Key Visitor Behavior Intelligence Statistics 2023 – MY Choice
User Engagement: Average time spent on site, pages visited per session, bounce rate.
Geographical Distribution: Where users are visiting from, the most popular locations.
Demographics: Age, gender, and other demographic data on website visitors.
Device Usage: Mobile vs. desktop, most popular devices and browsers.
Referral Sources: Top sources driving traffic to the site, such as search engines, social media, and direct visits.
Conversion Rates: Rate of visitors who take a desired action, such as making a purchase or signing up for a newsletter.
Click-Through Rates: Rate at which visitors click on links, such as ads, on the site.
Heatmaps: Visual representation of where visitors click, scroll, and interact with content on the site.
Scroll Maps: Representation of how far visitors are scrolling down pages.
A/B Testing: Data on how different variations of a website or landing page affect user behavior.
Trends in Visitor Behavior Intelligence
In 2021, the global visitor behavior intelligence market size was valued at $9.7 billion and is expected to grow at a CAGR of 9.5% from 2022 to 2028.
Mobile devices have surpassed desktop computers as the primary source of web traffic, accounting for over 50% of all web traffic globally.
Artificial Intelligence (AI) and machine learning are becoming more prevalent in visitor behavior intelligence, offering advanced data analysis capabilities.
Personalization and real-time analysis are becoming increasingly important in visitor behavior intelligence, as businesses aim to provide a more personalized experience for their customers.
The use of visitor behavior intelligence in B2B and B2C industries is rapidly growing, with B2C industries leading the way in adoption.
Adoption of Visitor Behavior Intelligence
Small and medium-sized businesses (SMBs) are adopting visitor behavior intelligence at a rapid pace, with over 70% of SMBs using web analytics in their marketing strategies.
The adoption of visitor behavior intelligence varies by region, with North America leading the way, followed by Europe and Asia-Pacific.
The healthcare industry has seen significant growth in the adoption of visitor behavior intelligence, with a focus on patient engagement and website optimization.
The retail industry is one of the largest adopters of visitor behavior intelligence, using the technology to improve the customer shopping experience and increase sales.
The financial services industry is also rapidly adopting visitor behavior intelligence, using the technology to improve the customer experience and increase conversions.
Market Analysis of Visitor Behavior Intelligence
The visitor behavior intelligence market is dominated by a few key players, including Adobe Analytics, Google Analytics, and Piwik PRO.
Open-source visitor behavior intelligence tools, such as Matomo and Piwik, are becoming increasingly popular due to their affordability and customization options.
The cloud-based visitor behavior intelligence market is expected to grow at a higher rate than the on-premise market, due to the ease of deployment and lower costs.
The visitor behavior intelligence market is expected to grow in emerging markets, such as the Asia-Pacific region, due to the increasing number of SMBs and digital transformation initiatives.
The visitor behavior intelligence market is expected to benefit from the increasing demand for real-time analysis and personalized experiences for customers.
Demographics of Visitor Behavior Intelligence
Younger generations, such as millennials and Generation Z, are more likely to adopt visitor behavior intelligence and use the technology to make informed decisions.
Small and medium-sized businesses (SMBs) are the largest adopters of visitor behavior intelligence, due to the affordability and scalability of the technology.
The use of visitor behavior intelligence is more prevalent in developed countries, such as the United States, Canada, and Europe.
The adoption of visitor behavior intelligence is higher in industries that have a direct impact on customer experience, such as retail, finance, and healthcare.
Visitor Behavior Intelligence Usage Statistics
What it’s used for tracking product usage, user behavior, and funnel conversions Price from free for up to 10 million actions per month 1% of our polled analytics users chose.
Visitor Behavior Intelligence Market Statistics
This didn’t surprise us, since GA is by far the market leader in the web analytics space, used on at least 30 million websites according to Google Analytics.
37% of consumers click on retargeted ads because they like product shown Retargeting is important for your marketing campaigns for a number of different reasons.
Visitor Behavior Intelligence Latest Statistics
The Visitor Behavior Intelligence Software Market is expected to grow from $1.04 billion in 2018 to $X.XX billion by 2028, at a Compound Annual Growth Rate of 18.3%.
In 2005, some reports showed that about 28% of Internet users blocked third party cookies and 22% deleted them at least once a month.
After your tests start to hit an acceptable confidence level (we set this at 95%).
Marketers see an average increase of 20% in sales when using personalized experiences.
80% of shoppers are more likely to buy from a company that offers personalized experiences.
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences.
COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed.
Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience.
Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them.
What it’s used for analyzing website traffic, , bounce rates, users goal conversions Price free 74% of the 2000+ analytics professionals we surveyed use.
Price on request 4% of experts surveyed use.
What it’s used for tracking customer behavior and KPIs across websites and mobile apps Price from free for 1,000 monthly tracked users Another 4% of the analytics experts we surveyed use.
from free for selfhosted users Used by 2% of polled experts, is a privacy focused free analytics platform.
2% of analytics professionals in our survey use.
Another 2% of polled experts use as their web analytics tool of choice.
from free Another 1% of our 2000+ analytics experts use.
What it’s used for measuring traffic, managing leads, email automation, and conversion rate optimization Price from $40/month Used by 1% of polled analytics professionals, is an allin one customer lifecycle analytics tool.
We found that only about 5% of the managers we surveyed belonged in this remarkable category.
Retargeting cart abandoners can increase conversion rate up to 26%.
30% of consumers have a “positive” or “very positive” opinion of retargeted ads 25% of consumers appreciate being reminded of products they’ve previously pursued.
Retargeting can lift ad engagement rates up to 400%.
The click through rate is 180.6% higher for retargeted users on the display network.
Increases brand revenue and acquires new customers (+33% each), increases website engagement (+16%), and brand awareness lift (+12%).
Highest increase in brand related search queries, at 1,046 percent.