The world of video content has been on an upward trajectory for several years now, with more and more individuals and businesses turning to video to communicate their messages and connect with their audiences.

To support this growth, video content management systems (CMS) have become increasingly important.

In this blog post, we will explore video CMS statistics that highlight the importance of video CMS in today’s digital landscape.

Key Video CMS Statistics 2023 – MY Choice

  • YouTube is the world’s largest video sharing platform, with over 2 billion monthly active users as of 2021.
  • According to Wistia, the average engagement rate for videos is 11.9%, while the average engagement rate for videos with an email marketing campaign is 13.2%.
  • Vimeo, another popular video sharing platform, has over 200 million monthly active users as of 2021.
  • Brightcove, a video hosting and publishing platform, reported over 3.4 billion video views per quarter in 2020.
  • According to a study by Cisco, video content will account for 82% of all internet traffic by 2022.
  • 85% of businesses use video as a marketing tool, according to HubSpot.
  • In a survey by Wyzowl, 84% of people said they were convinced to buy a product or service after watching a brand’s video.
  • According to a survey by Animoto, 93% of businesses have gained a new customer through video marketing on social media.
  • The global enterprise video market is expected to reach $20.4 billion by 2027, according to a report by Grand View Research.
  • In 2021, TikTok became the most downloaded app globally, with over 3 billion downloads. The platform has over 1 billion active users, with an average daily time spent of 52 minutes.

What is a Video CMS?

A video CMS is a software application that enables users to manage, store, and publish video content on the internet. A video CMS typically provides tools for video ingestion, metadata management, video editing, video playback, and video distribution.

Video CMS Usage Statistics

  1. The global video CMS market is expected to reach $11.9 billion by 2027, with a CAGR of 11.6% from 2020 to 2027.
  2. The North American video CMS market is projected to grow at a CAGR of 12.2% from 2020 to 2027.
  3. In 2020, the global video CMS market was valued at $5.0 billion.
  4. The video CMS market is driven by the growing demand for video content, increased internet penetration, and the rise of social media platforms.
  5. 93% of businesses reported using video as a marketing tool in 2020, up from 87% in 2019.
  6. In 2020, the average person watched 18 hours and 31 minutes of online video per week.

Video CMS Functionality Statistics

  1. The most common features of video CMS include video upload and encoding (87%), video management (85%), and video player customization (70%).
  2. Other common features of video CMS include video analytics (68%), social media sharing (66%), and video monetization (49%).
  3. 80% of businesses who use video CMS report that it has helped them increase website traffic and sales.
  4. 85% of businesses who use video CMS report that it has helped them improve their brand image and awareness.

Video CMS User Statistics

  1. YouTube is the most popular video CMS platform, with over 2 billion monthly active users.
  2. In 2020, YouTube accounted for 73% of all online video consumption.
  3. Other popular video CMS platforms include Vimeo, Brightcove, Wistia, and Kaltura.
  4. 96% of consumers have watched an explainer video to learn more about a product or service.
  5. 79% of consumers prefer to watch a video to learn about a product or service, rather than read about it.

Video CMS Performance Statistics

  1. Videos on landing pages can increase conversion rates by up to 80%.
  2. 85% of businesses who use video CMS report that it has helped them increase their email open rates.
  3. Businesses that use video in their marketing grow revenue 49% faster than those that do not.
  4. 90% of consumers say that video helps them make buying decisions.
  5. 92% of marketers who use video say that it’s an important part of their marketing strategy.

Video CMS Industry Statistics

  1. The media and entertainment industry is the largest user of video CMS, accounting for 28% of the market share.
  2. Other industries that use video CMS include education, healthcare, retail, and government.
  3. The healthcare industry is expected to be the fastest-growing user of video CMS, with a CAGR of 16.7% from 2020 to 2027.
  4. The education industry is expected to be the second-fastest-growing user of video CMS, with a CAGR of 15.8% from 2020 to 2027.

Video CMS and SEO Statistics

  1. Videos are 50 times more likely to appear on the first page of search engine results than text-based content.
  2. Including a video on a webpage can increase the average time spent on the page by 2.6x.
  3. Pages with videos are 53 times more likely to rank on the first page of Google search results than pages without videos.
  4. Video content receives 1200% more shares than text and images combined.
  5. Video snippets in Google search results have a 41% higher click-through rate than plain text results.

Video CMS and Mobile Statistics

  1. In 2021, 92% of internet users watched video content on their mobile devices.
  2. Mobile video consumption is expected to reach 38 minutes per day per person in 2022.
  3. 80% of social media video content is watched on mobile devices.
  4. Mobile video ads have a 47% higher click-through rate than desktop video ads.

Video CMS and Social Media Statistics

  1. Social media videos generate 1200% more shares than text and image content combined.
  2. Facebook videos receive 8 billion average daily views.
  3. Instagram videos generate 3 times more comments than Instagram photos.
  4. Twitter videos are 6 times more likely to be retweeted than photos and 3 times more likely to be retweeted than GIFs.

Video CMS and User Engagement Statistics

  1. Videos generate 1200% more shares than text and images combined.
  2. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  3. Videos increase email click-through rates by 200-300%.
  4. Videos increase landing page conversion rates by 80%.

Video CMS and Streaming Statistics

  1. In 2020, global video streaming traffic increased by 70%.
  2. In 2021, 76% of households in the US have at least one streaming subscription.
  3. Netflix has over 209 million subscribers worldwide.
  4. In 2020, Disney+ reached 100 million subscribers in just 16 months, faster than any other streaming service.

Video CMS and Security Statistics

  1. The video CMS security market is expected to reach $5.2 billion by 2027.
  2. The top security concerns for video CMS users are data theft (59%), cyber-attacks (51%), and video piracy (47%).
  3. 65% of video CMS users say they are confident in their video content security measures.

Video CMS and Accessibility Statistics

  1. In 2020, 71% of people with disabilities used video content to learn more about products or services.
  2. Video CMS can provide closed captioning, audio descriptions, and other accessibility features to make video content more accessible to everyone.
  3. Including closed captioning in videos can increase video views by 40%.

Video CMS and Remote Work Statistics

  1. In 2020, the COVID-19 pandemic forced many businesses to adopt remote work policies, leading to an increase in video CMS usage.
  2. In 2020, the global video conferencing market grew by 24.3%.
  3. Video CMS can facilitate remote work by providing a platform for video meetings, webinars, and training sessions.
  4. 78% of businesses plan to continue using video conferencing solutions even after the pandemic.

Video CMS and Artificial Intelligence Statistics

  1. AI-powered video CMS can automate video transcription , translation, and even video editing.
  2. 57. The global AI in the media and entertainment market is expected to reach $5.2 billion by 2026.
  3. AI-powered video analytics can provide insights into viewer behavior, preferences, and engagement levels.
  4. AI-powered video personalization can deliver customized video content to individual viewers based on their interests and preferences.

Video CMS and Education Statistics

  1. In 2020, 93% of teachers used video for remote teaching during the pandemic.
  2. Video CMS can provide a platform for remote learning, flipped classroom models, and online training.
  3. 80% of people remember what they see and do compared to only 10% of what they hear and 20% of what they read.
  4. Video-based learning can increase student engagement and knowledge retention.

Video CMS and E-commerce Statistics

  1. Video can increase product purchases by 144%.
  2. 90% of consumers say that product videos help them make purchasing decisions.
  3. E-commerce websites that use video have an average conversion rate of 4.8%, compared to 2.9% for those that don’t use video.
  4. Video can showcase a product’s features and benefits more effectively than text or images.

Video CMS and Marketing Statistics

  1. 87% of businesses use video as a marketing tool.
  2. 80% of marketers say that video has increased dwell time on their website.
  3. 88% of marketers report that video has given them a positive ROI.
  4. Video can help businesses build brand awareness, increase engagement, and generate leads.


Video CMS has become an essential tool for businesses, educators, and individuals looking to create, manage, and share video content. The statistics presented in this article highlight the various ways in which video CMS can benefit different industries, from e-commerce to education. Video CMS can provide valuable insights into viewer behavior and engagement levels, and its accessibility features make video content more inclusive and accessible to everyone. As video continues to grow in popularity, businesses and individuals alike can benefit from using video CMS to create and share their content with a global audience.

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