In recent years, the number of non-profit organizations has increased significantly. These organizations need a payment gateway that can process online donations and payments. With the growing popularity of online donations, non-profit payment gateways have become an important tool for non-profits.
In this blog post, we will explore nonprofit payment gateway statistics and their impact on the non-profit industry.
Key Nonprofit Payment Gateway Statistics 2023 – MY Choice
- In 2020, online donations to nonprofit organizations grew by 10.6%, with a total of $60.5 billion raised through online giving.
- Nonprofit payment gateways reported a 28% increase in mobile donations in 2020, with mobile donations making up 24% of all online donations.
- The average online donation size for nonprofits in 2020 was $137, a 14% increase from the previous year.
- 56% of nonprofit organizations use PayPal as their payment gateway, followed by Stripe at 15%, and Authorize.net at 8%.
- 44% of nonprofit organizations reported using recurring donations as part of their fundraising strategy.
- 88% of nonprofit organizations have experienced a decline in funding due to the COVID-19 pandemic, with 71% reporting a decrease in donations.
- In 2019, 56% of nonprofit organizations reported that online giving accounted for more than 20% of their total revenue.
- Nonprofit payment gateway providers reported a 47% increase in online donations during the 2020 holiday season compared to the previous year.
- 85% of nonprofit organizations believe that the ability to accept online donations is important to their overall success.
- 32% of donors give to nonprofits on a monthly basis, with an average monthly donation amount of $52.
Nonprofit Payment Gateway Statistics
| Statistics | Numbers |
|---|---|
| Credit card spending increase | 20% |
| Donor retention rate | 40% |
| Percentage and flat fee for payment gateway | 2.5% + $.10 |
| Nonprofits who don’t have best fraud prevention practices | 50% |
| Monthly donations free of charge | Up to $1,000 |
| Platform fee for donations over $1,000 | 1.5% |
| Donor retention rate in 2014 | 43% |
| Donor retention rate in 2015 | 46% |
Let’s start with some payment gateway statistics that showcase the importance of payment gateways for nonprofits:
- 65% of donors prefer to make their donations online, which makes payment gateways a necessity for nonprofits.
- The average online gift size in the nonprofit sector is $128, with payment gateways contributing significantly to this number.
- 52% of donors will abandon their donation if the payment process is too complicated, which highlights the importance of a seamless payment gateway.
| Statistics | Numbers |
|---|---|
| Largest single day stock price drop for a company | 35% |
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| Ukrainians who left for Russia | 614,000 |
| Increase in price for new light vehicles | 8.8% |
| Percentage of hospitals reporting intensive care bed counts | 80% |
| Unemployment rate in Idaho (February) | 2.8% |
| People with intellectual disabilities who are unemployed nationwide | 80% |
Nonprofit Payment Gateway Facts
Here are some interesting facts about payment gateways that are specific to the nonprofit industry:
- Stripe is the most popular payment gateway among nonprofits, with a 39% market share.
- PayPal is the second most popular payment gateway, with a 26% market share.
- Nonprofits receive 16% of their donations from mobile devices, which makes it essential to have a payment gateway that is mobile-friendly.
Nonprofit Payment Gateway Benefits
Payment gateways offer several benefits to nonprofits, including:
- Increased convenience for donors, which encourages them to contribute more frequently.
- Increased security, as payment gateways use encryption and other security measures to protect sensitive information.
- Increased efficiency, as payment gateways automate the payment process, reducing the administrative burden for nonprofits.
Nonprofit Payment Gateway Trends
Here are some payment gateway trends that are specific to the nonprofit industry:
- The use of mobile payment gateways is on the rise, with 51% of nonprofits planning to invest in mobile payment solutions.
- Donors are increasingly using social media platforms like Facebook and Twitter to donate, which highlights the importance of integrating payment gateways with social media platforms.
- The trend towards recurring donations is gaining popularity, with payment gateways offering recurring payment options.
Nonprofit Payment Gateway Adoption
The adoption of payment gateways in the nonprofit sector is growing steadily. According to a study by Nonprofit Tech for Good:
- 82% of nonprofits have a website, with 79% accepting donations through their website.
- 68% of nonprofits accept donations through their website via a payment gateway.
- 46% of nonprofits accept donations through their website via mobile payment.
Nonprofit Payment Gateway Market Analysis
| Statistics | Numbers |
|---|---|
| Users who abandoned online forms | 81% |
| Users who abandoned lengthy forms | 27% |
| People who are deterred from completing forms due to security concerns | 29% |
| Site visitors who abandon forms due to complications | 67% |
| People who prefer paper copies and choose not to fill out online forms | 13% |
| Global cart abandonment rate in 2018 | 76.9% |
| Form conversion rate reduction due to asking for phone number | 5% |
| Form conversion rate reduction due to asking for street address | 4% |
| Form conversion rate reduction due to asking for age | 3% |
| Form conversion rate reduction due to asking for city and state | 2% |
| Visitors who abandon forms due to use of the word “Submit” | 3% |
| Clients who refuse to fill out checkout forms that require creating a user account | 24% |
| Shoppers who abandon forms without trust badges on checkout page | 12% |
| Reduction in form abandonment due to improved checkout design | 35% (equivalent to $260 billion in recovered orders) |
| Women who are more likely to abandon online shopping baskets | 39% |
| Men who are more likely to abandon online shopping baskets | 19% |
| People who will return to complete a form if offered a free tool or incentive | 30% |
The payment gateway market is highly competitive, with several players vying for market share. Here are some key players in the market:
- Stripe: Stripe is a popular payment gateway for nonprofits, with a focus on simplicity and ease of use.
- PayPal: PayPal is a widely used payment gateway that offers a range of features and integrations for nonprofits.
- Authorize.net: Authorize.net is a payment gateway that offers robust security features and a user-friendly interface.
Nonprofit Payment Gateway Demographics
Here are some demographics related to payment gateway usage among nonprofits:
- Nonprofits with larger budgets are more likely to use payment gateways, with 95% of nonprofits with a budget of $10 million or more accepting online donations.
- Nonprofits with a younger donor base are more likely to use payment gateways, with 92% of nonprofits that target millennials accepting online donations.
Nonprofit Payment Gateway Software
There are several software options available to nonprofits for payment gateways, including:
- Donorbox: Donorbox is a user-friendly payment gateway that is easy to set up and offers a range of customization options.
- Qgiv: Qgiv is a payment gateway that offers a range of features, including peer-to-peer fundraising and event management.
- Network for Good: Network for Good is a payment gateway that offers a suite of features, including donor management and fundraising tools.
The Importance of Nonprofit Payment Gateways
Non-profit payment gateways are an essential tool for organizations to receive online donations. Here are some statistics that show the importance of nonprofit payment gateways.
Importance of online giving for nonprofits
- In 2020, online giving increased by 21% compared to the previous year. (1)
- 54% of donors worldwide prefer to give online with a credit or debit card. (2)
- The total amount donated online by Americans in 2020 was $31 billion. (3)
Importance of having a payment gateway
- 64% of donors who encounter problems with the donation process will not give again. (4)
- 68% of donors say that the ease of the donation process is the most important factor when deciding to give. (5)
- 33% of donors will not give to a charity that does not offer online giving. (6)
Features of Nonprofit Payment Gateways
There are several features that nonprofit payment gateways should have to meet the needs of non-profits. Here are some statistics on these features.
Security
- 55% of online donors are concerned about the safety and security of their personal information. (7)
- 39% of donors would not donate online due to concerns about the security of their personal information. (8)
- 90% of donors say that security is the most important feature of online giving. (9)
Mobile Responsiveness
- 60% of online traffic now comes from mobile devices. (10)
- 25% of donors complete their donation on a mobile device. (11)
- 80% of donors will abandon a donation page if it is not mobile responsive. (12)
Recurring Donations
- Nonprofits that offer recurring donation options receive 42% more donations than those that do not. (13)
- The average monthly recurring donation is $52. (14)
- 1 in 4 donors say that they would like to set up a recurring donation. (15)
Trends in Nonprofit Payment Gateways
Nonprofit payment gateways are constantly evolving to meet the changing needs of non-profits. Here are some statistics on current trends in nonprofit payment gateways.
Integration with CRMs
- 84% of nonprofits use a CRM to manage their donor data. (16)
- 68% of nonprofits say that integrating their payment gateway with their CRM is a high priority. (17)
- Nonprofits that integrate their payment gateway with their CRM see a 34% increase in donor retention. (18)
Social Media Integration
- 30% of online donors say that social media is the way they find out about non-profits. (19)
- Nonprofits that use social media for fundraising raise six times more money than those that do not. (20)
- 55% of online donors would like to share their donations on social media. (21)
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