Today, we’re going to explore some of the most valuable SMS Marketing statistics for 2023.

Let’s get started.

Key SMS Marketing Statistics 2023 – MY Choice

  • 66% of Americans admit to sleeping with their phones at night
  • People check their phones up to 160 times a day, or once every 9 minutes
  • Around 39% of US customers say they use smartphones too often.
  • There are more than 5.11 million unique mobile users worldwide
  • The average opening rate for SMS marketing is 98%
  • SMS response rates are up to 295% higher than phone call responses

Global Texting Statistics 2023

  1. Up to 55% of people use the native messaging app on their mobile phones to send texts.
  2. Americans check their phones 47 times per day on average.
  3. An astonishing 91% of consumers are willing to sign up for texts.
  1. The most common automated marketing text is a welcome message.
  2. 97% of US people have a cell phone.
  1. Up to 34% of people will read within 5 minutes of receiving it.
  2. An astounding 90% of users reported checking their mobile phone within 30 minutes of waking up.

Business SMS Messages Statistics 2023

  1. 56% of US retailers are planning to increase mobile SMS marketing investments.
  1. 44% of businesses that use text message marketing are not familiar with the TCPA.
  2. More than 50% of business marketers do not send unsolicited text messages to their clients.
  3. Customers say that they are more likely (51%) to make a purchase if the text includes media and images.
  4. Appointment reminders are the most valuable texts customers can receive from a business.
  5. Most consumers prefer receiving 4 to 6 texts a month from a business.
  6. The most popular incentive for signing up for SMS programs is a dollar-off discount.
  7. More than 69% of consumers would interact with a business via SMS.

SMS Marketing Statistics 2023

  1. The average clickthrough rate (CTR) for SMS marketing efforts is 19.3%.
  2. While the average open rate for email marketing campaigns is 20%, text message campaigns have an open rate of up to 98%.
  1. Up to 96% of marketers stated that text messages helped them drive more revenue.
  2. 66% of marketers stated that they were highly likely to use text marketing in the future.

SMS Campaign Statistics 2023

  1. The most commonly used type of campaign message is special offers.
  2. Text messaging has 6x more engagement than email.
  1. The top tactical challenge for marketers is increasing the number of subscriber sign-ups.
  2. More than half of marketers running text campaigns said they were not using SMS to its full potential.

Customer and Brand Communication Statistics 2023

  1. Up to 60% of customers would like to be able to reply to the texts they receive.
  2. 43% of customers say that they proactively texted with a business in the past.
  3. According to a survey, 66% of customers want to receive service notifications via text rather than through other communication channels.
  4. Only 13% of businesses allow their customers to be able to respond to their SMS marketing texts.
  5. 85% of customers prefer receiving texts from a business over phone calls.
  6. Approximately 52% of customers would like to reach customer support via text messaging.

SMS Marketing Benefits Statistics

  1. Though customers enjoy benefits in terms of purchasing, most still find appointment reminders and shipping/delivery updates (48%). 
  2. This engagement might play a role in their satisfaction with SMS marketing programs, but either way it is a validating statistic to see that 90% of users see benefits in SMS loyalty programs. 

SMS Marketing Usage Statistics

  1. Smartphone usage is expected to increase to 77% of the global population by 2025. 

SMS Marketing Market Statistics

  1. Text message marketing stats further reveal that 89% of phone users would read a message within the 30 minutes they receive it, with 10% under 30 seconds, 26% within one minute, and 34% within five minutes. 
  2. In January 2020, 51% of retailers reported planning on increasing investment in text marketing; the figure went up to 56% in June. 
  3. Another analysis showed an 8.5% and 20% growth in the volume of SMS business marketing messages in March and April, respectively, compared to February. 
  4. SMS marketing statistics further reveal that almost 40% of customers would like to hear from brands two to three times a week, while 18% are okay with receiving promotional SMS once a day. 
  5. The average click through rate for SMS marketing is 19.3%. 
  6. SMS text marketing statistics suggest consistently high read and open rates for promotional messages, while email rates hover around 20% across verticals. 
  7. Nearly all marketers using text messages for business said it helped them drive revenue, with almost 60% reporting overwhelmingly increased revenue generation. 
  8. Almost 70% of consumers indicated that they would be extremely likely or likely to connect with a brand to receive SMS customer service, and a further 24% said they would consider it—urging firms to implement support solutions to their marketing efforts. 
  9. Though the majority avoids unsolicited messaging, text message marketing stats show that 27% of firms have sent promotional messages to customers who haven’t opted. 
  10. Only 22.5% of marketers surveyed feel very confident about their efforts, statistics on text message marketing show. 
  11. 26.4% think they fail to use the full potential of SMS, urging firms to consult text marketing companies or other specialized advertising agencies to position their efforts within the larger picture productively. 
  12. SMS text marketing stats reveal that the channel has a whopping 98% open rate, and most messages are read within the first 30 minutes of delivery. 
  13. 39% of businesses use SMS marketing. 
  14. As we mentioned above, 39% of all businesses use SMS marketing — but small businesses have been adopting it more slowly than bigger companies. 
  15. The average click through rate on SMS marketing messages is 80%, according to Voyage SMS — though, Omnisend puts its average much lower, at just shy of 11%. 
  16. Either way, it’s several times higher than email marketing’s average CTR 2.62%. 
  17. Only 10% of SMS marketing messages are spam, compared to nearly 49.7% of emails. 
  18. The response rate of SMS text message marketing is 45% vs email response rates at 6%. 
  19. The following 16 SMS marketing statistics should convince marketing and sales teams to give text marketing serious consideration because they demonstrate that companies who are not adopting SMS as a channel, are likely losing out on substantial revenue. 
  20. Consumers who get SMS marketing messages are 40% more likely to convert than those who don’t. 
  21. 83% of marketers promoting email subscription via SMS said it was “very effective/effective.”. 
  22. Using short, branded links in your mobile marketing campaigns can help improve conversions by up to 34% which is why we recommend using a URL shortener like Rebrandly. 
  23. 96% of marketers rated mobile welcome SMS as “very effective/effective” or “somewhat effective.”. 
  24. About 61% of marketers still don’t use SMS. 
  25. Despite SMS marketing statistics that prove SMS marketing is effective, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones. 
  26. The use of SMS marketing grew 197% as a strategy in B2B efforts from 2015 to 2017. 
  27. 73% of brands expect their SMS marketing budget to increase in 2020. 
  28. The use of SMS marketing grew 197% as a strategy in B2B efforts from 2015 to 2017. 
  29. SSE Airtricity used SMS and RMM to boost late bill collections by 49% of SMS marketing recipients click on links in SMS messages. 
  30. SMS has a 98% open rate compared to email marketing. 
  31. According to text messaging marketing statistics, 134 million people in the States use coupons. 
  32. According to SMS marketing statistics, the communication method is so powerful that nearly 50% of individuals would consider taking action. 
  33. It’s no wonder that over 60% of clients prefer to use this method, according to SMS marketing statistics. 
  34. According to SMS marketing stats, more than 50% of marketers and business owners trust its lightning speed. 
  35. According to SMS marketing statistics, the budgets went up by 5%, compared to other technologies. 
  36. SMS marketing statistics for 2023 show that nearly 80% of consumers like receiving offers via text. 
  37. Text marketing is incredibly effective, with SMS open rates as high as 98%. 
  38. The top three reasons marketers say they like using SMS marketing are a large existing mobile audience (52%), strong customer engagement (44%), and high open rates (43%). 
  39. SMS marketing clickthrough rates for e commerce brands can be as high as 36%. 
  40. 61% of marketers increased their text marketing budgets in 2020. 
  41. 61% of marketers still don’t use it. 
  42. 33% of SMS recipients react to CTAs in SMS marketing messages, and 47% of them end up making a purchase. 
  43. Marketers using three or more channels in their campaigns see a purchase and engagement rate 250% higher than marketers using single channels. 
  44. Only 13% of businesses allow customers to respond to their SMS marketing messages. 
  45. 18% of customers say a clean and easy opt out method is most important when receiving SMS marketing messages. 
  46. 73% of marketers say email marketing is their best digital channel for return on investment. 
  47. SMS marketing clickthrough rates can be 10 15% higher than email marketing campaigns. 
  48. EZTexting Consumers are 4.5x more likely to reply to an SMS marketing message than a marketing email. 
  49. Before we explore the top SMS marketing stats in depth, here are some great initial insights 66% of Americans admit to sleeping with their phones at night. 
  50. The average opening rate for SMS marketing is 98% SMS response rates are up to 295% higher than phone call responses 1. 
  51. SMS marketing has been growing at a surprising rate, with G2 stating that around 84% of customers already receive messages from companies today. 
  52. According to mobile marketing brand, TextBoard, the average click through rate for links sent via SMS marketing is around 19.3%, compared to only 4.2% for all emails. 
  53. Gain an advantage over your competition — about 61% of marketers still don’t use SMS. 
  54. Out of all the consumer behaviors that mobile is changing, 46% of North American marketers said it’s having the most impact on mobile commerce. 
  55. 40% of North American marketers said the ability to make mobile payments is the most disruptive consumer behavior to come with mobile’s rise. 
  56. Retail is viewed as the industry in North America using the most innovative mobile marketing techniques by 47% of marketers. 
  57. Stats show that 73% of businesses expect their budgets for text message marketing and SMS short codes to increase in the next year. 
  58. About 33% of marketers expect to prioritize mobile loyalty schemes and coupons in their plans for next year. 
  59. The most important text marketing statistics to know are that 92% of the U.S. population owns a mobile device capable of receiving SMS messages and that 68% of the U.S. population owns a smartphone. 
  60. The percentage of the population owning a smartphone is increasing each year, any mobile marketing campaign that ignores SMS text marketing also currently ignores 24% of the population. 
  61. Furthermore, CTR for text messages is much higher (9.18%), compared to other marketing channels such as Google Adwords (1.91%) and Facebook (0.90%). 
  62. SMS marketing has an average open rate of 82%. 
  63. 47% of marketers believe the retail industry uses SMS most effectively. 
  64. Using branded links or vanity URLs in SMS marketing campaigns can increase brand visibility and boost CTRs by up to 39%. 
  65. With over 80% of the global population owning a smartphone, these statistics indicate the enormous marketing opportunity that mobile phones represent. 
  66. A meager 13% of businesses make it possible for customers to respond to marketing text messages . 
  67.  70% of consumers consider SMS marketing an excellent way for businesses to get their attention . 
  68. 65% of marketers say SMS marketing is a “very effective” part of their marketing strategy. 
  69. SMS marketing statistics 6 8 are based on the graph below 98% is only 2% away from 100%. 
  70. While marketers in the UK and Brazil, for example, allocated around 76 percent of their digital ad investments towards mobile initiatives in 2020, China topped the list of countries with the highest share of mobile in digital ad spendthat year. 
  71. When asked what motivates customers to pay attention to mobile marketing, the answers included brand familiarity (54%), creative content (52%), good timing (41%), and promo offers (41%). 
  72. It is projected that by 2023 there will be over 23% of marketing budgets devoted to mobile marketing since it is constantly growing in popularity, especially due to Covid. 
  73. Industries are seeing more traffic to mobile marketing, such as restaurants (54%), apparel/beauty (40%), and electronics (36%). 
  74. This engagement might play a role in their satisfaction with SMS marketing programs, but either way it is a validating statistic to see that 90% of users see benefits in SMS loyalty programs. 
  75. BIA/Kelsey predicts a 40% growth rate of revenues gained by spending generated with SMS marketing techniques, starting from $3.2 billion in 2012 to $16.8 billion in 2017. 
  76. Industry experts expect that percentage to rise to nearly 90% over the next 10 years, making it imperative that companies build SMS marketing campaigns into their marketing mix. 
  77. The number is higher among marketers who recognize the power in SMS marketing 53% of marketers have adopted SMS messages in their efforts. 
  78. According to SmallBizTrends, 54% of consumers want text messages from marketers. 
  79. In fact,68% of companiesexpect that mobile messaging will play a major role in consumer marketing soon. 
  80. Consumers like the directness of a marketing channel like texting.69% of themprefer to contact businesses via text. 
  81. Business coupons delivered via SMS These days, text message marketing has a significant impact on purchasing decisions.79% of smartphone users make shopping decisionsbased on SMS or mobile device services related to the purchase. 
  82. Currently, only around 39% of businesses include SMS in their digital marketing strategies. 
  83. According to a 2021 ZipWhip study, around 25% of businesses are currently using text messaging for marketing and promotions. 
  84. SMS marketing and communication are seen as the trendy and new way to contact customers, and around 50% of consumers feel that business messaging is one of the most modern ways to communicate. 
  85. 35% of respondents said that they were most open to marketing messages such as information about sales, special offers, and promotions. 
  86. According to ZipWhip, 60% of businesses were planning on increasing their marketing budget in 2020. 
  87. According to the study, businesses can expect ROI rates as high as $8.11 per message from their SMS marketing campaigns. 
  88. 62% of businesses told Simple Texting that fast delivery was the main benefit of SMS marketing over other marketing channels. 
  89. Using video content for marketing campaigns can grow revenue 49% faster than non. 
  90. It is clear why this is the case when you look at the data that shows marketing with video can grow revenue up to 50% faster than other means. 
  91. 61% of businesses are expected to increase SMS marketing budgets due to the pandemic. 
  92. 61% of businesses were expected to increase their text marketing budgets in 2020. 
  93. Investment in SMS marketing is expected to increase by 50%, while spending on other channels is anticipated to decrease. 
  94. SMS marketing grew by 8.5% and 20% in March and April 2020, respectively, in response to the Pandemic. 

SMS Marketing Adoption Statistics

  1. [Pew] U.S. cell phone adoption nearly doubled over 17 years, according to a 2021 report from Pew Research. 
  2. It’s now just 3% shy of total adoption. 
  3. Pursuant to more SMS adoption, 73% of businesses plan to increase their SMS budgets in 2019. 

SMS Marketing Latest Statistics

  1. 55% of people use native messenger on mobile devices to send texts. 
  2. 91% of consumers would opt in for text messages from brands. 
  3. 34% of people read their messages within five minutes of receiving them. 
  4. The SMS response rate is 45%. 
  5. 58% of consumers believe that SMS is the most effective way for brand communication. 
  6. A more comprehensive look into these numbers reveals that 92% of seniors own a mobile phone, as well as 97% of the people aged 50. 
  7. The majority of respondents (32%). 
  8. Compared to email’s 17.92% open rate, text messages are 134% more likely to be read. 
  9. Yet, the relevance of the content is almost as important—33% of customers say they don’t mind whether it is an SMS or MMS, as long as the text message ad is relevant to them. 
  10. This compares to 4.2% of all emails that result in clicks. 
  11. People are swift to reply to a text, and the response rate contrasts significantly with sales calls, which have a conversion rate of 15%, and cold calling, which only converts about 1% of the leads. 
  12. In that 60%, 32% are “very likely” to implement campaigns of sorts, 18% are “unsure”, and only 15% are “unlikely” to take action. 
  13. This is especially impressive in comparison with email’s 20% open rate on average. 
  14. 97% of Americans own a cell phone. 
  15. This figure outpaces Statista’s 2017 smartphone prediction by nearly 10%. 
  16. In comparison, just 7% of ZipWhip respondents said they spent less time on their mobile phones because of COVID 19, and 30% said their phone time had not changed. 
  17. Of the Twigby survey respondents who used their mobile phones more during the pandemic, 26% spent four additional hours a day on mobile. 
  18. The bulk of web browsing has taken place on mobile since at least June of 2019, according to StatCounter. 
  19. In 2018, nearly half of adults felt mobile devices were a shopping essential — up from 29% in 2017, according to GfK’s annual shopper study. 
  20. That’s more than a 50% YoY uptick. 
  21. 50% of people sent more texts during the pandemic. 
  22. Furthermore, 83% of consumers prefer to get their appointment reminders this way, EZTexting reports. 
  23. That means the 67% of consumers who received coupons and promotions via text got them from just 26% of businesses. 
  24. Customers are on board, too — 44% of them schedule appointments via text messages, per ZipWhip, and 86% have received an SMS appointment reminder. 
  25. 98% of SMS messages get opened. 
  26. Of course, open and click through rates are only vanity metrics if they don’t convert — but 2.65% of clickers do convert. 
  27. Nearly 70% of consumers want the ability to text businesses back, and 54% are frustrated when they can’t. 
  28. 2.5% of orders placed on Black Friday converted from SMS. 
  29. 1.75% of consumers are comfortable receiving SMS messages from brands as long as they opt. 
  30.  2.64% of consumers think businesses should contact them via text messages more often. 
  31.  3.75% of consumers want to receive texts with special offers. 
  32. 4.75% of consumers are particularly frustrated when they can not respond to a text message from a business due to limitations with certain kinds of texting tools. 
  33.  5.56% of people surveyed would rather message a business than call customer service. 
  34.  6.67% of people would rather text with a business about appointments and scheduling than by email or phone. 
  35. 59% of users want their communications built into the phone – not as a separate app, that they need to download. 
  36. 77% of consumers are likely to have a positive perception of a company that offers SMS. 
  37. Up to 80% of consumers preferred to track their orders via text when products were shipped. 
  38. 83% of millennials open SMS messages within 90 seconds of receiving them. 
  39. 75% of millennials prefer SMS communications for deliveries, promotions, and surveys. 
  40. SMS messages have a 98% open rate compared to 20% of emails. 
  41. 19% of links in text messages are clicked vs 2% of links in emails. 
  42. SMS messages have an average clickthrough rate of 36%, while email clickthrough rates are a dismal 3.4%. 
  43. When it comes to sales, 90% of leads prefer to be texted, compared to being called on the phone. 
  44. 55% of consumers prefer SMS for appointment reminders vs 35% of consumers who prefer email for those notifications. 
  45. 98% of Sent Text Messages are Read. 
  46. SMS messages have a 209% higher response rate than phone, email, or Facebook. 
  47. 90% of SMS messages are read within 3 minutes of being received. 
  48. Furthermore, 95% of texts that are read and responded to happen within 3 minutes of delivery. 
  49.  Retail 32% Betting & Trading 33% Entertainment 37% Travel & Transportation 54% Finance & Banking 57% 28. 
  50. Sending business appointment reminders to customers through SMS reduced missed appointments by 26%. 
  51. 91% of users who opt in to receive texts from a brand see those messages as “somewhat useful” or “very useful”. 
  52. 31% of consumers respond to SMS surveys, with an average response time of fewer than six minutes. 
  53. 48% of Internet consumers said they would prefer to receive their loyalty related messages via SMS. 
  54. 50% of US consumers make direct purchases after they’re sent an SMS branded text, a discount coupon, or a QR code. 
  55. 64% of US smartphone owners said they would like to receive service based messages from retail stores. 
  56. 55% of US consumers said they would like to receive service based messages from travel companies and delivery/restaurant businesses. 
  57. 90% of customers say they have gained value from SMS loyalty programs. 
  58. 77% of consumers said they opted in to a brand’s text messages to receive coupons or deals. 
  59. 33% of consumers said they opted in to a brand’s text messages to gain access to more meaningful content. 
  60. 41% of consumers said they didn’t opt in to a brand’s text messages because the texts didn’t provide meaningful content. 
  61. More than 50% of customers prefer contacting support through text messaging compared to all other major communication channels. 
  62. 70% of consumers want to use mobile messaging to troubleshoot issues. 
  63. 68% of consumers would like to use mobile messaging to contact a company with billing questions or concerns. 
  64. 71% of consumers — say using text messaging to communicate with a business was effective. 
  65. 97% of companies found they communicated with consumers more efficiently after launching texting initiatives. 
  66. 39% of businesses use some form of texting to communicate with their customers. 
  67. Compared to 2016, 23% more people will opt in to receive SMS messages from companies in 2020. 
  68. Polls predict that by 2020, 85% of interactions between brands and customers will be managed without speaking. 
  69. Despite the SMS boom, 61% of businesses have yet to embrace the platform. 
  70. Usually these reminders increase email open rates by 20. 
  71. In France, 60% of consumers prefer to receive offers via text, according to the research. 
  72. On the other hand, 61% of Australians find SMS appointments reminder useful. 
  73. We’ve seen an average of 20% of emails being opened and only 2% of the links are clicked. 
  74. On the other hand, SMS messages are read in the first 3 minutes, with 82% of people saying that they open every text they receive and with 19% of links in the SMS being clicked. 
  75. 4.5x of customers as likely to respond to texts. 
  76. When customers are faced with appointment reminders and scheduling confirmations, the majority would rather do it through text than through phone calls, at a rate of 67% It takes the average person 90 seconds to respond to a text message. 
  77. prefer to receive texts from businesses for appointment reminders (62%), delivery notifications (59%), and payment reminders (48%). 
  78. prefer SMS for fraud and service outage messages compared to 34% for email. 
  79. 75% of clients want to receive offers via SMS. 
  80. The CTR rate for offer messages is higher by 9.18% compared to any other digital channel. 
  81. 60% of customers read texts within 1 5 minutes after receiving them. 
  82. Compared to 2016, 23% more people received messages from companies. 
  83. 66% of Americans check their phones 160 times on average. 
  84. US mobile owners are so fond of their devices that 65% sleep with them at night. 
  85. 45% of survey respondents prefer giving up sex rather than their portable devices. 
  86. 48% of the world population owns smartphones in 2021. 
  87. Nearly 100% of people that you send SMS are likely to open them. 
  88. In contrast, only 20% of your email recipients may read them. 
  89. The click through rate is almost 10% higher compared to messages informing them of new products, confirmation, feedback, etc. 
  90. More than 60% of people read their SMS within 5 minutes. 
  91. According to text messages statistics, only 6% check their notifications within two to four hours. 
  92. Of that figure, 50% of them use mobile coupons. 
  93. Text sign ups for Attentive mobile customers grew by 53% in 2020. 
  94. The mobile company saw more than a 50% registration rise in 2020, with sign ups in the millions. 
  95. 45% of potential clients would choose a product or brand after receiving an SMS. 
  96. Message volume will increase by 40% in 2021. 
  97. Predictions show that the number of SMSes will increase by nearly 40% in 2021. 
  98. 75% of people aged 44 and below like contacting businesses via text. 
  99. And 3/4 of the age group prefers to reach out to companies through SMS, according to texting statistics by age. 
  100. 88% of people use their phones mostly for texting. 
  101. Nearly 90% of survey respondents disclosed that the number one use of their portable gadgets was sending and receiving texts. 
  102. 62% of businesses said that the biggest advantage of SMS is quick delivery. 
  103. Retailers increased their spending on SMS platforms by 56% in 2020. 
  104. Plans were to do it by 51%. 
  105. Only 30% of consumers receive SMS text messages from businesses they patronize. 
  106. 45% of clients respond to branded messages. 
  107. Only 13% of organizations let consumers respond to SMS. 
  108. According to stats on texting, nearly 15% of customers that receive such messages would love to respond. 
  109. Users are 4.5 likely to respond to a text than to an email. 
  110. 25% of women use SMS to vote for television shows. 
  111. Only 10% of the men did so. 
  112. 60% of consumers want to reach support via messaging. 
  113. Over 50% of your clients want to reach client support via SMS. 
  114. 83% of consumers would like to receive booking appointments via text. 
  115. According to stats on texting, over 80% of them actually want you to do so. 
  116. If more than 10,000 consumers signed up and used this avenue according to text messages statistics, then there’s a lot of potentials. 
  117. 61% of the world’s population will have access to mobile internet by 2025. 
  118. 32% of American consumers spend more time on their phones than with their spouses. 
  119. 73% of individuals in the United States of America admit to using a phone in the toilet. 
  120. 43% of customers proactively text a business. 
  121. SMS databases grow the most during the holiday shopping season, averaging 41%. 
  122. 60% of consumers say they read a text within 5 minutes of receiving it. 
  123. 68% of survey respondents spend 3 6 hours a day on mobile devices. 
  124. 15% of American adults access the internet solely through phones. 
  125. 54.8% of global web traffic comes from phones. 
  126. 61% of people over 60 are likely to own a smartphone. 
  127. 60% of customers will read texts within 1 5 minutes of receiving them. 
  128. For 78% of buyers, checking, sending, and answering text messages is the primary way they use their phones. 
  129. 61% of people admit to spending more time texting daily since 2020. 
  130. 60% of consumers want to be able to respond to SMS messages they receive. 
  131. 83% of consumers would like to receive appointment reminders via text, but only 20% of businesses send them this way. 
  132. 60% of customers want to actively write back to businesses for customer support issues. 
  133. 43% of consumers said they have proactively texted a business. 
  134. 54% of consumers would like to receive promotions via SMS, but only 11% of businesses send them this way. 
  135. When asked what’s most important when connecting with a business, 31% of consumers said they want options to communicate. 
  136. 66% of consumers would like to receive service notifications via text, but only 23% of businesses send them this way. 
  137. 59% of consumers would prefer receiving direct communications from businesses rather than having to download a separate app on their phone. 
  138. The top three SMS text messaging customers say they like to receive updates on their shipping tracking for products (75%), receiving order status and confirmations (65%), and scheduling reminders (46%). 
  139. 74% of consumers said they still prefer to get help from a human rather than interacting solely with a chatbot. 
  140. 75% of consumers say they check their phone within 30 minutes of waking up. 
  141. The top three industries customers say they’re more likely to optin for text messages are e commerce or retail (46%), healthcare (43%), and banking or financial institutions (41%). 
  142. 88% of respondents said they ignore phone calls from businesses and unknown numbers “often” or “very often”. 
  143. 58% of people consider convenience alongside price when deciding where to shop. 
  144. The size of a mobile database is typically between 2 and 10% of a retailer’s email database. 
  145. 85% of consumers prefer to receive an SMS over a voice call or an email. 
  146. 66% of consumers either prefer mobile messaging or consider it their second communication choice when compared to phone and email. 
  147. Consumers are 134% more likely to respond to a text than an email, and 86% of businesses using SMS find it generates higher engagement than email. 
  148. 65% of customers say they have unsubscribed from a business text. 
  149. The top two reasons customers unsubscribe from business texts are because they find the messages spammy (31%) and receive too many messages (30%). 
  150. After all, 48.33% of all the people in the world have their own smartphone. 
  151. We carry our smartphones with us to work, keep them on hand when we’re sitting at home, and 88% of people even take their phones to the bathroom. 
  152. People check their phones up to 160 times a day, or once every 9 minutes Around 39% of US customers say they use smartphones too often. 
  153. Statista notes that there are over 3.8 billion smartphone users in the world, accounting for around 48.33% of the global population. 
  154. There are also 10.97 billion mobile connections, according to GSMA’s real. 
  155. The research says that 39% of US customers think they’re using their smartphones too often. 
  156. A study into smartphone addiction by found that around 75% of customers considered themselves to be addicted to their smartphone in 2020, while 48% felt the same way in 2021. 
  157. In fact, 65.6% of customers check their phone this often. 
  158. The study further revealed that users are accessing their phone for a range of reasons, including using it as an alarm clock and using it on dates (57.4%). 
  159. Pew’s study indicates that 100% of people between the ages of 19 and 49 in America own a cell phone at this time. 
  160. Perhaps more enticingly, around 97% of phone owners earn up to $74,999 per year. 
  161. Texting company ZipWhip revealed that around 64% of customers think businesses should be contacting them by text more often. 
  162. The generation most comfortable with the idea of texting was Gen Z with 83% requesting more texts. 
  163. Around 64% of customers with texting capabilities said they would prefer to use texting instead of voice as a channel. 
  164. 77% of consumers said that they feel more positively about a company that offers text communications. 
  165. 83% of millennials say they open texts within 90 seconds of receiving them. 
  166. 72% of millennials say they text at least 10 times per day, and 83% open text messages within 90 seconds of receiving them. 
  167. Aspect research found that text is the most widely used app on a smartphone, with 97% of Americans texting every day. 
  168. 50% of customers make a purchase after they receive a text message with a branded offer, discount, or QR code. 
  169. Fortunately, VoiceSage found that 70% of clients agree that SMS is a successful way to get them to take notice. 
  170. The same VoiceSage study notes that 82% of people open every message they receive. 
  171. These notifications increase engagement by up to 88%, because around 52% of users are constantly looking for offers. 
  172. Currently, 74% of customers say there are absolutely no unread messages on their phone. 
  173. What’s more, 32% of users react to promotional SMS from vendors and companies, meaning SMS has engagement rates up to 8 times higher than email. 
  174. According to the Ericsson mobility visualizer, a significant portion of the world (around 35%). 
  175. Around 75% of consumers say they don’t mind receiving SMS branded messages from companies after they’ve agreed to opt in to the experience. 
  176. Additionally, Gartner notes that various sources rate the response and open rates of SMS are around 98% compared to around 20% for email. 
  177. Only around 10% of messages sent by SMS are marked as spam, compared to 49.7% of emails. 
  178. SMS messages also have an average clickthrough rate of around 36%, compared to only 3.4% for email messages. 
  179. What’s more, 90% of leads say they prefer to be texted about their sales opportunities, rather than receiving a phone call. 
  180. Around 80% of people say they use texting for business. 
  181. Additionally, 90% of all mobile phones are SMS. 
  182. Google Ads only have an average CTR of around 0.4%, and Facebook ads get a CTR of around 0.051%. 
  183. Franchise Help found that SMS response rates are up to 295% higher than phone call response rates, indicating that customers are much more likely to respond to text than to calls. 
  184. CallHub found that 97% of companies could communicate with their clients more efficiently after launching new texting strategies. 
  185. Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. 
  186. Percentage of consumers using mobile devices Q3. 
  187. Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. 
  188. In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. 
  189. In fact, the number of social media users has increased by more than 13 percent over the past 12 months. 
  190. The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. 
  191. Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. 
  192. That’s about 65% of the world’s population. 
  193. 292 million people in North America use text messages — that’s 80% of the total population. 
  194. The country with the highest percentage of mobile users is Russia where 89% of the population sends and receives text messages. 
  195. It’s predicted that by 2025, 72.6% of internet users will access the web via mobile only, using their smartphones. 
  196. Most people are using smartphones nowadays — 57% of mobile users own a smartphone. 
  197. Globally, the amount of people who send and receive text messages is predicted to rise to 5.9 billion by 2025. 
  198. There are about 1.2 billion 5G connections predicted globally by the end of 2025. 
  199. By 2025, a predicted 61% of the world’s population will access the internet from their mobile phones. 
  200. People will definitely see what you send them — SMS open rates are as high as 98%. 
  201. You can start a conversation — As many as 45% of people reply to branded text blasts they receive. 
  202. 52% of business leaders in North America said it’s already a major disruption in their industry. 
  203. Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones. 
  204. 88% of people surveyed said text was the number one thing they use their phones for, and they use their phones all the time!. 
  205. Don’t rely on the old methods of getting in touch in 2023 — 90% of brands said they leave voicemails to talk to consumers while 29% of consumers said they don’t listen to voicemails at all. 
  206. 92% of U.S. adults carry text enabled phones, 98% of smartphone users use text on a regular basis, but only 14% of companies text with consumers. 
  207. 85% of customers in 2023 prefer receiving text messages over a phone call or email. 
  208. 70% of consumers want to use mobile messaging to troubleshoot issues. 
  209. 68% of consumers would like to use mobile messaging to contact a company with billing questions or concerns. 
  210. Stats demonstrate that 64% of customers want to use text messaging to make or update a reservation. 
  211. When it comes to updating or changing a purchase, 64% of customers say they’d prefer to use mobile messaging. 
  212. A majority of people — 71% of consumers — say using text messaging to communicate with a business was effective. 
  213. As many as 66% of consumers say they would pay more for something if it was supported by a mobile messaging channel. 
  214. 64% of consumers think companies who text value their time, are progressive and would recommend them to others. 
  215. 53% of consumers say they feel more positive toward a brand that uses mobile messaging to communicate. 
  216. 45% of consumers say the ability to send mobile messages is what could convince them to choose one brand, product or service over another. 
  217. Daily hourly smartphone use increased of 39% during the COVID. 
  218. 97% of companies found they communicated with consumers more efficiently after launching texting initiatives. 
  219. A fully 67% of agents send and receive MMS messages to send quotes and claims. 
  220. 94% of organizations already using SMS for communications would recommend using a mass texting service to their colleagues. 
  221. Interactive content, like some SMS or MMS campaigns, generates conversions very well 70% of the time, compared to passive content stats at 36%. 
  222. 95% of millennials send messages daily, while four out of five consumers in total send daily messages. 
  223. Notably, 98% of the 18 29 age bracket owns a mobile device capable of receiving an SMS message.1. 
  224. Back in 2007, Morgan Stanley reported that 91% of Americans keep their mobile devices within arm’s length at all times. 
  225. One recent survey found that 60% of respondents appreciated receiving non. 
  226. As 95% of people own mobile phones that do not need an Internet connection, businesses are bound to make the most of these technologies. 
  227. This figure has a 20% daily increase in 2019 compared to two years prior. 
  228. Among teens ages 13 to 17 in the US, the favorite way of communicating in 2018 was texting (35%). 
  229. It was followed by in person (32%), social media (16%), and video chatting (10%). 
  230. More recent studies show that 83% of teens in the U.S. used text to keep in touch with friends and family during the COVID. 
  231. This was followed by phone calls (72%) and social media (66%). 
  232. ages 18 to 24 are more likely than other Americans to limit their phone use. 
  233. 96% of adults in the US own a “cell phone” of some kind. 
  234. But 15% of the American population does not have an internet connection via a smartphone and has access only to basic SMS services. 
  235. 76% of millennials prefer texting because of the ability to check messages on their own time. 
  236. Businesses can see an increase in engagement of 11% to 30% for text campaigns geared to millennial customers. 
  237. In fact, 80% of people use SMS for business communications, finding it convenient, unobtrusive, and fast with near instant delivery of messages. 
  238. More than 50% of consumers would prefer text messaging over phone calls for customer support rather than phone calls. 
  239. Moreover, US consumers are 5x more likely to send and receive text messages than phone calls. 
  240. Among the channels preferred by consumers for receiving loyalty updates from brands, the top spot went to SMS (48%). 
  241. Other channels include email (22%), app notifications (20%), and direct mail (8%). 
  242. New studies reinforce this as they found that 52% of consumers prefer being texted about promotions. 
  243. Meanwhile, 30% of customers say that receiving updates on deliveries via text is important. 
  244. Moreover, 75% of customers would like special offers sent to them through text messages. 
  245. Lastly, 90% of customers say they see value from loyalty programs made through text. 
  246. In contrast, email only has a 20% open rate but 49.7% spam. 
  247. While only 20% of people answer calls they don’t expect,. 
  248. There is a 45% response rate for SMS messages compared to just 8% for email. 
  249. Interaction is also much higher, with a click through rate of 36% for SMS and a mere 3.4% for email. 
  250. Another source puts the response rate for email at just 6%. 
  251. If SMS is at 45%, then that would mean a staggering 750% response rate over email. 
  252. In addition, 95% of text messages are opened and responded to within three minutes of being delivered. 
  253. Despite the SMS boom, only 68% of businesses have embraced the platform to reach customers. 
  254. Today, 39% of businesses use some form of texting to communicate with customers. 
  255. Certain industries such as real estate (73%), agriculture/veterinary (65%), and entertainment/leisure (63%). 
  256. 43% of consumers have proactively texted a business. 
  257. 68% of businesses use some form of texting today. 
  258. 21% of businesses target loyal customers via SMS rewards. 
  259. 77% of consumers are likely to have a positive perception of a company that offers texting. 
  260. Sending business appointment reminders to customers through SMS reduced missed appointments by 26%. 
  261. Up to 80% of consumers preferred to track their orders via text when products were shipped. 
  262. Worldwide, 80.76% of people own a smartphone . 
  263. It is forecasted that, by 2025, 72% of all internet users will strictly use their smartphone to access the internet  By 2026, mobile users will increase to approximately 7.52 billion worldwide. 
  264.  81.60% of the United States population owns a smartphone. 
  265.  66% of Americans check their phones 160 times each day . 
  266. Over ¾ of Americans consider themselves addicted to their phones  15% of American adults don’t have traditional home internet service and instead rely entirely on their smartphones for internet access . 
  267. Based on a survey of 500 U.S. consumers, 60% of American consumers check their text notifications within 5 minutes of receiving them  75% of clients want to receive offers. 
  268. through SMS  66% of consumers would like to receive service notifications from a business via SMS . 
  269. Businesses can achieve an 11% 30% increase in customer engagement when using text campaigns geared towards millennials . 
  270. 90% of customers have gained value from SMS loyalty programs to which they are subscribed . 
  271. By 2023, mobile commerce is expected to grow 68%  80% of B2B buyers are using mobile devices to purchase products online . 
  272. 90% of consumers report that an excellent mobile experience is likely to prompt a repeat purchase . 
  273. Globally, the mobile coupon industry is expected to grow 56.5% by 2025. 
  274.  9 out of 10 consumers prefer texting with businesses over phone calls  95% of text messages are read and responded to within 3 minutes . 
  275. Text message recipients open 98% of all messages . 
  276.  Nearly 50% of emails are spam . 
  277. Less than 3% of SMS messages are considered spam  Open rates for text messages (98%). 
  278.  The average reader has an attention span of 8 seconds, making SMS a great way to get right to the point  Links in text messages are more likely to be clicked than links in emails (29% CTR vs. 2.5% CTR). 
  279. Notice how only 20% of businesses send texts about appointments. 
  280. Not to mention, the open rate for SMS is close to 100%. 
  281. mobile advertising spendingreached a record 223 billion U.S. dollars worldwide, and according to the latest forecasts, this figure will surpass 339 billion by 2023. 
  282. share of mobile in digital advertising spendingis constantly increasing, and after overtaking desktop as the most invested in global ad format in 2019, over 60 percent of all digital ad funds are devoted to mobile today. 
  283. social network penetration ratestands at almost 80 percent, and knowing that most users browse their favorite social apps on their smartphones. 
  284. 90% of the world population has a mobile phone. 
  285. 42% of Internet traffic in the U.S. comes from smartphones. 
  286. In 2019, 49% of survey respondents felt messaging was one of the apps they spent the most time on when using their smartphone. 
  287. 97% of all text messages are opened. 
  288. 43% of product research is done on a mobile phone. 
  289. 70% of consumers stated they would prefer to receive promo offers via text message. 
  290. In 2016, 48% of respondents said they preferred SMS messaging to receive loyalty related communications with a company. 
  291. 44% of survey respondents said they would be willing to switch to a brand that did personalization better. 
  292. In 2019, 31% of promo messages were received via mobile messaging apps. 
  293. In March 2019, a survey conducted among internet users in the U.S. found that 42% of received promo text messages were opened and read. 
  294. Top industries that already use messaging with their clients include real estate (73%), agriculture (65%), and entertainment/leisure (63%). 
  295. In 2018, the U.S. saw an 18% increase in mobile ad spend due to spending in the retail industry. 
  296. 70% of employees agree that companies should use SMS for internal communication. 
  297. 48% of consumers preferred SMS to receive brand updates. 
  298. 90% of consumers have gained value due to SMS loyalty programs and promo. 
  299. 75% of consumers say they want offers sent via SMS. 
  300. 23% of consumers have read an online review in the last day, and 65% have read one within the last week. 
  301. 87% of consumers stated reviews influenced their discovery of a local business. 
  302. 83% of consumers stated that reviews must be written recently and be relevant in order for them to be of value. 
  303. The average open rate of text messages is 99%, while email is from 28. 
  304. The typical response rate for SMS is 45%, while email is 6%. 
  305. 30% of smartphone users say they do not have access to the Internet, but they do receive SMS messages. 
  306. According to Hipcricket, 90% of mobile device users who were enrolled in SMS loyalty clubs felt they had benefited from being involved in the program. 
  307. According to Google, 9 out of 10 mobile device users perform searches on their device. 
  308. Of that group, over 50% decided to make a purchase based on the results of their search. 
  309. This stat came as a surprise to me That in the U.K. and U.S., 20% of users report being mobile. 
  310. Only 39% of businesses use text messaging to communicate with consumers at present. 
  311. 39% of businesses are using text messaging, in some form, to communicate with customers. 
  312. In the US,over 77% of the entire population owns a smartphone. 
  313. The number is nearly the same when you count how many people already receive text messages from businesses about 76%. 
  314. What’s more, the rates of phone checking are only climbing, according to a 2019 report. 
  315. 84% of consumers have received texts from either a business or an organization. 
  316. Of these messages, the most common are appointment reminders (86%) and coupons/discounts (67%). 
  317. But only about 11% of total businesses are sending them out. 
  318. 75% of that age group wants text messages from businesses they enjoy. 
  319. Consumers are4.5x as likely to respond to texts. 
  320. Usage on these apps was three times as likely as on Facebook Messenger, six times over WhatsApp, and 11 times over Instagram. 
  321. In fact, In the United States, 91% of us have mobile devices somewhere nearby, every hour of the day. 
  322. 54% of survey respondentsadmitted to frustrations when they couldn’t connect with a business through mobile phone texting. 
  323. Consumers are 134% more likelyto respond to texts than emails. 
  324. What’s more, 74% of smartphone usersleave zero text messages unread. 
  325. 83% of consumers are happy receiving appointment remindersin their text inbox. 
  326. However, only 20% of businesses use texting for these specific business purposes. 
  327. 83% of consumers are happy receiving appointment reminders When customers are faced with appointment reminders and scheduling confirmations, the majority would rather do it through text than through phone calls,at a rate of 67%. 
  328. Customers also like the ability to opt out.18% prefer an easy way to opt outand rate it as the most important aspect of engaging with SMS for business purposes. 
  329. The average person reads almost all of their texts,with a nearly 100% “read” rate. 
  330. When a customer can’t text a business,54% report significant frustration. 
  331. Business coupons delivered via SMSare about 10 times as likely to be redeemedas other coupon types. 
  332. According to a statistic published by LearnHub, 70% of people report that text messages are one of the best ways to grab their attention. 
  333. The same ZipWhip study found that 22% of businesses used text messaging for inbound and outbound sales purposes. 
  334. A Learn Hub study found that 31% of people would like more ways to communicate with businesses. 
  335. 60% of people reported that mobile messaging was their preferred method of communication or their second choice after email or telephone. 
  336. According to a study by Learn Hub, around 1/3 of people act on CTA’s that are sent to them via text message. 
  337. In addition to that, almost 1/3 of that 33% go on to make a purchase based on the text they received. 
  338. In fact, almost 60% report that text messaging is the most effective way to meet them quickly. 
  339. A study by Gartner found that text messages have as much as a 98% open rate on average. 
  340. The same Gartner study found that response rates for text messages can be as high as 45%. 
  341. Open and response rates for emails are around 20% and 6% respectively. 
  342. 40% of mobile users check their text notifications within 5 minutes of them being received. 
  343. In fact, 18.7% of people will check their notifications less than 1 minute after they’re received. 
  344. 32% of people believe this would be a useful feature, and a further 26% of respondents said that a two way texting option would be ‘highly useful’. 
  345. The most popular answer was for customer service and support, with over 60% of people choosing this answer. 
  346. 16.3% of people said that they would like the ability to text businesses regarding sales and promotions. 
  347. 48.1% of people told Simple Texting that offers and promotions would motivate them to opt in to business texts. 
  348. Simple Texting found that 45.5% of people are most likely to optin to text messages from e commerce and retail businesses. 
  349. Almost 30% of people said a text about a great discount on a product or service was the most valuable message they’d received from a business. 
  350. According to PostScript, text messages have over 200% higher response rates than other popular forms of communication, including telephone calls, Facebook messages, and emails. 
  351. The figures showed that the order rate was almost 600% higher than that of emails over the Black Friday weekend. 
  352. According to ZipWhip, 34% adopted the use of SMS as a way of staying in touch with customers during the pandemic. 
  353. When asked if they would continue using SMS when the world returned to normal, 77% of businesses responded that they plan to. 
  354. According to ZipWhip, almost 50% of consumers would like to be able to make payments by text. 
  355. Around 40% of businesses said they had seen a substantial rise in opt. 
  356. By 2023, mobile advertising will account for over 50 percent of ad spending and overtake desktop advertising. 
  357. 59% of mobile users report being as comfortable with mobile advertising as they are with other outlets such as TV. 
  358. During the COVID 19 pandemic, Google ad conversions have fallen as much as 30% in the evening hours during times of increased coronavirus search activity. 
  359. Marketers and advertisers put 51% of their budget into mobile ads. 
  360. 87% of Facebook’s advertising revenue, $9.16 billion, comes from mobile. 
  361. Mobile devices account for 53% of all paid. 
  362. As of January 2021, 5.22 billion people (66.6% of the global population). 
  363. 40% of American adults report giving their child a cell phone by the age of 10. 
  364. Mobile data traffic is expected to increase 25% from current levels by 2025. 
  365. 94% of participants in a Facebook study held their smartphones while watching television. 
  366. 80% of B2B buyers are using a mobile device to make purchases. 
  367. 75% of Americas admit to bringing their mobile phone into the bathroom. 
  368. The amount of mobile data traffic is expected to grow by 700% between 2016 and 2021. 
  369. 21% of millennials report accessing mobile apps at least 50 times per day. 
  370. 93% of consumers use internet resources to find local businesses. 
  371. In fact, 90% of smartphone users report that they have not selected a particular brand whenever they perform a search for a new product or service. 
  372. 60% of Google searches are performed from mobile devices, nearly double the volume from five years ago. 
  373. This is clear when looking at the data which shows that 60% of Google searches are now performed from a mobile device. 
  374. 27% of global mobile device owners report using voice search. 
  375. The likelihood of a local search resulting in an in store visit increases by 35% when performed from a mobile device. 
  376. Google accounts for 96% of all mobile search traffic. 
  377. With nearly 96% of all mobile search traffic, Google is far ahead of the next two competitors, Yahoo and Bing. 
  378. By the year 2023, 69% of search ad growth will be from mobile. 
  379. In only 1 or 2 years, the vast majority of ad spend will likely be focused on mobile platforms. 
  380. 80% of shoppers have used a mobile device while shopping inside a physical store to look up product information. 
  381. 59% of shoppers prefer to frequent stores that offer a mobile shopping experience. 
  382. 90% of buyers report that an excellent mobile experience is likely to convince them to make a repeat purchase from the same company. 
  383. An excellent mobile experience is also likely to convince up to 90% of buyers to return for another purchase. 
  384. 79% of smartphone users report having made a purchase online with their device within the last 6 months. 
  385. Data shows that nearly 80% of smartphone users have made a mobile purchase in the last 6 months and are therefore likely to do so again in the future. 
  386. 55% of all online visits to websites from major consumer verticals were from smartphones in 2019. 
  387. 88% of smartphone users report increasing their use of mobile coupons over the last 3 years. 
  388. Nearly 90% of smartphone users have used digital coupons on their mobile devices within the last few years, a statistic that highlights just how popular they have become. 
  389. 74% of seniors report using video calls to keep in touch with others. 
  390. 71% of teenagers watch an average of over 3 hours of videos online daily. 
  391. More than 70% of the watch time on YouTube comes from mobile devices. 
  392. The fact that over 70% of YouTube video content is accessed through mobile devices shows how convenient streaming video has become. 
  393. 92% of mobile users who view video content will share it with others. 
  394. With over 90% of mobile users actively sharing video content with others, it is possible to get a very wide reach from a single clip that goes viral. 
  395. 90.7% of mobile users are active on social media platforms. 
  396. Social media engagement rates are 18% higher on Thursdays and Fridays. 
  397. Of the 4 billion active users on social media, 99% of them access websites through their mobile device. 
  398. Social networks account for greater than 12.74% of all mobile data traffic. 
  399. Pinterest is the most active social media network on mobile, with 64% of traffic coming from mobile devices. 
  400. Websites that are mobile optimized get 15% more unique clicks. 
  401. Website conversion rates drop by an average of 4.42% with each additional second of load time. 
  402. 80% of the topranked websites online are mobile. 
  403. With 20% of leading websites still not optimized for mobile devices, this represents a massive missed opportunity for additional traffic. 
  404. Download Checklist The SMS open rate for Australia is 94%. 
  405. 86.1% of recipients open SMS messages within 30 minutes of receipt. 
  406. 54% of people claim significant frustration if they can’t send a business an SMS. 
  407. 60% of Australian adults in 2020 relied solely on a mobile phone for home telecommunication. 
  408. 60% of Australian Adults in 2020 relied solely on a mobile phone for home telecommunication. 
  409. Over 70% of Australians aged 1844 don’t have fixed line phone service at home and only use a mobile phone. 
  410. The SMS open rate in Australia is 94%, and 78% read every SMS. 
  411. For comparison, the Australian open rate for email is only 34%. 
  412. In 2020 there were 32.89 million mobile connections in Australia, equivalent to 130% of the population. 
  413. 96% of Australians use their mobile phone for sending messages. 
  414. Just 2% of the population of East Asia and the Pacific region don’t have mobile connectivity. 
  415. Globally, businesses are predicted to spend US$50 billion on SMS messaging by 2025. 
  416. 68% of businesses used SMS messaging in some form in 2020. 
  417. 6.16% of recipients click a hyperlink in an SMS, compared to 2.8% for email and 1.98% for search advertising. 
  418. On average, sending an SMS is 33% cheaper than MMS media messaging. 
  419. Recipients are five times more likely to click a link in an SMS message than email in the events and entertainment industry (12.96% and 2.36%, respectively). 
  420. 83% of Millennials open SMS messages within 90 seconds of receiving them. 
  421. Consumers expect to interact with businesses via text, with 43% proactively texting companies. 
  422. 59% of users prefer a phone’s inbuilt communications features over third. 
  423. 39% of business use SMS messaging in some form to communicate with customers. 
  424. 75% of SMS recipients are frustrated if they can’t respond to a business on the same number. 
  425. 54% of people claim significant frustration if they can’t send an SMS to a business at all. 

How Can You Benefit From These SMS Marketing and SMS Message Statistics?

While many people nowadays use email, statistics show that SMS and phone usage are far greater and more convenient for people across the globe. Marketing statistics for 2022 show that people see and respond to text messages in a shorter timeframe when compared to emails.

Incorporating SMS and MMS messages into your marketing mix and digital marketing strategy can give you an enormous amount of benefits. It can help you reach a greater audience, provide customer support, connect with existing clients, and even ensure retention. 

Text messages definitely have a larger reach when compared to other forms of digital marketing, and they also provide a more direct and intimate communication channel, which has been proven over and over again to be preferred by customers around the globe.

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