Presentation Statistics, Trends And Facts 2023

Presentations are an essential part of business, education, and everyday life. They help us communicate ideas, share information, and persuade others to take action.

But what makes a presentation effective? To answer this question, we’ve compiled a list of presentation statistics that every presenter should know.

These statistics cover everything from audience engagement to visual aids, and will help you create presentations that are both informative and engaging.

Table 1: Optimal Length of Presentation

Participants	Slide preference
100%	About 10 slides

Table 2: Text Portion on Slide

Participants	Text portion preference
50%	No more than a fourth

Table 3: Importance of Visuals

Participants	Importance of visuals
40%	Must have
60%	Should have

Table 4: Distractions During Presentations

Participants	Distraction frequency	Causes of distraction
20%	Constantly	Presentation topic, engagement
80%	Not constantly

Table 5: Ideal Presentation Length

Participants	Ideal presentation length
100%	10-15 minutes

Table 6: Most Memorable Parts of Presentation

Participants	Most memorable parts
50%	The story
50%	Video, statistics, images, etc.

Table 7: Audience Expectations

Participants	Expectations
100%	Interaction, clear speech, eye contact, loud voice

Table 8: Frequency of Presentation Creation

Participants	Frequency of presentations
10%	Daily
30%	1-3 times a month
60%	Once a week

Table 9: Purpose of Presentations

Participants	Purpose of presentations
32%	Academic/homework
21%	Internal team
13%	Business/professional
34%	Other

Key Presentation Statistics 2023 – MY Choice

People who bounce from a sales deck usually do so within the first 15 seconds
53% of people are designing entire presentations on behalf of their colleagues and peers.
Over 60% of people interviewed said they create or work in templates with their peers.
The majority of people will collaborate with their direct teammates on a presentation.
The biggest hurdles when collaborating are contributors’ workflows, communication, and version control.
71% of people use their company branding in presentations, yet 66% still struggle with the design.
67% of presenters say the biggest challenge when creating presentations is the deck design.
79% of people find design inspiration in presentation tool examples.
60% of presenters started with a template the last time they used PowerPoint or Google Slides, but still didn’t feel confident in their work.
The first three slides are key: 80% of readers who go through them, read the deck in full
Mobile is on the rise: 32% of decks are opened on mobile
Mobile reading time is shorter, but not by much
The first 48 hours are make-or-break

Audience Engagement Stats

85% of people are more likely to remember information presented visually than orally.
94% of people say that engaging visuals are critical for holding their attention during a presentation.
60% of people find it challenging to stay engaged during long presentations.
68% of people say that the most important thing a presenter can do to keep them engaged is to make the presentation relevant to their interests.
70% of people say that the use of humor in a presentation makes it more engaging.

Table 1: Main Goals of Presenters in Designing their Slide Decks

Goals	Percentage
Summarizing complex information	47%
Entertaining and inspiring audiences	24.5%
Telling a story or sharing personal experiences	16.7%
Sharing specific statistics and facts	2%
Breaking down topics or strategies for takeaways	9.8%

Table 2: Design Process of Presentations

Design Process	Percentage
Designed all presentations on their own	65.7%
Designed some presentations themselves, outsourced others	29.4%
Hired someone else to design their presentations	4.9%

Table 3: Time Taken to Design Presentations

Time Taken (hours)	Percentage
>8	47%
5-8	28.5%
1-3	19.6%

Table 4: Slide Decks – Text-Heavy vs. Visually-Focused

Slide Decks	Percentage
Highly visually-focused	84.3%
More text-heavy in nature	15.7%

Table 5: Percentage of Text in Slide Decks

Percentage of Text	Percentage
<25%	54.9%
25-50%	29.4%
51-75%	3.9%
>75%	7.8%
100%	4%

Table 6: Types of Visuals Included in Presentations

Types of Visuals	Percentage
Photographs and stock photos	34.3%
Infographics and original graphics	41.5%
Original graphics or charts	18.6%
Illustrations and icons	15.7%
Screenshots	24.5%
Memes and gifs	6.9%

Table 7: Average Number of Slides in Presentations

Number of Slides	Percentage
<20	27.5%
21-40	41.2%
41-60	15.7%
61-90	9.8%
91-120	9.8%
>120	3.9%

Presentation Delivery Stats

38% of people say that a presenter’s delivery style is more important than the content of the presentation.
30% of people say that they lose interest in a presentation within the first five minutes.
25% of people say that they have fallen asleep during a presentation.
70% of people say that they prefer presentations that are less than 20 minutes in length.
65% of people say that they prefer presentations that are interactive and allow for audience participation.

Visual Aids Stats

67% of people say that they prefer presentations that use visual aids.
40% of people say that they respond better to information that is presented with a combination of text and visuals.
63% of people say that they remember information better when it is presented with an image.
55% of people say that they prefer simple visual aids over complex ones.
91% of people say that they have removed themselves from a presentation because of poor visual aids.

Presentation Design Stats

94% of people say that well-designed presentations are more convincing than poorly designed ones.
57% of people say that they would be more likely to buy a product or service after seeing a well-designed presentation.
67% of people say that they are more likely to pay attention to a presentation if it has a visually appealing design.
39% of people say that they have left a presentation because of poor design.
40% of people say that they are more likely to trust information presented in a well-designed presentation.

Public Speaking Anxiety Stats

73% of people say that they experience public speaking anxiety.
80% of people say that public speaking anxiety has a negative impact on their career.
70% of people say that they would be more likely to attend a presentation if the presenter is confident and engaging.
75% of people say that they would be more likely to trust information presented by a confident speaker.
68% of people say that they judge a presenter’s credibility based on their delivery style.

Presentation Technology Stats

85% of people say that they prefer presentations that use interactive technology.
62% of people say that they would be more likely to attend a presentation if it used new technology.
46% of people say that they have left a presentation because of technical difficulties.
84% of people say that they have been distracted by their mobile devices during a presentation.