Podcast Ad Revenue Calculator: How Much is Your Podcast Worth?

The tool below has been developed to allow you to calculate the estimated podcast ad revenue easily. 

Podcast Revenue Calculator


How to Use the Podcast Revenue Calculator

If you’re a podcaster, you may be wondering how much money you can make from your podcast. The answer to this question depends on a variety of factors, including your number of downloads per episode, the number of ads you include, and your fill rate. To help you estimate your potential earnings, we’ve created the Podcast Revenue Calculator. In this blog post, we’ll explain how to use the calculator and what each of the inputs means.

The Podcast Revenue Calculator has five inputs that you can adjust to calculate your potential earnings. Here’s a brief explanation of each input:

1. How Many Downloads Per Episode?

This input refers to the number of unique downloads your podcast gets per episode. You can usually find this information in your podcast hosting platform’s analytics dashboard.

2. How Many Ads Per Episode?

This input refers to the number of ads you include in each episode. This can vary depending on the length of your episodes and the agreements you have with advertisers.

3. Include Pre-Roll Ad?

This input is a checkbox that allows you to include or exclude a pre-roll ad from your earnings calculation. A pre-roll ad is an ad that plays at the beginning of an episode.

4. Monthly Episodes Aired?

This input refers to the number of episodes you release per month. This can vary depending on your podcast schedule.

5. Fill Rate

This input refers to the percentage of ad spots in your podcast that are filled with ads. For example, if you have three ad spots in your episode but only two of them have ads, your fill rate would be 67%.

Using the Calculator

To use the Podcast Revenue Calculator, simply adjust the sliders and checkboxes to match your podcast’s metrics. As you adjust the inputs, the calculator will automatically update to show you your potential earnings per episode, per month, and per year.

Once you’ve adjusted the inputs to match your podcast’s metrics, you can use the output values to estimate your potential earnings. Keep in mind that these are just estimates, and your actual earnings may vary depending on a variety of factors, including the specific advertisers you work with and the size and engagement of your audience.

Factors that Determine Your Podcast Earnings Potential

1. Number of Downloads

The number of downloads your podcast receives is one of the most critical factors that determine your earnings potential. Advertisers usually pay per thousand impressions or downloads, also known as Cost per Mille (CPM). The more downloads your podcast has, the more advertising revenue you can earn.

2. Advertising Rates

Advertising rates can also affect your earnings potential. The cost per thousand downloads can vary depending on your podcast niche, audience demographics, and the type of ads you run. For example, ads placed in the pre-roll or mid-roll slots typically cost more than ads placed in the post-roll slots.

3. Number of Ads per Episode

The number of ads you run per episode can also affect your earnings potential. Typically, podcasters run 1-3 ads per episode. However, the more ads you run, the higher your earnings potential. That being said, you need to ensure that your listeners do not feel overwhelmed by too many ads and that your content remains engaging.

4. Ad Placement

Ad placement is another factor that can influence your podcast earnings potential. The location of the ads within your episode can affect the engagement and the overall listening experience of your audience. Pre-roll ads, for example, are placed at the beginning of the episode and may be more noticeable to your audience. Mid-roll ads, on the other hand, are placed in the middle of the episode and may be less intrusive.

5. Length of Episodes

The length of your podcast episodes can also affect your earnings potential. Longer episodes typically have more ad slots and may generate more advertising revenue. However, shorter episodes can lead to higher engagement rates and may attract more sponsors.

6. Listener Demographics

Your audience demographics can also impact your earnings potential. Advertisers often target specific demographics, such as age, gender, location, and interests. If your listeners match the demographics targeted by a particular advertiser, you may earn more revenue from the ads.

7. Fill Rate

Finally, the fill rate, or the percentage of ad slots that are filled with ads, can impact your earnings potential. If you have a high fill rate, it means that you are selling all your available ad slots, and you have a higher chance of generating more revenue. On the other hand, a low fill rate means that you have unsold ad slots, and your revenue potential is limited.


The Podcast Revenue Calculator is a simple and easy-to-use tool that can help you estimate your potential earnings as a podcaster. By adjusting the inputs to match your podcast’s metrics, you can get a better idea of how much money you could make from your podcast. However, it’s important to remember that these are just estimates, and your actual earnings may vary depending on a variety of factors. As you continue to grow your podcast and attract more advertisers, you may find that your earnings increase over time.

We hope this guide has been helpful in explaining how to use the Podcast Revenue Calculator. If you have any questions or feedback, please feel free to contact us. Happy podcasting!

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