Presentations are an essential part of business, education, and everyday life. They help us communicate ideas, share information, and persuade others to take action.
But what makes a presentation effective? To answer this question, we’ve compiled a list of presentation statistics that every presenter should know.
These statistics cover everything from audience engagement to visual aids, and will help you create presentations that are both informative and engaging.
Table 1: Optimal Length of Presentation
|100%||About 10 slides|
Table 2: Text Portion on Slide
|Participants||Text portion preference|
|50%||No more than a fourth|
Table 3: Importance of Visuals
|Participants||Importance of visuals|
Table 4: Distractions During Presentations
|Participants||Distraction frequency||Causes of distraction|
|20%||Constantly||Presentation topic, engagement|
Table 5: Ideal Presentation Length
|Participants||Ideal presentation length|
Table 6: Most Memorable Parts of Presentation
|Participants||Most memorable parts|
|50%||Video, statistics, images, etc.|
Table 7: Audience Expectations
|100%||Interaction, clear speech, eye contact, loud voice|
Table 8: Frequency of Presentation Creation
|Participants||Frequency of presentations|
|30%||1-3 times a month|
|60%||Once a week|
Table 9: Purpose of Presentations
|Participants||Purpose of presentations|
Key Presentation Statistics 2023 – MY Choice
- People who bounce from a sales deck usually do so within the first 15 seconds
- 53% of people are designing entire presentations on behalf of their colleagues and peers.
- Over 60% of people interviewed said they create or work in templates with their peers.
- The majority of people will collaborate with their direct teammates on a presentation.
- The biggest hurdles when collaborating are contributors’ workflows, communication, and version control.
- 71% of people use their company branding in presentations, yet 66% still struggle with the design.
- 67% of presenters say the biggest challenge when creating presentations is the deck design.
- 79% of people find design inspiration in presentation tool examples.
- 60% of presenters started with a template the last time they used PowerPoint or Google Slides, but still didn’t feel confident in their work.
- The first three slides are key: 80% of readers who go through them, read the deck in full
- Mobile is on the rise: 32% of decks are opened on mobile
- Mobile reading time is shorter, but not by much
- The first 48 hours are make-or-break
Audience Engagement Stats
- 85% of people are more likely to remember information presented visually than orally.
- 94% of people say that engaging visuals are critical for holding their attention during a presentation.
- 60% of people find it challenging to stay engaged during long presentations.
- 68% of people say that the most important thing a presenter can do to keep them engaged is to make the presentation relevant to their interests.
- 70% of people say that the use of humor in a presentation makes it more engaging.
Table 1: Main Goals of Presenters in Designing their Slide Decks
|Summarizing complex information||47%|
|Entertaining and inspiring audiences||24.5%|
|Telling a story or sharing personal experiences||16.7%|
|Sharing specific statistics and facts||2%|
|Breaking down topics or strategies for takeaways||9.8%|
Table 2: Design Process of Presentations
|Designed all presentations on their own||65.7%|
|Designed some presentations themselves, outsourced others||29.4%|
|Hired someone else to design their presentations||4.9%|
Table 3: Time Taken to Design Presentations
|Time Taken (hours)||Percentage|
Table 4: Slide Decks – Text-Heavy vs. Visually-Focused
|More text-heavy in nature||15.7%|
Table 5: Percentage of Text in Slide Decks
|Percentage of Text||Percentage|
Table 6: Types of Visuals Included in Presentations
|Types of Visuals||Percentage|
|Photographs and stock photos||34.3%|
|Infographics and original graphics||41.5%|
|Original graphics or charts||18.6%|
|Illustrations and icons||15.7%|
|Memes and gifs||6.9%|
Table 7: Average Number of Slides in Presentations
|Number of Slides||Percentage|
Presentation Delivery Stats
- 38% of people say that a presenter’s delivery style is more important than the content of the presentation.
- 30% of people say that they lose interest in a presentation within the first five minutes.
- 25% of people say that they have fallen asleep during a presentation.
- 70% of people say that they prefer presentations that are less than 20 minutes in length.
- 65% of people say that they prefer presentations that are interactive and allow for audience participation.
Visual Aids Stats
- 67% of people say that they prefer presentations that use visual aids.
- 40% of people say that they respond better to information that is presented with a combination of text and visuals.
- 63% of people say that they remember information better when it is presented with an image.
- 55% of people say that they prefer simple visual aids over complex ones.
- 91% of people say that they have removed themselves from a presentation because of poor visual aids.
Presentation Design Stats
- 94% of people say that well-designed presentations are more convincing than poorly designed ones.
- 57% of people say that they would be more likely to buy a product or service after seeing a well-designed presentation.
- 67% of people say that they are more likely to pay attention to a presentation if it has a visually appealing design.
- 39% of people say that they have left a presentation because of poor design.
- 40% of people say that they are more likely to trust information presented in a well-designed presentation.
Public Speaking Anxiety Stats
- 73% of people say that they experience public speaking anxiety.
- 80% of people say that public speaking anxiety has a negative impact on their career.
- 70% of people say that they would be more likely to attend a presentation if the presenter is confident and engaging.
- 75% of people say that they would be more likely to trust information presented by a confident speaker.
- 68% of people say that they judge a presenter’s credibility based on their delivery style.
Presentation Technology Stats
- 85% of people say that they prefer presentations that use interactive technology.
- 62% of people say that they would be more likely to attend a presentation if it used new technology.
- 46% of people say that they have left a presentation because of technical difficulties.
- 84% of people say that they have been distracted by their mobile devices during a presentation.
- According to a study by Prezi, 70% of employed Americans who give presentations say that presentation skills are critical to their success at work.
- 75% of people are more likely to engage with a presentation if it has visuals.
- Presentations that include interactive elements such as quizzes and polls can increase audience engagement by up to 80%.
- 91% of professionals believe that presentations should be shorter than 30 minutes.
- 97% of presenters believe that visuals are essential to maintaining the audience’s attention.
- 65% of people are visual learners, making visuals crucial in presentations.
- Presentations are the second most common form of communication in the business world, second only to email.
- The use of storytelling in presentations can increase the likelihood of audience retention by up to 70%.
- Presentations that include audio and video elements are more likely to be shared on social media.
- The use of humor in presentations can increase audience engagement and retention.
- Presentations can help build credibility and authority with your audience.
- Presentations can help simplify complex topics and make them easier to understand.
- Presentations can help establish a connection between the presenter and the audience.
- Presentations can help reinforce your message and make it more memorable.
- Presentations can help you stand out from your competitors.
- Presentations are becoming increasingly interactive, with more and more presenters incorporating quizzes, polls, and other interactive elements.
- The use of video in presentations is becoming more prevalent, with presenters using video clips to illustrate their points.
- Presentations are becoming shorter, with many professionals believing that presentations should be shorter than 30 minutes.
- Presentations are becoming more visually appealing, with presenters using visuals such as infographics and animations to convey their message.
- Presentations are becoming more mobile-friendly, with many presenters using mobile devices to create and deliver presentations.
- Presentations are widely used in the business world, with many companies using them for sales pitches, training, and internal communications.
- Presentations are also widely used in the education world, with teachers and professors using them for lectures and classroom presentations.
- Presentations are becoming more popular in the remote work world, with many companies using them for virtual meetings and presentations.
- Presentations are becoming more popular in the startup world, with many startups using them to pitch their ideas to investors.
- Presentations are becoming more popular in the healthcare world, with many healthcare professionals using them to educate patients and colleagues.
Presentation Market Analysis:
- The presentation software market is expected to grow from $1.5 billion in 2019 to $2.8 billion by 2024.
- Microsoft PowerPoint dominates the presentation software market, with a market share of over 90%.
- The rise of remote work and virtual meetings is expected to drive the growth of the presentation software market.
- The presentation software market is highly competitive, with many players offering innovative solutions.
- The presentation software market is expected to become more mobile-focused, with many companies developing mobile-first solutions.