200+ Win-Loss Analysis Services Providers Statistics, Trends And Facts 2023

Win-Loss Analysis is a research technique that organizations use to gather data about why they win or lose deals.

This technique is used to improve the sales and marketing strategies of businesses. Win-Loss Analysis services providers help companies conduct this analysis by collecting data, analyzing it, and providing actionable insights.

In this article, we will present Win-Loss Analysis Services Providers statistics to help businesses understand the importance of this service and choose the best provider for their needs.

Win-Loss Market Overview

Win-Loss Analysis is a growing market, and it is expected to continue to grow in the coming years. Here are some statistics about the current state of the market:

1. The Win-Loss Analysis market was valued at USD 302.7 million in 2020 and is expected to reach USD 736.6 million by 2028, growing at a CAGR of 11.6% from 2021 to 2028.
2. The North American market dominates the Win-Loss Analysis market, accounting for 43.1% of the total revenue share in 2020.
3. The technology and telecom industry verticals are the largest adopters of Win-Loss Analysis services, accounting for 32% of the market share in 2020.

Benefits of Win-Loss Analysis

Win-Loss Analysis helps businesses in various ways. Here are some statistics that demonstrate the benefits of this service:

4. 63% of businesses that use Win-Loss Analysis services report that it has helped them improve their win rate.
5. 70% of businesses that use Win-Loss Analysis services report that it has helped them improve their competitive positioning.
6. 78% of businesses that use Win-Loss Analysis services report that it has helped them improve their product/service offerings.

Choosing a Win-Loss Analysis Services Provider

Choosing the right Win-Loss Analysis services provider is critical for businesses to get the most value out of this service. Here are some statistics to help businesses make an informed decision:

7. 49% of businesses that use Win-Loss Analysis services use a third-party provider, while 51% conduct Win-Loss Analysis in-house.
8. The top criteria for businesses when choosing a Win-Loss Analysis services provider are industry expertise (58%), experience (56%), and quality of analysis (51%).
9. The average cost of a Win-Loss Analysis project is USD 15,000-USD 20,000.

Win-Loss Analysis Best Practices

To get the most out of Win-Loss Analysis services, businesses need to follow best practices. Here are some statistics that highlight these best practices:

10. 89% of businesses that use Win-Loss Analysis services conduct analysis on lost deals, while 72% conduct analysis on won deals.
11. The top reasons why businesses lose deals are pricing (37%), product fit (26%), and lack of features (15%).
12. The top reasons why businesses win deals are product quality (36%), sales team (21%), and pricing (17%).

The Importance of Win-Loss Analysis

The win-loss analysis is essential for companies to understand their strengths and weaknesses in the market, as well as the reasons why customers choose or reject their products or services. It provides insights into what the company is doing well, what it needs to improve, and what opportunities it can pursue.

By conducting win-loss analysis, companies can identify patterns and trends in customer feedback, such as common objections, recurring themes, or key decision-making factors. This information can then be used to inform product development, marketing strategies, sales tactics, and customer service efforts.

Moreover, win-loss analysis helps companies stay competitive and relevant in their respective industries by staying abreast of market trends and changes in customer preferences. It enables companies to adapt quickly to new challenges and opportunities, making them more agile and resilient.

Choosing the Right Win-Loss Analysis Services Provider

Choosing the right win-loss analysis services provider can make a significant difference in the quality and usefulness of the insights obtained from the analysis. Here are some factors to consider when selecting a win-loss analysis services provider:

1. Experience and Expertise: Look for a provider with a proven track record of conducting win-loss analysis for companies in your industry or a related field. Ideally, they should have a team of experienced analysts and researchers who are knowledgeable about the latest methodologies and best practices in win-loss analysis.
2. Methodologies and Tools: Ask the provider about their methodologies and tools for conducting win-loss analysis. They should be using a comprehensive and systematic approach that involves collecting, analyzing, and reporting on customer feedback. They should also be using state-of-the-art technology and software to ensure accuracy and efficiency.
3. Customization and Flexibility: Ensure that the provider can customize their services to meet your specific needs and preferences. They should be flexible in their approach, tailoring their analysis to your company’s unique goals, challenges, and market dynamics.
4. Confidentiality and Objectivity: The provider should maintain strict confidentiality and objectivity in their analysis, ensuring that the results are unbiased and accurate. They should also adhere to ethical standards and industry regulations to protect your company’s reputation and data.
5. Cost and ROI: Finally, consider the cost and return on investment of the win-loss analysis services. While it may be tempting to choose a provider solely based on the cost, it is important to evaluate the quality and value of the insights obtained from the analysis.

Win-Loss Analysis Services Providers Usage Statistics

1. Sales enablement tool usage is up 567%. 
2. According to Stat Counter, 52% of all internet traffic now comes from mobile, with desktop usage on a trending decline. 

Win-Loss Analysis Services Providers Market Statistics

3. According to the 2021 State of Competitive Intelligence Report, 84% of businesses say their markets are increasingly crowded and 53% say the majority of their sales deals are competitive. 
4. 89% of marketers say that email is their primary channel for lead generation. 
5. 52% of marketers adapt their strategies and tactics based on customer interactions and feedback. 
6. 75% of marketers say they will be responsible for the endto end experience over the customer’s lifetime. 
7. 62% of marketing leaders said use of online customer data at their firms increased in the last two years, and 70% said they expect to use more online data in the next two years. 

Win-Loss Analysis Services Providers Latest Statistics

8. Say, for example, that you begin your analysis by calculating an overall competitive win rate of 25%. 
9. If, later on in your analysis, you were to calculate a win rate against Competitor XYZ of 40%, you’d be able to quickly infer that your sales reps perform particularly well against that specific competitor. 
10. Surprisingly, fewer than 20% of companies invest properly in win. 
11. That’d be like 80% of professional football teams skipping film study an unthinkable proposition in today’s game. 
12. Research has shown that sales reps are wrong about why they win and lose deals more than 60% of the time. 
13. In fact, a study by Gartner found that companies that invest in rigorous win loss analysis may achieve as much as a 50% improvement in sales win rates. 
14. The average RFP win rate is 44%. 
15. On average, organizations win 44% of their RFPs. 
16. 17% of teams report winning 3039% of RFP bids, while another 15% win 50 59% of their RFPs. 
17. A shocking 7% of teams report an 80 100% proposal win rate. 
18. Enterprise companies win 48% of the RFPs that they participate in. 
19. But Mid Market companies aren’t far behind, with an average 47% win rate. 
20. Small companies win 38% of their proposals. 
21. Small & midsize companies are the group’s outlier, only winning 38% of bids on average. 
22. The average RFP advancement rate is 53%. 
23. On average, companies progressed 53% of the time on average, although this varies by company size. 
24. Mid Market teams proved most likely to advance (58%). 
25. On average, companies source 33% of their sales revenue through deals involving RFPs. 
26. The industries that generate the highest percentage of their revenue from RFPs are Advertising, Media & Telecom with 46%, as well as Manufacturing, Supply Chain, Construction & Retail with 40%. 
27. The most commonly tracked RFP metrics include number of bids won (57%), and the number of bids submitted (48%). 
28. Only a small percentage of teams are tracking employee satisfaction or sentiment (14%). 
29. Most organizations (42%). 
30. Process satisfaction correlates with an 8% higher win rate. 
31. Those who are satisfied with their process have a win rate of 48%, compared to 40% among those who are dissatisfied. 
32. A quarter of RFPs (25%). 
33. The majority of organizations (44%). 
34. The next largest group (25%). 
35. Only 10% involve 15 or more people in the creation of every RFP. 
36. This increase of contributors likely reflects increased scrutiny during the buying process, which began during COVID. 
37. 52% of RFPs are completed in less than two business days. 🤯. 
38. On the flip side, 23% of teams take 610 business days to turn around responses, while 15% take 11 20 days , and less than 10% take more than a month to complete and submit responses. 
39. They are 23x more likely than mid sized companies to reply within five hours. 
40. But they also have the lowest win rates of any company size (37%). 
41. But interestingly, more than half of companies surveyed (51%). 
42. Top performing teams—who win more than 50% of the RFPs they bid on—submit a higher volume of RFP responses annually. 
43. On average, organizations respond to 62% of the RFPs their company receives—meaning most teams deem two thirds of bids to be worth answering. 
44. This year, 76% of teams assess if they’re likely to win using a go/no go decision template for RFPs. 
45. 43% of RFPs were submitted through an online portal. 
46. This year, the number of bids submitted through an online portal increased slightly, up from 41% last year. 
47. Interestingly, this number is even higher among top performing teams, who submit 49% of their bids through an online portal. 
48. Despite making up a majority of the industry (71% of those surveyed), women were found more likely to fall into the lowtomid pay bands, while the male minority (23% of those surveyed). 
49. 27% of proposal professionals were promoted in the last 12 months. 
50. Those already earning midtohigh salaries or in the 25 44 age range were the most likely to be promoted this year. 
51. Mid Market companies are by far the most likely to use it (80%), followed by Enterprise (67%) and Small & Midsize (58%). 
52. The top reasons cited for using an RFP solution are improvements to content storage (61%), closely followed by time savings (57%), and the automation of tedious and manual tasks (48%). 
53. They’re also 11% more satisfied with their team’s good proposal win rate. 
54. RFP teams report that their top challenges are collaborating with subject matter experts (45%), finding upto date accurate answers (42%), manually formatting responses (36%), and choosing the right answers from a group of potential answers (34%). 
55. RFP win rates dropped 9% between 2020 and 2022. 
56. In 2019, win rates were 53%. 
57. In 2021, they dropped to 44%. 
58. RFP influenced revenue dropped 8% between 2020 and 2022. 
59. Sales revenue sourced from RFPs dropped from 41% to 35% —which isn’t surprising, considering the turbulence of the buying cycle during the pandemic. 
60. In 2021, RFP influenced revenue dropped another 2%, which may still be an indication of delayed economic activity during the pandemic, as many deals with RFPs have long sales cycles. 
61. 15% of sales led proposals were lost due to a missed deadline. 
62. 0% of proposals led by an RFP manager were lost due to a missed deadline. 
63. The top areas for RFP resource investments in 2022 are team training (44%), hiring more staff (41%), and investing in new technology (40%). 
64. 57% of organizations intend to submit more RFPs in 2022. 
65. More than half of organizations (57%). 
66. It’s worth noting, this number is 10% higher than last year’s predictions (47%). 
67. This change can likely be attributed to businesses bouncing back after the economic slowdown in 2020. 
68. (Check Our Exclusive Offer 30% to 40% Discount). 
69. The average per record cost of a data breach increased by 10.3 percent from 2020 to 2021. 
70. The average total cost for healthcare increased from $7.13 million in 2020 to $9.23 million in 2021, a 29.5 percent increase. 
71. 39 percent of costs are incurred more than a year after a data breach. 
72. Annually, hospitals spend 64 percent more on advertising the two years following a breach. 
73. 34 percent of data breaches in 2018 involved internal actors. 
74. 71 percent of breaches are financially motivated. 
75. Ransomware accounts for nearly 24 percent of incidents in which malware is used. 
76. 95 percent of breached records came from the government, retail and technology sectors in 2016. 
77. 36 percent of external data breach actors in 2019 were involved in organized crime. 
78. Microsoft Office files accounted for 48 percent of malicious email attachments. 
79. The global number of web attacks blocked per day increased by 56.1 percent between 2017 and 2018. 
80. There was an 80 percent increase in the number of people affected by health data breaches from 2017 to 2019. 
81. Organizations with more than 60 percent of employees working remotely had a higher average data breach cost than those without remote workers. 
82. Estimates show there were as many as 192,000 coronavirus related cyberattacks per week in May 2020 alone, a 30 percent increase compared to April 2020. 
83. In 2021, 98 percent of pointof sale data breaches in the hospitality industry were financially motivated. 
84. Confirmed data breaches in the healthcare industry increased by 58 percent this year. 
85. Web application breaches account for 43 percent of all breaches and have doubled since 2019. 
86. Cyber scams increased by 400 percent in the month of March 2020, making COVID19 the largest ever security threat. 
87. The average distributed denial of service attack grew to more than 26 Gbps, increasing in size by 500 percent. 
88. In the first quarter of 2020, DDoS attacks rose more than 278 percent compared to Q1 2019, and more than 542 percent compared to the last quarter. 
89. More than 64 percent of financial service companies have 1,000 plus sensitive files accessible to every employee in 2021. 
90. On average in 2021, 70 percent of all sensitive data was considered stale. 
91. 58 percent of companies found more than 1,000 folders that had inconsistent permissions. 
92. 59 percent of financial services companies have more than 500 passwords that never expire, and nearly 40 percent have more than 10,000 ghost users. 
93. Small businesses account for 28 percent of data breach victims. 
94. More than 80 percent of breaches within hacking involve brute force or the use of lost or stolen credentials. 
95. Human error causes 23 percent of data breaches. 
96. 62 percent of breaches not involving an error, misuse or physical action involved the use of stolen credentials, brute force or phishing. 
97. By 2025, cybercrime is estimated to cost $10.5 trillion globally, increasing by 15 percent year over year. 
98. As of 2015, 25 percent of global data required security but was not protected. 
99. Social media data breaches accounted for 56 percent of data breaches in the first half of 2018. 
100. 63 percent of companies have implemented a biometric system or plan to implement one. 
101. 17 percent of IT security professionals reported information security as the largest budget increase for 2018. 
102. 80 percent of organizations intended to increase security spending for 2018. 
103. It was predicted that global cybersecurity spending would exceed $1 trillion cumulatively between 2017 to 2021. 
104. Worldwide, IT security spending in 2019 was projected to grow 8.7 percent compared to 2018. 
105. For the first time since 2013, ransomware declined 20 percent overall but was up by 12 percent for enterprise companies. 
106. Budget allocation to hardware based security services, which generally lack both portability and the ability to effectively function in virtual infrastructure, has fallen from 20 percent in 2015 to 17 percent. 
107. MSSPs, which can replicate certain security operational functions, saw modest budget allocation growth at the end of 2017 to 14.7 percent, but security professionals expected that stake would grow to 17.3 percent by 2021. 
108. According to the Office of Inadequate Security, in 1984 the global credit information corporation known as TRW was hacked and 90 million records were stolen. 
109. The Privacy Rights Clearinghouse estimated that there have been 9,044 public breaches since 2005, however more can be presumed since the organization does not report on breaches where the number of compromised records is unknown. 
110. Like just 17% of salespeople think they’re pushy compared to 50% of prospects. 
111. And along similar lines, only 3% of buyers trust reps. 
112. More than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). 
113. HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. 
114. 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. 
115. 60% want to connect with sales during the consideration stage, after they’ve researched the options and come up with a short list. 
116. 20% want to talk during the decision stage, once they’re decided which product to buy. 
117. Only 24% of sales emails are opened. 
118. At least 50% of your prospects are not a good fit for what you sell. 
119. 10.77.3% of respondents said their company provides at least one quarter of their leads. 
120. 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt. 
121. 80% of sales require 5 followup calls whereas 44% of salespeople give up after one follow. 
122. 35 50% of sales go to the vendor that responds first. 
123. 75% of online buyers want to receive between 2 4 phone calls before a company gives up; 12% would like a company to try as many times as it takes to get a hold of them. 
124. 70% of salespeople stop at one email. 
125. Yet if you send more emails, you’ve got a 25% chance to hear back. 
126. 42% of people would be encouraged to make a purchase if the sales rep called back at an agreed. 
127. 57% of people said they would be encouraged to make a purchase from a salesperson who doesn’t try to apply pressure or hassle them when following up 18. 
128. 41.2% of salespeople said their phone is the most effective sales tool at their disposal. 
129. Gong.io analyzed over 100,000 connected outreach calls and found successful salespeople talk for 54% of the call, while unsuccessful salespeople spent only 42% of their time speaking 23. 
130. The use of collaborative words had a positive impact on the calls and using “we” instead of “I” increased success rates by 35%. 
131. Using “Did I catch you at a bad time” makes you 40% less likely to book a meeting, while asking “How are you?” increases your likelihood of booking a meeting by 3.4X. 25. 
132. 63% of Sales Leaders believe that virtual meetings are just as or more effective than in. 
133. 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. 
134. Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. 
135. 44% looked to their manager, 35% to team training resources, and 24% to media. 
136. Only 7% of top performers report pitching, while 19% of non top performers pitch their offering. 
137. They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. 
138. Provide relevant information (61%) Respond in a timely manner (51%). 
139. The biggest challenges today’s salespeople face Establishing urgency (42%) Getting in touch with prospects (37%). 
140. A survey by sales strategist, Marc Wayshak, found that 41.2% of respondents said the phone is the most effective sales tool. 
141. Only 24.3% of salespeople exceeded their quota last year. 
142. About 47% of top performers ask for referrals consistently, versus only 26% of non. 
143. 40.92% of consumers trust referrals from people they know. 
144. When referred by other customers, people have a 37% higher retention rate. 
145. B2B companies with referrals experience a70% higher conversion rate. 
146. Referred customers’ lifetime value is 16% higher than that of non. 
147. Referral leads have a30% higher conversion rate than leads from any other channel. 
148. Referrals account for 65% of companies’ new deals. 
149. Only 39% of salespeople intended to go into sales. 
150. According to CSO Insights, just 33% of inside sales rep time is spent actively selling. 
151. When both the message and subject line are personalized, emails have an average open rate of 5.9%and a click rate of .2%. 
152. The number of types of tools used consistently among the majority of respondents went up by 300%. 
153. 94% of surveyed employers report that company productivity has been the same (67%) or higher (27%). 
154. PayScale analyzed thousands of salaries and determined that remote workers make 8.3% more than non remote workers with the same job and qualifications, and 7.5% more in general—not accounting for years of experience, job title, or location. 
155. According to Upwork, 41.8% of the American workforce continues to work remotely. 
156. Although an estimated 26.7% will still be working from home through 2021, 36.2 million Americans (22% of the workforce). 
157. Proving The Value of Customer Experience For Your Business Companies with a customer experience mindset drive revenue 4 8% higher than the rest of their industries. 
158. Two thirds of companies compete on customer experience, up from just 36% in 2010 Companies that lead in customer experience outperform laggards by nearly 80% 84% of companies that work to improve their customer experience report an increase in their revenue. 
159. 73% of companies with above average customer experience perform better financially than their competitors. 
160. 96% of customers say customer service is important in their choice of loyalty to a brand. 
161. 83% of companies that believe it’s important to make customers happy also experience growing revenue. 
162. 73% of consumers say a good experience is key in influencing their brand loyalties. 
163. 77% of consumers say inefficient customer experiences detract from their quality of life. 
164. Customer centric companies are 60% more profitable than companies that don’t focus on customers. 
165. a total of $1.6 trillion Loyal customers are five times more likely to purchase again and four times more likely to refer a friend to the company. 
166. American consumers will pay 17% more to purchase from a company with a reputation for great service. 
167. Companies with initiatives to improve their customer experience see employee engagement increase by 20% on average Companies with engaged employees outperform the competition by 147% 81% of companies view customer experience as a competitive differentiator. 
168. 68% of customers say the service representative is key to a positive service experience. 
169. 64% of companies with a customer focused CEO believe they are more profitable than their competitors. 
170. 63% of CEOS want to rally organizations around customers as the top investment priority. 
171. 90% of CEOs believe the customer has the greatest impact on their business. 
172. 22% of Fortune 100 companies have a C level customer officer, compared to 10% of Fortune 500 and 6% of Fortune. 
173. 1000 90% of CEOs believe customers have the biggest impact on company strategies. 
174. 75% of customer experience management executives gave customer experience a top score for being incredibly important to business. 
175. 59% of companies with a CEO who is involved in customer experience report higher revenue growth, compared to just 40% of companies without a customer focused CEO reporting growth. 
176. 39% of CEOs say customer experience is the most effective method of creating a competitive advantage, which was the most common answer. 
177. 90% of global executives who use data analytics report that they improved their ability to deliver a great customer experience. 
178. 77% of consumers view brands more favorably if they seek out and apply customer feedback. 
179. 69% of U.S. consumers shop more with brands that offer consistent experiences in store and online. 
180. Companies that use tools like customer journey maps reduce their cost of service by 15 20% Companies that have embraced digital transformation are 26% more profitable than their peers. 
181. Offering a high quality customer experience can lower the cost of serving customers by up to 33% 71% of the companies say the cloud has influenced the customer experience. 
182. 65% of companies say improving their data analysis is very important to delivering a better customer experience. 
183. Customers are likely to spend 140% more after a positive experience than customers who report negative experiences. 
184. 70% of Americans have spent more money to do business with a company that offers great service. 
185. Companies that provide an emotional connection with customers outperform the sales growth of their competitors by 85% 2% increase in customer retention is the same to profits as cutting costs by 10%. 
186. 87% of customers who say they had a great experience will make another purchase from the company, compared to 18% of customers who had a very poor experience. 
187. 80% of customers say they are more likely to do business with a company if it offers personalized experiences. 
188. An estimated 28% of adults in the United States have been diagnosed with hypertension. 
189. In fact, a 2018 study by Gartner indicated that a whopping 87% of organizations have low business intelligence and analytics maturity. 
190. Almost 90% of companies aren’t benefiting from their data in all the ways they could and should be. 
191. In fact, according to Gartner, by 2025, 75% of the highest growth companies in the world will deploy a revenue operations model. 
192. If you’re not convinced that retaining customers is so valuable, consider research done by Frederick Reichheld of Bain & Company that shows increasing customer retention rates by 5% increases profits by 25% to 95%. 
193. When the economy crashed in 2008 and the company’s churn rate shot up, HubSpot delved deep into its churn data to see what it could find out about which customers were more likely to leave and when. 
194. In fact, 86% of buyers are willing to pay more for a great customer experience. 
195. For example, c ustomers are willing to pay a price premium of up to 13% (and as high as 18%). 
196. 49% of buyers have made impulse purchases. 
197. It’s because of these extremes why 88% of companies now prioritize customer experience in their contact centers. 
198. In fact, more than two thirds of companies now compete primarily on the basis of customer experience – up from only 36% in 2010!. 
199. In fact, our own research found that only 44% will increase the investment in their CX initiatives. 
200. In fact, in their 2020 report, PWC found that the number of companies investing in the omni channel experience has jumped from 20% to more than 80%. 
201. Adding to this, Adobe recently found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YO Y growth, a 10% increase in average order value and a 25% increase in close rates. 
202. For example, 57% of customers won’t recommend a business with a poorly designed website on mobile. 
203. And if a website isn’t mobile friendly, 50% of customers will stop visiting it, even if they like the business. 
204. So it comes as no surprise why 84% of companies who claim to be customer centric are now focusing on the mobile customer experience. 
205. However, for companies that aren’t, they’ve been slow to adapt to this trend – especially when it comes to customer support – as an overwhelming 90% of customers report having a poor experience when seeking customer support on mobile devices. 
206. According to Esteban Kolsky, 72% of customers will share a positive experience with 6 or more people. 
207. On the other hand, if a customer is not happy, 13% of them will share their experience with 15 or even more. 
208. In their future of CX report, PwC surveyed 15,000 consumers and found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. 
209. Today, 67% of customers prefer self service over speaking to a company representative. 
210. Furthermore, 91% of customers would use an online knowledge base, if it were available and tailored to their needs. 
211. In 2019, 25% of all customer interactions were automated through AI and machine learning. 
212. With 90% of companies now planning to deploy AI within 3 years, this number is expected to grow to 40% by 2023. 

Conclusion

Win-Loss Analysis services are essential for businesses that want to improve their sales and marketing strategies. By understanding why they win or lose deals, businesses can make informed decisions and improve their competitive positioning. The Win-Loss Analysis market is growing, and businesses can choose from a range of providers to conduct this analysis. By following best practices, businesses can get the most out of Win-Loss Analysis services and improve their bottom line.

In today’s highly competitive and dynamic market, companies need to understand their customers and market position to stay relevant and successful. Win-loss analysis is a valuable tool that provides insights into customer feedback, product performance, and market trends. By choosing the right win-loss analysis services provider, companies can obtain high-quality and actionable insights that drive business growth and success.