Today, we’re rounding up the best Sales Training Providers statistics for 2023 your business must know.

Let’s get started.

Key Sales Training Statistics 2023 – MY Choice

  •  Companies in the United States have spent an estimated $70 billion on training per year. 
  • Companies that invest in training are 57% more effective at sales than their competitors.
  • On an individual level, sales training can boost sales representatives’ performance by an average of 20%.
  • Sales training reaps a staggering 353% ROI for the average company.
  • Continuous training is said to result in 50% higher net sales per sales rep.
  • 80% of high-performing sales teams say they would rate their training as very good or outstanding. 
  • High-growth companies are twice as likely to provide customized training to their employees, depending on their sales roles. 
  • Only 17% of companies say they have an effective training program.
  • Companies will spend an average of $10,000 to $15,000 to hire one employee but will only shell out $2,000 in sales training per year.

Sales Training Providers Benefits Statistics

  1. Nearly 70% of all salespeople say they have not received any formal training in sales – instead, they describe themselves as “self-taught social sellers”.
  2. Almost half (46%) of sales reps didn’t plan on establishing a career in sales initially. 
  3. For the majority of sales professionals, 84% of their sales training is forgotten within three months. 
  4. For 59% of American companies, the biggest obstacle to providing effective sales training is accountability.
  5. Sales enablement can lead to a 6% to 20% increase in sales. 
  6. Nearly half of US corporations are reaping the benefits of elearning, according to e learning stats for 2022. 
sales training statistics

Sales Training Usage Statistics

  1. Companies that considered themselves “leaders” in sales technology usage improved their sales goal achievement by 8% from last year, while companies that felt they were “on par” with peers saw this number rise 11%. 
  2. Sales enablement tool usage is up 567%. 
  3. High-performing sales teams use 3x more sales technology tools than underperforming teams. 
  4. 74% of buyers will choose to work with the sales reps who can demonstrate value. 
  5. 95% of buyers say that they want benchmarks to measure against industry standards and competitors. 
  6. 94% of B2B decision makers seek out sales teams that can show specific insights into the problems their company is trying to solve. 
  7. B2B buyers are 5x more likely to engage with a sales professional who offers new insights into their business. 
  8. 89% of B2B buyers say that the vendors they’ve made successful purchases from provided content that made it easier to show the ROI for the purchase. 
  9. Over 75% of companies using sales enablement tools saw an increase in sales in the first year. 40% of those companies reported an increase greater than 25%. .

Sales Training Market Statistics

  1. 57% of businesses say high-quality content is their top driver of sales. 
  2. Without a good process in place, 60% of quality sales content goes unused. 
  3. 95% of buyers say they purchase from reps who supply them with content at every stage in the sales cycle. 
  4. 58% of deals stall in the pipeline because the sales department is unable to offer tailored content for the customer.
  5. This is on top of firms that refocused their sales strategy (75%), pursued new markets or verticals (70%), made “significant” changes to their value proposition (61%) and implemented a new sales methodology (54%). 
  6. training marketwas estimated at 165.3 billion U.S. dollars. 
  7. As few as 21% of companies report having their social selling strategy formally aligned with marketing social strategy. 
  8. A total of 47% of companies have aligned sales and marketing teams that often work together for better results. 
  9. According to sales market research data, 79% of consumers prefer interacting with salespeople who are trusted advisors that can add value to their business instead of sales reps who are only there to sell products and services. 
  10. The global CRM software market is predicted to reach $35 billion by 2023 at a CAGR of 6%. 
  1. 84% of consumers trust recommendations from people they know, which makes referrals the most effective form of marketing. 
  2. The United States is the biggest contractor with a 84.2% share in the global market, while the United Kingdom has 5.2% contribution. 
  3. IT services (37%) digital marketing (34%) development (28%) human resources (24%) customer support (24%). 
  4. Sales and marketing alignment can help your company become 67% better at closing deals. 
  5. 76% of content marketers forget about sales enablement in their marketing efforts. 
  6. Sales teams who work closely with marketing see 41% greater growth in reaching their quotas. 
  7. 28% of media and marketing salespersons don’t have easy and direct access to their own sales collateral. 
  8. 19% more growth occurs when sales teams have an open line of communication and collaboration with the marketing team.
  9.  Companies spend around $20 billion a year on sales training. –ATD, 2015
  10. 2. 35% of CSOs don’t know what measurable improvements they seek from training investments. –CSO Insights, 2013
  11. 3. The average company spends $10,000 to $15,000 hiring an individual and only $2,000 a year in sales training. –The Bridge Group, 2015
  12. 4. 5% of sales representatives take ten months or longer to contribute to company goals. –Accenture, 2013
  13. 5. Businesses are spending more on training, but they’re not getting anything out of it. Training budgets increased by an average of 15% in 2013, but there was little correlation to ROI. –ATD, 2015
  14. 6. On average, only 29% of sales reps hit performance milestones in their first year. –Aberdeen, 2013
  15. 7. Less than half of companies provide post-training reinforcement, but organizations who use post-training reinforcement see 34% more first-year sales reps achieve quota. –Aberdeen, 2015
  16. 9. Without follow-up, salespeople will lose 80-90 percent of what they learned in training within a month. –Sales Alliance, 2014
  17. 8. Companies who use post-training reinforcement sustain training 120 days longer than those who don’t (an 87% increase above those who don’t provide post-training reinforcement). –Richardson, 2014
  18. 10. Best-in-class companies with a training retention plan have 31% more sales reps reach quota than the industry average and a 10% higher year-over-year increase in corporate revenue. –RAIN Group, 2014
  19. Sales teams who work closely with marketing see 41% greater growth in reaching their quotas. 
  20. 74% of high-performing companies have strong sales and marketing alignment within their organization. 
  21. 50% of sales reps’ time is spent working with unqualified leads. 
  22. Only 12% of buyers want to meet with a sales rep. 
  23. Companies that provide quality sales coaching see 7% greater annual revenue growth. 
  24. Companies with dynamic sales coaching programs achieve 28% higher win rates. 
  25. Failing to align your sales team around best practices and processes can result in a 10% loss of revenue.
  26. 65% of sales professionals say access to high-quality training and learning opportunities positively influences their engagement.
  27. 89% of marketers say that email is their primary channel for lead generation. 
  28. Sales statistics reveal email marketing automation boosts ROI by up to 4,400%. 
  29. The email marketing conversion rates have dropped more than 3% compared to the peak in 2018. 
  30. At that moment, an all time high happened with 18.49% conversion through email marketing. 
  31. According to the U.S. postal service, the average American household receives an estimated 454 pieces of marketing mail each year. 
  32. Print ads and catalogs might seem quite old school today, but 18% of average B2B marketers’ budgets is spent on direct mail and print advertising. 
  33. In its latest direct mail statistics, Marketing Charts suggests that this technique can bring a 29% ROI to marketers and sales professionals. 
  34. A survey from eConsultancy found that 74% of marketers believe targeted personalization can increase overall customer engagement rates. 
  35. The growth of marketing automation means that an estimated 49% of businesses now use some form of email automation. 
  36. LinkedIn explains in a recent infographics that 94% of B2B marketers use it as a channel to distribute content. 
  37. According to LinkedIn’s own numbers, 43% of marketers say they have sourced at least one customer from LinkedIn. 
  38. According to Forrester Research, only 5% of salespeople use a completely automated marketing solution. 
  39. According to Ascend2, 51% of email marketers believe that email list segmentation is the most effective and efficient personalization method for nurturing leads. 
  40. 85% of marketing teams say supporting their sales team is their #1 priority. 
  41. 75%–85% of top salespeople value CRMs, productivity apps, email marketing, and social selling as key factors in their success. 
  42. The research suggests that a massive wave of turnover is predicted to hit US job markets as employees resume job searches they put off in 2020. 
  43. 75 percent of sellers leave because they are worried about their company’s ability to meet market needs. 
  44. 60% of bestinclass companies who provide real time, deal specific sales coaching rely on a dynamic library of marketing and sales assets. 
  45. According to e learning industry statistics, the MOOC market is currently worth $5.16 billion. 
  46. According to corporate elearning statistics for 2022, the corporate elearning market is expected to grow at a CAGR of 11% between 2020. 
  47. Moodle, which is open source, had the third largest market share (16.2%). 
  48. The self paced online learning market in the US is estimated to be worth $15.86 billion in 2021. 
  49. Online education statistics for 2020 show that the e learning market is growing at a CAGR of 9.23%. 

Sales Training Software Statistics

  1. The global CRM software market is predicted to reach $35 billion by 2023 at a CAGR of 6%. 
  2. 91% of businesses with more than 11 employees use CRM software. 
  3. For some industries, such as computer software and computers and electronics, the average “good” percentage is higher, at 22% and 23%. 
  4. 91% of businesses with 11+ employees use CRM software. 

Sales Training Adoption Statistics

  1. The area which has the highest adoption of online training is compliance training, with 42 percent of companies reporting that their compliance training is all online. 
  2. There has been a growth of 113% in the adoption of CRM technology in the sales industry. 
  3. Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. 
  4. Companies with 75% or lower adoption rates have poorer sales and customer retention. 

Sales Training Latest Statistics

  1. The Stat Firms that were “laggards” in adopting sales technology saw their sales goal achievement drop 12% from last year. 
  2. The Stat 43% of companies made a moderateto high investment in sales learning and development technology. 
  3. The Stat On average, firms that use technology effectively were 57% more effective at sales training and development than ineffective technology users. 
  4. The Stat Companies with a dedicated sales enablement function improved their sales training effectiveness by 29%. 
  5. In addition, 60% of sales forces are understaffed, and turnover is too high in nearly half of them (48%). 
  6. However, most companies (62%). 
  7. 27% of small companies utilize blended learning methods and virtual classrooms. 
  8. 39% of midsize companies use a classroom led approach to training, 25% blended learning methods, and 17% utilize virtual classrooms. 
  9. 36% of large companies use classroom led training and 34% use a blended learning approach. 
  10. Midsize companies (6%) use more mobile based learning more than small (5%) and large companies (4%). 
  11. 68% of employees prefer to learn or train in the workplace. 
  12. 58% of employees prefer to learn or train at their own speed. 
  13. 49% of employees prefer to learn or train when necessary. 
  14. 39% of employees in the U.S. consider the potential for growth as a contributor to employee satisfaction. 
  15. LinkedIn’s 2018 Workplace Learning Trends reported that 94% of employees would stay longer in companies that are willing to invest in their professional development. 
  16. Leadership and management take the highest priority in skill training this year at 57%. 
  17. 70% of firms offer some type of training, especially for employees in management and mid. 
  18. Cloud computing is the lowest priority skill in 2020 at only 8%. 
  19. LinkedIN Learning, 2020 Training delivery methods also vary according to company size. 
  20. According to Training Industry’s 2019 report, small, midsize, and large companies utilize blended learning, instructorled classroom, and selfpaced online or computer based methods the most. 
  21. 9.7% of organizations mainly use instructor led classroom approach when training their employees. 
  22. 38.1% of companies use instructor led methods only for 10% to 29% of training. 
  23. 80% of organizations do some compliance training online and 29% entirely online. 
  24. Sales training is also mostly conducted online by 81% of the organizations. 
  25. Profession/industry specific training, such as desktop application and IT systems, are also done online by 73% of organizations. 
  26. Only 43% of organizations use online methods for executive development training. 
  27. Learning management systems or LMS emerged as the most often used technology with 82% of organizations using it in 2019. 
  28. Ninety percent of large and midsize organizations use LMS compared to 71% of small companies. 
  29. 75% of organizations use virtual classrooms and webcasting for online training. 
  30. 34% of organizations included mobile applications in their employee training programs. 
  31. According to a 2020 CompTIA survey of HR staff and training leaders, 44% of respondents use mobile apps and 39% are exploring this technology. 
  32. 23% of large companies use virtual reality, 11% use augmented reality, and 9% artificial intelligence technology in employee training. 
  33. Only 5% or less of small companies incorporate VR, AR, and AI technology in their training methods. 
  34. According to a survey conducted by CompTIA published in CompTIA Workforce Learning Trends 2020, one of the challenges in implementing effective training programs is the lack of leadership from the organizations’ end. 
  35. 35% of senior HR staff believe that learning and development are a “mostly strategic priority” compared to 22% of junior HR staff. 
  36. 10% of junior HR staff would say that learning and development is an “operational cost.”. 
  37. 44% of Gen Z employees would spend more time learning or training if they receive recognition from their managers compared to 21% of Boomers. 
  38. 41% of HR staff, however, revealed that the real problem is the lack of resources. 
  39. 39% of organizations claimed that insufficient budget is also a hindrance to adapting effective learning and development programs. 
  40. 49% of talent developers agree that getting managers to prioritize learning is their number one challenge in 2020. 
  41. Creating a culture of learning comes at the second spot with 42% of talent developers saying that this is one of the biggest challenges they have to face this year. 
  42. 36% of talent developer respondents agree that driving engagement in learning is also a major challenge. 
  43. 70% of learning leaders believe that utilizing more than one modality is crucial for training. 
  44. 52% of training programs use between 3 to 6 modalities in training their employees. 
  45. 30% of learning leaders provide some form of customization in training programs offered. 
  46. Employees found onthejob training (82%), onthe job coaching (19%), and informal social learning (71%). 
  47. Simulation (70%), performance support tools (68%), and formal coaching (65%). 
  48. Globally, excluding the North American region, the estimated total spending on employee training was $200.9 billion in 2019. 
  49. The total training expenditures in 2019 declined by 5.3% to $83 billion. 
  50. 39% of employees who were trained in 2019 were non exempt employees and 10% held executive positions. 
  51. In 2017, organizations in North America spent an estimated total of $97.6 billion on internal training resources. 
  52. In 2019, an average of 8% of the training budget was spent on outsourcing. 
  53. In 2018, companies are estimated to spend an average of 39% on external or outsource training service providers and approximately 61% on internal training resources. 
  54. North America’s estimated spending on modern learning systems decreased from $161.7 billion in 2016 to $161.1 billion in 2017. 
  55. 40% of the North American training budget was spent on external training products, services, and tuition between 2015 and 2017. 
  56. In 2019, the Training Industry asked 240 respondents made up of U.S. based corporations and educational institutions with at least 100 employees about the training products they would likely purchase in the same year. 
  57. 44% of the respondents claimed that online learning tools were the purchase they looked forward to the most. 
  58. Content development and authoring systems took the second spot with 34% of respondents citing they would purchase both products for training. 
  59. 52% of respondents expected to reskill or upskill employees by 2022 by using internal resources. 
  60. Private training providers and educational institutions would also be utilized by 27% and 21% of respondents, respectively. 
  61. 17% of respondents would use public training providers and public educational institutions for training. 
  62. 51% of learning and development professionals plan to launch upskilling programs in 2020. 
  63. 43% of learning and development professionals plan to launch reskilling programs in the future. 
  64. According to Steve Fiehl, chief innovation officer of CrossKnowledge, the capability to provide personalized learning experience is being disrupted by “mass personalization”. 
  65. As of November 2020, 41 percent of companies in the U.S. expected to increase their spending on learning management systems. 
  66. Only 10% of companies prioritize sales in their Learning and Development. 
  67. Our findings indicate that companies with growing revenue are 3x more likely to predict an increase in their L&D budgets. 
  68. Did you know that sales conversions peak at 3.46%?. 
  69. Or that 61% of sales professionals think that selling is harder nowadays than it was five years ago?. 
  70. Unsurprisingly, the top sales priorities for businesses around the world include closing more deals (75%) improving sales funnel efficiency (48%) cutting down sales cycles (32%). 
  71. Across industries, sales conversions stand at only 2.46%. 
  72. 52.8% meet with prospects faceto face, while 47.2% work from an office. 
  73. They dedicate the rest of their time to writing emails (21%) entering data (17%) lead research(17%) team meetings (12%) call scheduling (12%) training (11%) reading industry reports (11%). 
  74. Over 50% of sellers missed their quota in 2018. 
  75. As much as 61% of salespeople agree that selling is more difficult or much more difficult than 5 years ago. 
  76. A whopping 90% of buyers are ready to engage sales professionals early in the buying process. 
  77. In the past 12 months, 80% of companies have introduced a new product or service. 
  78. As much as 81% of sales teams don’t audit sales processes on a regular basis. 
  79. 20% of sales teams don’t have the necessary resources that could help them to reinforce their workflow. 
  80. 28% of sellers claim that cold calling is more than effective. 
  81. In 2018 and 2019, 69% of buyers have accepted calls from new providers. 
  82. The phone is the most effective sales tool for 41.2% of sales reps. 
  83. In addition, if you make a call at 8 am, you are more likely to get a positive response. 
  84. As you may have predicted, the worst time to make a call is on Friday between 1 pm and 3 pm. 
  85. SDRs spend as much as 15% of their time leaving voicemails. 
  86. 58% of consumers are already interested in discussing pricing during the first call. 
  87. 54% want to know how the product works, 47% understand what the business is trying to achieve, while 44% realize how similar companies use the product and 37% are clear about why they should make a purchase. 
  88. These words increase success rates by 35% and includewe, us, together,andour. 
  89. show you how– decreases close rates by 13% if you use it more than 4 times during one call. 
  90. your company’s name– harms close rates by 14% when you use it more than four times during a single call discount– drops close rates by as much as 17%. 
  91. Instead of askingDid I catch you at a bad time?(which decreases your chances of booking a meeting by 40%). 
  92. Successful SDRs talk for 54% of the call, while lower performing ones spend only 42% of the call speaking. 
  93. Only 23.9% ofsales emailsare actually opened by recipients. 
  94. As much as 95% of sales experts think that bulk emails have little to no effect. 
  95. On the other hand, personalized emails can increase open rates by as much as 26%. 
  96. Similarly, if you personalize your sales emails, its click through rate will increase by 14% and its chances of ending in a conversion rise by 10%. 
  97. A whopping 80% of prospects prefer to be contacted via email. 
  98. Needless to say, you should avoid using all caps in your subject lines since this can hurt your response rates by as much as 30%. 
  99. If your subject line includes the recipient’s first name, unique open rates go up by 29.3% regardless of the industry. 
  100. It may sound funny, but emails written at a third grade reading level have a 53% response rate (36% higher than the ones written in more complex language). 
  101. If an email contains 1 to 3 questions, it is 50% more likely to get a reply. 
  102. Somewhere near 5% of the total U.S. population works in sales. 
  103. Additionally, only 8% of SDRs remain in the role for more than 3 years. 
  104. A whopping 84% of sales leaders today do not actually believe they have the team to make great results and achieve success. 
  105. A total of 58% of sales teams claimed that they plan to increase the size of their workforce in the following year. 
  106. Teams willing to invest in technology for sales training and development are 57% more effective than their rivals that have no intention of making such investments. 
  107. As few as 24% of all sales agents possess a degree in business. 
  108. A total of 17% of salespeople never attended college. 
  109. As few as 39% of salespeople had the intention to work in sales. 
  110. The ROI forsales trainingstands at 353%. 
  111. 26% of sales representatives claim that their sales training has little to no effect. 
  1. Voluntary turnover rates increased from 7.9% to 14.2% for companies with sales onboarding programs that need a major redesign. 
  2. There was an improvement of 29% in sales training effectiveness for companies with a dedicated sales enablement function. 
  3. Almost 75% of sales kickoff attendees claim their company’s sales kickoff doesn’t merit an A grade, while 29% rate it a C or below. 
  4. A company can improve win rates by as much as 29% with effective sales coaching. 
  5. A whopping 60% of companies take a random or informal approach to sales coaching. 
  6. A total of 79% of business buyers claim that it is of the utmost importance to interact with a salesperson who is a trusted advisor. 
  7. Companies that provide decent sales coaching increased revenue by 8.4% yearover year, which is a 95% improvement over companies that do not provide this kind of coaching. 
  8. Only about 15% of sales managers think their companies provide a good amount of sales coaching. 
  9. 69% of salespeople claim they are self taught social sellers and have absolutely no training program in place. 
  10. Sales representatives that incorporate social media into their sales process exceed quota 23% more often than their rivals who do not believe in the power of social media. 
  11. More than 50% of companies take more than five business days to respond to new leads. 
  12. A whopping 80% of sales calls go to voicemail and 90% of first time voicemails are never returned. 
  13. A grand total of 93% of converted leads are contacted by the 6th call attempt. 
  14. The best channels for sales are telephone (36%) email (30%) LinkedIn (12%). 
  15. Facebook (7%). 
  16. 54% of companies implemented new sales methodologies in 2018, while 75% of companies refocused their sales strategies instead. 
  17. 57% of consumers make a decision to do business with a certain company out of one important reason – good customer service. 
  18. 84% of vendors think that VoC analytics plays a significant role in forming sales strategies. 
  19. Hence, 59% are planning on investing in it before the end of 2019. 
  20. 64% of customers are fine with vendors saving their purchase history and personal preferences for personalization purposes. 
  21. 62% of customers are more scared of their information being compromised now than it was the case 2 years ago. 
  22. 59% of customers claim that companies should invest in sophisticated digital experiences to enhance business. 
  23. As much as 71% of consumers expect to hear from sales representatives early in the buying process. 
  24. At least 50% of initial prospects have no use for the products and services your company is offering. 
  25. About 66% of sales reps have only reached out to 250 or fewer prospects within a year. 
  26. According to 40% of sales agents, it is more difficult to obtain a response from prospects now than what the case was three years ago. 
  27. The hardest parts of prospecting are setting up appointments (14%). 
  28. the consistent cadence of contact across channels (13%) reaching the right stakeholder (12%) creating targeted strategies (12%) lead qualification (10%). 
  29. If you ask a minimum of 11 questions during the initial call, you could increase the odds of closing a deal by 74%. 
  30. Prospects are likely to talk to salespeople if they need the product or service offered (75%), if they have a budget for the product or service (64%), or if the sales agent can provide them with something of value (63%). 
  31. If you successfully implement a CRM system, you could get an ROI of 245%. 
  32. CRM statistics show that 91% of companies in North America utilize CRM systems. 
  33. 57% of sales experts spend 3 to over 10 hours per week using CRM tools. 
  34. When they have mobile access to CRM, 24% more sales experts meet their annual quotas. 
  35. The most difficult parts of closing a deal include competing with lowcost providers (31%), positioning value propositions (17%). 
  36. If you use the termfree trial, you can actually lower close rates by 5%. 
  37. Repeating your company’s name more than four times in a single sales call can decrease your chances of closing a sale by 14%. 
  38. The phraselet me show you howcan decrease close rates by 13% if repeated multiple times during a single call. 
  39. They also spend 21% of their day writing emails. 
  40. 50% of sales time is spent on unproductive prospecting. 
  41. 49% of companies have little to no means to measure sales productivity. 
  42. A whopping 79% of sales executives claim that a leading driver of hitting new targets is improving the productivity of existing sales agents. 
  43. 84% of consumers embark on their buying process from a referral. 
  44. 90% of total buying decisions depend on peer recommendations. 
  45. 92% of consumers place their faith in product/service referrals from individuals they know. 
  46. 83% of customers happily give a referral following a positive experience. 
  47. But, only 29% actually do since salespeople usually don’t ask for it. 
  48. 61% of buyers have recommended local businesses to an acquaintance. 
  49. Millennials are 3 times more likely to seek advice from social channels before a purchase than baby boomers. 
  50. It is estimated that about 300,000 jobs are outsourced each year by U.S. companies. 
  51. The main reasons for this are the low cost and high English proficiency of workers living in this country (95%). 
  52. 78% of businesses say that they are satisfied with their outsourcing relationship with other companies. 
  53. In addition, these are the business functions that are most commonly outsourced by small enterprises accounting (37%). 
  54. Spotio Searches for “Sales Enablement” on Google increase by 51.2% year over year. 
  55. ’s presence correlates with a 31% improvement in supporting changes in sales messaging and a 15% improvement in improving low. 
  56. Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without. 
  57. 77.1% of companies with a sales force exceeding 500 people have dedicated sales enablement in place, compared to 39.3% of companies with 25 or fewer. 
  58. Organizations see a significant impact on sales as a result of sales enablement; 76% of organizations see an increase in sales between 6% to 20%. 
  59. 26% of reps say their sales training is ineffective. 
  60. Only 35% of sales teams track the effectiveness of their content. 
  61. 84% of sales executives cited content search and utilization as the top productivity improvement area. 
  62. 84% of sales training is forgotten in the first three months. 
  63. Effective sales coaching can improve win rates by as much as 29%. 
  64. If your sales reps don’t feel they are learning and growing in your organization, you’re at risk to lose upwards of 60% of your entire workforce within four years. 
  65. 64% of those who transitioned to remote sales either met or exceeded their revenue targets, compared to 50% of those who didn’t make the transition. 
  66. At 44.9%, “decreasing new salesperson ramp up time to fully productivity” is the most common sales enablement productivity goal. 
  67. 58% of pipeline stalls because reps are unable to add value. 
  68. 55% of C Suite executives say that sales enablement solutions are the top technology investment necessary to boost sales productivity. 
  69. Companies with a sales enablement team are 52% more likely to have a sales process that’s tightly aligned with the buyer’s journey. 
  70. 74% of buyers choose the company that was the first to add value. 
  71. Salesforce 90% of B2B sellers don’t use sales material because it is irrelevant, outdated, and difficult to customize. 
  72. 84% of sales reps achieve their quotas when their employer incorporates a bestin class sales enablement strategy. 
  73. Companies that execute the best practices for sales enablement that are ranked as bestin class as a strategy experience an almost 14% increase in their annual contract values and overall deal size. 
  74. The best sales onboarding programs help new sales hires become productive 3.4 months sooner, on average – a timetoproductivity that’s 37% faster than firms with low. 
  75. 40% of businessesdid not meet revenue targets in 2020. 
  76. 25% of sales repsbelieve they have not received enough sales training. 
  77. Meanwhile, 64% of sales leaders who doubled down on remote selling reported meeting and/or exceeding their revenue targets in 2020. 
  78. But 12% of sales leaders say they still have no clue which sales model they’ll use next year. 
  79. And 64% of sales reps expect their roles to change permanently even after the pandemic is over. 
  80. 54% of companies report involving sales operations more in things like strategic forecasting, sales performance analysis, and more. 
  81. And 86% of buyers say they are willing to pay more for a product if the company offers a great customer experience. 
  82. And 59% of consumers say they’ll stop pursuing a product if they can’t find the information they need online. 
  83. …compared to 46% of underperforming sales leaders who reported not using a CRM for their sales automation. 
  84. Then It Boosted Demos by 5%. 
  85. And 69% of email recipients make decisions on whether or not to report email as spam based solely on the subject line. 
  86. As it stands now, roughly 40% of sales tasks can be performed by AI. 
  87. And 31% of B2B professionals say social selling has helped them build better relationships. 
  88. And nearly 87% of these buyers replied within two days of their most recent message. 
  89. they are 80% convinced that the sales person has the right product will respond back. 
  90. Like just 17% of salespeople think they’re pushy compared to 50% of prospects. 
  91. And along similar lines, only 3% of buyers trust reps. 
  92. More than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). 
  93. HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. 
  94. 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. 
  95. 60% want to connect with sales during the consideration stage, after they’ve researched the options and come up with a short list. 
  96. 20% want to talk during the decision stage, once they’re decided which product to buy. 
  97. Only 24% of sales emails are opened. 
  98. At least 50% of your prospects are not a good fit for what you sell. 
  99. 10.77.3% of respondents said their company provides at least one quarter of their leads. 
  100. 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt. 
  101. 80% of sales require 5 followup calls whereas 44% of salespeople give up after one follow. 
  102. 35 50% of sales go to the vendor that responds first. 
  103. 70% of salespeople stop at one email. 
  104. Yet if you send more emails, you’ve got a 25% chance to hear back. 
  105. 42% of people would be encouraged to make a purchase if the sales rep called back at an agreed. 
  106. 57% of people said they would be encouraged to make a purchase from a salesperson who doesn’t try to apply pressure or hassle them when following up 18. 
  107. 41.2% of salespeople said their phone is the most effective sales tool at their disposal. 
  108. analyzed over 100,000 connected outreach calls and found successful salespeople talk for 54% of the call, while unsuccessful salespeople spent only 42% of their time speaking 23. 
  109. The use of collaborative words had a positive impact on the calls and using “we” instead of “I” increased success rates by 35%. 
  110. Using “Did I catch you at a bad time” makes you 40% less likely to book a meeting, while asking “How are you?” increases your likelihood of booking a meeting by 3.4X. 25. 
  111. 63% of Sales Leaders believe that virtual meetings are just as or more effective than in. 
  112. 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. 
  113. Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. 
  114. 44% looked to their manager, 35% to team training resources, and 24% to media. 
  115. Only 7% of top performers report pitching, while 19% of non top performers pitch their offering. 
  116. They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. 
  117. Provide relevant information (61%) Respond in a timely manner (51%). 
  118. The biggest challenges today’s salespeople face Establishing urgency (42%) Getting in touch with prospects (37%). 
  119. A survey by sales strategist, Marc Wayshak, found that 41.2% of respondents said the phone is the most effective sales tool. 
  120. Only 24.3% of salespeople exceeded their quota last year. 
  121. About 47% of top performers ask for referrals consistently, versus only 26% of non. 
  122. 40.92% of consumers trust referrals from people they know. 
  123. When referred by other customers, people have a 37% higher retention rate. 
  124. B2B companies with referrals experience a70% higher conversion rate. 
  125. Referred customers’ lifetime value is 16% higher than that of non. 
  126. Referral leads have a30% higher conversion rate than leads from any other channel. 
  127. Referrals account for 65% of companies’ new deals. 
  128. Only 39% of salespeople intended to go into sales. 
  129. According to CSO Insights, just 33% of inside sales rep time is spent actively selling. 
  130. When both the message and subject line are personalized, emails have an average open rate of 5.9%and a click rate of .2%. 
  131. The number of types of tools used consistently among the majority of respondents went up by 300%. 
  132. 94% of surveyed employers report that company productivity has been the same (67%) or higher (27%). 
  133. PayScale analyzed thousands of salaries and determined that remote workers make 8.3% more than non remote workers with the same job and qualifications, and 7.5% more in general—not accounting for years of experience, job title, or location. 
  134. According to Upwork, 41.8% of the American workforce continues to work remotely. 
  135. Although an estimated 26.7% will still be working from home through 2021, 36.2 million Americans (22% of the workforce). 
  136. The 2020 LinkedIn State of Sales Report found that top performing salespeople in 2020 are more likely to spend time training with their managers. 
  137. An Accenture book supports investing in training; the authors estimated that for every dollar a company invested in training, they received about $4.53 in return a 353% ROI. 
  138. Organizations that supplement the sales training program with formal coaching have win rates that are 32% higher than those who take a random approach that leaves the coaching process up to sales managers’ discretion. 
  139. Our tendency to rapidly forget what we’ve learned is explained by the Ebbinghaus Forgetting Curve, which suggests that people forget an average of half of what they learn within an hour, 70% of new information within a day, and 90% within a week. 
  140. 50% more salespeople hit quotas than those without Sandler 88% of salespeople said their sales strategy improved. 
  141. 96% of clients polled would recommend Sandler. 
  142. Did you know that only 2% of sales close at the first meeting?. 
  143. This leaves a whopping 98% of sales that require follow up. 
  144. close at the 2% Of deals close at the first meeting That actually makes sense when you think about it. 
  145. Did you know that it takes an additional 5 follow ups to close 80% of the remaining deals?. 
  146. Scripted suggests that 44% of sales people give up after the first attempt. 
  147. Based on research from Marketing Donut 63% of people requesting information from your company will not purchase from you in less than 3 months and 20% will take over 1 year. 
  148. This can be tricky because according to the Harvard Business Review there are now 6.8 people involved in every B2B decision making process. 
  149. But normally there are just 1 or 2 from that group who have the most sway and influence with 90% of decision making committees agreeing that there is usually one member of the decision making unit that tries to influence the decision their way. 
  150. to 50% of deals go to the first to react 35% to 50% of deals go to the first to react Research from Xant. 
  151. showed that 35% to 50% of sales go to the vendor that responds first. 
  152. Secondly, only 7% responded within the first 5 minutes. 
  153. 7% Responded within first 5 minutes. 
  154. How can you regularly stay in touch without being a pest If you can get these 3 steps right, in my opinion, you’ll be doing better than 90% of the sales person who are supposedly out to each your lunch for you!. 
  155. 77% of sales leaders say their digital transformation has accelerated since 2019. 
  156. 41% of prospectors don’t target the right audience. 
  157. 88% of sales reps emphasize the importance of anticipating customer needs. 
  158. Lack of prospecting motivation is the biggest challenge for 66% of sellers. 
  159. 40% of sales professionals didn’t achieve their revenue goals in 2020. 
  160. 63% of sales leaders believe ecommerce allows their teams to focus on more important aspects of the job. 
  161. 70% of sales leaders believe revenue growth comes from existing customers. 
  162. Strategy planning was on top of the list of changes for 56% of sales agents, followed by performance analysis, and strategy coordination with 55%. 
  163. Facts about sales show that 77% of sales professionals admit the digital impact has been much higher since 2019. 
  164. The result is achieving 125% or more of their set revenue goals by doing some things differently. 
  165. The direct selling industry was estimated at $67.5 billion in 2020. 
  166. On the other hand, inside sales statistics point to a 15% annual growth rate for new hires. 
  167. Losing time with people who won’t make a purchase is a significant issue for 41% of prospectors. 
  168. While a 100% fit is nearly impossible for any product category, doing some background work before going after prospects can help improve sales. 
  169. Sales agent stats show 88% of reps use additional data to accommodate individual customers’ needs. 
  170. The US research on measuring salespeople’s performance shows the most popular metric, for 43% of respondents, is customer satisfaction. 
  171. The second choice also supports the importance of a user centric approach for most salespeople, customer retention with 40%. 
  172. Sales stats also reveal that meeting quotas remains crucial, with 37% for both teams and individual quotas met. 
  173. When asked about their top priority, 77% reported generating high. 
  174. In comparison, only 41% believe so for increasing the total number of leads. 
  175. When sellers were asked about the prospecting issues, 66% said they don’t dedicate enough time or energy to prospecting. 
  176. Sales statistics show 90% of top salespeople are already using them. 
  177. The overall percentage is 71% for all salespeople using social selling tools. 
  178. Certain groups report an even higher overall rate — with millennials, it’s 78%. 
  179. Some industries suffered more than the others, but overall, 40% didn’t meet their revenue goals in 2020. 
  180. 16.5% of them reported they had underperformed significantly. 
  181. That is an undoubtedly incredible ROI of 353%. 
  182. 86% of first time contactless payment users are likely to continue doing so in the future. 
  183. Due to more hygienic experience never more relevant than in the last year, sales stats point to a whopping 86% of first time users likely to continue. 
  184. Consumers feel more positive about businesses they can reach on social and spend 20% 40% more money if they interact with them. 
  185. Also, 49% of customers in the 18 29 age range report making purchases after seeing social media ads. 
  186. Sales closing statistics show that the close rates drop by 17% if the word is used in a call. 
  187. For the word “contract,” the decline is by 7%. 
  188. 31% of customers reveal receiving a personalized email is an incentive for them to make a purchase. 
  189. By showing the human side of your business, you can improve conversion rates by 10%. 
  190. Click through rates are 14% higher if a personalization strategy is implemented. 
  191. A whopping 82% of buyers won’t refuse a meeting if an agent reaches them via call, as sales call statistics reveal. 
  192. Lack of patience with sales agents is the most common reason for failing, with 44% of sales agents giving up after one follow. 
  193. As much as 90% of consumers admit they are likely to buy more frequently from the same online store if they receive a gift. 
  194. Sales facts show 47% of buyers emphasized the importance of salespeople being “trustworthy,” as the top quality. 
  195. That was followed by the quality of being “responsive” for 44% of buyers. 
  196. 40% have also mentioned “expert in the field” as a relevant quality they appreciate. 
  197. For salespeople traits, active listening was the most important for 42% of buyers. 
  198. Sales stats on referrals reveal consumers are 4 times more likely to make a purchase if they get a recommendation from a friend. 
  199. 92% of people reveal they trust recommendations more than advertisements. 
  200. Sales facts show that 53% of buyers believe their research is superior to interaction with salespeople. 
  201. More than 60% of sales leaders believe ecommerce allows their teams to focus on more important aspects of the job. 
  202. Digital transformations of the industry are considered an advantage for 63% of sales leaders. 
  203. Online sales statistics show the increase of digital platforms in the pandemic hit industries resulted in an 84% increase in the company’s total net profit. 
  204. An estimate for total vertical growth of ecommerce worldwide is 29%, while in store purchases for many industries declined during 2020. 
  205. Online travel services such as, Expedia, and will see a 14% drop in the 2019. 
  206. 266% more leads are generated on LinkedIn, compared to Facebook and Instagram. 
  207. B2B sales statistics reveal 38% of companies claim they’ve handled remote sales exceptionally well. 
  208. The data shows most brands expect their digital sales to account for over 50% within only 2 years. 
  209. then that the forecast for the period 2019 2024 is that a compound annual rate will be 12.1%. 
  210. Sales productivity statistics estimate a steep increase with a CAGR of 19.2% until 2025 when the total will be around $18 billion. 
  211. Following the buyers’ expectations and time spent on social media, US social commerce will account for 4.3% of the 2021 total. 
  212. The total revenue is estimated to rise to $36.09 billion, meaning an increase of 34.8% compared to 2020. 
  213. Sales statistics show redesigning your website to include visual and voice search results in a 30% increase in revenue. 
  214. Email is an incredibly effective channel for generating revenue, and the average open rate for newsletters is 21.33% across all industries. 
  215. The drop actually occurred on a yearto year basis, as in 2019, the rate was 15.91%. 
  216. The global retail sales figures for 2020 were estimated at $23.36 trillion. 
  217. Business sales statistics show 43% of sales leaders reveal they were fully prepared for virtual sales and engagements. 
  218. More than half, 57%, were either only partially prepared or entirely unprepared. 
  219. Currently, 70% of sales leaders believe existing customers are the key to revenue growth, as opposed to only 30% who claim obtaining new customers impacts revenue more. 
  220. That’s 4% more who put the existing customers as a priority since COVID. 
  221. Sales information for 2021 shows over 70% will focus their social campaigns to attract new customers. 
  222. That is a significant yearon year increase of 58%. 
  223. Sales statistics by industry show in the US, clothing and accessories stores were down by 28.5% compared to 2019. 
  224. Other industries severely influenced by the pandemic include food and drinks serving places with their revenue down by 19.4%, and gas stations with a 16.4% yearon. 
  225. Reports from 2020 point to beauty products, makeup, and fragrance sales also had a steep decline in sales of about 25%. 
  226. Over 80% of prospects become buyers if reached out to between 5 and 12 times. 
  227. Sales facts reveal 60% of potential customers will say no at least 5 times before agreeing to make a purchase. 
  228. As revenue goals were set before the pandemic hit the world, 40% of salespeople didn’t achieve their revenue targets. 
  229. 22% claim they’ve met the desired goals, while another 38% report outperforming their targets. 
  230. you’re involved with, and some sources cite 19% as an average. 
  231. Others, such as biotechnology, consider 15% closing rates to be successful. 
  232. According to Salesforce, 92% of all customer interactions happen over the phone. 
  233. And 85% of customers report they are dissatisfied with these experiences. 
  234. HubSpot Research found that 58% of buyers want to talk about pricing on the very first call. 
  235. 44% of salespeople give up after a single “no” from a prospect. 
  236. Meanwhile, only 8% of salespeople engage within five calls. 
  237. According to Baylor University, the average salesperson is able to generate one appointment for every 209 cold calls. 
  238. The Rain Group found that 69% of buyers accepted cold calls from salespeople during 2018. 
  239. 80% of calls go to voicemail, according to a piece of research by RingLead. 
  240. Charlie Cook suggests that cold calling has quite a low success rate (2%). 
  241. Sales reps still have faith in the power of cold calling, given that over 27% of sales reps still believe it’s extremely effective. 
  242. According to The Bridge Group, the average salesperson will have 6 conversations each day. 
  243. According to Close, an amazing 93% of potential cold call success is attributed to the tone of the caller’s voice during the conversation. 
  244. According to Brandon Gaille, around 74% of Americans have purchased either goods or services through a direct. 
  245. According to VictoryGuide, a typical doorto door salesperson should be able to knock on around 20 doors per hour. 
  246. Leadheroes found that around 25% of every 16 to 20 prospects will listen to a doorto door pitch or presentation. 
  247. Salesforce found that despite the popularity of phone conversations, 85% of potential customers are dissatisfied with their experience. 
  248. 41% of Americans report that they look forward to checking their mail. 
  249. According to Mailmen, the average piece of advertising mail is kept inside a household for 17 days. 
  250. 1% of consumers aged 45 to 54 will respond to direct mail. 
  251. According to Topo, only 23.9% of sales emails are opened. 
  252. Figures from HubSpot show that 86% of professionals prefer to use email for business communications. 
  253. According to Statista, an estimated 347 billion emails will be sent each day by the time we reach 2022. 
  254. Research from Fluent found that 9% of people check their email more than five times each day. 
  255. Convince and Convert found that approximately 35% of email recipients will open an email based on the subject line alone. 
  256. According to statistics from Kinsta, LinkedIn currently has over 575+ million users, and a staggering 260 million are monthly active users. 
  257. In its Millennial Playbook, LinkedIn explained that millennials make up 38% of LinkedIn’s user base. 
  258. And an estimated 11 million millennial users occupy decision. 
  259. Data from HubSpot suggests that LinkedIn is a 277% more effective social media for lead generation than its competitors on Facebook and Twitter. 
  260. Research from Forrester uncovered that 98% of B2B enterprises see the value in social selling, yet only 49% of those businesses have developed robust social. 
  261. The latest figures from Statista show that an estimated 65 billion people use social media worldwide. 
  262. An IDC study suggests that 84% of C level executives will use social media to support important purchase decisions. 
  263. 40% of salespeople say that this part of the sales process is the most difficult, closely followed by closing and qualifying. 
  264. According to HubSpot Research, 6 in 10 prospects will want to discuss pricing on the very first call with a salesperson. 
  265. A survey from the Rain Group found that 62% of buyers want to hear from sellers at a time when they’re actively looking for a solution to a problem. 
  266. According to Salesforce, an astounding 92% of all customer interactions happen over the phone, which is why salespeople must hone their phone. 
  267. Salesforce suggests that an estimated 51% of the top sales professionals focus the majority of their efforts on building relationships with prospects. 
  268. According to Gong, salespeople can boost their chances of success by 74% during a lead call by asking 11 to 14 insightful questions. 
  269. According to LeadFuze, the average sales rep will spend around 25 hours a month leaving voicemails for prospects. 
  270. According to InsideSales, 50% of all sales will happen after the fifth contact with a prospect. 
  271. The results showed that just 7% of those companies responded within the first five minutes of a form submission, while a shocking 50% didn’t respond within five business days. 
  272. The Harvard Business Review studied 2,200 American companies and discovered that a salesperson is seven times more likely to have a meaningful conversation when he or she reaches out within an hour. 
  273. Echoing that finding, InsideSales discovered that sales are 100x more likely to answer the phone if sales professionals make the call within five minutes of a web form being submitted. 
  274. According to Zoominfo, the average voicemail response rate sits at around 4.8%. 
  275. According to Velocify, texting to a prospect after initial contact can lead to a 6% higher engagement conversion. 
  276. Salespeople find that LinkedIn is an important follow up platform, given that 96% of them use the platform at least once a week. 
  277. According to HubSpot, an estimated 75% of online buyers would like to receive 2 to 4 phone calls from a company before it gives up. 
  278. A fast followup is important, given that 35 50% of sales will inevitably go to the vendor that responds first. 
  279. A HubSpot survey found that 71% of sales professionals say that closing more deals is their top priority. 
  280. According to the 2017 CSO Insights Report, the percentage of salespeople meeting their sales quotes dropped from 63% to 53% over the six years prior. 
  281. The report found that salespeople who identify and address those pain points are 28% more likely to close the sale. 
  282. According to a bestpractices study from Miller Heiman, 91% of the top performing sales organizations collaborate across departments on the biggest deals. 
  283. The best sales departments make the entire sales experience as pleasant as possible, given that 50% of customer loyalty is based on that experience. 
  284. Research from The Rain Group proposes that the average win rate of salespeople who have the opportunity to offer a proposal to a prospect is around 47%. 
  285. According to The Richardson Selling Challenges Study, here’s the breakdown 48% of salespeople compete against low. 
  286. 15% of salespeople differentiate their product. 
  287. 9% of salespeople create a compelling case for change. 
  288. Microsoft discovered that an impressive 79% of salespeople achieve their sales quotas by calling on a variety of social selling techniques. 
  289. According to CSO Insights, just 33% of inside sales rep time is spent actively selling. 
  290. According to findings from iHireSalesPeople, the average success rate for inside sales reps sits at an impressive 18%. 
  291. DiscoverOrg found that 78% of decisions makers within businesses have taken an appointment or attended an industry event based on an email or cold call. 
  292. Perhaps unsurprisingly, 71% of sales reps report that they spend too much time on data entry. 
  293. According to Pacific Crest, 37% of high growth companies use inside sales as the primary sales strategy—compared to 27% for field sales, 23% for internet sales, and 8% for channel sales. 
  294. According to PWC, there are a number of reasons why prospects might take their business elsewhere, including unfriendly service (60%) and a lack of knowledge (46%). 
  295. When both the message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%. 
  296. According to sales stats from the Sales Benchmark Index, 70% of customers don’t want an in person meeting, but they’re open to doing business remotely. 
  297. Salesforce found that 68% of businesses currently fail to identify and measure their sales funnel. 
  298. In other words, 79% of leads in those businesses never mature or become a closed sale. 
  299. And these leads make 47% larger purchases than non. 
  300. Statistics from HubSpot show that 72 % of companies with fewer than 50 opportunities in their pipeline fail to reach their goals for the month. 
  301. According to Aberdeen, high performing sales organizations are 38% more likely to leverage sales analytics tools to collect customer data that informs interactions with customers. 
  302. When it comes to pitching and nurturing prospects, it’s important to remember that 63% of audience members remember stories after a presentation, while only 5% remember sales stats. 
  303. Internal churn can affect the efficacy of sales funnels, given that an estimated 25% of sales reps will change roles each year. 
  304. According to a piece of research from LinkedIn, an estimated 24% of forecasted deals within a sales funnel will eventually go dark. 
  305. According to the Bureau of Labor Statistics, 4.3% of the US population works in sales. 
  306. According to a Forbes piece focusing on how to find the best talent, up to 55% of salespeople lack basic sales skills. 
  307. Sales stats from mediafly reveal that 27% of companies do not offer any type of sales onboarding program to new hires. 
  308. Research from Accenture reveals this data For every dollar, a company invests in training, it will receive an estimated 353% ROI, which is around $4.53 in return. 
  309. An unfortunately high 26% of sales professionals claim that their sales training is ineffective. 
  310. According to The Bridge Group, an average company will spend between $10,000 and $15,000 hiring a person, but only $2,000 a year in sales training. 
  311. Salesforce found that 80% of high performing sales teams receive sales training they rate as outstanding or very good. 
  312. The Training Industry found that without systematic, ongoing learning and reinforcement, 84% of what was initially learned is lost within 90 days. 
  313. According to findings from Aberdeen Research, 52% of poor performing firms do not take the time to measure the impact of sales training on company success. 
  314. Accenture found that 5% of sales professionals take 10 months or longer to contribute to company goals. 
  315. 46% of sales reps didn’t originally intend to become sales professionals. 
  316. Posts with videos can generate engagement rates of 50% or more. 
  317. 80% of sales are made by 20% of salespeople. 
  318. 92% of sales pros give up after the 4th call, but 80% of prospects say no four times before they say yes. 
  319. 46% of salespeople didn’t intend to go into sales. 
  320. 69% say, “Listen to my needs.”. 
  321. Optimistic sales pros outperform pessimists by 57%. 
  322. By 2021, customers will handle 85% of all business contact without ever interacting with a human. 
  323. The average sales conversion rate across all industries is 2.46%–3.26%. 
  324. Most Americans (68%+). 
  325. Plus, 84% of buyers who use social media have larger buying budgets than non. 
  326. The vast majority of Americans use YouTube (73%), Facebook (68%), or some other social media (22%–35%). 
  327. 72% of salespeople who use social media in their sales process outperform their peers. 
  328. Social sellers hit their quotas 66% more often than those who don’t use social media. 
  329. 54% of salespeople can track closed deals back to social media engagement. 
  330. 50.1% of salespeople who use social media spend less than 10% of their time on it. 
  331. 96% of consumers want more contact with industry leaders. 
  332. Buyers who use social media typically have 84% bigger budgets than nonsocial. 
  333. 74.9% of companies that use social selling grow their sales teams in the next 12 months. 
  334. 90% of top performing sellers use social media in their sales strategy. 
  335. More than 70% of sales pros use social selling tools like Facebook, Twitter, and LinkedIn. 
  336. 50% of sales pros spend 3–10 hours per week using social selling tools. 
  337. 84% of C Level execs and 75% of B2B buyers use social media to make purchasing decisions. 
  338. The sales statistics below on following up show 20% of all sales reps make 80% of the sales. 
  339. 50% of all sales happen after the 5th contact, but most reps give up after just 2. 
  340. 72% of all sales calls aren’t answered. 
  341. 80% of sales are made by 20% of salespeople. 
  342. Increasing customer retention by 5% boosts profits by 25%–90%. 
  343. Only 2% of sales happen at the first meeting. 
  344. 83% of prospects who request info don’t buy for 3–12 months. 
  345. 70% of salespeople stop at one email. 
  346. Yet if you send more emails, you’ve got a 25% chance to hear back. 
  347. Still, 56% of salespeople must prepare their own sales materials. 
  348. 46% of salespeople didn’t intend to go into sales. 
  349. Salespeople spend 66% of their day on administrative tasks. 
  350. The biggest chunk of sales pros (25%). 
  351. The next biggest slice (17%). 
  352. Only 19% of customers trust salespeople. 
  353. 19% of buyers want to talk to a sales rep when first learning about a product. 
  354. Sales pros who try to reach leads in one hour are 7x more likely to have meaningful conversations. 
  355. Only 7% of salespeople respond within five minutes of a form submission. 
  356. On average, people delete 48% of their emails in five minutes. 
  357. 90% of CEOs say they never return cold calls or cold emails. 
  358. About 72% of all cold calls don’t get through to a human being. 
  359. 91% of cold emails are opened the day after they’re sent. 
  360. Successful reps are 10x more likely to use collaborative words like “us,” “we,” and “our” and avoid words like, “I” and “me.”. 
  361. 61% say, “Don’t be pushy” and “give me relevant information.”. 
  362. 51% want salespeople to respond in a timely manner. 
  363. Almost 82% of buyers viewed 5–8 pieces of content from a vendor before buying. 
  364. 79% of American shoppers shop online. 
  365. If price is equal, 64% of Americans would rather shop in person than online. 
  366. 82% of Americans check online reviews and ratings before buying. 
  367. 58% of shoppers in a survey of 5,849 will spend more to get free shipping. 
  368. 80% of online shoppers trust Amazon reviews most. 
  369. 63% of shoppers look at a store’s return policy before they buy. 
  370. The average rate regardless of industry is about 3%. 
  371. Some categories, like electronics, enjoy rates of over 20%. 
  372. Most e commerce stores reach sales conversion rates of 5% or less. 
  373. By the sales statistics below, it’s an outside sales rep who closes 40%+ of the time, or an inside sales rep who does half that. 
  374. Inside sales pros succeed with 18% of pitches. 
  375. Outside sales pros see an average 40% closing rate. 
  376. The average close rate for all industries is 19%. 
  377. The average close rate for electronics sales pros is 22%. 
  378. 63% of all sales interactions end with the sales pro not asking for the sale. 
  379. 96% of salespeople quit after four attempts, but 60% of sales happen after the 5th attempt. 
  380. The phrase, “Show you how” lowers closing rates by 13% if it’s used more than four times in one sales call. 
  381. “Discount” lowers close rates by 17%. 
  382. If you use it 4+ times in one sales call, you’ll hurt close rates 14%. 
  383. High performing sales teams pay close attention to training, and see 9% faster revenue growth as a result. 
  384. 24% are ready in 1–3 months, and 16% take longer than 7 months. 
  385. 36% leave in less than 2 years, while 32% stay longer than 3 years. 
  386. Turnover for the average sales team is about 34%. 
  387. 67% of reps hit their quotas, down from 74% in 2012. 
  388. 61% of execs admit their sales managers aren’t properly trained in pipeline management techniques. 
  389. Companies that train managers to manage their sales pipelines see 9% faster revenue growth. 
  390. 64% of companies expect to spend less than $10,000 on training their sales team this year. 
  391. Companies that spent 3+ hours per month managing their sales reps’ pipelines saw 11% higher revenue. 
  392. Only 35% depend on team trainings. 
  393. High performing companies are 2x as likely to provide their sales teams with ongoing training. 
  394. It’s 80% forgotten in 3 months. 
  395. It has an estimated 3.75 million users. 
  396. 51% of top sales pros focus their efforts on relationship. 
  397. Top performing sales teams are 2.8x more likely to say their organizations have shifted toward personalizing customer interactions. 
  398. 79% of business buyers want their sales reps to be trusted advisors who add value. 
  399. 83% of business buyers want salespeople focused on helping them achieve their company goals. 
  400. 73% of sales teams say it’s critical to collaborate across departments. 
  401. Sales pros spend only 36% of their time on selling. 
  402. 89% of top performers say management has increased sales empowerment in the past five years. 
  403. Only 45% of low performers say the same. 
  404. Successful doorto door reps canvass a neighborhood 3x and talk with 90% of the residents. 
  405. To be successful, a doorto door sales pro needs a 30%–40% contact rate. 
  406. Make your first pass in the evening, your second in the morning, and your third in the afternoon to catch 90% of all prospects in a neighborhood. 
  407. Doorto door reps talk to 40%–50% of prospects in an area on a single pass. 
  408. 25% of all contacts will listen to a sales pro’s pitch. 
  409. About 2% of all doorto door knocks will generate a sale. 
  410. 42% of sales pros say prospecting is the hardest part of their job. 
  411. The rest say it’s closing (36%) or qualifying (22%). 
  412. 72% of companies with 50 or less new opportunities per month didn’t meet their sales goals. 
  413. That’s vs 15% with 50–100 opportunities, and just 4% with over 100. 
  414. 58% of prospects want to know pricing on the first call. 
  415. Only 15% of prospects want to talk about purchase authority on the first call. 
  416. 60% of prospects want to talk to sales staff after they’ve researched options. 
  417. 90% of sales pros use 2+ contact info providers. 
  418. 70% of prospects watch a video to help them decide. 
  419. 48% of sales statistics have no basis in reality and don’t cite a reliable source for where they got their data Are you neurotic and introverted?. 
  420. 80% of all salespeople a customer interacts with are incompetent. 
  421. Sales reps who can switch between introverted and extroverted modes outperform both introverts and extroverts by 24% to 32%. 
  422. 74% of B2B buyers do half their research. 
  423. 84% of B2B buyers start their buying search with a referral. 
  424. By 2018, 20% of B2B sales teams will transition to virtual sales reps. 
  425. 46% of customers strongly agree B2B businesses follow through on promises. 
  426. 60% of B2B customers are indifferent. 
  427. 20% of B2B customers have experienced a problem with a supplier. 
  428. Only 40% of those feel the B2B resolved the problem. 
  429. B2B customers with high engagement scores get 50% more revenue and 34% higher profitability. 
  430. B2Bs with formal sales processes generate 28% more revenue. 
  431. 44% of execs think their organizations are ineffective at managing their sales pipelines. 
  432. Inside sales teams pay 40%–90% less to acquire new customers. 
  433. 75% of buyers would rather not meet faceto. 
  434. Outside sales pros make 14% more than inside sales pros, on average. 
  435. A buyer receives 140 emails every day, opens about 20%, and clicks through to websites from just 2%. 
  436. Yet targeting emails to a recipient’s interests can achieve a 94% open rate. 
  437. 93% of converted leads are reached by the 6th call attempt. 
  438. 46% of fast growing tech companies use inside sales, vs 21% outside sales. 
  439. Texting after you make a contact creates a 112%+ higher conversion rate. 
  440. 74% of U.S. consumers have bought something from a direct sales rep. 
  441. 86% of buyers want to be able to ask in person questions before buying, while 84% want to buy from someone they know and trust. 
  442. 70% of Americans want to be able to try out products in person. 
  443. That figure has grown by 2%–50% each year since 2011. 
  444. 74% of direct sales reps are female. 
  445. Direct selling is a $34.4 billion industry and has grown 1% to 6% each year since 2010. 
  446. 50%+ of buyers are likely to buy from a direct sales rep this year. 
  447. 50% of customers feel “neutral” toward direct sales pros, while 31% approve of them. 
  448. Only 20% of buyers dislike direct sales reps. 
  449. Did you know 84% of buyers start with a referral?. 
  450. And 92% of customers trust them?. 
  451. 84% of buyers start their buying process from a referral. 
  452. 90% of all buying decisions rely on peer recommendations. 
  453. 92% of buyers trust product/service referrals from those they know. 
  454. 83% of customers are glad to give a referral after a positive experience. 
  455. Only 29% actually do, because salespeople don’t ask. 
  456. 61% of buyers have recommended local businesses to an acquaintance. 
  457. Referrals are the most effective form of advertising, since 84% of consumers trust recommendations from people they already know. 
  458. 57% of sales pros spend 3–10+ hours per week using CRM tools. 
  459. A properly integrated CRM can provide a 245% ROI. 
  460. 50% of teams using a well integrated CRM see improved productivity. 
  461. 40% of sales pros still use spreadsheets instead of CRMs. 
  462. 22% don’t know what a CRM is. 
  463. CRMs can boost sales by 29% and productivity to 34%. 
  464. 74% of sales pros say CRMs give them better access to customer data. 
  465. 24% more sales pros meet their annual quotas when they have mobile access to their CRM. 
  466. 58 percent of companies experienced higher voluntary sales turnover in 2020. 
  467. SiriusDecisions data also shows that almost half of B2B sales organizations have turnover rates above 30 percent. 
  468. The average sales rep tenure is 18, months according to LinkedIn data. 
  469. In 2017, it was estimated that the cost to replace a rep was around $150,000. 
  470. And 25 percent plan to quit their job outright once the pandemic ends. 
  471. Research from the found that 79 percent of workers are disengaged at work to some degree. 
  472. Sales burnout shows that 40 percent of workers reported starting their workdays earlier, and one third are skipping lunch breaks to show productivity to their managers. 
  473. SHRM data data shows that 89 percent of sellers leave for higher pay. 
  474. SiriusDecisions The same SiriusDecision report found that up to 80 percent of salespeople choose to depart because of a lack of connection with leadership. 
  475. The study also found that 46 percent feel less connected to their employer, and 42 percent say company culture has greatly decreased. 
  476. Solution integration The largest gap between top performing companies and under achievers (57% vs. 40%). 
  477. Sales interactions 45% of bestin class prioritize improving the personalization of sales conversations. 
  478. 47% of bestin class companies report access to relevant rich media content for reps to use with prospects as being the most important capability of sales enablement solution. 
  479. As stated in stat #2, top sales organizations prioritize valuable conversations with prospects. 
  480. Sales operations leaders providing dealspecific coaching report a 14% shorter average sales cycle than non. 
  481. Best in class sales organizations are more than 2x as likely to be first adopters of sales effectiveness solutions. 
  482. In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020. 
  483. E learning increases retention rates by 25% to 60%. 
  484. E learning has lead to an increase in income for 42% of US organizations. 
  485. A survey of 2,500 companies found that those with “comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins. 
  486. It is projected to grow at an annual rate of 32.09% until 2025. 
  487. Statistics on e learning in the United States indicate that 63% of high school students in the US use digital learning tools daily. 
  488. Also, 45% of elementary school students make use of at least one digital learning tool every day. 
  489. Well, 64% of them make use of one digital learning tool daily. 
  490. What’s more, a good percentage of American graduates (52%) and undergraduates (39%). 
  491. It has maintained an average steady growth rate of over 20% over the past years. 
  492. Corporate e learning takes 40% to 60% less time to complete when compared to traditional learning. 
  493. The corresponding figure for 2014 was $165.36 billion, according to e. 
  494. In 2017, approximately 77% of US corporations used online learning. 
  495. However, 98% planned to incorporate it into their program in 2020. 
  496. For comparison, stats on online education show this number was only 4% in 1995. 
  497. In 2019, 67% of US companies offered learning opportunities via smartphones. 
  498. E learning increases learning retention rates by between 25% and 60%. 
  499. In contrast, retention rates of faceto face training are much lower 8% to 10%. 
  500. Corporate e learning is expected to grow by over 250% between 2017 to 2026. 
  501. However, it is expected to grow at a CAGR of 15%, hitting almost $50 billion come 2026. 
  502. E learning has helped to increase income for 42% of US organizations. 
  503. An “American Society for Training and Development” survey of 2,500 companies discovered that those with “comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins. 
  504. 43% of US college students found digital study technologies extremely helpful for doing homework. 
  505. 56% of US college students stated they used laptops in the classroom during a typical week. 
  506. 81% of US college students agreed that digital learning technology was helping them improve their grades. 
  507. 41% of US teachers stated the lack of training was the biggest barrier to increasing the use of educational tech in their classrooms. 
  508. 49% of students worldwide stated they had taken an online course in the preceding 12 months. 
  509. Online education statistics reveal the figure was up from 46% in 2013. 
  510. A study by the Open University found that producing and providing elearning courses consumes 90% less energy and produces 85% fewer CO2 emissions per person than faceto. 
  511. Edutechnica) E learning stats also show that BlackBoard claimed second place with 26.8%. 
  512. 33% of post secondary school administrators will continue to offer remote and online courses after their campuses have reopened completely. 
  513. “Farming and food production currently employ over 40% of the continent’s workforce, with more than 70% of those being women,” said Rebecca Stromeyer, the founder of eLearning Africa. 
  514. 41% of students in 2020 believed that the quality of their college level online learning experience was far superior to that of physical classroom learning. 
  515. Around 65% of US faculty members advocate for online learning courses and educational resources. 
  516. In 2020, 90% of companies used e learning as a training tool. 
  517. E learning industry stats in 2017 predicted that 98% of companies would be training online by 2020. 
  518. According to the growth of online education statistics for 2020, it has currently reached over $200 billion and could rise to $376 billion by 2026. 


In 2023, sales training will be more important than ever. As the market changes and gets even more competitive, you’ll need to empower your employees to focus on increasing their own skillset and stay ahead of the curve. We hope these sales stats can help you figure out how to move forward with your training in 2023.

Leave a Reply

Your email address will not be published. Required fields are marked *