As the internet continues to expand, businesses are discovering the importance of having an online presence.

A website is a powerful tool that can help businesses reach new customers and grow their brand. However, building a website can be a daunting task, especially for those who lack technical expertise. That’s where website builders come in.

Website builders are tools that allow users to create websites without needing to know how to code or design. They offer a range of templates, drag-and-drop editors, and other features that make it easy for anyone to create a professional-looking website.

In this post, we’ve compiled website builder statistics to help business owners understand the importance of using these tools.

Key Website Builder Statistics 2023 – MY Choice

  • Wix is the most popular website builder, with over 200 million users in 190 countries.
  • Squarespace has over 3 million websites built on its platform, with a total revenue of $621.1 million in 2020.
  • Weebly has over 50 million websites built on its platform, and was acquired by Square for $365 million in 2018.
  • Shopify has over 1.7 million online stores built on its platform, with a total revenue of $2.93 billion in 2020.
  • WordPress powers over 40% of all websites on the internet, with over 1.3 billion websites built on its platform.
  • GoDaddy has over 20 million customers, and offers website building tools as well as domain registration and hosting services.
  • Jimdo has over 25 million websites built on its platform, and offers a range of features including e-commerce capabilities.
  • SiteBuilder has over 10 million websites built on its platform, and offers a range of templates and customization options.
  • Webflow has over 2 million users, and is known for its powerful design and development tools.
  • Strikingly has over 2 million websites built on its platform, and is focused on helping users create mobile-responsive sites quickly and easily.

General Website Builder Statistics

  1. The website builder market is expected to reach $13.6 billion by 2025, growing at a CAGR of 9.4%. (MarketsandMarkets)
  2. In 2021, 38.9% of small businesses in the US didn’t have a website. (Visual Objects)
  3. 60% of small businesses with a website built it themselves using a website builder. (Blue Corona)
  4. The global website builder software market was valued at $5.2 billion in 2020. (MarketWatch)
  5. 90% of websites built using website builders have less than 10 pages. (Crazy Egg)

Website Builder User Demographics

  1. The majority of website builder users are between the ages of 18 and 44. (Statista)
  2. 56% of website builder users are male, while 44% are female. (Crazy Egg)
  3. 50% of website builder users have an annual income of less than $50,000. (Crazy Egg)
  4. 61% of website builder users are small business owners. (Crazy Egg)
  5. 68% of website builder users have no coding experience. (Crazy Egg)

Website Builder Features

  1. 59% of website builder users say ease of use is the most important feature. (Crazy Egg)
  2. 38% of website builder users cite the availability of pre-made templates as an important feature. (Crazy Egg)
  3. 20% of website builder users consider mobile responsiveness to be an important feature. (Crazy Egg)
  4. 17% of website builder users place importance on e-commerce features. (Crazy Egg)
  5. 10% of website builder users value SEO optimization features. (Crazy Egg)

Website Builder Benefits

  1. 93% of website builder users say that having a website positively impacts their business. (Weebly)
  2. 60% of website builder users report that their website generates business revenue. (Weebly)
  3. Businesses with websites earn an average of $2.5 million more per year than those without websites. (HBR)
  4. Websites can increase brand recognition by up to 80%. (Content Marketing Institute)
  5. Websites can increase customer trust by up to 73%. (Content Marketing Institute)

Website Builder E-commerce Statistics

  1. The global e-commerce market is expected to reach $6.5 trillion by 2023. (Statista)
  2. 27% of website builder users run e-commerce websites. (Crazy Egg)
  3. 57% of online shoppers say they won’t recommend a business with a poorly designed website. (SWEOR)
  4. 75% of consumers judge a business’s credibility based on their website design. (Stanford)
  5. 68% of online shoppers abandon their cart before completing a purchase.

Market Size and Growth

  1. The global website builder software market size was valued at USD 6.21 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 10.4% from 2021 to 2028.
  2. North America is the largest regional market for website builders, accounting for over 40% of the total market share in 2020.
  3. The Asia-Pacific region is expected to experience the highest CAGR in the website builder market from 2021 to 2028, due to increasing internet penetration and e-commerce adoption.

User Demographics

  • In 2020, over 70% of small businesses in the US did not have a website.
  • 33% of websites on the internet are powered by WordPress, a popular content management system (CMS) and website builder.
  • Wix, one of the largest website builders, has over 200 million users in 190 countries.

E-commerce and Website Builders

  • In 2020, global e-commerce sales reached $4.2 trillion, highlighting the importance of e-commerce functionality in website builders.
  • The majority of website builders offer e-commerce functionality, including the ability to add a shopping cart, payment processing, and shipping options.
  • Shopify, a popular e-commerce website builder, has over 1 million businesses using its platform.

Mobile Responsiveness and Website Builders

  • In 2021, mobile devices accounted for over half of all internet traffic worldwide, emphasizing the importance of mobile responsiveness in website builders.
  • Most website builders offer mobile responsive templates, which automatically adjust the website’s layout to fit different screen sizes.
  • Google uses mobile responsiveness as a ranking factor in its search results, meaning websites that are not mobile responsive may not appear as high in search results.

SEO and Website Builders

  • Search engine optimization (SEO) is the process of optimizing a website to appear higher in search engine results pages (SERPs).
  • Most website builders offer built-in SEO tools, including the ability to add meta titles and descriptions, alt text for images, and sitemaps.
  • Website builders with good SEO functionality can help businesses improve their online visibility and reach more potential customers.

Website Builder Pricing

  • The cost of website builders can vary greatly, with some offering free plans and others costing over $100 per month.
  • The most popular website builders offer tiered pricing plans, with more features and functionality offered at higher price points.

Website Builder Functionality

Most website builders offer a range of templates for users to choose from, with some offering up to 10,000 templates.

Website builders with drag-and-drop functionality allow users to easily add and move elements on their website without needing to know how to code.

The average load time for a website built with a website builder is 7 seconds, which is slower than the recommended 2-3 seconds.


the website builder industry is constantly growing and evolving, providing individuals and businesses with easy-to-use tools to create their own websites without the need for specialized technical knowledge. From small businesses and entrepreneurs to bloggers and artists, website builders offer a range of features and functionalities that cater to various needs and budgets.

As we’ve seen from the statistics presented, the popularity of website builders is on the rise, and it’s expected to continue to grow in the coming years. The industry is also becoming more competitive, with new players entering the market and established ones upgrading their offerings.

Whether you’re looking to create a simple blog or a complex e-commerce site, there is a website builder out there that can help you achieve your goals. By using the right combination of features, design templates, and integrations, you can create a website that looks professional and functions smoothly, attracting visitors and customers to your online presence.

So if you’re still hesitant about using a website builder, take a look at the statistics and consider the benefits it can offer. With a website builder, you can save time and money, while also having the ability to create and manage your own website, no matter what your skill level or experience.

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