Travel blogging is all about being creative and sharing our passion for travel. However, there is still a science and a business behind it and it can’t hurt if your hobby makes a few bucks too!


1. Ten percent of photos taken by humankind took place in the last 12 months. – Jeff Bullas

2. The average word count of top-ranking content (in Google) is between 1,140-1,285 words. – Impact

3. Articles with images get 94% more total views. – Jeff Bullas

4. From a sample of over 266,000 emails, the average open rate for the travel category is 28%. – Hubspot

5. Only 21.8% of bloggers have been doing it for 5 years or more. – Blog Tyrant

6. Over 59% of bloggers say they have started a blog and then abandoned it. – Blog Tyrant


7. Millennials spend an average of 8.5 days on holiday while baby boomers spend 10.5. – City Base Apartments

8. Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017. – Phocuswire

9. In Q2 of 2018 69% of North American travel searches were for solo trips while 53% of European travel searches were for solo trips. – Sojern

10. Central Park in NYC is the world’s most photographed place, followed by Big Ben in London and the Eiffel Tower in Paris. – Expedia

11. Google searches for “solo travel” and “travel alone” were at the highest they’ve ever been in January of this year [2018]. – Intrepid Travel

12. The Middle East is the fastest-growing travel region in the world – with the Palestinian territories leading the pack at 57.8% growth in international visitors. – Intrepid Travel


13. 40% of online travel bookings are now made via mobile devices. – Social Media Today

14. Three in five travelers who watch online video use it to narrow down their brand, destination, or activity choices. – Think With Google

15. 53% of travelers find holiday inspiration on Facebook, while 40% get that inspiration from peers. – Social Media Today

16. Pinterest reaches almost 2X more online travelers than top agency sites. – Pinterest

17. Up to 50% of travel enthusiasts use Instagram to find local places to explore, through day trips and the like. This is an element that many may not be aware of, or be capitalizing on. – Social Media Today

18. When planning trips, 49% of people look at travel content sites. – Social Media Today

19. Under-30 travelers also indicated they are doing more research as part of their trip planning. In the 2002 survey, respondents reported using an average of three information sources when planning travel. In 2017, that number increased to 10.5. – Phocuswire

20. More than 5% of all apps are travel apps and the average travel app loses almost two-thirds of users, 64%, after 30 days. The percentage rises to 78% after 60 days, and 82% after 90 days. – Phocuswire


21. Consumption of digital travel content sees double-digit growth year-over-year – Expedia Group

22. By 2021, video is expected to make up 82% of internet traffic, with 43% of consumers preferring video advertisements. – Sojern

23. When you are using video in your marketing mix, having the brand logo at the beginning can increase ad recall by 300%, even for those who skip. – Sojern

24. An overwhelming 90% of Millennials say brand authenticity is important, proving that younger consumers prefer ‘real and organic’ over ‘perfect and packaged’. – Social Media Today

There’s a lot of important info shared in these travel blogging statistics and all of the sources have plenty more nuggets of wisdom as well.

Whether you’re just getting into travel blogging or consider yourself a seasoned vet, we can all use these travel blogging statistics to improve our 2023 strategies!

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