Key Virtual Event Platforms Statistics 2023 – MY Choice
Increased accessibility: Virtual events allow attendees to participate from anywhere in the world, making events more accessible and inclusive.
Lower cost: Virtual events are typically less expensive to produce and attend than in-person events, reducing costs for both event organizers and attendees.
Larger reach: Virtual events have the potential to reach a much larger audience than in-person events, making them a more cost-effective way to reach a global audience.
Improved engagement: Virtual events offer opportunities for interactive and engaging experiences, such as live polls, Q&A sessions, and virtual networking.
Increased attendance: Virtual events have seen attendance increases of up to 20% compared to in-person events. (Source: Cvent)
More accurate metrics: Virtual events provide more accurate metrics and analytics on attendee engagement and event success.
Better accessibility for attendees with disabilities: Virtual events offer a more accessible experience for attendees with disabilities, who may face challenges attending in-person events.
Better environmental impact: Virtual events have a lower environmental impact compared to in-person events, reducing carbon emissions and waste.
Increased convenience: Virtual events eliminate the need for attendees to travel, saving time and reducing the risk of travel-related disruptions.
Long-term archive: Virtual events can be recorded and made available for on-demand viewing, providing a long-term archive of event content for attendees and increasing the event’s reach and impact.
Virtual Event Platforms Statistics
Statistic
Value
Percentage of companies hosting virtual events
75%
Average cost savings from virtual events compared to in-person events
40%
Percentage of attendees preferring virtual events over in-person events
35%
Number of virtual events held worldwide in 2022
100,000
Market size of the virtual event industry in 2022
$10 billion
Virtual Event Platforms Benefits
Benefit
Explanation
Cost savings
Lower costs for venue rental, travel, and other expenses
Increased accessibility
Ability to reach a wider audience from any location with an internet connection
Improved audience engagement
Interactive features such as polls, Q&A sessions, and networking opportunities
Increased efficiency
Streamlined event planning and execution, reduced time and effort
Virtual Event Platforms Trends
Trend
Explanation
Increased use of virtual reality technology
Enhanced immersive experiences for attendees
Personalization and customization
Tailored events and experiences to meet the specific needs and preferences of attendees
Expansion into new markets
Virtual events allow companies to reach new markets and expand their reach
Integration with social media
Increased use of social media to promote events and connect with attendees
Virtual Event Platforms Market Analysis
Market Segment
Size (2022)
Growth Rate (2019-2022)
Technology
$2 billion
20%
Healthcare
$1.5 billion
15%
Education
$1.2 billion
18%
Finance
$1 billion
12%
Virtual Event Platforms Demographics
Demographic
Percentage of Adoption
Small and medium-sized businesses
60%
Large enterprises
40%
Virtual Event Platforms Software
Software
Key Features
Zoom
Video conferencing, virtual event platform, webinars
Webex
Virtual event platform, webinars, video conferencing
GoToWebinar
Webinars, virtual event platform, lead generation
Microsoft Teams
Video conferencing, virtual event platform, collaboration
Google Meet
Video conferencing, virtual event platform, accessibility
Virtual Event Platforms Challenges and Solutions
Challenge
Solution
Technical difficulties
Adequate technical support, testing and rehearsals prior to events
Lack of personal connection
Interactive features and networking opportunities, personalization and customization
Difficulty in measuring success
Detailed analytics and metrics, clear goals and objectives
Competition from in-person events
Unique and innovative virtual event experiences, emphasis on the benefits of virtual events
Need for specialized skills
Adequate training and support, cross-training of employees
In conclusion, virtual events have become an increasingly important component of modern business and marketing strategies. With their numerous benefits, growing popularity, and expanding market, virtual events offer a wealth of opportunities for companies to connect with their audiences, build their brands, and achieve their business goals.
