Vector graphics have been around for decades, but their importance has been growing rapidly in recent years.

With the rise of digital marketing and online content creation, vector graphics have become a vital tool for businesses and individuals alike.

In this post, we’ll take a look at vector graphics statistics that showcase the significance of these visuals.

Key Vector Graphics Statistics 2023 – MY Choice

  • The first vector graphics program, Adobe Illustrator, was released in 1987.
  • In 2020, the vector graphics software market was valued at $1.85 billion.
  • Adobe Illustrator is still the most popular vector graphics program, with a market share of over 50%.
  • The global vector graphics market is expected to grow at a CAGR of 5.9% from 2021 to 2028.
  • Vector graphics are used extensively in the printing industry. In 2019, the global printing market was valued at $797.6 billion.
  • Vector graphics are also widely used in web design. As of 2021, over 64% of all websites use vector graphics in some capacity.
  • The SVG file format is one of the most popular vector graphics formats for web design, with over 50% of all websites using SVG images.
  • In 2020, the global market for 3D printing was valued at $12.6 billion. Vector graphics are often used in the design of 3D models.
  • Vector graphics are commonly used in the creation of logos. In 2020, the global logo design market was valued at $11.8 billion.
  • The use of vector graphics has become increasingly important in the development of mobile applications. As of 2021, there were over 4.8 billion mobile phone users worldwide.

What are Vector Graphics?

Before diving into the statistics, let’s first understand what vector graphics are. Vector graphics are digital images that are created using mathematical formulas, rather than pixels. This means that they are resolution-independent and can be scaled up or down without losing quality. Vector graphics are used in a wide range of applications, including logos, illustrations, animations, and more.

Vector Graphics Statistics

  1. 63% of marketers say that visuals are the most important aspect of successful social media campaigns. (Source: Social Media Examiner)
  2. 90% of information transmitted to the brain is visual. (Source: Visual Teaching Alliance)
  3. Articles with images get 94% more views than those without. (Source: Jeff Bullas)
  4. Facebook posts with images see 2.3 times more engagement than those without images. (Source: BuzzSumo)
  5. Tweets with images receive 150% more retweets than those without. (Source: Buffer)
  6. 40% of people respond better to visual information than plain text. (Source: Zabisco)
  7. Infographics are 30 times more likely to be read than text articles. (Source: HubSpot)
  8. 65% of people are visual learners. (Source: Mind Tools)
  9. The brain processes visual information 60,000 times faster than text. (Source: 3M Corporation)
  10. 70% of marketers plan to increase their use of visual content in 2021. (Source: Social Media Today)

Vector Graphics in Business

  1. The use of infographics has increased by 65% among B2B marketers in the past 4 years. (Source: Content Marketing Institute)
  2. 67% of small businesses plan to outsource their graphic design needs. (Source: Visual Objects)
  3. Companies that use infographics grow in traffic an average of 12% more than those that don’t.
  4. 36% of businesses believe that infographics are the most engaging form of visual content. (Source: Venngage)
  5. 64% of marketers say that custom graphics are the most effective type of visual content. (Source: Venngage)
  6. 90% of businesses use social media to promote their brand, with visual content being the most popular form of content. (Source: Hootsuite)
  7. 52% of marketers say that video is the type of content that delivers the best ROI. (Source: HubSpot)
  8. 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). (Source: Social Media Examiner)

Vector Graphics Design

  1. 94% of users say that easy navigation is the most important feature of a website. (Source: HubSpot)
  2. 38% of people will stop engaging with a website if the content or layout is unattractive. (Source: Adobe)
  3. A website’s visual appeal can increase its credibility by 75%. (Source: WebFX)
  4. The average attention span of a website visitor is 8 seconds. (Source: Microsoft)
  5. Color can increase brand recognition by up to 80%. (Source: University of Loyola)
  6. 90% of information transmitted to the brain is visual, which makes it critical to use visual aids when teaching complex concepts. (Source: Visual Teaching Alliance)
  7. The use of vector graphics can improve the retention of information by up to 400%. (Source: Lifehack)
  8. Users spend an average of 5.94 seconds looking at a website’s main image. (Source: Conversion XL)
  9. Visuals in blog posts increase engagement by up to 180%. (Source: Jeff Bullas)
  10. 85% of shoppers say that color is a primary factor when deciding to buy a product. (Source: KISSmetrics)

Vector Graphics Tools

  1. Adobe Illustrator is the most widely used vector graphics software, with 46% of designers using it. (Source: Digital Arts)
  2. 48% of designers use CorelDRAW for vector graphics. (Source: Digital Arts)
  3. 35% of designers use Inkscape, a free and open-source vector graphics software. (Source: Digital Arts)
  4. Canva, a graphic design platform, has over 20 million monthly active users. (Source: Canva)
  5. Venngage, an infographic maker, has over 1 million users. (Source: Venngage)
  6. Piktochart, an infographic maker, has over 17 million users. (Source: Piktochart)
  7. Adobe Creative Cloud, which includes Illustrator, Photoshop, and other graphic design tools, has over 22 million subscribers. (Source: Adobe)

Vector Graphics Trends

  1. Flat design, which uses simple shapes and solid colors, is the most popular vector graphics trend. (Source: Shutterstock)
  2. The use of isometric design, which creates a 3D illusion using flat shapes, has increased by 30% in the past year. (Source: Shutterstock)
  3. The use of hand-drawn illustrations in vector graphics has increased by 83% in the past year. (Source: Shutterstock)
  4. The use of bold, bright colors in vector graphics has increased by 18% in the past year. (Source: Shutterstock)
  5. The use of gradients in vector graphics has decreased by 15% in the past year. (Source: Shutterstock)
  6. The use of geometric shapes in vector graphics has increased by 28% in the past year. (Source: Shutterstock)

Vector Graphics in Social Media

  1. Facebook is the most popular social media platform for businesses to use visual content. (Source: Social Media Examiner)
  2. Instagram is the fastest-growing social media platform for businesses to use visual content. (Source: Social Media Examiner)
  3. Pinterest is the second most popular social media platform for businesses to use visual content. (Source: Social Media Examiner)
  4. Snapchat is the least popular social media platform for businesses to use visual content. (Source: Social Media Examiner)
  5. The use of hashtags in Instagram posts with visual content can increase engagement by up to 12.6%. (Source: Sprout Social)
  6. The ideal image size for Facebook posts is 1200 x 630 pixels. (Source: Sprout Social)
  7. The ideal image size for Instagram posts is 1080 x 1080 pixels. (Source: Sprout Social)

Conclusion

Vector graphics are an essential tool for businesses and individuals who want to create visually appealing content that engages their audience.

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