The world of job advertising has changed dramatically in recent years, with the rise of programmatic job advertising. This innovative approach to job advertising leverages technology to automate the buying and selling of job advertising space, delivering targeted, cost-effective, and efficient advertising to job seekers.
In this blog post, we’ll dive into the latest programmatic job advertising statistics, exploring trends, adoption rates, market analysis, and more.
Key Programmatic Job Advertising Statistics 2023 – MY Choice
Programmatic job advertising is projected to grow at a CAGR of over 20% through 2026.
Over 75% of recruiters believe that programmatic advertising is the future of job advertising.
Programmatic job advertising results in faster time-to-hire and a higher volume of qualified candidates.
Nearly 50% of job advertisers use programmatic advertising to target passive job seekers.
The average click-through rate for programmatic job ads is 2-3 times higher compared to traditional job ads.
Programmatic job advertising is more cost-effective than traditional job advertising, with a lower cost-per-application and cost-per-hire.
Programmatic job ads have a higher conversion rate, with up to 20% of candidates applying within the first 24 hours.
Job advertisers using programmatic advertising see a higher return on investment compared to traditional job advertising methods.
The use of programmatic job advertising technology has resulted in a more diverse candidate pool for job advertisers.
Programmatic job advertising is becoming increasingly popular for its ability to provide real-time insights and data-driven decision-making.
Programmatic Job Advertising Statistics
Programmatic Job Advertising Adoption Statistics
Most employ programmatic ad buying
Programmatic Job Advertising Latest Statistics
25% of recruitment advertising
Over 100% publishers
Cost per applicant
Reduced by over 30%
Boost in candidates
8% boost in candidates reaching final stages of hiring
43% decrease in cost per hire for companies with stronger employer brand
75% of candidates consider employer brand before applying
67% believed programmatic job advertising is here for the long haul
Industry Impact of Programmatic Job Advertising
Increase in Applications
Decrease in Ad Spend
Light Industrial Staffing
Adoption of Programmatic Job Advertising
Starting to explore
Automation and traditional
Benefits of Programmatic Job Advertising
Twice as likely to reduce compared to traditional advertising
Quality of hire
Nearly three times as likely to improve compared to traditional advertising
Quality of source
60% of programmatic users saw improvements
40% of money spent not generating results
Impact of Programmatic Job Advertising
57% planning to increase budgets
Time to hire
60% said programmatic advertising sped up their time to hire
Up to 2X more relevant applicants
Cost per hire
Reduce by 2050%
Programmatic Job Advertising in Other Industries
80% of job advertising moved to online channels
Programmatic Investment Trend
Moving to fully programmatic
Fully optimized programmatic
Programmatic Ad Spending Forecast
Percentage of US Digital Display Ad Market
84.9% ($59.45 billion)
88% ($81.00 billion)
Programmatic Job Advertising Trends
Programmatic job advertising is a rapidly growing field, with many companies turning to this innovative approach to reach job seekers more effectively. Some key trends in programmatic job advertising include:
Increased adoption: The use of programmatic job advertising is on the rise, as more and more companies seek to reach job seekers more effectively and efficiently.
Improved targeting: With programmatic job advertising, companies can target job ads to specific groups of job seekers, based on factors such as job title, location, education, and more.
Lower costs: Programmatic job advertising can often be more cost-effective than traditional job advertising methods, as companies only pay for the job ads that are actually seen by job seekers.
Data-driven decision making: Programmatic job advertising enables companies to gather and analyze data about their job advertising campaigns, making it easier for them to make informed decisions about how to improve their campaigns and reach job seekers more effectively.
Programmatic Job Advertising Adoption
The adoption of programmatic job advertising varies from country to country, with some regions leading the way in terms of adoption and others lagging behind. Some key statistics about programmatic job advertising adoption include:
North America leads the way: North America is currently the leader in programmatic job advertising adoption, with more companies in this region turning to this approach to reach job seekers.
Europe is catching up: Europe is quickly catching up to North America in terms of programmatic job advertising adoption, with more and more companies in this region turning to this approach to reach job seekers.
Asia lags behind: Asia currently has the lowest adoption rate of programmatic job advertising, though this is expected to change in the coming years as more companies in this region turn to this approach to reach job seekers.
Programmatic Job Advertising Market Analysis
Programmatic job advertising is a rapidly growing market, with many companies investing in this innovative approach to reach job seekers more effectively. Some key statistics about the programmatic job advertising market include:
Market size: The programmatic job advertising market is expected to reach $5.7 billion by 2025, growing at a compound annual growth rate of 15.9% from 2020 to 2025.
Leading players: Some of the leading players in the programmatic job advertising market include Indeed, Monster, and LinkedIn.
High demand: There is high demand for programmatic job advertising services, as more and more companies seek to reach job seekers more effectively and efficiently.
Programmatic Job Advertising Demographics
Programmatic job advertising is used by companies of all sizes, across a wide range of industries. Some key statistics about the demographics of programmatic job advertising users include:
Small businesses: Small businesses make up a significant portion of programmatic job advertising users, as they seek cost-effective and efficient ways to reach job seekers.
Large enterprises: Large enterprises are also using programmatic job advertising, as they seek to reach job seekers more effectively and efficiently.
Across industries: Programmatic job advertising is used across a wide range of industries, including healthcare, finance, technology, and more.
Programmatic Job Advertising Latest Statistics
Programmatic job advertising currently represents about 25% of recruitment advertising.
Programmatic job advertising platforms often have over 100% publishers in their networks.
In fact, by utilizing a programmatic job advertising solution, you can reduce your costper applicant by over 30%.
Some platforms even boast their customers experiencing a 70% reduction!.
Not to mention that on average, 6% of your ‘open job’ ads generate more than 50% of the applications you receive.
The stats speak for themselves; programmatic job advertising sees an 8% boost in candidates reaching the final stages of hiring, in comparison to prospects who applied through traditional online job boards.
Companies with an employer brand stronger than their competitors see a 43% decrease in the cost per hire on average.
Not only do 75% of candidates consider your employer brand before even applying for a job, they also compare it to your competitors.
When KRT Marketing’s VP of Operations, Eric Holwell, surveyed his conference attendees; he found out that 67% thought programmatic job advertising was here for the long haul.
Interestingly, most of these people also believed their own business had grown as much as 50% within the past year because they utilized the programmatic method.
Healthcare Staffing 131% increase in applications 6% decrease in ad spend Light Industrial Staffing 61% increase in applications 13% decrease in ad spend.
According to Aptitude Research, on average, 40 percent of job advertising spending is wasted.
The research found that 30 percent of employers are buying job ads completely manually.
22 percent are just starting to explore programmatic job advertising or automation.
32 percent are using some combination of automation and traditional advertising, mostly on one or two aggregated job sites or a job search engine.
11 percent are moving toward a strategic programmatic model and automating advertising through job ad distribution.
5 percent have a fully programmatic model, automating job advertising spend and using predictive data and machine learning to optimize performance in real time.
“Fifty seven percent of companies that are using programmatic advertising plan to increase their investment in 2021, while 33 percent of companies are continuing the same investment this year.”.
She identified the following key points Companies that use programmatic are twice as likely to reduce timeto fill as those that do not.
These companies are nearly three times as likely to improve qualityof hire compared to companies using traditional advertising.
“The most significant benefit is the quality of source, with 60 percent of companies that use a programmatic approach seeing improvements compared to only 18 percent of companies using traditional advertising,” she said.
This means that 40% of the money that they were spending wasn’t generating results.
The research revealed that, of the organisations who have adopted a programmatic recruitment advertising approach, 57% are planning to increase their budgets.
60% said that programmatic advertising sped up their time to hire.
Execute data driven recruitment media campaigns, resulting in up to 2X more relevant applicants and 40% higher click to apply conversions.
Lower your Cost per Hire by 2050% Get the most out of your recruitment budget by buying media from only the most cost effective sources for your jobs.
It allowed us to achieve 119% of our goal delivery.
Customers have seen up to 60% reduction in time to hire.
Customers have seen average application number increase up to 118% Based in Sweden Recruitics Visit Website.
Most programmatic job advertising platforms will charge a percentage of the spend you deploy ranging from 10.
So, if you spend $1 million on job boards and have a 15% fee from your programmatic vendor, then you’re looking at a $150k/yr charge.
To attract and recruit remote talent, HGS has moved 80% of their job advertising to online channels.
Advertisement Data from Aptitude Research, which surveyed 426 TA and HR directors, finds that 90% of companies that use programmatic are either continuing to invest the same or increasing their investment this year.
The majority (57%).
After the pizza chain started using the tech, it saw a 472% increase in applicant volume, a 533% decrease in cost per applicant, a 19% reduction in its monthly recruitment investment and a 15% increase in overall employees on the payroll.
32% said they have a hybrid model, with both manual and automation 11% said they are moving to a fully programmatic model, and 5% said they have a fully optimized programmatic model in place.
By 2021, we estimate almost 88%, or $81.00 billion, of all US digital display ad dollars will transact programmatically.
This report offers our latest forecast for programmatic digital display ad spending in the US, as well as key trends likely to affect growth in the next 24 months.
By 2021, nearly 88% of all US digital display ad dollars, or $81.00 billion, will flow via automation.
US RealTime Bidding Digital Display Ad Spending, by Segment, 2016 2021 (billions, % change, % of total programmatic and % of total ).
US Open Exchange Digital Display Ad Spending, 2016 2021 (billions, % change and % of total programmatic digital display ad spending).
Mobile Is Driving US Open Exchange Ad Spending, 2016 2021 (billions, % change and % of open exchange).
US Private Marketplace Digital Display Ad Spending, 2016 2021 (billions, % change and % of total programmatic digital display ad spending).
Usage of Private Marketplaces by US Publishers, Sep 2018 (% of respondents).
US Programmatic Direct Digital Display Ad Spending, 2016 2021 .
** Ad Spending, 2019 & 2021 (% of total).
When Excluding Social, 2016 2021 (% of US nonsocial programmatic ad spending).
US Programmatic Digital Display Ad Spending, by Device, 2016 2021 (billions, % change and % of total programmatic digital display ad spending).
US Programmatic Digital Video Ad Spending, 2016 2021 (billions, % change and % of total digital video ad spending).
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2021 (% of total programmatic video).
They know their weaknesses– A study among 4000 generation Z members revealed that 37% worries about their potential lack of people skills and their ability to communicate.
Internal mobility helps in attracting and retaining talentAccording to LinkedIn’s2018 Workforce Learning Report, 94% of employees would stay longer at their company if the latter invested in their careers.
In fact, companies that hire internally are 32% more likely to be satisfied with the quality of their new hires.
Passive candidates – people who are not actively looking to change jobs, but will consider moving if the right role comes along – make up between 70% and 75% of the workforce.
70% of job seekers search for opportunities on mobile.
55% of job seekers find social and professional networks the most useful resource during a job search.
74% of millennials found their last position through a social media site.