Video editing has become a crucial aspect of the digital world in recent years. With the rise of video content, businesses, marketers, and content creators are constantly seeking ways to improve their video editing skills and produce high-quality videos.
In this blog post, we’ll explore video editing statistics that shed light on the importance of video editing in today’s world.
Key Video Editing Statistics 2023 – MY Choice
- The global video editing software market is expected to reach $932 million by 2025, growing at a CAGR of 4.2% from 2020 to 2025.
- According to a survey, 78% of marketers said that video content had directly led to an increase in sales.
- Video content is shared 1200% more than images and text combined.
- A study found that video content can increase website traffic by 157%.
- In 2021, YouTube had over 2 billion monthly active users, with more than 500 hours of video uploaded every minute.
- According to a survey, 54% of consumers want to see more video content from brands they support.
- Facebook videos receive 135% more organic reach than photos.
- Nearly 50% of internet users look for videos related to a product or service before visiting a store.
- According to a survey, 88% of marketers say that video marketing provides a positive ROI.
- The average length of a YouTube video is 11 minutes and 24 seconds, and the average length of a Facebook video is 1 minute and 56 seconds.
- 92% of mobile video viewers share videos with others.
- Over 80% of internet traffic will be video by 2022.
- In a survey, 87% of video marketers said that video has increased traffic to their website.
- Over 70% of businesses use video as a marketing tool.
- 80% of users can recall a video ad they viewed in the past 30 days.
- 85% of Facebook videos are watched without sound.
- Over 90% of consumers say that video helps them make purchasing decisions.
- In 2021, TikTok had over 689 million monthly active users worldwide.
- 56% of consumers believe that if a company has a website, it should have video content.
- The most popular video editing software used by professionals is Adobe Premiere Pro, followed by Final Cut Pro and DaVinci Resolve.
Video editing has been around for decades, but it has only become more accessible and user-friendly in recent years. With advances in technology and the availability of affordable video editing software, anyone can now produce professional-looking videos. The following statistics will highlight the importance of video editing in today’s world.
Video editing software
Video editing software is a crucial tool for anyone looking to produce high-quality videos. The following statistics shed light on the popularity and usage of video editing software:
- Adobe Premiere Pro is the most popular video editing software, with a market share of 56%.
- Final Cut Pro is the second most popular video editing software, with a market share of 21%.
- Avid Media Composer is the third most popular video editing software, with a market share of 5%.
- 57% of video editors use Adobe Premiere Pro as their primary editing software.
- 17% of video editors use Final Cut Pro as their primary editing software.
- 8% of video editors use Avid Media Composer as their primary editing software.
Video editing trends
The video editing industry is constantly evolving, and it’s essential to stay up-to-date with the latest trends. The following statistics highlight the current trends in video editing:
- 85% of businesses use video as a marketing tool.
- The average length of a video viewed on mobile is 2.4 minutes.
- 87% of marketers use video content in their marketing strategies.
- 70% of YouTube viewers use the platform to solve problems and learn new things.
- 72% of consumers prefer to learn about a product or service through video.
- 66% of consumers prefer videos that are less than 60 seconds long.
Video editing and social media
Social media has become an integral part of our lives, and video content is increasingly popular on these platforms. The following statistics highlight the relationship between video editing and social media:
- Facebook is the most popular platform for video marketing, with 96% of marketers using the platform.
- 93% of Twitter videos are viewed on mobile devices.
- Instagram videos receive 21% more engagement than single images.
- 85% of Facebook videos are watched without sound.
- 80% of social media videos are watched without sound.
- 88% of marketers have reported that video content on social media has increased their website traffic.
Video editing and SEO
Search engine optimization (SEO) is crucial for businesses and marketers looking to increase their online visibility. The following statistics highlight the relationship between video editing and SEO:
- Video content is 50 times more likely to drive organic search results than plain text.
- Videos on the first page of Google receive 41% more clicks than plain text results.
- 80% of users recall a video ad they have seen in the past 30 days.
- 92% of mobile video consumers share videos with others.
- Video content is shared 1200% more times than text and images combined.
- Including a video on a landing page can increase conversion rates by 80%.
Video editing and user engagement
Video content is an effective way to engage with your audience and build a strong online presence. The following statistics highlight the impact of video editing on user engagement:
- 95% of viewers retain a message when they watch it in a video compared to 10% when reading it in text.
- 88% of video marketers reported that video has increased their website dwell time.
- Videos on landing pages can increase conversion rates by up to 80%.
- Viewers are 95% more likely to remember a call to action (CTA) after watching a video, compared to reading it in text.
- Including a video in an email can increase click-through rates by 300%.
Video editing and mobile devices
With the rise of mobile devices, it’s essential to consider the impact of video editing on mobile users. The following statistics highlight the importance of mobile video editing:
- Mobile video consumption increases by 100% every year.
- 92% of mobile video viewers share videos with others.
- 45% of internet users watch more than an hour of video on their mobile devices each week.
- Mobile users are three times more likely to watch a video than desktop users.
- 62% of consumers watch branded videos on their mobile devices.
- Mobile video ads have a click-through rate of 1.84%, compared to 0.11% for desktop ads.
Video editing and user-generated content
User-generated content (UGC) is an effective way to engage with your audience and build brand loyalty. The following statistics highlight the impact of video editing on UGC:
- User-generated videos have a 10x higher click-through rate than branded content.
- 55% of consumers trust user-generated content over other forms of marketing.
- 90% of consumers say that UGC influences their buying decisions.
- 47% of consumers say that UGC is more memorable than other forms of content.
- 72% of consumers say that positive reviews and testimonials increase their trust in a brand.
Video editing and virtual reality
Virtual reality (VR) is an exciting new technology that is changing the way we consume and create video content. The following statistics highlight the impact of video editing on VR:
- The virtual reality market is expected to be worth $209 billion by 2022.
- 75% of Forbes’ most valuable brands have created some form of VR or AR content.
- 78% of consumers believe that VR will become a mainstream technology in the next five years.
- 50% of consumers are interested in using VR to experience travel destinations.
- 71% of consumers believe that VR can help brands create more engaging content.
Conclusion
Video editing is an essential skill for anyone looking to produce high-quality videos. The above statistics highlight the importance of video editing in today’s world and shed light on the impact of video content on various aspects of our lives, including marketing, social media, SEO, user engagement, mobile devices, user-generated content, and virtual reality. By staying up-to-date with the latest trends and using effective video editing techniques, businesses and content creators can create engaging and memorable videos that resonate with their audiences.
