Marketers looking to expand their brand’s reach have a plethora of platforms to choose from; the difficult part is determining which platforms offer the best traffic generation opportunities.
Quora is often missed by many marketers when choosing social media to promote their products. Platforms like Facebook, Instagram, and TikTok get huge recognition and are highly saturated.
In 2022, with over 300 Million people using Quora, it is a goldmine for marketers.
Quora is a platform where users can help each other by answering each other’s questions on a variety of topics. Youngsters, experts, reporters, and industry experts have all expressed an interest in sharing their expertise over the platform.
If you want to have the edge over your competition, You must target Quora for marketing. I have compiled this list of Quora stats with the latest data I could find. Check out to know how potent this platform is.
Quora Statistics At A Glance
- Quora has 300+ million monthly active users
- The majority of Quora users are from 18 to 24
- The average time spent by a user on the platform is around 8-10 minutes
- 3000 to 5000 Questions are asked on the platform every day
- The majority of Quora users are from India
- Men users access the platform more.
In-Depth Quora Statistics
Let me give you an in-depth view of Quora with this set of Statistics.
1. Quora User Statistics
Over 300 million unique users visit Quora every month.
Quora had 100 million monthly users in 2016. The number rose to 190 million in 2017.
Today, It is among the top 20 social media in the world based on the user count.
2. Quora is the 17th most popular social media.
Based on the user count, Quora is the 17th most popular social media in the world.
3. 400K Topics are Discussed on the Platform
Quora users engage in discussions of 400,000 topics.
Users can follow ‘Topics’ on Quora. They get notified whenever there is an interesting activity happening under that topic.
Here are some highly popular topics on Quora as of April 2022
- Technology – 115.7 million
- Movies – 104 million
- Health – 100 Million
- Food – 97.3 million
- Science – 96.1 million
- Music – 91.7 million
- Books – 75.7 million
- Visiting and travel – 68 million
- Sports – 47 million
- Fashion and lifestyle – 43 million
- Politics – 29 million
4. Number Of Questions Asked On Quora
Quora users ask between 3000 to 5000 questions on the platform each day.
That equals to around 90,000 -150,000 questions each month.
5. The Average Number of Answers On Quora
According to estimates, each question on Quora receives an average of 6-7 responses, but this varies with factors such as the nature of the questions. If the topic is interesting, it may have over 5000 responses.
6. Quora has a paid service too.
Last year, Quora rolled out a subscription-based program known as Quora Plus (Quora+).
This allows creators (Answer Givers) to hide their answers behind a paywall. Users can unlock these answers by subscribing to Quora plus with a fee of $5/month and $50/year.
7. Indians Dominate the Platform.
Although being an American company, Quora witnesses traffic of 70 million Indians every month. That accounts for 34.1% of the total users.
8. More than 1/3rd of Americans use Quora.
As per reports from Alexa, Around 35% of American citizens access Quora. It is a massive number as
9. Age of Quora users
Most Quora users belong to the 18 to 24 age group. They account for 45.5% of the total userbase.
Those aged between 25 to 34 make up 32.5% of the users.
Only 2% of people on the platform are between the age of 35 to 54.
People above the age of 65 accounts to just 1%.
10. Highly educated people power the platform.
Around 65% of Quora users possess a college degree.
Around 28% of Quora users are graduated.
11. 55% of Quora users make over $100k US dollars/year
With so many well-educated people using the platform and most of them belonging to a management background, It is natural that more than half of Quora users make more than $100,000 a year.
12. Average time spent on Quora
Quora users spend around 8-10 minutes on the platform every day. Grabbing an attention span of 10 minutes every day by a platform that doesn’t have a short video service is a huge achievement.
13. LinkedIn users love Quora.
It is found that LinkedIn users aged above 18 spend more time on Quora. If you are a firm looking to acquire talents, posting on quora along with LinkedIn is not a bad option either.
14. Males users outnumber female users on Quora.
Males make up 57% of Quora users. This translates to 171 million males accessing the platform.
Around 126 million females access Quora. This translates to 42% of the total users.
15. A good portion of Quora users are from the management background
As per 2018 research, 38% of Quora users are likely to be from a management background. You can reap the benefits of this by presenting your company in front of decision-makers in order to increase conversions.
16. Quora is valued at $2 billion US dollars.
As per the latest data available, Quora is valued at $2 billion US dollars.
17. Quora allows advertising on its platform.
Quora started showing ads way back in 2016, but they were only limited to a few brands.
In 2017, Quora rolled out “Quora for business,” This allows business to put their ads on Quora.
18. The majority of ads are B2B.
The majority of businesses that use Quora’s Ads platform are targeting other companies rather than end customers, according to the Quora team.
This has to do a lot with statistic no. 14 on this list.
19. Number of Questions on Quora
In March of 2021, Quora announced that it had surpassed the 90 million question mark on the platform. They might well have surpassed the 100 million mark as of the time of writing. Because questions are continuously added and removed, it is impossible to know the right figure.
20. Rarely does any question go unanswered
99% of questions posted on Quora are answered. Ask away anything you have in mind. It is highly unlikely that you won’t get a response.
21. Most popular Question on Quora
This is the most popular question on Quora. It has over 40,000 followers and 27.9 million views.
22. Well-written answers get millions of views.
A well-written answer on Quora can get over a million views easily.
23. The majority of Quora traffic comes from Mobile phones.
This may not come as a surprise looking at Stat no. 7.
Quora has around 77% of traffic generated via smartphones.
The majority of India’s population access the web through their smartphones. India is also one of the countries to have the cheapest internet globally.
Not just that part, the USA, which makes the second country to have the most quora users, has 97% of people accessing the internet from their smartphones daily.
24. More than 70% Advt. Interactions occur via Mobile Phones
As the above stats show, Most people access the platform via smartphones; naturally, mobile-related engagement is also high, with over 70% happening through mobile devices.
25. “Movies” is a huge topic on Quora.
With a following of 104 million, “Movies” is one of the most followed topics on the platform. This shows that people who share a love for movies are in high number on the platform.
26. Quora have a High Conversion Rate.
You can expect a conversion rate of up to 4 folds higher when you decide to advertise your business on the platform. Even Semrush backs this claim.
27. Quora experiences a high amount of organic traffic
Quora receives more than half of its traffic from Google, which isn’t surprising given Google’s dominance.
If you’re a marketer, you can take advantage of this information by providing answers that include specific keywords or citations to your product.
28. Quora raised $80 million to remain independent.
Adam D’Angelo revealed that Quora sourced this fund from the tiger group.
29. Quora doesn’t give out numbers like other platforms.
CEO of Quora, Adam D’Angelo, also says that Quora focuses more on quality than quantity and doesn’t give out company-related data as frequently as other big companies.
30. Males link their responses more than Females.
According to a study, males are more likely than females to link their responses.
They link their responses two folds more than Females.
31. Quora support multiple languages.
People can use Quora in 17 different languages.
32. Google is the most discussed brand on the platform.
The search engine that drives the most traffic to Quora is the most discussed brand on the platform. Giants like Amazon, Meta, and Coca-Cola follow google.
33. Quora is a bang for bucks than most platforms.
The click-through rate (CTR) and cost-per-click (CPC) metrics are better on Quora than on other platforms.
Conclusion: Quora Statistics (2023)
So there you have it: some interesting facts about Quora that every marketer should be aware of in order to better understand their target audience. They can use this platform for advertising their products and running ad campaigns on topics relevant to their businesses. Quora has a lot to offer; all you have to do is exploit its potential, and your company will flourish.
