits using a separate CRM software for online fundraising||46%|
Table 4: Nonprofit CRM Adoption Statistics
|Nonprofits making zero “touches” for their year end campaign||27.6%|
Table 5: Nonprofit CRM Latest Statistics
|Nonprofits accepting online donations through their website||94%|
|Nonprofits accepting donations through a third-party only||6%|
|Nonprofits offering tribute giving||46%|
|Nonprofits actively implementing a year-round retention strategy for online donors||38%|
|Nonprofits using email automation in their online fundraising||78%|
|Nonprofits with a recurring/monthly giving program||77%|
|Nonprofits with online donation forms that provide an option to cover donation processing fees||50%|
|Nonprofits using email automation to send automatic donation receipts||70%|
|Nonprofits using email automation to send automatic year-end tax receipts||32%|
|Nonprofits using email automation to send automatic “Welcome” series to new online donors||32%|
|Nonprofits using email automation to follow up on expired credit cards for recurring/monthly donors||23%|
Table 6: Other Statistics
|Total giving in 2013||$335 billion|
|Personal income growth in 2013||2.9%|
|Disposable income growth in 2013||1.9%|
|Percentage of buyers seeking best-of-breed system||52%|
|Percentage of buyers seeking an integrated suite||48%|
|Highest open rate in government-related emails||28.77%|
|Second highest open rate in hobby-related emails||27.74%|
|Third highest open rate in religion-related emails||27.62%|
|Average open rate across all industries||21.33%|
|Highest click rate in hobby-related emails||5%|
Table 7: Giving to U.S. Charities (2021)
|Donor||Estimated Giving (in billions)|
Nonprofit CRM Usage Statistics
- The nonprofit sector spends an estimated $14.1 billion on software, and CRM software is among the most popular solutions. (NTEN)
- 54% of nonprofit organizations currently use a CRM system. (TechSoup)
- The number of nonprofit organizations adopting a CRM system has increased by 20% in the last five years. (Nonprofit Times)
- 84% of nonprofit organizations using a CRM system report improved data management. (Nonprofit Tech for Good)
Donor Engagement and Retention Statistics
- The average donor retention rate for nonprofits is only 43%. (Bloomerang)
- Increasing donor retention rates by just 10% can increase lifetime donor value by up to 200%. (AFP)
- 88% of nonprofit organizations believe that a strong donor experience is critical to their fundraising success. (Abila)
- Nonprofit organizations that prioritize donor retention are 4 times more likely to have a better fundraising year. (Bloomerang)
Donor Acquisition and Fundraising Statistics
- Donor acquisition costs for nonprofits have increased by 50% over the last 5 years. (AFP)
- The average online donation amount is $128. (Nonprofit Source)
- The average gift size for donors who have been with an organization for over 5 years is $176, compared to $59 for new donors. (Abila)
- 76% of nonprofit organizations use email marketing for fundraising purposes. (Nonprofit Source)
- Personalized email messages have a higher open rate of 29% compared to non-personalized emails. (Nonprofit Hub)
Nonprofit CRM Features and Benefits Statistics
- 73% of nonprofit organizations use their CRM to track donor contact information. (TechSoup)
- 62% of nonprofit organizations use their CRM to track donor engagement. (TechSoup)
- 60% of nonprofit organizations use their CRM to create targeted donor lists. (TechSoup)
- Nonprofits that use a CRM system report 74% improvement in their ability to generate reports. (Nonprofit Tech for Good)
- Nonprofit organizations that use a CRM system report an average increase of 20% in fundraising revenue. (Nonprofit Tech for Good)
Nonprofit CRM Trends and Best Practices Statistics
- 74% of nonprofit organizations believe that automation will play a major role in their future CRM strategy. (Nonprofit Tech for Good)
- 56% of nonprofit organizations believe that AI and machine learning will play a major role in their future CRM strategy. (Nonprofit Tech for Good)
- Nonprofit organizations that prioritize donor engagement and stewardship are more likely to see increased fundraising revenue. (Nonprofit Hub)
- Nonprofit organizations that regularly analyze donor data and adjust their fundraising strategies accordingly are more likely to achieve their fundraising goals. (Bloomerang)
Nonprofit CRM Adoption and Usage Statistics
Nonprofits of all sizes are using CRM software to manage their donor databases, track donations, and organize fundraising campaigns. Here are some key adoption and usage statistics:
- The adoption of nonprofit CRM software has increased by 19% over the past five years.
- 53% of nonprofits use a CRM system to manage their donor data.
- 62% of nonprofits say that their CRM software has helped them to better track donations and donor engagement.
- 87% of nonprofits believe that CRM software has had a positive impact on their fundraising efforts.
- The top three reasons nonprofits adopt CRM software are to improve donor retention (74%), increase fundraising efficiency (65%), and better manage donor data (57%).
- 49% of nonprofits say that their CRM system is their primary fundraising tool.
Nonprofit CRM Integration Statistics
Nonprofit CRM software can be integrated with a wide range of other tools and platforms, including email marketing software, payment processors, and social media platforms. Here are some key integration statistics:
- 72% of nonprofits integrate their CRM software with their email marketing software.
- 56% of nonprofits integrate their CRM software with their payment processor.
- 48% of nonprofits integrate their CRM software with their social media platforms.
- 38% of nonprofits integrate their CRM software with their website.
- The top three benefits of integrating CRM software with other tools and platforms are improved data accuracy (69%), better reporting (59%), and increased efficiency (53%).
Nonprofit CRM Effectiveness Statistics
CRM software can have a significant impact on the effectiveness of nonprofit fundraising efforts. Here are some key effectiveness statistics:
- 74% of nonprofits say that their CRM software has helped them to improve donor retention.
- 72% of nonprofits say that their CRM software has helped them to increase the average gift amount.
- 67% of nonprofits say that their CRM software has helped them to acquire new donors.
- 58% of nonprofits say that their CRM software has helped them to increase the number of donations.
- Nonprofits using CRM software are 16% more likely to achieve their fundraising goals than those who don’t.
- Nonprofits using CRM software are 18% more likely to have a formal donor retention strategy in place than those who don’t.
Nonprofit CRM Challenges Statistics
While nonprofit CRM software can be highly effective, it is not without its challenges. Here are some key challenges statistics:
- The top three challenges of nonprofit CRM adoption are lack of budget (36%), lack of staff resources (34%), and lack of training (30%).
- 45% of nonprofits say that data entry and management is their biggest CRM challenge.
- 41% of nonprofits say that they struggle with integrating their CRM software with other tools and platforms.
- 33% of nonprofits say that they have difficulty using their CRM software to segment donors.
- Nonprofits that don’t use CRM software cite cost (31%), lack of staff resources (24%), and lack of understanding (21%) as the top reasons.
As these statistics demonstrate, nonprofit CRM software can be a highly effective tool for managing donor data, tracking donations, and organizing fundraising campaigns. However, it is important for nonprofits to carefully evaluate their needs and choose the right CRM system for their organization. With the right software and a strategic approach to adoption, nonprofits can leverage CRM technology to improve donor engagement, increase fundraising efficiency, and ultimately, drive greater impact.