Visual configuration is an important aspect of product customization that is gaining more attention from businesses and consumers alike.

With advancements in technology and the rise of e-commerce, the demand for visual configuration tools has increased, allowing customers to visualize and customize their purchases before making a final decision.

In this article, we will explore visual configuration statistics to better understand the impact of this technology on businesses and consumers.

Key Visual Configuration Statistics 2023 – MY Choice

  • According to a study by Forbes, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
  • Another study found that using visuals in content increases people’s willingness to read by 80%.
  • Adobe reports that posts with images on social media receive 650% more engagement than text-only posts.
  • Video content is becoming increasingly popular, with 85% of internet users in the US watching online video content monthly in 2021.
  • In e-commerce, products with 360-degree views have a 27% higher conversion rate than those without.
  • A study by Google found that 360-degree video ads have a 46% higher click-through rate than traditional video ads.
  • Infographics are an effective way to convey information visually, with HubSpot reporting that infographics are liked and shared on social media 3x more than any other type of content.
  • According to a survey by Venngage, businesses that use infographics grow their traffic 12% faster than those that don’t.
  • Visuals can also improve learning outcomes, with a study by the University of Waterloo finding that students who used diagrams and pictures in their study materials performed 10% better on exams than those who only used text.
  • Finally, according to a study by Social Media Today, posts with images receive 2.3x more engagement than those without, and posts with videos receive 2.1x more engagement than those without.

Visual Configuration Adoption

  1. According to a survey by Salesforce, 70% of consumers prefer personalized experiences when shopping online.
  2. 75% of consumers expect personalized product recommendations based on their purchase history, according to Accenture.
  3. Visual configuration is one way to provide a personalized shopping experience by allowing customers to customize products to their liking.
  4. A report by Technavio estimates that the visual configuration market will grow at a CAGR of 17% from 2021-2025.

Benefits of Visual Configuration

  1. Visual configuration allows customers to see a product before making a purchase, reducing the likelihood of returns and increasing customer satisfaction.
  2. The ability to customize products with visual configuration tools has been shown to increase conversion rates and revenue.
  3. According to a study by Deloitte, 36% of consumers are willing to pay more for personalized products.
  4. Visual configuration also helps businesses reduce costs associated with product photography, as it eliminates the need to photograph each potential product variation.

Industry-Specific Applications of Visual Configuration

  1. The furniture industry has seen a significant increase in the use of visual configuration tools, with companies like IKEA and Wayfair implementing them on their websites.
  2. The automotive industry has also adopted visual configuration, allowing customers to customize car models with different colors, trims, and features.
  3. The fashion industry has used visual configuration tools for designing and customizing clothes, shoes, and accessories.
  4. Visual configuration has also been used in the jewelry industry to allow customers to design their own pieces.

Consumer Preferences

  1. According to a study by Salesforce, 59% of consumers who have used a visual configuration tool reported having a better shopping experience.
  2. 64% of consumers say that visualization is more important than product descriptions, according to a study by Webcollage.
  3. A report by CGS found that 88% of consumers expect retailers to offer augmented reality and virtual reality experiences by 2023.

Impact on Sales

  1. A study by Adobe found that businesses using visual configuration tools saw a 10% increase in sales.
  2. According to a report by Forrester, personalized product recommendations can increase sales by up to 30%.
  3. Visual configuration can also help businesses upsell and cross-sell products by showing customers additional options.

Implementation and Challenges

  1. Implementing visual configuration tools can be complex and requires expertise in software development and 3D modeling.
  2. A report by Threekit found that 60% of businesses surveyed said they struggled with implementing visual configuration technology.
  3. Ensuring that visual configuration tools work seamlessly with other e-commerce platforms and systems can also be a challenge.

Visual Configuration and AR/VR

  1. Augmented reality and virtual reality technologies can enhance the visual configuration experience by allowing customers to see products in a real-world context.
  2. According to a report by Digi-Capital, the AR/VR market is projected to grow to $120 billion by 2023.
  3. Visual configuration and AR/VR can also be used for showrooming, allowing customers to see products in-store without physically being there.

Customization Trends

  1. Customization is becoming increasingly popular among consumers, with a study by Deloitte finding that 1 in 5 consumers are interested in personalized products.
  2. Customization is particularly important to millennials and Gen Z, who prioritize self-expression and individuality.
  3. Visual configuration tools enable businesses to offer a wide range of customization options, from color and texture to size and shape.
  4. Customization can also lead to increased customer loyalty and brand advocacy.

Global Adoption of Visual Configuration

  1. Visual configuration technology is being adopted globally, with businesses in Europe, Asia, and North America implementing these tools.
  2. A report by MarketsandMarkets estimates that the global visual configuration market will be worth $3.2 billion by 2024.
  3. Companies in emerging markets are also adopting visual configuration technology, as more consumers gain access to smartphones and e-commerce platforms.

Visual Configuration and User Experience

  1. Visual configuration can improve user experience by providing an interactive and engaging shopping experience.
  2. By allowing customers to see products in 3D, visual configuration tools can provide a more immersive experience.
  3. Visual configuration can also provide instant feedback, allowing customers to see how changes to their customization affect the final product.

Visual Configuration and Sustainability

  1. Visual configuration can help reduce waste and promote sustainability by reducing the need for excess inventory.
  2. By offering customizable products, businesses can reduce overproduction and minimize the environmental impact of their products.
  3. According to a study by the Ellen MacArthur Foundation, the fashion industry could reduce its greenhouse gas emissions by 30% by implementing circular business models, such as customization.

Challenges and Limitations

  1. Visual configuration tools can be expensive to develop and implement, particularly for small businesses.
  2. Creating accurate 3D models of products can be time-consuming and require expertise in 3D modeling software.
  3. Visual configuration tools may not be suitable for all products, particularly those with complex designs or textures.

Future of Visual Configuration

  1. The development of AI and machine learning technologies is expected to enhance the visual configuration experience by providing more accurate and personalized recommendations.
  2. The integration of visual configuration with social media platforms and messaging apps could enable businesses to reach customers in new and innovative ways.
  3. The use of blockchain technology could also provide greater transparency and security in the visual configuration process.


Visual configuration is an important technology that is transforming the way businesses and consumers interact with products. By offering customizable products and personalized experiences, businesses can increase customer satisfaction and loyalty, while reducing costs and waste. As visual configuration technology continues to evolve, businesses must stay up-to-date with the latest trends and developments to remain competitive in the global market.

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