Social Discovery Statistics, Trends And Facts 2023

Social discovery is the process of finding and connecting with new people online. It’s a key element of social media and networking, and has become an important part of many people’s daily lives.

In this blog post, we’ll explore social discovery statistics that shed light on the ways in which people connect and interact online. We’ll cover topics like social media usage, online dating, and the impact of social discovery on businesses.

Social Discovery Stats

1. The global social discovery market is expected to grow from $3.8 billion in 2021 to $6.7 billion in 2026, at a CAGR of 12.2%.
2. The majority of social discovery users are between the ages of 18 and 34, with 55% of users falling within this age range.
3. Men and women are almost equally likely to use social discovery platforms, with 51% of users being male and 49% female.
4. The most popular social discovery apps include Bumble, Hinge, and Tinder, with each of these apps having over 5 million downloads on the Google Play Store.
5. Social discovery apps are most popular in the United States, with over 60% of users coming from this country.
6. Social discovery apps are becoming increasingly popular in Asia, with China, India, and Indonesia accounting for a significant portion of the global user base.
7. In 2020, Bumble had over 42 million monthly active users.
8. Hinge has seen significant growth in recent years, with the app’s user base growing by over 200% in 2020.
9. Tinder remains the most popular dating app in the world, with over 100 million users worldwide.
10. Social discovery platforms are increasingly being used for professional networking, with platforms like LinkedIn and Meetup seeing significant growth in recent years.
11. In 2020, LinkedIn had over 700 million registered users, with over 260 million active users.
12. Meetup has over 49 million members in 190 countries, with over 320,000 monthly events organized on the platform.
13. Social discovery platforms are also being used for social activism and political organizing, with platforms like Twitter and Facebook playing a key role in organizing protests and rallies.
14. In 2020, Twitter had over 330 million monthly active users, with over 145 million daily active users.
15. Facebook remains the most popular social media platform in the world, with over 2.8 billion monthly active users.
16. Social discovery platforms are increasingly being used to connect with others around shared interests, with platforms like Reddit and Discord seeing significant growth in recent years.
17. In 2020, Reddit had over 430 million active users, with over 130,000 active communities.
18. Discord has over 140 million monthly active users, with over 19 million communities on the platform.
19. Social discovery platforms are becoming increasingly important for e-commerce, with platforms like Instagram and TikTok driving significant sales for brands and retailers.
20. In 2020, Instagram had over 1 billion monthly active users, with over 90% of users following at least one brand on the platform.

Table 1: Social Discovery Usage Statistics

Description	Data
Instagram users following a business	90%
People who say Instagram helps them connect with brands	2 in 3
People more interested in a brand after seeing an ad on Instagram	50%
Executives who think it’s essential to invest in social media	80%
Executives expecting their social marketing budgets to increase	over 50% by 2024
Executives who use social data to inform business decisions	72%
Marketers who agree that social data helps them stay ahead	90%
YouTube named as the favorite social media marketing type	83%
Facebook usage by teens	51% (as compared to 71% in 2015)
Social media platforms inspiring product/brand research	77% (respondents in a 2021 study of social media users)

Table 2: Social Discovery Market Statistics

Description	Data
Hyperconnect’s usage and revenue from markets in Asia	75%
Instagram users watching videos weekly	50%
Instagram users watching ads and taking action	92%
Facebook users logging on daily	66%
Facebook users spending an average of time per day	34.6 minutes
YouTube users spending an average of time per month	23.7 hours
Pinterest’s monthly active users in the US	86 million
Pinterest’s US audience earning over $100,000	45%
LinkedIn’s monthly active users worldwide	810 million
LinkedIn’s US adult users	25%
Snapchat’s US adult users	23%
TikTok’s daily active users via iOS devices worldwide	approximately 29.7 million (in February 2023)
TikTok downloads via the App Store growth rate	6% (in February 2023)
Pinterest’s peak monthly active users worldwide	478 million (in Q1 2021)
Pinterest’s monthly active users worldwide	431 million (in Q4 2021)

Social Media Usage Statistics

1. There are over 3.78 billion social media users worldwide as of 2021.
2. The average person spends 2 hours and 25 minutes per day on social media.
3. Facebook is the most popular social media platform, with over 2.8 billion active users.
4. Instagram has over 1 billion active users, and is particularly popular among younger demographics.
5. LinkedIn is the most popular professional networking site, with over 740 million members.
6. Twitter has over 330 million active users, and is known for its real-time news updates and micro-blogging format.
7. TikTok has quickly become one of the most popular social media platforms, with over 1 billion active users.

Online Dating Statistics

8. Online dating has become increasingly popular, with 30% of American adults having used a dating site or app.
9. Tinder is the most popular dating app, with over 57 million users worldwide.
10. Bumble, OkCupid, and Hinge are also popular dating apps, with each having over 10 million users.
11. 50% of online daters are aged 18-34, indicating that younger generations are more likely to use online dating services.
12. Online dating has become more common during the COVID-19 pandemic, with 59% of users saying they’re more open to online dating now than before the pandemic.

Social Discovery and Business Statistics

13. Social discovery can be a valuable tool for businesses looking to connect with customers and build brand awareness.
14. 54% of social media users use social media to research products.
15. Social media has a 100% higher lead-to-close rate than traditional outbound marketing.
16. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
17. 90% of Instagram users follow at least one business account.
18. Influencer marketing has become a popular way for businesses to reach new audiences on social media, with 63% of marketers planning to increase their influencer marketing budgets in 2021.

Social Discovery and Mental Health Statistics

19. Social media use has been linked to negative mental health outcomes such as depression, anxiety, and loneliness.
20. Heavy social media use has been linked to a 13% increase in depression risk.
21. Social media can also have positive effects on mental health, such as providing social support and reducing feelings of isolation.
22. People who use social media for more than 2 hours per day are more likely to report poor mental health than those who use it for less than 30 minutes per day.
23. 71% of Gen Z respondents in a survey reported feeling overwhelmed by the amount of information on social media.

Social Discovery and Privacy Statistics

24. Privacy concerns are a major issue for social media users, with 68% of users saying they’re concerned about their privacy on social media.
25. Facebook has been at the center of numerous privacy scandals, including the Cambridge Analytica scandal which affected over 87 million users.
26. Only 10% of social media users say they fully understand the privacy settings on their social media accounts.

Social discovery is the way we find new people, interests, and content on social media. As social media platforms continue to grow in popularity, the importance of social discovery cannot be overstated. In this blog post, we’ll explore 100 social discovery statistics that shed light on the current trends, demographics, software, opportunities, and challenges of social discovery.

• 55% of social media users use social discovery to find new content and products.
• The most popular social discovery platforms are Instagram, Facebook, and Pinterest.
• 90% of Instagram users follow at least one business on the platform.
• 60% of Pinterest users have discovered new products on the platform.
• Social media is the most popular way for people to discover new products, with 37% of consumers finding new products through social media.

Social Discovery Facts

Here are some interesting facts related to social discovery:

• Social discovery is the process of finding new people, interests, and content on social media platforms.
• Social discovery is an important tool for businesses to reach new audiences and generate leads.
• Social discovery can be used to find new products and services, as well as to connect with like-minded individuals.

Social Discovery Benefits

Here are some of the benefits of social discovery:

• Social discovery helps people find new interests and hobbies.
• Social discovery can help businesses reach new audiences and generate leads.
• Social discovery can be used to find new products and services.

Social Discovery Trends

Here are some of the current trends related to social discovery:

• Social media platforms are investing in social discovery features to keep users engaged.
• Influencer marketing is becoming a popular way for businesses to reach new audiences through social discovery.
• Social discovery is becoming more personalized, with algorithms that tailor recommendations to individual users.

Social Discovery Adoption

Here are some adoption statistics related to social discovery:

• 55% of social media users use social discovery to find new content and products.
• The most popular social discovery platforms are Instagram, Facebook, and Pinterest.

Social Discovery Market Analysis

Here is a market analysis of social discovery:

• Social discovery is becoming more important for businesses as social media platforms continue to grow in popularity.
• The social discovery market is expected to grow at a CAGR of 14.9% from 2021 to 2027.
• North America is the largest market for social discovery, with a market share of 37.6% in 2020.

Social Discovery Demographics

Here are some demographic statistics related to social discovery:

• Women are more likely than men to use social media for social discovery.
• The majority of social discovery users are between the ages of 18 and 34.
• The most popular social discovery platforms among women are Instagram and Pinterest, while the most popular among men are Facebook and Reddit.

Social Discovery Software

Here are some software statistics related to social discovery:

• The most popular social discovery software for businesses is Hootsuite.
• Other popular social discovery software includes Brandwatch, Buzzsumo, and Sprout Social.

Social Discovery Opportunities

Here are some opportunities related to social discovery:

• Businesses can use social discovery to reach new audiences and generate leads.
• Social discovery can be used to find new products and services.
• Influencer marketing is becoming a popular way for businesses to leverage social discovery.

Social Discovery Challenges

Here are some challenges related to social discovery:

• The personalized nature of social discovery can make it difficult for businesses to reach new audiences.
• The increasing number of social media platforms can make it challenging to keep up with social discovery trends and best practices.
• The use of social discovery for advertising purposes can be controversial, with some users feeling that it goes against the social nature of the platforms.

FAQ

What is social discovery?

Social discovery is the process of finding new people, interests, and content on social media platforms.

How can businesses use social discovery?

Businesses can use social discovery to reach new audiences, generate leads, and find new products and services.

What are some popular social discovery platforms?

Some of the most popular social discovery platforms are Instagram, Facebook, and Pinterest.

What are some social discovery software options for businesses?

Some popular social discovery software options for businesses include Hootsuite, Brandwatch, Buzzsumo, and Sprout Social.

What are some challenges associated with social discovery?

Some challenges associated with social discovery include the personalized nature of social media algorithms, keeping up with trends and best practices, and controversy around the use of social discovery for advertising purposes.

Conclusion

Social discovery is a powerful tool for finding new people, interests, and content on social media platforms. By understanding the current statistics, trends, opportunities, and challenges of social discovery, businesses and individuals can better leverage this tool to reach new audiences, generate leads, and find new products and services.