Today, Upwork connects over 750,000 active clients with millions of freelancers, who, in 2021, generated $3.5 billion in gross services volume (GSV).
Upwork continues to grow by cultivating a marketplace filled with highly skilled freelancers and many top employers.
Key Upwork Statistics 2023 – MY Choice
- The revenue of Upwork is $710 million as of 2023.
- The revenue of Upwork was $170 million in Q2 of 2023.
- The net worth of Upwork is $1.77 billion as of 2023.
- The average stock price of Upwork was $12.14 in the month of March 2023.
- There are more than 5.35 million clients on Upwork as of 2023.
- There were 792,900 active clients on Upwork in 2022.
- There were 18.50 million freelancers on Upwork in 2019. After 2019 Upwork never disclose the number of freelancers on Upwork.
- 64% of freelancers are from the United States on Upwork.
- Upwork has freelancers from over 185 countries.
- More than 73% of Upwork freelancers have a college degree.
Upwork Statistics
able 1: Upwork Statistics (Highlights)
| Statistics | Figures |
|---|---|
| Active clients (as of March 31, 2022) | 793,000 |
| Total gross services volume (2021) | $3.5 billion |
| Average talent GSV for freelancers | $5,850 |
| Top talent geographies and GSV | United States (25%), India (14%), Philippines (11%) |
| Revenue (2017-2021) | 2017: $202.3 million, 2021: $503 million |
| Monthly website visits (2021) | Over 40 million |
Table 2: Upwork Client Statistics
| Statistics | Figures |
|---|---|
| Active clients (as of March 31, 2022) | 793,000 |
| Definition of an Active Client | Client with “spent activity” in past 12 months |
| Increase in active clients (Q1 2019 – Q1 2022) | 281,000 |
Table 1: Hourly Rates for Jobs/Skills on Upwork
| Job/Skill | Hourly Pay Range |
|---|---|
| Copywriter | $19 – $45 |
| Web designer | $15 – $30+ |
| Digital marketing consultant | $15 – $45 |
| Social media manager | $14 – $35 |
| Editor | $20 – $40 |
| Web developer | $10 – $30+ |
| Media buyer | $50 – $200 |
| Photographer | $40 – $100 |
| Data analyst | $20 – $50 |
| Business consultant | $28 – $98 |
| Programmer | $15 – $150 |
| Videographer | $15 – $30 |
| Accountant | $12 – $32 |
| Virtual assistant | $12 – $20 |
| Public relations manager | $50 – $100 |
Table 2: Upwork Enterprise Client Revenue
| Date | Enterprise Client Revenue |
|---|---|
| Q1-2020 | $4.1 million |
| Q2-2020 | $4.3 million |
| Q3-2020 | $5.2 million |
| Q4-2020 | $6.4 million |
| Q1-2021 | $7 million |
| Q2-2021 | $8.5 million |
| Q3-2021 | $8.9 million |
| Q4-2021 | $10.5 million |
| Q1-2022 | $10.8 million |
Table 3: Upwork Revenue and Profit Over Time
| Year | Net Income (or Loss) |
|---|---|
| 2017 | ($10.6) million |
| 2018 | ($19.9) million |
| 2019 | ($16.7) million |
| 2020 | ($22.9) million |
| 2021 | ($56.24) million |
Table 4: Upwork Features and Categories
| Number of Categories | 90 |
|---|---|
| Most highly paid programming language | Objective-C (average hourly rate of $66) |
| Percentage of talent with college degrees | 73% |
| Number of skills available to tag on profile | Over 10,000 |
| Upwork marketplace take rate in 2021 | 13.2% |
Table 1: Upwork GSV per active client
| Date | GSV per Active Client |
|---|---|
| Q1-2019 | $3,592 |
| Q2-2019 | $3,677 |
| Q3-2019 | $3,757 |
| Q4-2019 | $3,864 |
| Q1-2020 | $3,932 |
| Q2-2020 | $3,897 |
| Q3-2020 | $3,896 |
| Q4-2020 | $3,989 |
| Q1-2021 | $4,016 |
| Q2-2021 | $4,189 |
| Q3-2021 | $4,375 |
| Q4-2021 | $4,599 |
| Q1-2022 | $4,742 |
Table 2: Upwork Service Fee
| Earnings | Upwork Service Fee |
|---|---|
| $0-$500 | 20% |
| $500.01-$10,000 | 10% |
| $10,000.01 or more | 5% |
Table 3: Contribution of US-based talent to GSV
| Year | US-based Talent’s GSV Contribution |
|---|---|
| 2017 | 19% |
| 2018 | 23% |
| 2019 | 27% |
| 2020 | 25% |
| 2021 | 25% |
Upwork Website Usage Stats
Table 1: Upwork Website Statistics
| Metric | Value |
|---|---|
| Monthly website visits (global) | 40.8 million |
| Global website ranking | 918th |
| Domestic website ranking (US) | 987th |
| Bounce rate | 25.52% |
| Average page visits per session | 8.63 |
| Category ranking (Other Comp. Elec. & Tech.) | 29th |
| Gender distribution (male) | 61.42% |
| Gender distribution (female) | 38.58% |
| Age group with the most visitors | 25-34 years (37.63%) |
| Second most popular age group | 18-24 years (23.88%) |
Table 2: Upwork App Statistics
| Metric | Upwork for Freelancers | Upwork for Clients |
|---|---|---|
| Platform | Android and iOS | Android and iOS |
| Monthly app downloads (April 2022) | 200,000 (Android) | 20,000 (Android) |
| Monthly app downloads (April 2022) | 90,000 (iOS) | 20,000 (iOS) |
| App purpose | Browsing, Proposal, Payment | Freelancer Profiles, Proposal Management, Payment |
Table 3: Upwork Miscellaneous Statistics
| Metric | Value |
|---|---|
| Number of Upwork employees (December 2021) | 650 |
| Employee growth rate (Dec 2020 – Dec 2021) | 20% |
| Employee loss rate (Dec 2019 – Dec 2020) | 30 |
| Median salary for an Upwork employee | $192,785 per year ($92 per hour) |
| Upwork employer rating | 4.2 stars out of 5 |
| Positive work environment rating (employee survey) | 81% |
| Patents filed by Upwork (June 2022) | 4 |
| Number of freelancers worldwide | 225 million |
| Number of freelancers in the US | 59 million |
| Freelancer contribution to the US economy (2021) | $1.3 trillion |
| Freelancers who believe best days are ahead | 9 in 10 |
