Website translation is essential for companies and businesses that want to expand their reach globally.

With the rise of globalization and the internet, it has become increasingly important to cater to the needs of customers who speak different languages.

Website translation tools have made it easier for businesses to translate their websites into different languages, thus reaching out to a wider audience.

In this article, we will look at website translation tools statistics that shed light on the importance and effectiveness of website translation.

Key Website Translation Tools Statistics 2023 – MY Choice

  • Google Translate is the most popular website translation tool with over 500 million users and more than 100 billion words translated every day.
  • SDL Trados is used by over 270,000 translation professionals and over 200,000 businesses worldwide.
  • Smartling is used by over 2,500 companies including Uber, InterContinental Hotels, and GoPro.
  • Memsource is used by over 250,000 translators and translation agencies, and supports over 400 languages.
  • Transifex is used by over 500,000 developers and translators worldwide, and has helped translate over 50 million words.
  • WPML (WordPress Multilingual) is used by over 600,000 websites, and has been downloaded over 22 million times.
  • Crowdin is used by over 1 million users and 70,000 companies including Huawei, Microsoft, and Airbnb.
  • Phrase is used by over 50,000 developers and translators, and supports over 60 programming languages.
  • Gengo is a translation service that has completed over 1 billion words for customers including Airbnb, Rakuten, and The Huffington Post.
  • KantanMT is a machine translation platform that has translated over 300 million words for companies including PayPal, Sony, and Vistaprint.
  • These are just some of the website translation tools available, and the numbers indicate their popularity and usage in the translation industry.

Importance of Website Translation

  • According to a study, 75% of consumers prefer to buy products in their native language.
  • 56.2% of consumers said that having information in their own language is more important than price.
  • 72.4% of consumers said they would be more likely to buy a product with information in their own language.

Popular Website Translation Tools

  • Google Translate is the most widely used website translation tool, with over 200 million active monthly users.
  • SDL Trados is the most popular translation software used by professional translators and translation agencies.
  • Other popular website translation tools include Microsoft Translator, Gengo, Memsource, and Transifex.

Benefits of Website Translation

  • Website translation can increase website traffic by up to 47%.
  • Translated websites have higher conversion rates, with an increase of up to 70%.
  • Companies that translate their websites into multiple languages experience an average revenue increase of 47%.

Website translation tools provide a range of benefits, including:

  1. Increased Reach: Website translation tools allow businesses to reach new audiences in different countries and regions, expanding their global reach.
  2. Improved Customer Experience: When a website is available in a customer’s native language, they are more likely to feel comfortable and engaged, leading to improved customer experience.
  3. Higher Conversion Rates: By providing a seamless experience in the user’s language, website translation tools can help increase conversion rates and drive more sales.
  4. Competitive Advantage: With the rise of globalization, offering a multilingual website can give businesses a competitive advantage over their competitors.
  5. Cost Savings: Website translation tools can help businesses save money by eliminating the need for expensive manual translation services.

Challenges in Website Translation

  • The quality of machine translation is not always accurate and may not be suitable for translating complex documents.
  • The cost of professional translation services can be high, especially for small businesses.
  • Cultural differences can impact the effectiveness of website translation and require additional consideration.

Emerging Trends in Website Translation

  • AI-powered website translation tools are becoming increasingly popular, with the ability to provide more accurate translations.
  • The use of machine learning in website translation is also on the rise, allowing translation software to improve its accuracy over time.
  • The rise of e-commerce and globalization has led to an increased demand for website translation services.

Common Features of Website Translation Tools

Website translation tools can vary in their features, but some common ones include:

  1. Automatic Translation: Many website translation tools use machine translation technology to automatically translate a website content.
  2. Human Translation: Some website translation tools offer the option to use human translation services for higher quality and accuracy.
  3. Content Management: Website translation tools often include features for managing website content and translations, such as a translation dashboard or content editor.
  4. SEO Optimization: Some website translation tools offer SEO optimization features, such as keyword translation and localization.
  5. Analytics: Many website translation tools provide analytics and reporting features to help businesses track their website’s performance in different languages.

Future Trends in Website Translation Tools

As technology continues to advance, website translation tools are likely to evolve and improve in the following ways:

  1. Artificial Intelligence: Website translation tools will increasingly incorporate artificial intelligence (AI) technology to improve the accuracy and efficiency of translations.
  2. Neural Machine Translation: Neural machine translation (NMT) technology is becoming more popular in website translation tools, allowing for more natural and accurate translations.
  3. Voice Translation: With the rise of voice assistants and smart speakers, website translation tools may incorporate voice translation features to allow for seamless translation of spoken content.
  4. Localization: Localization will become an even more important aspect of website translation tools, allowing businesses to adapt their content to different cultures and regions.
  5. Integration with Other Tools: Website translation tools will increasingly integrate with other digital tools, such as content management systems and e-commerce platforms, to provide a more seamless translation experience.


Website translation is becoming increasingly important in today’s globalized world. It can help businesses reach a wider audience, increase website traffic and conversion rates, and ultimately drive revenue growth. While there are challenges in website translation, such as the quality of machine translation and cultural differences, emerging trends such as AI-powered translation tools and machine learning are helping to improve the effectiveness of website translation. It is important for businesses to consider website translation as a crucial part of their global expansion strategy.

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