Spotify Statistics 2023 — (Facts, Trends)

Spotify Active Users [Monthly]

As of Quarter 1 2022, Spotify has 422 million active users, according to official statistics.

A complete breakdown of growth in Spotify monthly users since 2015:

Quarter -year	Monthly active users
Quarter 1  – 2015	68  mil.
Quarter 2 – 2015	77  mil.
Quarter 3 – 2015	82  mil.
Quarter 4 – 2015	91  mil.
Quarter 1  – 2016	96  mil.
Quarter 2  – 2016	104  mil.
Quarter 3 – 2016	113  mil.
Quarter 4 – 2016	123  mil.
Quarter 1  – 2017	132  mil.
Quarter 2  – 2017	138 mil.
Quarter 3 – 2017	149 mil.
Quarter 4 – 2017	160 mil.
Quarter 1  – 2018	157 mil.
Quarter 2  – 2018	180 mil.
Quarter 3  – 2018	191 mil.
Quarter 4 – 2018	207 mil.
Quarter 1  – 2019	217 mil.
Quarter 2  – 2019	232 mil.
Quarter 3 – 2019	248 mil.
Quarter 4 – 2019	271 mil.
Quarter 1  – 2020	286 mil.
Quarter 2  – 2020	299 mil.
Quarter 3 – 2020	320 mil.
Quarter 4 – 2020	345 mil.
Quarter 1 – 2021	356 mil.
Quarter 2  –  2021	365 mil.
Quarter 3 – 2021	381 mil.
Quarter 4 – 2021	406 mil.
Quarter 1 – 2022	422 mil.
Quarter 2 – 2022 (Projected)	428 mil.

Spotify’s Region-wise Active Users Distribution (Monthly)

Spotify’s total Monthly Active Users increased 19% year on year to 422 million in Quarter 1 2022, up from 406 million In Quarter 4 2021. Spotify observed better momentum across the 86 markets in which it was introduced earlier this year, with South Korea, Bangladesh, and Pakistan leading the way.

• Europe accounts for 40% of Spotify’s monthly active users. In the EU alone, this translates to around 168.8 million monthly active users.
• Another 49% of Spotify’s MAUs are situated in North and Latin America.
• With 280.14 million monthly active users, Europe and North America account for the bulk (69%) of Spotify’s AUB.

Here’s a complete distribution of Spotify’s MAUs by region:

Region	% Monthly Active Users
EU (Europe)	40%
USA & Canada (North America)	29%
Latin America	20%
OTHERS	11%

Spotify Revenue 2023

Spotify registered revenue of €2,661 million in Q1 2022.

Spotify registered a yearly revenue of 9.67 billion Euros in 2021.

Again, a substantial growth since 2020 (7.88 billion Euros)

Here’s a detailed breakdown of Spotify’s income since 2012:

Year	Revenue (in €)
2009	13.36 mil.
2010	73.9 mil.
2011	187.8 mil.
2012	430.1 mil.
2013	746 mil.
2014	1.08 bil.
2015	1.94 bil.
2016	2.95 bil.
2017	4.09 bil.
2018	5.26 bil.
2019	6.76 bil.
2020	7.88 bil.
2021	9.67 bil.
2022 (Quarter 1)	€2,661

Spotify Revenue Through Premium Subscribers

Spotify generates money from two sources: Premium membership fees and ad-supported businesses.

Premium Subscribers help Spotify generate €2,379 million in income in Q1 2022.

Below is the complete breakdown of Spotify’s income through Premium members since 2k12:

Year	Revenue  (in €)
2012	374.6 mil.
2013	677.89 mil.
2014	982.7 mil.
2015	1.74 bil.
2016	2.657 bil.
2017	3.67 bil.
2018	4.717 bil.
2019	6.086 bil.
2020	7.13 bil.
2021	8.46 bil.
2022 (Quarter 1)	€2,379 mil.

Spotify Revenue Through ad-Supported Businesses

In Q1 2022, Spotify’s yearly advertisement-supported income was €282 million.

Below is the entire breakdown of Spotify’s ad-supported income since 2k12:

Year	Revenue (in €)
2012	55.5 mil.
2013	68.16 mil.
2014	102 mil.
2015	196 mil.
2016	295 mil.
2017	416 mil.
2018	542 mil.
2019	678 mil.
2020	745 mil.
2021	1208 mil.
2022 (Quarter 1)	€282 million

Spotify Market Share 2023

Spotify controls Almost 35.4% of the market. Spotify has 172 million Subscribers out of the 487 million individuals who have a music streaming premium subscription.

The market share of Spotify has steadily been between 32% and 43% over the last 5 years.

we’ve listed below Spotify’s market control among paid music streaming consumers since 2k15:

Year	Market share
2015	41.2%
2016	42.8%
2017	40.3%
2018	42.7%
2019	36.4%
2020 (Quarter 1 )	32.5%
2021 (Quarter 1 )	32%

Most Popular Playlists on Spotify

The top 20 most-followed playlists on the platform are all curated by Spotify, out of which 50% are personalized. 

Pop music dominates 10 out of the top 20 Spotify playlists, according to the genre.

70% of Spotify’s top 20 most followed playlists are primarily made up of the latest releases.

Below is a list of the top 20 most-followed Spotify playlists:

Playlist	Followers count
Today’s Top Hits	31,049,432
Global Top 50	16,840,181
RapCaviar	14,476,542
¡Viva Latino!	11,821,940
Baila Reggaeton	10,470,805
Rock Classics (personalized)	10,347,963
All Out 2000s (personalized)	10,036,031
Songs to Sing in the Car (personalized)	10,002,097
All Out 80s (personalized)	9,459,031
Beast Mode (personalized)	8,972,274
All Out 90s (personalized)	7,249,014
Chill Hits (personalized)	7,226,944
Mood Booster (personalized)	7,146,530
Hot Country	6,801,828
I Love My ’90s Hip-Hop	6,754,070
Songs to Sing in the Shower	6,708,128
lofi hip hop music – beats to relax/study to	6,549,264
This Is BTS	6,533,981
Peaceful Piano	6,519,606
Esquenta Sertanejo	6,393,730

spotify monthly listeners stats and charts 2023

spotify monthly listeners top 100

Rank	Artist	Monthly listeners (millions)
1	Ed Sheeran	81.51
2	The Weeknd	77.26
3	Justin Bieber	72.12
4	Harry Styles	70.94
5	Dua Lipa	70.41
6	Drake	63.8
7	Bad Bunny	63.15
8	Doja Cat	58.21
9	Calvin Harris	57.54
10	Taylor Swift	57.43
11	David Guetta	55.26
12	Post Malone	54.44
13	J Balvin	54.35
14	Coldplay	53.91
15	Imagine Dragons	52.97
16	Eminem	52.32
17	Rihanna	51.91
18	Shakira	51.85
19	Ariana Grande	51.79
20	Billie Eilish	51.59

Below are the top 20 popular artists on Spotify based on the number  of followers:

Rank	Artist	Followers (Mil.)
1	Ed Sheeran	97.17
2	Ariana Grande	79.56
3	Drake	63.43
4	Billie Eilish	62.28
5	Justin Bieber	60.75
6	Eminem	55.60
7	Taylor Swift	53.14
8	BTS	49.61
9	Rihanna	48.46
10	Bad Bunny	48.43
11	Arijit Singh	48.29
12	The Weeknd	44.82
13	Bruno Mars	41.33
14	Queen	41.26
15	Imagine Dragons	40.06
16	Adele	37 99
17	Shawn Mendes	37.76
18	Post Malone	36.88
19	XXXTentacion	36.39
20	Maroon 5	36.38

Top 20 most streamed songs of all time:

Rank	Song	Streams(mil.)	Artist(s)
1	Shape of You	3,131	Ed Sheeran
2	Blinding Lights	2,960	The Weeknd
3	Dance Monkey	2,563	Tones and I
4	Rockstar	2,418	Post Malone ft. 21 Savage
5	Someone You Loved	2,349	Lewis Capaldi
6	One Dance	2,308	Drake ft. Wizkid and Kyla
7	Sunflower	2,289	Post Malone and Swae Lee
8	Closer	2,279	The Chainsmokers ft. Halsey
9	Señorita	2,134	Shawn Mendes and Camila Cabello
10	Believer	2,083	Imagine Dragons
11	Perfect	2,056	Ed Sheeran
12	Bad Guy	2,046	Billie Eilish
13	Say You Won’t Let Go	2,020	James Arthur
14	Thinking Out Loud	1,994	Ed Sheeran
15	Lucid Dreams	1,953	Juice Wrld
16	God’s Plan	1,939	Drake
17	Don’t Start Now	1,896	Dua Lipa
18	Photograph	1,8664	Ed Sheeran
19	Sad!	1,825	XXXTentacion
20	Starboy	1,824	The Weeknd ft. Daft Punk

Below are the most-streamed artists by year.

Drake was the most-streamed artist on Spotify for 3 years (2015, 2016 & 2018) the most of any artist.

Year	Artist ranking
1	2	3	4	5
2013	Macklemore & Ryan Lewis	Avicii	Daft Punk	Eminem	Imagine Dragons
2014	Ed Sheeran)	Eminem	Coldplay	Calvin Harris	Katy Perry
2015	Drake	Ed Sheeran	The Weeknd	Maroon 5	Kanye West
2016	Drake	Justin Bieber	Rihanna	Twenty-One Pilots	Kanye West
2017	Ed Sheeran	Drake	The Weeknd	Kendrick Lamar	The Chainsmokers
2018	Drake	Post Malone	XXXTentacion	J Balvin	Ed Sheeran
2019	Post Malone	Billie Eilish	Ariana Grande	Ed Sheeran	Bad Bunny
2020	Bad Bunny	Drake	J Balvin	Juice Wrld	The Weeknd
2021	Bad Bunny	Taylor Swift	BTS	Drake	Justin Bieber

Below is the increase in Spotify’s employee strength since 2k11:

Year	Number of employees
2011	311
2013	958
2014	1,365
2015	1,581
2016	2,162
2017	2,960
2018	3,651
2019	4,405
2020	6,554
2021 (Quarter 2 )	7,085

Wrap up

While the above Spotify facts clearly show the platform’s dominance over the music streaming industry, it’s interesting to note that not all is as it may seem. Indeed, by drilling down into the statistics, we can see the contrast between Spotify’s ever-increasing listener and revenue numbers and its profits. So, no matter how large its subscriber base and market share, one can’t help but wonder about the profitability and long-term sustainability of Spotify’s model.